Journal articles: 'DIY (Do-It-Yourself) working musicians' – Grafiati (2024)

  • Bibliography
  • Subscribe
  • News
  • Referencing guides Blog Automated transliteration Relevant bibliographies by topics

Log in

Українська Français Italiano Español Polski Português Deutsch

We are proudly a Ukrainian website. Our country was attacked by Russian Armed Forces on Feb. 24, 2022.
You can support the Ukrainian Army by following the link: https://u24.gov.ua/. Even the smallest donation is hugely appreciated!

Relevant bibliographies by topics / DIY (Do-It-Yourself) working musicians / Journal articles

To see the other types of publications on this topic, follow the link: DIY (Do-It-Yourself) working musicians.

Author: Grafiati

Published: 11 December 2022

Last updated: 19 February 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Consult the top 47 journal articles for your research on the topic 'DIY (Do-It-Yourself) working musicians.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Quigley, Nicholas Patrick, and TawnyaD.Smith. "The educational backgrounds of DIY musicians." Journal of Popular Music Education 00, no.00 (July9, 2021): 1–21. http://dx.doi.org/10.1386/jpme_00053_1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

In this qualitative, exploratory study we examined the music education backgrounds and current creative practices of thirteen self-described do-it-yourself (DIY) musicians from around the United States. A growing community of scholars within and outside of education have noted the relative inclusionary nature of DIY communities as compared to mainstream society. Several themes have emerged in DIY music participation literature, including social influences and isolation, and music making for self care and self expression. DIY music-making can offer a potentially liberating space for those marginalized by traditional schooling, providing students with social, educational and musical opportunities they could not find or participate in at school. Through an analysis of interviews and participation-observations of creative practices such as band rehearsals and improvisation sessions, we found that similar themes emerged in our own data. Implications for music education include the importance of more individualized instruction and opportunities for self care and self expression.

2

Jones, Ellis. "What does Facebook ‘afford’ do-it-yourself musicians? Considering social media affordances as sites of contestation." Media, Culture & Society 42, no.2 (June12, 2019): 277–92. http://dx.doi.org/10.1177/0163443719853498.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Recent theoretical work by Internet and social media scholars promises to offer valuable clarity to a concept which has been historically rather muddy: the affordance. Connections and shared themes within this recent literature have been thus far rather under-developed, and therefore the first contribution of this article is to strengthen those connections. It argues for a nascent conceptualisation of affordances as ‘sites of contestation’, improving on unsatisfactory applications of affordance theory to date by focusing on the specificity of user-groups, on social media’s status as both textual and material, and on power imbalances between users and platforms. The second contribution of this article is an empirical application of this analytical tool. Drawing on ethnographic work in a do-it-yourself (‘DIY’) music scene in Leeds, it considers what is ‘afforded’ to these practitioners by the Facebook Pages platform. Three key affordances are outlined – ‘digging’, ‘rallying’ and ‘surveilling’ – which shed light on the complexity and variety of contestations enacted between platforms and users.

3

Jian, Miaoju. "The Survival Struggle and Resistant Politics of a DIY Music Career in East Asia: Case Studies of China and Taiwan." Cultural Sociology 12, no.2 (March5, 2018): 224–40. http://dx.doi.org/10.1177/1749975518756535.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Indie music in East Asia has experienced tremendous growth in popularity since the mid-2000s, especially in China and Taiwan. This trend has encouraged a number of indie bands to pursue more radical and alternative ‘do-it-yourself’ (DIY) careers within their local underground music scenes. Taking two bands from Beijing and Taipei as case studies, this article argues that their DIY music careers help them both to survive through their aesthetic freedom and to confront the paradoxical government involvement in the local music market. P.K. 14, a band from China, practice a pragmatic DIY music career with an oblique resistance to political authorities. Touming Magazine, a band from Taiwan, pursue a DIY career through punk ethics to fight against an overwhelming neoliberal discourse and a promotional state policy of developing a cultural and creative industry. While DIY career practitioners have opened up alternative possibilities to preserve the autonomy of making music, such a career path is still challenged by an unsustainable market, a shortage of financing, and the continued dominance of major music companies’ own platforms. The situations these musicians face illustrate a more ambivalent type of politics, beyond mere emancipation, in their pursuit of a DIY career.

4

Goshert, John Charles. "You (plural): Political configurations of punk’s DIY ethos." Punk & Post-Punk 00, no.00 (May27, 2022): 1–18. http://dx.doi.org/10.1386/punk_00148_1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

This article traces the evolution of punk’s do it yourself (DIY) ethos from an emphasis on individualist-contrarian to collectivist-participatory forms following its initial commercial period (c. 1977–80). The focus is on 1980s American hardcore as locus of shifts in music content, media production and distribution, and venue infrastructure, which together developed and ultimately linked local punk scenes into a national and international network. The article identifies ‘punk comradeship’ as the mechanism of social enculturation that reorients punk into an inclusionary, activist endeavour working in its own interests rather than those of the culture industry. The contemporary relevance of punk’s commitment to institution building is considered in the context of increasing dominance of biopolitics and reformatting of the DIY ethos as the entrepreneurial curation of individual selves.

5

Richards, John. "Beyond DIY in Electronic Music." Organised Sound 18, no.3 (November12, 2013): 274–81. http://dx.doi.org/10.1017/s1355771813000241.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Do-it-yourself (DIY) in electronic music represents a new paradigm that is not just about DIY. Doing-it-together (DIT) and the idea of community and shared experiences are at the root of DIY practice. This article discusses how the workshop and the event have become central to practitioners working in the field of DIY. Collective instrument building, the concept of the living installation, and performance are viewed as a holistic event. Some specific examples of the author's work known as Dirty Electronics are considered, where emphasis is placed upon experience rather than the ‘something to take home’ factor. These include the following works: ICA Solder a Score, Noise Shadow, Still and Cut & Thrust. Composing ‘outside’ electronics is regarded as a method for revealing processes that can be represented in other areas of the work beyond sound-generating circuits. The article also looks at how building circuits and sound devices acts as a way to create a tabula rasa, and how the idea of delegated performance, where instruments are played by ‘non-experts’, serves to establish a naïve approach and authenticity in performance. Through the sharing of information online and in workshops, the DIY community has become knowledgeable, which has resulted in a community ‘full of experts’ and the growth of custom-designed circuits. The rise of discrete hand-held music players, such as the Buddha Machine, and the boutique synthesiser are also discussed, and the physical artefact and sound object are seen as a vehicle for the dissemination of ideas. Finally, the question is asked: ‘In DIY practice, where does the authentic document of the work lie?’

6

Farber, David. "Self-Invention in the Realm of Production." Pacific Historical Review 85, no.3 (August1, 2016): 408–42. http://dx.doi.org/10.1525/phr.2016.85.3.408.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

In the 1960s and 1970s, self-avowed members of the counterculture, often based on the west coast and in the Rocky Mountain West, eschewed critics’ stereotypical notions of stoned and indolent hippies and struggled to build an alternative economic system. While rejecting corporate capitalism and consumer acquisitiveness, they built new enterprises, new institutions, new organizational forms, and new practices that gave proof of the possibility of creating economically sustainable, alternative lives. Do-it-yourself practices, especially building one’s own home or repairing one’s own vehicle, promised to free practitioners from working for wages in order to afford consumer goods—even as DIY culture often promoted traditional gender roles. While many of the counterculture’s attempts at escaping the employee-consumer nexus failed or were short-lived, it did succeed in outlining an alternative approach to both production and consumption that has had a continuing impact on American capitalist development.

7

Elkin, Daniel Keith. "Experimental Pressure-Forming: Adding Value through Tooling Improvement, and a Hypothesis for Tooling Provision in Autonomous Development Environments." Cubic Journal, no.3 (November 2020): 130–49. http://dx.doi.org/10.31182/cubic.2020.3.028.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

This paper describes improved pressure forming techniques, metal-forming methods related to industrial processes, but suited to lower capitalisation contracting or do-it-yourself (DIY) fabrication settings. Working from literature and previous research, the author describes advancements to the tooling’s capabilities, compared to other research vectors for double-axis curvature metal forming. These works connect fabricators’ situational constraints to value constructs that surround making’s particularity as research, and to values driving autonomous development construction networks. This paper asks: what values drive, and what value is added by, improving such sub-optimal fabrication processes? Given industrial and digital processes’ extensive capabilities, are there contexts where intermediate technologies are particularly suited? How do those contexts constrain technical researchers’ ability to add value through tooling improvement? This paper presents recent technical research, and projects a method to integrate that research into autonomous development fabrication contexts within the Hong Kong Special Administrative Region (HKSAR) and China’s Great Bay Region.

8

Sari, Monica Prima, Rani Oktavia, and Rahmah Evita Putri. "Making Simple Electric Circuit with Potato: Introducing Easy DIY Science Lab Activity to Secondary School Students." Pelita Eksakta 3, no.1 (March30, 2020): 8. http://dx.doi.org/10.24036/pelitaeksakta/vol3-iss1/81.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Laboratorium activity and experiment related to Dynamic Electricity topic in secondary schools have always been a “scary” thing to science teachers in Indonesia, especially to those with more experience in teaching Biology than Physics. To our surprise, the problem was more related to teacher’s confidence to conduct lab acitivy rather than to the availability of experiment kit in school. Our visit to two schools in Padang revealed that each school has sufficient amout of experiment kit for Electricity but the science teachers were too scared to take students to lab and get nervous when something is not working, or too scared to damage the kit. Therefore, we would like to offer a solution to overcome this problem by intoducing an easy do-it-yourself simpe electricity circuit with potato. The activity is expected to build more confidence in teachers to conduct lab activity and make science learning more fun to the students. Keywords — electric circuits, electricity from potato, school science, simple science experiment, dynamic electricity

9

Doronin,A.S., and T.I.Babenko. "Assortment Management in DIY Retail with Portfolio Matrices (On the Example of “Leroy Merlin” Stores)." World of Economics and Management 22, no.1 (May16, 2022): 72–83. http://dx.doi.org/10.25205/2542-0429-2022-22-1-72-83.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

In the past few years, retail trade in Russia has undergone quite a few changes. The transformation of retail occurs primarily due to the widespread introduction of digital technologies, which inevitably affects the management processes existing among retailers. Thus, possessing big data and applying advanced statistical methods to it, the management of retail chains can significantly speed up the decisionmaking process and, moreover, make these decisions more substantiated.Updating of approaches specifically to assortment management in DIY retail (Do It Yourself) is an extremely important issue for Russian business in the coming years, due to increased competition in the online segment of the DIY market. In an effort to increase their sales, retailers are adapting the assortment matrix of each store in accordance with the demand presented in its coverage area. This is where the need arises for the use of special tools for assortment analysis.The aim of the study is to develop recommendations in the field of managing a large assortment portfolio for DIY retailers.The objects of the study were several Leroy Merlin hypermarkets located in Novosibirsk. One of the authors of the study has experience working in a company as a head of the trade sector, which indicates a deeper understanding of the specifics of the work of both the company and the industry as a whole. As a result, in managing the assortment portfolio at the level of goods, an adapted method of the modified BCG matrix is proposed. Consideration of changes in the position of goods on the matrix in dynamics made it possible to formally determine the boundaries between its quadrants. A clearer understanding of the boundaries of the matrix simplifies its regular construction and understanding the distribution of goods by groups allows build dashboards that are updated in real time.

10

Batist, Zachary, Val Masters, TiffanyC.Torma, Michael Carter, Neal Ferris, Isto Huvila, Seamus Ross, and Costis Dallas. "Figurations of Digital Practice, Craft, and Agency in Two Mediterranean Fieldwork Projects." Open Archaeology 7, no.1 (January1, 2021): 1731–55. http://dx.doi.org/10.1515/opar-2020-0217.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Abstract Archaeological practice is increasingly enacted within pervasive and invisible digital infrastructures, tools, and services that affect how participants engage in learning and fieldwork, and how evidence, knowledge, and expertise are produced. This article discusses the collective imaginings regarding the present and future of digital archaeological practice held by researchers working in two archaeological projects in the Eastern Mediterranean, who have normalized the use of digital tools and the adoption of digital processes in their studies. It is a part of E-CURATORS, a research project investigating how archaeologists in multiple contexts and settings incorporate pervasive digital technologies in their studies. Based on an analysis of qualitative interviews, we interpret the arguments advanced by study participants on aspects of digital work, learning, and expertise. We find that, in their sayings, participants not only characterize digital tools and workflows as having positive instrumental value, but also recognize that they may severely constrain the autonomy and agency of researchers as knowledge workers through the hyper-granularization of data, the erosion of expertise, and the mechanization of work. Participants advance a notion of digital archaeology based on do-it-yourself (DIY) practice and craft to reclaim agency from the algorithmic power of digital technology and to establish fluid, positional distribution of roles and agency, and mutual validation of expertise. Operating within discourses of labour vs efficiency, and technocracy vs agency, sayings, elicited within the archaeological situated practice in the wild, become doings, echoing archaeology’s anxiety in the face of pervasive digital technology.

11

Kera, Denisa. "NanoŠmano Lab in Ljubljana: disruptive prototypes and experimental governance of nanotechnologies in the hackerspaces." Journal of Science Communication 11, no.04 (December21, 2012): C03. http://dx.doi.org/10.22323/2.11040303.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

New forms of co-working spaces and community labs, such as Hackerspaces and Fablabs, but also open science and citizen science initiatives, by involving new actors often described as makers, tinkerers, and hackers enable innovation and research outside the walls of academia and industry. These alternative and global innovation networks are test beds for studying new forms of public engagement and participation in emergent scientific fields, such as nanotechnology. The article shows how these grassroots and Do-It-Yourself (DIY) or Do-It-With- Others (DIWO) research subcultures connect politics with design, community building with prototype testing, and how they establish an experimental approach for policy deliberation. We will consider a case study of a temporary, ad hoc and mobile NanoŠmano Lab in Ljubljana, Slovenia, which specializes in nanoscale materials and designs, to demonstrate the potential of prototypes and collective tinkering to become models for public involvement in emergent science and technology fields. This Hackerspace model of governance offers an alternative to the usual route of disruptive innovation, which starts in the R&D laboratory where it waits to be scrutinized by some government or regulatory body and be utilized by a start-up or mega corporation, and only then be safely taken up by the public. Hackerspaces operate through “disruptive prototypes” that create decentralized and nonlinear value chains and interactions between research, design and policy. Adoption of technology goes hand in hand with collective tinkering, and deliberation and assessment are happening simultaneously while prototyping. In this sense, disruptive prototypes can be said to support experimental governance. This policy closely follows some recent calls for “greater reflexiveness in the R&D process” via anticipatory policy and real-time assessment approaches, rather than more common, timeworn precautionary principles.

12

Demitere, Maija, and Jan Georg Glöckner. "Two Perspectives on Ecological Art." Scriptus Manet: humanitāro un mākslas zinātņu žurnāls = Scriptus Manet: Journal of Humanities and Arts, no.13 (November8, 2021): 33–43. http://dx.doi.org/10.37384/sm.2021.13.033.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

In the paper “Two perspectives on ecological art”, we will compare two perspectives on sustainability and the practicality of an ecological artwork. One perspective is from Latvian media artist Maija Demitere, researching slow media art, deep sustainability, and food production. Demitere uses micro-gardening prototypes as an instrument to inform the public on the problems of food production (local food, biodiversity, pesticides, herbicides, pollution caused by agriculture). Demitere uses gardening in combination with DIY (Do it Yourself) technologies to talk about slow living, ecology of the mind, and mindfulness. The second perspective is offered by Jan Glöckner. Glöckner is a German artist and researcher. His research interests are collaborations between fungi and Hominidae. Glöckner reaches out with diplomatic gestures towards fungi to re-localise humans within the larger domain of living entities. He is working on an ethical framework that draws from deep ecology and Tibetian Buddhism to ensure the rights of microorganisms and macroorganisms in artistic, industrial, and research setups. The first part of the paper will focus on recycling, waste management, waste produced by households, and the artists’ perspective on the problem. The second part will focus on a specific case of the exhibition “Life” by Olafur Eliasson at the Foundation Beyeler in Riehen, Switzerland. The second part will also look at the idea of “artistic greenwashing”. The last part of the article will attempt to conclude what can be considered an actual sustainable artwork and propose possible key points that describe a (deep) ecological artwork. The paper uses such methods as case studies, literature analysis, and autoethnography.

13

Goetz, Thomas. "Filling Voids in Japanese EFL Programs with Bricolage, MAYA, and Intentional Space." European Conference on e-Learning 21, no.1 (October21, 2022): 111–18. http://dx.doi.org/10.34190/ecel.21.1.910.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Japanese universities and their EFL programs, when seen together, one may get a general sense that policy aims and actual effects show high-sounding slogans with results mainly in the opposite direction (Yoshida, 2019). A lack of a unified approach to EFL education can be explained at the program level when the following three terms are considered: 1) Bricolage, 2) the MAYA Principle, and 3) Intentional Space creation. Professors, often from eclectically different backgrounds, who are charged with curriculum design, hiring and training, and implementing their EFL program need to recognize their shared participation as something within an entire that will always be larger than the sum of what they can contribute. Hence the use of the term bricolage. Bricolage is a French loanword that means the process of improvisation in a human endeavor. The word is derived from the French verb bricoler, to tinker, with the English term DIY ("Do-it-yourself") being the closest equivalent. MAYA stands for: "Most Advanced, Yet Acceptable," a principle initially constructed by industrial designer Raymond Loewy. MAYA provides users, product consumers, teachers, students, coaches, and literally anyone with enough of what they already use and understand with enough new features that are easy to adopt ("Design - Raymond Loewy the first real Mad Man," 2017). MAYA is never applied nor experienced in a vacuum, always within a predetermined space. Within educational settings, MAYA needs to be applied not just in a classroom but to intentional spaces that include and go beyond the classroom. Creating an intentional space is about validating the students and making them feel valued and belong. It is also about building a dynamic, informed community applicable to learners' lives (Bauwens, 2008). So, what makes an EFL program good? Everyone working hard for the students? Is it teaching in an informed, smart manner? These questions and others were shared and discussed at a medium-sized university's EFL program in Japan. Survey results and discussion outcomes will be shared along with case study-like anecdotes and vignettes.

14

Cieslak, Ryszard. "Running to Touch the Horizon." New Theatre Quarterly 8, no.31 (August 1992): 261–63. http://dx.doi.org/10.1017/s0266464x00006886.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

At the moment, you're working with young actors teaching a course in experimental theatre at New York University. What are you trying to teach them?How to be true in performance, that above all. I struggle to plant in them the principle that Grotowski handed on to me: we act so much in our daily lives that to make theatre what we need to do is to stop acting. Another very important thing to understand is that an actor must concentrate on his own body. The actor's instrument is not his voice or his diction, it's his whole body. Theatre can be a combination of all the arts – music, dance, painting, writing – but above all it is moving visual art. So long as an actor has elementary problems with his body, he is limited. So just as a musician has to exercise his fingers every day, so an actor has to exercise his body almost to the point of overcoming it, that is, being in complete control of it.

15

Horetska, Nataliia. "Stylistic features of the performing ancient instrumental music." Problems of Interaction Between Arts, Pedagogy and the Theory and Practice of Education 57, no.57 (March10, 2020): 110–32. http://dx.doi.org/10.34064/khnum1-57.07.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Background, objectives and methodology of the research. Musical performing art of the XX–XXI centuries demonstrates a steady and growing interest in a huge array of music from pre-classical eras – the Middle Ages, Renaissance, Baroque. The baroque music occupies a leading position in the field of instrumental performing as an obligatory part of the educational (works by J. S. Bach) and concert repertoire. The problem of interpretation of early music, acutely posed by musicians of the XX century – up to the reconstruction of all historical performance parameters – retains its relevance. In this regard, we note that the performance of a piece of music does not always make off the strongest impression precisely in its “primary” – restored – form, since reconstruction is limited by the volume of our historical knowledge, while modern musical instruments have a much wider range of expressiveness, than theirs historical predecessors, and the modern interpreter – “de facto”, due to his location in the historical space – a much richer thesaurus. So, the aim of this article is systematization, from the standpoint of the teaching experience of its author in the piano class, observations and practical recommendations regarding the style of performing of ancient instrumental music and approaches to its interpretation by a pianist on an instrument of modern construction. The methodology of the study includes an appeal to the intonation theory of B. Asafiev (1971), when considering the dynamic processes of formation of the musical form and the functioning of articulatory units – motifs, phrases, rhetorical figures, strokes, etc.; to the provisions of the works of M. Mikhailov (1981), E. Nazaikinskiy (2003), O. Katrich (2000) concerning the theory of styles; V. Kholopova (1979) and G. Ignatchenko (1983), when considering performance techniques that emphasize the originality of the texture of baroque music; as well as generally accepted methods of scientific research: analysis, selection, structuring of information with its subsequent generalization. Presentation of research results. The study of ancient instrumental music in the piano class is extremely important for the formation of a competent specialist, a musician of a wide range. In the cognitive process, such stages must be passed as determining the style, genre, form of the musical work, identifying the features of the musically expressive means used in it and finding appropriate ways to embody them. It is necessary to make as complete an idea as possible of the past historical epoch, its philosophy, aesthetics, different types of art and their interaction. The purpose of work on pieces of ancient music should be directing а performer to the general laws of “style of the era” (according to M. Mikhailov, 1981), because, despite national differences, by the middle of the XVIII century, a certain “panEuropean” style was formed, which was of great importance for the formation of the next generations of musicians. One of the brightest manifestations of the musical style of the seventeenth and eighteenth centuries is a close connection between music and the art of rhetoric. When referring to ancient music, performers must take into account the enormous influence that rhetoric had on the formation of musical thinking at that time. The close relationship of the latter with the oratory, which is based on a set of laws and rules, led to the influence of musical-rhetorical figures on the semantics of musical language, and, consequently – on the intonation-declamation sphere of musical text, ways of articulation. The latter were largely determined by the design features of ancient tools. The variety of characteristic techniques of instrumental sound production – expressive touches, among which a special place was occupied by the string strokes (legato, detache, martele, etc.) – has become an integral part of the style of European music of the XVII–XVIII centuries. Transferring them to the field of piano technique is necessary for adequate interpretation of works of this period, requiring the pianist to find appropriate analogues that allow to some extent to reproduce the figurative, articulatory, timbre-color, texture characteristics of the performed work. Modern piano, which due to a fundamentally different method of sound production does not claim to be an authentic reproduction of baroque music, has its own rich arsenal of expressiveness, which allows you to offer the listener no less interesting interpretive content of music of past eras. The art of outstanding pianists of the XX–XXI centuries, to whose audio and video recordings modern performers turn in search of a reference sound (G. Gould, S. Richter, S. Feinberg, T. Nikolaeva, M.Argerich, F. Gulda, G. Sokolov, A. Schiff and others) demonstrates this fact clearly. Conclusions. Not reconstruction, but reproduction of the style, image and spirit of early music becomes the leading principle of working on it in the piano class. And here the pianist should come to the aid of a conscious intonation, based on knowledge of both the general laws of the reproduced style and its characteristic details. The outstanding interpreter of early music V. Landowska (1991: 350) wrote: “One cannot ignore the reading of Quantz’s treatises on playing the flute, Leopold Mozart on the violin, Tosi-Agricola on singing, François Couperin, Rameau, Frescobaldi, Marpurg, K. F. E. Bach and many others – about playing keyboard instruments”. Finding “unexpected treasures” in them, “the disciples are delighted, because they begin to realize what they simply did not pay attention to before. In such cases, you find yourself witnessing an explosion of joy, somewhat reminiscent of the discovery of love”.

16

Kucher,L.I. "Educating the Actor Singer in the Opera Studio of Lviv M. V. Lysenko State Conservatory." Aspects of Historical Musicology 13, no.13 (September15, 2018): 166–78. http://dx.doi.org/10.34064/khnum2-13.13.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Background. Western Ukraine’s cultural musical life had its own paths of development. The fi rst musical school began working in this region in September 1903. The issue of creating a specialized musical educational institution with native-language teaching was repeatedly highlighted in Lviv newspapers in XIX and early XX centuries. Nevertheless, most musicians were forced to obtain knowledge either on their own or in Polish, German and Czech educational establishments. Composer S. Liudkevich was the most ardent fi ghter for foundation of a Ukrainian conservatory in Lviv. He became one of the fathers of professional musical education not only in Lviv, but in Western Ukraine as a whole. Yet, Lviv’s fi rst educational institution – the Higher Musical Institute – was created other than a standard conservatory of Russian Imperial Musical Society with quite a perfect educational system – it was closer to West European establishments on a parallel basis attended by secondary and higher school students, who studied only musical disciplines in the conservatory. A. Vakhnyanin (who taught theory and history of music) has become the fi rst Director of Lviv Higher Musical Institute with O. Bandrovs’ka and L. Ulukhanova teaching solo singing. In the year of 1912, after the death of M. Lysenko, the Higher Musical Institute was given his name. Lviv’s M. Lysenko Higher Musical Institute gained authority and prominence by constantly improving its educational system. Together with the conservatory of Polish Musical Society and K. Shimanovski conservatory, it became one of those educational establishments, on which basis M. Lysenko Lviv State Conservatory was created upon the reunion of West European lands. As of today, it is among our country’s leading musical universities. Vocals faculty exists since the day of Lviv conservatory’s foundation. In this period, they prepared numerous singers for opera and operetta theaters, philharmonic halls, teachers of secondary and higher schools. Having been founded in 1959, the opera studio functions as a training subdivision of the conservatory, being the source of professional growth for outstanding representatives of national vocal arts and opera conductors. The studio’s fi nancial position has been troubled for many years – there is no own premises and full-time soloists. And yet, teachers’ dedication has always allowed the studio to work so as to serve the basis for practical training of the vocals faculty students. The studio was offi cially opened on November 16, 1959 in M. Zan’kovetska Theater. A year later, on November 16, 1960, the premiere performance of “Zaporozhets za Dunayem” opera by S. Gulak-Artemovsky took place (conductor M. Lobaniv, director V. Shevchenko, assistant conductor – 4th year student S. Turchak). The entire faculty worked on the performance – vocals students enthusiastically participated in ballet scenes, their teachers sang leading parts together with students, teaching the mastery lesson to their mentees onstage. But it was emphasized in 1960 annual report by the Director of Lviv State Conservatory professor M. Kolesa that, with opera studio’s certain achievements, there also was a weak point, and namely the absence of creative and organizational contact between solo singing and opera training departments. In autumn 1963, Lviv opera studio performed in Kyiv at the Republican conference dedicated to education of actor singers, representing fragments from “Taras Bulba” (M. Lysenko) and “La traviata” (G. Verdi) performances. The conference stressed the necessity to alter the course of training – to educate actor singers, performer singers, rather than just “sound professional”. By the Order of the Ministry of Culture of Ukraine of January 25, 1966, opera training department was founded in Lviv State Conservatory. The functions of the Head of department were vested in the associate professor of solo singing department V. Kobrzhitsky. In this period, absence of creative contacts between the two departments of the vocals faculty continues to be felt, with their teachers exchanging accusations. They do not show aspiration to do the common cause – to educate actor singers. In the beginning of academic year 1971-72, the department was joined by Ukraine’s Honored Artist conductor O. Gritsak, who already in his fi rst year of work showed himself as a talented manager. It was stated in the department’s annual report that working stability, which is defi nitely a positive factor, is not always typical for the students. The number of performances for students’ practical training is insuffi cient. The repertoire must have at least three performances, so that students could be involved in several parts for a multifaceted disclosure of their creative abilities. The department made the resolution to improve its operation by fundamentally altering its organizational principles and the methodology, for which purpose to replace the department’s management.

17

Sutopo, Oki Rahadianto. "MUSISI MUDA, REFLEKSIVITAS DIRI DAN KARIER DIY DI ERA MODERNITAS LANJUT." Jurnal Analisa Sosiologi 11, no.3 (July30, 2022). http://dx.doi.org/10.20961/jas.v11i3.59166.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

<p><em>This article examines the practice of self-reflexivity among young Indonesian musicians in the era of late modernity. In particular, young musicians’ musical practice from amateur phase into Do It Yourself (DIY) career become an important temporal and spatial dimensions of the analysis. This article applies self-reflexivity theory from Anthony Giddens as a tool of analysis. In addition, I also synthesis Giddens’ theory with youth culture and youth transition perspectives. This article makes use of qualitative method specifically life biographies as a tool to capture wider narrative of young musicians throughout their life course. This research finds that young Indonesian musicians are able to reflexively adaptive during transition from amateur into DIY carrier. Narratives of young musicians also reveal the empowering effect during their process of formulation and re-formulation of reflexive self. Young musicians are able to achieve self-actualization based on their individual’s aspiration. Thus, the self-reflexive characteristic as shown by young Indonesian musicians in this article can be a positive example for young people to maintain their transition in the era of late modernity.</em></p><p> </p><p><strong><em>Keywords</em></strong><strong><em>: Young Musicians, Self-Reflexivity, Youth Culture, DIY Career</em></strong></p><p><strong><em> </em></strong></p><h2>Abstrak</h2><p>Artikel ini membahas mengenai refleksivitas diri musisi muda Indonesia dalam era modernitas lanjut. Secara spesifik, praktik bermusik dalam perjalanan dari fase amatir menjadi karier Do It Yourself (DIY) menjadi dimensi temporal dan spasial yang penting. Teori refleksivitas diri dari Anthony Giddens digunakan sebagai alat bantu dalam melakukan analisis. Selain itu, teori tersebut juga disintesiskan dengan perspektif budaya kaum muda dan transisi. Secara metodologis, artikel ini menggunakan metode kualitatif dengan pendekatan life biographies untuk melihat narasi yang lebih luas dalam daur hidup kaum muda. Berdasarkan temuan penelitian ditunjukkan bahwa musisi muda secara refleksif mampu adaptif baik pada fase amatir maupun pada fase karier DIY. Disisi lain, narasi musisi muda menunjukkan bahwa pembentukan dan penataan ulang diri secara refleksif justru bersifat memberdayakan dikarenakan baik dalam fase amatir maupun karier DIY mereka mampu melakukan aktualisasi diri sebagaimana yang diinginkannya. Karakteristik refleksivitas diri dari musisi muda dalam artikel ini dapat menjadi contoh positif dalam menjalani transisi kepemudaan di era modernitas lanjut.</p><p><strong>Kata Kunci: Musisi Muda, Refleksivitas Diri, Budaya Kaum Muda, Karier DIY</strong></p>

18

Cayari, Christopher. "Popular practices for online musicking and performance: Developing creative dispositions for music education and the Internet." Journal of Popular Music Education, 2020. http://dx.doi.org/10.1386/jpme_00018_1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Musicians’ drive to be productive on the Internet led to the development of practices that can inform popular music education. Expanding the concept of popular music education to include online participatory culture practices provides inspiration for musicking online relevant not only in times of uncertainty (like during mandated quarantines experienced during the COVID outbreak in 2020), but also during times of prosperity when practices can be explored in classrooms and during leisure time. In this article, the author discusses three dispositions towards online musicking: DIY-disposition (do-it-yourself), DIWO-disposition (do-it-with-others) and DIFO-disposition (do-it-for-others). The development of these dispositions leads to online and musical literacies that help develop the skills needed for online musicking and performance. This text offers a creation theory about approaching online musicking that can be applied to new technologies and media as online platforms appear and fade on the Internet.

19

Laksono, Puji, Drajat Tri Kartono, and Argyo Demartoto. "SUBKULTUR GRUNGE (ANALISIS KRITIS TENTANG KONSTRUKSI REALITAS SOSIAL DAN KESADARAN KRITIS MUSISI GRUNGE DI KOTA SURABAYA)." Jurnal Analisa Sosiologi 4, no.1 (January17, 2018). http://dx.doi.org/10.20961/jas.v4i1.17404.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

<p>Subculture born from rock subcode frequently creates a counterculture of the mainstream. In fact, subculture of grunge shows its counterculture side through its resistance against capitalism, such as grunge offers new freedom to provide platforms for its followers to put forth their idealism, anger, disappointment towards the surroundings, politics, and social matters. The purpose of this study is to determine how the construction of social reality, such as the freedom, and resistance as well as critical consciousness of grunge subculture in Surabaya. The research was conducted to the grunge musicians in Surabaya. This study uses phenomenology method consisting of the object, meaning, experience, and consciousness from the grunge musicians’ perspectives. The theory used is the theory of social reality construction of Peter L. Berger and Thomas Luckmann, combined with the critical theory ─ the theory of music from Theodor W. Adorno. Data were collected through direct observation and in-depth interviews. The validity of the data was done by using triangulation.</p><p>The findings show that the grunge musicians tend to choose grunge as their music genre because it has motivation referring to the past and the future. The factors underlied their selection of grunge genre are the lack skill of music, the influence of the association, and also the influence of the close friends or family. The purpose their selection of grunge genre are to share their hobby in music and to share aspirations. The grunge musicians construct the freedom within the characteristic aspect of musicality in which its musicians are not required to have high skills in music due to no strick standard, a performance <em>style</em> that shows simplicity, and also the ethics of “Do It Yourself (DIY)” which shows the attitude of self-reliance. The freedom in subkultur grunge which formerly was known as a form of resistance, indeed it is not. In fact, not all musicians interpret the freedom in grunge as a resistance. From various interpretations upon this resistance, the grunge musicians can be categorized into three kinds, namely resistance grunge musicians, subjective-resistance grunge musicians, and non-resistence grunge mucisians. Encountering some objective structures like the music industry and socio-politic matters, the grunge musicians have found their consciousness dimensions. Those dimensions include magical, naive, and critical consciousness. Through the grunge musicians who have critical consciousness, grunge genre becomes social media criticism.</p><p><strong>Keywords: </strong>Subcultures, Grunge, Critical consciousness, Social reality.</p>

20

Bauder, Amy. "Keeping It Real? Authenticity, Commercialisation and Family in Australian Country Music." M/C Journal 18, no.1 (January20, 2015). http://dx.doi.org/10.5204/mcj.939.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Getting the Family Together: A Fieldwork Account The final gig of Bob Corbett and the Roo Grass Band’s 2013 tour is a hometown show at New Lambton Community Hall in Newcastle on the coast of New South Wales, Australia. The tour had already covered Newcastle and surrounds at various locations within 50 to 100km of the Newcastle CBD. In addition to lead singer and guitarist Bob Corbett, there are three main members of the Roo Grass Band, Sue Carson on fiddle and mandolin, Dave Carter on banjo, bass and bagpipes and Robbie Long on guitar, mandolin and bass. I enter the building and at the top of the stairs a tall, slim woman with a shock of red hair rushes to greet me with a hug, “It is so good to see you!”This is Veronica, Bob Corbett’s Mum. She’s been busy setting up the merchandise desk, taking tickets, and greeting almost every member of the audience by name. Veronica has functioned as de facto tour manager throughout the band’s Lucky Country Hall Tour. As well as running the merchandise desk and ticketing, she’s occasionally acted as roadie, and has supervised the packing of cars and trailers. These day-to-day jobs on the tour have been done with help from either her sister Roberta or, for most of the tour, a close friend of the band, Jenny. I deposit home-made chocolate brownies and biscuits in the kitchen, setting them up alongside fruit brownies made by Veronica for the audience. Bob’s wife, Kirrily, comes and says hello, followed by their son Marley, who heads straight for the goodies. Their daughter Matilda is running around with her best friend and next-door neighbour, Sophie. Dave, who plays banjo, bass and bagpipes in the band, greets his wife Karen as she arrives with their kids. The band’s fiddle player, Sue, is pacing around, looking fractious. I ask if she’s okay. “Yeah, it is just that my family is meant to be here already and they’re running late. They’re going to miss it.”Not long after, Sue’s partner, Michael (who is also Veronica’s brother, Bob’s uncle) arrives with their son Elijah and his son Gabe, in time for the show. This final gig of the tour seemed to have been largely arranged for the families of the band, and there was little advertising for it. In the way of family get-togethers a mix of tension and excitement fill the room. But once the band starts playing things calm down, a group of kids occupy the dance floor, twirling, swaying, skipping and running along with the music. Family, Authenticity, and Commercial Practices in Australian Country MusicI open with this fieldwork account to illuminate how the presence and involvement of family, through parents, spouses, aunts, uncles, children and even close friends are central to the experience of what it is to be a country music artist in Australia. In the case of Bob Corbett and the Roo Grass Band, for example, band members make choices to involve family in the activity of “being” a band—touring, performing, engaging with fans—and these choices have emotional value for them, but are also yoked to broader discourses of family which circulate in the field of Australian country music. This field story reveals that “family” is not something carved off from artists’ public engagement with the field of Australian country music but is central to it. Discourses of and around “family” are implicit in the practices of Australian country music artists and are strategically used by artists to define what country music is and what is valued in the field. Crucially, the discourse of family is used to support claims to authenticity within country music culture. Ideas about and associated practices concerning, “authenticity” permeate the culture of country music. The discourse reaches across all aspects of the field, and all participants in the scene are compelled to at least turn their minds to questions of authenticity, and develop strategies for dealing with them. Value is conferred on artists seen to convey so-called “true” and “genuine” personas. Indeed the country music community demands something referred to as “honesty” from performers. It needs to be noted that country music is a commercial popular music form and culture. Many agents in the scene have an uneasy symbolic relationship with the commercial aspects of country music, but it is a basic premise within the field: the music exists to make money. This is not to say that financial and popular success (in their quantifiable forms: money made, units sold, crowd sizes, radio spins) is the only thing valued in country music. As a form of cultural capital, authenticity is also valued. But within Australian country music a tension exists between the part of field underpinned by commercial logic and the idea of the popular and those underpinned by notions of creativity, independence and musical integrity. Authenticity is deployed to distinguish country music from other styles of music in a number of keys ways. Authenticity can be taken as an essential quality of music, which “honestly” reflects or expresses an identity or experience (e.g., Australian national identity, rural experience, heartbreak) (Watson, Volume 1; Watson, Volume 2; Sanjek); as a proper way of relating music, artist and audience (Smith); as a ideological watchword which tempers commerciality (Sanjek); or as something “fabricated” or constructed in the codification of the genre (Akenson; Peterson; Carriage and Hayward). I am not positing authenticity as a feature unique to Australian country music. A number of authors have highlighted the role authenticity plays in many forms of popular music to navigate, understand or obfuscate the functions of the commercial music industry and shape its output (Frith; Sanjek; Barker and Taylor). The scholarship on country music and popular music in general often explores how authenticity is inscribed in the products of country music, rather than the processes and practices behind those products: the everyday, extra-musical activities of participants in the scene. This article is concerned then with how discourses of authenticity are sutured to business, musical and promotional practices, and how such tropes function alongside discourses and practices concerning “family” in the negotiation of commercial realities in Australian country music. Rather than looking at end products, my research takes a ground-up approach, exploring what people are doing and how they talk about their practices and decisions. Discourses of “family”, and practices around kin, provide one of many possible entry points for this exploration. MethodologyThis article is based on ethnographic research on Australian country music. Between 2012-2014 I spent many months of focused immersion with Bob Corbett and the Roo Grass Band at festivals and on tour. This research was part of broader participant observation I conducted which included attending more than 150 country music events across New South Wales and Queensland. I also conducted hundreds of informal interviews at these events, as well as in-depth, semi-structured interviews with key informants, including band members Bob Corbett, Sue Carson, Robbie Long, and Michael Carpenter (sometimes drummer).Bob Corbett was recognised by the “mainstream” Australian country music scene in 2012 after winning the Star Maker competition. Since the win Bob and the band’s success within the field has increased—higher album sales, larger crowds, more airplay, recognition, sponsorships and nomination for Golden Guitar Awards (the main Australian country music industry awards). They play a mercurial mix of styles including bluegrass, Western swing, pop folk, and rock. At the core is a concern with storytelling and live, acoustic based performance is central. Bob and the band are primarily engaging with the field of Australian country music (through festivals, media, and self-identification), rather than the folk or bluegrass scenes, which, while related, are distinct fields with different logics, rules and relations.The conceptual framework for this article is indebted to Pierre Bourdieu. In using the term “field” to talk about Australian country music, I understand it as a discrete, relatively autonomous social microcosm, which is located within the social space of Australian society and the broader music industry, yet it is ruled by logics which are “specific and irreducible to those that regulate other fields” (Bourdieu in Bourdieu and Wacquant 97). Australian country music consists of systems of relations, which define the occupants of the field—country musicians, country music stars, or country music fans (to name but a few)—and shape the products and practices of the field. Bob Corbett and the Roo Grass Band are participants in the field of Australian country music, and work to differentiate their position, and gain a monopoly over authority and influence within the field—to be recognised as successful, authentic country music artists (Bourdieu and Wacquant 100). This framework allows analytic space for exploring and understanding a tension between authenticity, as a form of cultural capital, and the commercial imperatives of country music as a popular music form.Family Bands and the Family BusinessThe significance and foregrounded presence of “family” within Australian country music is a result of the history of the field in which family bands have been prominent. The practice of touring with your spouse, children or other kin has been connected to a discourse of the “Family Band” in Australian country music. Slim Dusty and his family, as pioneers in the Australian country music industry, and arguably the most commercially and culturally successful artists in the scene’s history, are held up as an example par excellence of the country music canon, and provide the model for how country music should or could be done as a family. Slim, his wife Joy, daughter Anne Kirkpatrick and other extended family worked as a “family band” touring, performing, songwriting, recording, and being country music artists. As the “first family” Australian country music band (Baker; Ellis) they dominate the social and cultural imaginary of Australian country music. They represent a tradition of family involvement in the business of country music as a way of dealing with the practical realities of touring, providing emotional support and enjoyment, and as a part of a relatively conservative set of values drawn from country life­. These features work together to discursively distance the “family band” from the commercial music industry and imbue integrity and naturalness in those artists’ engagement with the music business. Bob Corbett and the Roo Grass Band is a family band: fiddle player Sue is Bob’s aunty; her partner Michael Stove, Bob’s uncle, was an original member of the Roo Grass Band. But more than that, the band understands themselves as a “family”. Sometimes-drummer in the band, Michael Carpenter, talked at length about the “Roo Grass Family” when I interviewed him, including the affective value he places on those relationships:I love it when Bob says… ‘Michael’s been a part of the Roo Grass family for a long time’ … it’s a very country music thing to say … when Bob says it, it actually means something, there’s a certain level of weight to it, because I know the way he treats his bands, I know the way he treats the people who are involved ... it does make them feel like they are a part of something special and so, and that’s beyond just doing a gig … it kind of creates this sense of loyalty that is important to me.The other members of the band also understand and value their involvement with the band in a similar way, and it spills into the chemistry the band has on stage, and the enjoyment they derive from playing together. The idea of the family band opens out beyond the actual band as well: the “Roo Grass Family” includes friends, fans and others with strong ties and involvement with the band.Practical, on the ground support (both on tour and also at home) offered by family to artists in Australian country music is a significant source of capital for those artists. However, participants also talk about this family help as a chance to spend time together, and couch it within discourses of loyalty, love, fun and commitment. Practices and discourses of small, DIY business are also sutured to discourse of family, as a way of reinforcing the fierce independence from big business and record companies. The fieldwork account at the beginning of this article reveals some of the work done by family on tour for Bob and the band, mainly through the presence of Bob’s mum, Veronica, as defacto tour manager. During the gig Bob offered a series of acknowledgments for the tour. After thanking the audiences and tour sponsors, he moved on to family:Bob: I’d like to thank my aunty Roberta, she came along and helped us on a tour leg … Ah, I’m going to forget people, I’m going to leave the special ones to last … I would like to thank Kirrily personally, but as Sue said, all partners and stuff, so I love you Kiz. But the most special one of all: Mrs Veronica Corbett [loud applause and cheers]. She’s the backbone! Of the tour, so thanks mum, thanks for everything.Veronica: Absolute pleasure Bobby.Bob: It’s been, it’s been a pleasure. You love doing it.Veronica: I love it.Bob: Yeah, you do love doing it, it’s been great, you know. I don’t want to get too, too sentimental, but, um just before dad died, he turned to me and said ‘look after mum’, and I don’t, I don’t look after mum, but in a way, just sharing all these experiences, like, we’re looking after each other, so, thank you for doing that.In this account, I am interested in the ways in which Bob, Veronica and Sue talk about the labour provided by family. There are a number of ways that participants talk about the practice of getting family to help do the work of touring and performing country music, which emerge here, and are consistently used by Bob and the band. It is spoken of in terms of “spending time” with each other, and of loving that time. Discourses of enjoyment and sociality permeate Bob, Veronica, and others’ discussions of the practical reality of people giving up their time to help. This is part of the cultural capital of authenticity: being a professional country music band out on the road is about more than hard slog, making money and cold business; it is an enjoyable experience, underpinned with love. To be authentic, it should be about more than the dollars.While the involvement of family in the activities of the band is discussed and understood as a chance to spend time together, an enjoyable experience, there are also discourses of support and help tied to these practices by those in and around the band. It is often acknowledged as a practical reality that family members are involved in the activities of the band (or in maintaining the home front) as a source of free or cheap labour which makes touring and performing possible. Sue acknowledged the importance of family support to the band, particularly as an independent band, in the interview: Main sources of support? … the management from Toyota and everything … after winning Star Maker, that was really great, so they’ve really helped … and also family … you certainly need that support, because you can’t, you’ve got to get out there and do it, that’s the only way to do it … it’s very personal support in a lot of ways … we’re not at that stage where, we’re not at a bigger level where there’s plenty of money being thrown around by record companies, that sort of support.In acknowledging the role of family at home while the band tours, as well as the “personal support” given to the band, Sue binds the practices of individuals staying at home, minding kids and maintaining home life, to the discourse of family. She is also linking the practices to the band’s “independent” status and the lack of “money being thrown around by record companies” as the reason this support and other on the road, tour based work, is essential. Within Sue’s account here, and at other times during my fieldwork, there was a sense that she saw the need for family support as a sign of inadequacy, a sign that the band had not yet “made it” to the level where the support comes from record companies, and there will be money thrown around to support the activities of the band. This touches on a broader set of discourses that circulate in the country music community about professionalism and amateurism, which are also linked to ideas about family. While the foregrounding of family has value within the field of country music, there is something else going on here. A division is often drawn between “commercial” and “creative” endeavours in Australian country music. By linking practices involving kin and discourses of family, Bob Corbett and the Roo Grass Band position themselves as authentic, or real, grass roots, and with creative freedom, in contrast to being creatively constrained or selling out. Within this division, a reliance on one’s family can be understood in some ways as a rejection of the commercial, business networks of country music. In the case of Sue’s account above there is a sense that it is also a way of negotiating success when you do not have access to a record label or other big business support, which may seem the easier route. Sue’s view differs somewhat from Bob’s in this respect. Bob often expressed pride in the fact that they are “doing it on their own” and boasting an independent DIY model of music business (for example through ticketing, tour organisation and production); a business model that relies on the support of their family, but which is respected and valued within Australian country music. ConclusionArtists such as Bob Corbett and the Roo Grass Band all occupy “positions” in the field of Australian country music, and the discourses of “commercial”, “creative”, and “authentic” all work to categorise artists, and their position in the field. Economic and material circ*mstances limit, enable or influence the decisions to involve families or not: for Bob, a desire to remain in control of his creative output and career, and the need to maximise income to feed his family makes DIY ticketing, and taking his mum and friends on the road a good choice. But these material factors work with symbolic and cultural factors, in the game of cultural legitimisation about what it is to be a country music artist. The way in which Bob and the band invoked particular discourses of family, loyalty, fun and enjoyment, to talk about the on-the-ground practices of having family involved (or not) in their working lives as musicians is part of the work these bands and artists are doing to represent themselves to the country music community; they are attempting to establish themselves as adequately, legitimately and authentically “country”. In the process they are also shaping what it is to be a country music artist and what is valued within the field—in this case “family”. The constant struggles over what country music is, what is “authentic” country and what represents success, are struggles over the “schemata of classification … which construct social reality” (Bourdieu 20). Bob Corbett and the Roo Grass Band are using strategies in this struggle, in this case the strategies link practices involving kin to discourses of honesty and openness by collapsing public and private, heritage and tradition through the family band, and authenticity, professionalism, and success in the way family support can limit the need to rely on record labels and big business. ReferencesAkenson, James E. “Australia, The United States and Authenticity.” Outback and Urban: Australian Country Music. Ed. Philip Hayward. Gympie, QLD: aicmPress for the Australian Institute of Country Music, 2003. 187–206. Baker, Glen A. “Liner Notes - Annethology: The Best of Anne Kirkpatrick.” July 2010.Barker, Hugh, and Yuval Taylor. Faking It: The Quest for Authenticity in Popular Music. New York: W.W. Norton, 2007.Bourdieu, Pierre. “Social Space and Symbolic Power.” Sociological Theory 7.1 (1989): 14–25. Bourdieu, Pierre, and Loïc J. D. Wacquant, eds. An Invitation to Reflexive Sociology. Chicago: U of Chicago Press, 1992. Carriage, Leigh, and Philip Hayward. “Heartlands: Kasey Chambers, Australian Country Music and Americana.” Outback and Urban: Australian Country Music. Ed. Philip Hayward. Gympie, QLD: aicmPress for the Australian Institute of Country Music, 2003. 113–143. Ellis, Max. “Liner Notes: The Slim Dusty Family Reunion CD.” 2008.Frith, Simon. Music for Pleasure: Essays in the Sociology of Pop. Oxford: Polity Press, 1988.Peterson, Richard A. Creating Country Music: Fabricating Authenticity. Chicago: U of Chicago P, 1997.Sanjek, David. “Pleasures and Principles: Issues of Authenticity in the Analysis of Rock’n’Roll.” Journal of Popular Music Studies 4.2 (1992): 12-21.Sanjek, David. “Blue Moon of Kentucky Rising Over the Mystery Train: The Complex Construction of Country Music.” In Reading Country Music: Steel Guitars, Opry Stars, and Honky-tonk Bars. Ed. Cecelia Tichi. Durham: Duke UP, 1998. 22–44. Smith, Graeme. Singing Australian: The History of Folk and Country Music. North Melbourne, VIC: Pluto Press Australia, 2005. Watson, Eric. Eric Watson’s Country Music in Australia, Volume 1. Pennsylvania: Rodeo Publications, 1982. Watson, Eric. Eric Watson’s Country Music in Australia, Volume 2. Pennsylvania: Rodeo Publications, 1983.

21

Shantz,J. "Anarchy Is Order." M/C Journal 7, no.6 (January1, 2005). http://dx.doi.org/10.5204/mcj.2480.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

The word “anarchy” comes from the ancient Greek word “anarchos” and means “without a ruler.” While rulers, quite expectedly, claim that the end of rule will inevitably lead to a descent into chaos and turmoil, anarchists maintain that rule is unnecessary for the preservation of order. Rather than a descent into Hobbes’s war of all against all, a society without government suggests to anarchists the very possibility for creative and peaceful human relations. Pierre-Joseph Proudhon neatly summed up the anarchist position in his famous slogan: “Anarchy is Order.” Historically, anarchists have sought to create a society without government or State, free from coercive, hierarchical and authoritarian relations, in which people associate voluntarily. Anarchists emphasize freedom from imposed authorities. They envision a society based upon autonomy, self-organization and voluntary federation which they oppose to “the State as a particular body intended to maintain a compulsory scheme of legal order” (Marshall 12). Contemporary anarchists focus much of their efforts on transforming everyday life through the development of alternative social arrangements and organizations. Thus, they are not content to wait either for elite-initiated reforms or for future “post-revolutionary” utopias. If social and individual freedoms are to be expanded the time to start is today. In order to bring their ideas to life, anarchists create working examples. To borrow the old Wobbly phrase, they are “forming the structure of the new world in the shell of the old.” These experiments in living, popularly referred to as “DIY” (Do-It-Yourself), are the means by which contemporary anarchists withdraw their consent and begin “contracting” other relationships. DIY releases counter-forces, based upon notions of autonomy and self-organization as motivating principles, against the normative political and cultural discourses of neo-liberalism. Anarchists create autonomous spaces which are not about access but about refusal of the terms of entry (e.g. nationalism, etc). The “Do-it-Yourself” ethos has a long and rich association with anarchism. One sees it as far back as Proudhon’s notions of People’s Banks and local currencies which have returned in the form of LETS (Local Exchange and Trade Systems). In North America, 19th Century anarchist communes, such as those of Benjamin Tucker, find echoes in the Autonomous Zones and squat communities of the present day. In the recent past, Situationists, Kabouters, and the British punk movements have encouraged DIY activities as means to overcome alienating consumption practices and the authority and control of work. Punks turned to DIY to record and distribute music outside of the record industry. At the forefront of contemporary DIY are the “Autonomous Zones” or more simply “A-Zones.” “Autonomous Zones” are community centres based upon anarchist principles, often providing meals, clothing and shelter for those in need. These sites, sometimes but not always squats, provide gathering places for exploring and learning about anti-authoritarian histories and traditions. Self-education is an important aspect of anarchist politics. A-Zones are important as sites of re-skilling. DIY and participatory democracy are important precisely because they encourage the processes of learning and independence necessary for self-determined communities. A-Zones are often sites for quite diverse and complex forms of activity. The “Trumbellplex” in Detroit is an interesting example. Housed, ironically, in the abandoned home of an early-Century industrialist, the Trumbell Theatre serves as a co-operative living space, temporary shelter, food kitchen and lending library. The carriage house has been converted into a theatre site for touring anarchist and punk bands and performance troops like the “Bindlestiff Circus.” Because of their concern with transcending cultural barriers, residents of A-Zones try to build linkages with residents of the neighbourhoods in which they were staying. The intention is to create autonomous free zones that may be extended as resources and conditions permit. These various practices are all part of complex networks that are trans-national, trans-boundary and trans-movement. They encourage us to think about writing against the movement as movement. Movement processes involve complex networks outside of and alongside of the State (trans-national and trans-boundary). These are the building blocks of what Howard Ehrlich refers to as the anarchist transfer culture, an approximation of the new society within the context of the old. Within it anarchists try to meet the basic demands of building sustainable communities. A transfer culture is that agglomeration of ideas and practices that guide people in making the trip from the society here to the society there in the future….As part of the accepted wisdom of that transfer culture we understand that we may never achieve anything that goes beyond the culture itself. It may be, in fact, that it is the very nature of anarchy that we shall always be building the new society within whatever society we find ourselves (Ehrlich 329). In this sense, anarchist autonomous zones are liminal sites, spaces of transformation and passage. As such they are important sites of re-skilling, in which anarchists prepare themselves for the new forms of relationship necessary to break authoritarian and hierarchical structures. Participants also learn the diverse tasks and varied interpersonal skills necessary for collective work and living. This skill sharing serves to discourage the emergence of knowledge elites and to allow for the sharing of all tasks, even the least desirable, necessary for social maintenance. For Paul Goodman, an American anarchist whose writings influenced the 1960s New Left and counterculture, anarchist futures-present serve as necessary acts of “drawing the line” against the authoritarian and oppressive forces in society. Anarchism, in Goodman’s view, was never oriented only towards some glorious future; it involved also the preservation of past freedoms and previous libertarian traditions of social interaction. “A free society cannot be the substitution of a ‘new order’ for the old order; it is the extension of spheres of free action until they make up most of the social life” (Goodman quoted in Marshall 598). Utopian thinking will always be important, Goodman argued, in order to open the imagination to new social possibilities, but the contemporary anarchist would also need to be a conservator of society’s benevolent tendencies. As many recent anarchist writings suggest, the potential for resistance might be found anywhere in everday life. If power is exercised everywhere, it might give rise to resistance everywhere. Present-day anarchists like to suggest that a glance across the landscape of contemporary society reveals many groupings that are anarchist in practice if not in ideology. Examples include the leaderless small groups developed by radical feminists, coops, clinics, learning networks, media collectives, direct action organizations; the spontaneous groupings that occur in response to disasters, strikes, revolutions and emergencies; community-controlled day-care centers; neighborhood groups; tenant and workplace organizing; and so on (Ehrlich, Ehrlich, DeLeon and Morris 18). While these are obviously not strictly anarchist groups, they often operate to provide examples of mutual aid and non-hierarchical and non-authoritarian modes of living that carry the memory of anarchy within them. It is within these everyday examples that anarchists glimpse the possibilities for a libertarian social order. If, as Colin Ward suggests, anarchy is a seed beneath the snow of authoritarian society, daily expressions of mutual aid are the first blooms from which a new order will grow. In viewing the projects that emerge from contemporary anarchist movements, I would suggest that, in the words of Castells, Yazawa and Kiselyova, such projects offer “alternative visions and projects of social transformation that reject the patterns of domination, exploitation and exclusion embedded in the current forms of globalization” (22). Following Leslie Sklair I suggest that autonomist/anarchy movements exemplify a “disruption” model of social movements and resistances to capitalism (as opposed to an “organizational model” or an “integrationist model”). Through their uncompromising rhetoric and immodest strategies they resist attempts to divert their disruptive force into normal politics. Activists attempt to reject the entire context within which they can be either marginalized or assimilated; they occupy their own ground. This “autonomy” must be constantly constructed, reconstructed and defended in the face of powerful foes as events of the last four years have shown. Autonomy movements in abandoned or impoverished inner-city areas are movements involving individuals, social groups or territories excluded or made precarious by the “new world order”. This distinguishes them somewhat from institutional global social movements that seek increased participation by members who are not yet rendered irrelevant (and who thus have something with which to bargain). In any event, how does one ask a global (or national) body to grant the “subversion of the dominant paradigm” or the “liberation of desire?” References Ehrlich, Howard J. “Introduction to Reinventing Anarchist Tactics.” Reinventing Anarchy, Again. Ed. H. J. Ehrlich. Edinburgh: AK Press, 1996: 329-330. ———. “How to Get from Here to There: Building Revolutionary Transfer Culture.” Reinventing Anarchy, Again. Ed. Howard J. Ehrlich. Edinburgh: AK Press, 1996: 331-349. Ehrlich, Howard J., Carol Ehrlich, David DeLeon, and Glenda Morris. “Questions and Answers about Anarchism.” Reinventing Anarchy, Again. Ed. Howard J. Ehrlich. Edinburgh: AK Press, 1996: 4-18. Horowitz, Irving L (Ed.). The Anarchists. New York: Dell, 1964. Joll, James. The Anarchists. New York: Grosset and Dunlap, 1964. Laclau, Ernesto, and Chantal Mouffe. Hegemony and Socialist Strategy. London: Verso, 1985. Lange, Jonathan, I. “Refusal to Compromise: The Case of Earth First!” Western Journal of Speech Communication 54 (1990): 473-94. Marshall, Peter. Demanding the Impossible: A History of Anarchism. London: Fontana Press, 1993. Proudhon, Pierre-Joseph. Selected Writings of Pierre-Joseph Proudhon. Garden City: Anchor Books, 1969. Sklair, Leslie. 1995. “Social Movements and Global Capitalism.” Sociology 29.3 (1995): 495-512. Ward, Colin. Anarchy in Action. New York: Harper Torchbooks, 1973. Woodco*ck, George. Anarchism: A History of Libertarian Ideas and Movements. New York: World Publishing, 1962. Citation reference for this article MLA Style Shantz, J. "Anarchy Is Order: Creating the New World in the Shell of the Old." M/C Journal 7.6 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0501/09-shantz.php>. APA Style Shantz, J. (Jan. 2005) "Anarchy Is Order: Creating the New World in the Shell of the Old," M/C Journal, 7(6). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0501/09-shantz.php>.

22

Collins, Steve. "Good Copy, Bad Copy." M/C Journal 8, no.3 (July1, 2005). http://dx.doi.org/10.5204/mcj.2354.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Nine Inch Nails have just released a new single; In addition to the usual formats, “The Hand That Feeds” was available for free download in Garageband format. Trent Reznor explained, “For quite some time I’ve been interested in the idea of allowing you the ability to tinker around with my tracks – to create remixes, experiment, embellish or destroy what’s there” (MacMinute 15 April 2005). Reznor invites creativity facilitated by copying and transformation. “Copy” carries connotations of unsavoury notions such as piracy, stealing, fake, and plagiarism. Conversely, in some circ*mstances copying is acceptable, some situations demand copying. This article examines the treatment of “copy” at the intersection of musical creativity and copyright law with regard to cover versions and sampling. Waldron reminds us that copyright was devised first and foremost with a public benefit in mind (851). This fundamental has been persistently reiterated (H. R Rep. (1909); Sen. Rep. (1909); H. R. Rep. (1988); Patterson & Lindberg 70). The law grants creators a bundle of rights in copyrighted works. Two rights implicated in recorded music are located in the composition and the recording. Many potential uses of copyrighted songs require a license. The Copyright Act 1976, s. 115 provides a compulsory licence for cover versions. In other words, any song can be covered for a statutory royalty fee. The law curtails the extent of the copyright monopoly. Compulsory licensing serves both creative and business sides of the recording industry. First, it ensures creative diversity. Musicians are free to reinterpret cultural soundtracks. Second, it safeguards the composer’s right to generate an income from his work by securing royalties for subsequent usage. Although s. 115 permits a certain degree of artistic licence, it requires “the arrangement shall not change the basic melody or fundamental character of the work”. Notwithstanding this proviso, songs can still be transformed and their meaning reshaped. Johnny Cash was able to provide an insight into the mind of a dying man through covering such songs as Nine Inch Nails’ “Hurt”, Depeche Mode’s “Personal Jesus” and Parker & Charles’ “We’ll Meet Again”. Compulsory licensing was introduced in response to a Supreme Court decision that deprived composers of royalties. Congress recognised: The main object to be desired in expanding copyright protection accorded to music has been to give to the composer an adequate return for the value of his composition, and it has been a serious and difficult task to combine the protection of the composer with the protection of the public, and to so frame an act that it would accomplish the double purpose of securing to the composer and at the same time prevent the formation of oppressive monopolies, which might be founded upon the very rights granted to the composer for the purpose of protecting his interests (H. R. Rep. (1909)). Composers exercise rights over the initial exploitation of a song. Once a recording is released, the right is curtailed to serve the public dimension of copyright. A sampler is a device that allows recorded (sampled) sounds to be triggered from a MIDI keyboard or sequencer. Samplers provide potent tools for transforming sounds – filters, pitch-shifting, time-stretching and effects can warp samples beyond recognition. Sampling is a practice that formed the backbone of rap and hip-hop, features heavily in many forms of electronic music, and has proved invaluable in many studio productions (Rose 73-80; Prendergast 383-84, 415-16, 433-34). Samples implicate both of the musical copyrights mentioned earlier. To legally use a sample, the rights in the recording and the underlying composition must be licensed. Ostensibly, acquiring permission to use the composition poses few obstacles due to the compulsory licence. The sound recording, however, is a different matter entirely. There is no compulsory licence for sound recordings. Copyright owners (usually record labels) are free to demand whatever fees they see fit. For example, SST charged Fatboy Slim $1000 for sampling a Negativland record (Negativland). (Ironically, the sample was itself an unlicensed sample appropriated from a 1966 religious recording.) The price paid by The Verve for sampling an obscure orchestral version of a Rolling Stones song was more substantial. Allan Klein owns the copyright in “The Last Time” released by The Andrew Oldham Orchestra in 1965 (American Hit Network, undated). Licence negotiations for the sample left Klein with 100% of the royalties from the song and The Verve with a bitter taste. To add insult to injury, “Bittersweet Symphony” was attributed to Mick Jagger and Keith Richards when the song was nominated for a Grammy (Superswell, undated). License fees can prove prohibitive to many musicians and may outweigh the artistic merit in using the sample: “Sony wanted five thousand dollars for the Clash sample, which … is one thousand dollars a word. In retrospect, this was a bargain, given the skyrocketing costs of sampling throughout the 1990s” (McLeod 86). Adam Dorn, alias Mocean Worker, tried for nine months to licence a sample of gospel singer Mahalia Jackson. Eventually his persistent requests were met with a demand for $10,000 in advance with royalties of six cents per record. Dorn was working with an album budget of a mere $40 and was expecting to sell 2500 copies (Beaujon 25). Unregulated licensing fees stifle creativity and create a de facto monopoly over recorded music. Although copyright was designed to be an engine of free expression1 it still carries characteristics of its monopolistic, totalitarian heritage. The decision in Bridgeport Music v. Dimension Films supported this monopoly. Judge Guy ruled, “Get a license or do not sample. We do not see this stifling creativity in any significant way” (397). The lack of compulsory licensing and the Bridgeport decision creates an untenable situation for sampling musicians and adversely impacts upon the public benefit derived from creative diversity and transformative works (Netanel 288, 331). The sobering potential for lawsuits, ruinous legal costs, injunctions, damages (to copyright owners as well as master recordings), suppresses the creativity of musicians unwilling or unable to pay licence fees (Negativland 251.). I’m a big fan of David Bowie. If I wanted to release a cover version of “Survive”, Bowie and Gabrels (composers) and BMI (publishers) could not prevent it. According the Harry Fox Agency’s online licensing system, it would cost $222.50 (US) for a licence to produce 2500 copies. The compulsory licence demands fidelity to the character of the original. Although my own individual style would be embedded in the cover version, the potential for transformation is limited. Whilst trawling through results from a search for “acapella” on the Soulseek network I found an MP3 of the vocal acapella for “Survive”. Thirty minutes later Bowie was loaded into Sonar 4 and accompanied by a drum loop and bass line whilst I jammed along on guitar and tinkered with synths. Free access to music encourages creative diversity and active cultural participation. Licensing fees, however, may prohibit such creative explorations. Sampling technology offers some truly innovative possibilities for transforming recorded sound. The Roland VariOS can pitch-eliminate; a vocal sample can be reproduced to a melody played by the sampling musician. Although the original singer’s voice is preserved the melody and characteristic nuances can be significantly altered: V-Producer’s Phrase Scope [a system software component] separates the melody from the rest of the phrase, allowing users to re-construct a new melody or add harmonies graphically, or by playing in notes from a MIDI keyboard. Using Phrase Scope, you can take an existing vocal phrase or melodic instrument phrase and change the actual notes, phrasing and vocal gender without unwanted artefacts. Bowie’s original vocal could be aligned with an original melody and set to an original composition. The original would be completely transformed into a new creative work. Unfortunately, EMI is the parent company for Virgin Records, the copyright owner of “Survive”. It is doubtful licence fees could be accommodated by many inspired bedroom producers. EMI’s reaction to DJ Dangermouse’s “Grey Album“ suggests that it would not look upon unlicensed sampling with any favour. Threatening letters from lawyers representing one of the “Big Four” are enough to subjugate most small time producers. Fair use? If a musician is unable to afford a licence, it is unlikely he can afford a fair use defence. Musicians planning only a limited run, underground release may be forgiven for assuming that the “Big Four” have better things to do than trawl through bins of White Labels for unlicensed samples. Professional bootlegger Richard X found otherwise when his history of unlicensed sampling caught up to him: “A certain major label won’t let me use any samples I ask them to. We just got a report back from them saying, ‘Due to Richard’s earlier work of which we are well aware, we will not be assisting him with any future projects’” (Petridis). For record labels “copy” equals “money”. Allan Klein did very well out of licensing his newly acquired “Bittersweet Symphony” to Nike (Superswell). Inability to afford either licences or legal costs means that some innovative and novel creations will never leave the bedroom. Sampling masterpieces such as “It Takes a Nation of Millions to Hold Us Back” are no longer cost effective (McLeod). The absence of a compulsory licence for sampling permits a de facto monopoly over recorded music. Tricia Rose notes the recording industry knows the value of “copy” (90). “Copy” is permissible as long as musicians pay for the privilege – if the resultant market for the sampling song is not highly profitable labels may decline to negotiate a licence. Some parties have recognised the value of the desire to creatively engage with music. UK (dis)band(ed) Curve posted component samples of their song “Unreadable Communication” on their website and invited fans to create their own versions of the song. All submissions were listed on the website. Although the band reserved copyright, they permitted me to upload my version to my online distribution website for free download. It has been downloaded 113 times and streamed a further 112 times over the last couple of months. The remix project has a reciprocal dimension: Creative engagement strengthens the fan base. Guitarist/programmer, Dean Garcia, states “the main reason for posting the samples is for others to experiment with something they love . . . an opportunity as you say to mess around with something you otherwise would never have access to2”. Umixit is testing the market for remixable songs. Although the company has only five bands on its roster (the most notable being Aerosmith), it will be interesting to observe the development of a market for “neutered sampling” and how long it will be before the majors claim a stake. The would-be descendants of Grand Master Flash and Afrika Bambaataa may find themselves bound by end-user licences and contracts. The notion of “copy” at the nexus of creativity and copyright law is simultaneously a vehicle for free expression and a vulgar infringement on a valuable economic interest. The compulsory licence for cover versions encourages musicians to rework existing music, uncover hidden meaning, challenge the boundaries of genre, and actively participate in culture creation. Lack of affirmative congressional or judicial interference in the current sampling regime places the beneficial aspects of “copy” under an oppressive monopoly founded on copyright, an engine of free expression. References American Hit Network. “Bittersweet Symphony – The Verve.” Undated. 17 April 2005 http://www.americanhitnetwork.com/1990/fsongs.cfm?id=8&view=detail&rank=1>. Beaujon, A. “It’s Not The Beat, It’s the Mocean.’ CMJ New Music Monthly, April 1999. EMI. “EMI and Orange Announce New Music Deal.” Immediate Future: PR & Communications, 6 January 2005. 17 April 2005 http://www.immediatefuture.co.uk/359>. H. R. Rep. No. 2222. 60th Cong., 2nd Sess. 7. 1909. H. R. Rep. No. 609. 100th Cong., 2nd Sess. 23. 1988. MacMinute. “NIN Offers New Single in GarageBand Format.” 15 April 2005. 16 April 2005 http://www.macminute.com/2005/04/15/nin/>. McLeod, K. “How Copyright Law Changed Hip Hop: An Interview with Public Enemy’s Chuck D and Hank Shocklee.” Stay Free 2002, 23 June 2004 http://www.stayfreemagazine.org/archives/20/public_enemy.html>. McLeod, K. Freedom of Expression: Overzealous Copyright Bozos and Other Enemies of Creativity. United States: Doubleday Books, 2005. Negativland. “Discography.” Undated. 18 April 2005 http://www.negativland.com/negdisco.html>. Negativland (ed.). Fair Use: The Story of the Letter U and the Numeral 2. Concord: Seeland, 2005. Netanel, N. W. “Copyright and a Democratic Civil Society.” 106 Yale L. J. 283. 1996. Patterson, L.R., and S. Lindberg. The Nature of Copyright: A Law of Users’ Rights. Georgia: U of Georgia P, 1991. Petridis, A. “Pop Will Eat Itself.” The Guardian (UK) 2003. 22 June 2004 http://www.guardian.co.uk/arts/critic/feature/0,1169,922797,00.html>. Prendergast, M. The Ambient Century: From Mahler to Moby – The Evolution of Sound in the Electronic Age. London: Bloomsbury, 2003. Rose, T. Black Noise: Rap Music and Black Culture in Contemporary America. Middletown: Wesleyan UP, 2004. Sen. Rep. No. 1108, 60th Cong., 2nd Sess. 7. 1909. Superswell. “Horror Stories.” 17 April 2005 http://www.superswell.com/samplelaw/horror.html>. Waldron, J. “From Authors to Copiers: Individual Rights and Social Values in Intellectual Property.” 68 Chicago-Kent Law Review 842, 1998. Endnotes 1 Harper & Row, Publishers, Inc. v. Nation Enterprises 471 U.S. 539, 558 (1985). 2 From personal correspondence with Curve dated 16 September 2004. Citation reference for this article MLA Style Collins, Steve. "Good Copy, Bad Copy: Covers, Sampling and Copyright." M/C Journal 8.3 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0507/02-collins.php>. APA Style Collins, S. (Jul. 2005) "Good Copy, Bad Copy: Covers, Sampling and Copyright," M/C Journal, 8(3). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0507/02-collins.php>.

23

Nairn, Angelique. "Chasing Dreams, Finding Nightmares: Exploring the Creative Limits of the Music Career." M/C Journal 23, no.1 (March18, 2020). http://dx.doi.org/10.5204/mcj.1624.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

In the 2019 documentary Chasing Happiness, recording artist/musician Joe Jonas tells audiences that the band was “living the dream”. Similarly, in the 2012 documentary Artifact, lead singer Jared Leto remarks that at the height of Thirty Seconds to Mars’s success, they “were living the dream”. However, for both the Jonas Brothers and Thirty Seconds to Mars, their experiences of the music industry (much like other commercially successful recording artists) soon transformed into nightmares. Similar to other commercially successful recording artists, the Jonas Brothers and Thirty Seconds to Mars, came up against the constraints of the industry which inevitably led to a forfeiting of authenticity, a loss of creative control, increased exploitation, and unequal remuneration. This work will consider how working in the music industry is not always a dream come true and can instead be viewed as a proverbial nightmare. Living the DreamIn his book Dreams, Carl Gustav Jung discusses how that which is experienced in sleep, speaks of a person’s wishes: that which might be desired in reality but may not actually happen. In his earlier work, The Interpretation of Dreams, Freud argued that the dream is representative of fulfilling a repressed wish. However, the creative industries suggest that a dream need not be a repressed wish; it can become a reality. Jon Bon Jovi believes that his success in the music industry has surpassed his wildest dreams (Atkinson). Jennifer Lopez considers the fact that she held big dreams, had a focussed passion, and strong aspirations the reason why she pursued a creative career that took her out of the Bronx (Thomas). In a Twitter post from 23 April 2018, Bruno Mars declared that he “use [sic] to dream of this sh*t,” in referring to a picture of him performing for a sold out arena, while in 2019 Shawn Mendes informed his 24.4 million Twitter followers that his “life is a dream”. These are but a few examples of successful music industry artists who are seeing their ‘wishes’ come true and living the American Dream.Endemic to the American culture (and a characteristic of the identity of the country) is the “American Dream”. It centres on “a land in which life should be better and richer and fuller for every man, with opportunity for each according to his ability and achievement” (Adams, 404). Although initially used to describe having a nice house, money, stability and a reasonable standard of living, the American Dream has since evolved to what the scholar Florida believes is the new ‘aspiration of people’: doing work that is enjoyable and relies on human creativity. At its core, the original American Dream required striving to meet individual goals, and was promoted as possible for anyone regardless of their cultural, socio-economic and political background (Samuel), because it encourages the celebrating of the self and personal uniqueness (Gamson). Florida’s conceptualisation of the New American dream, however, tends to emphasise obtaining success, fame and fortune in what Neff, Wissinger, and Zukin (310) consider “hot”, “creative” industries where “the jobs are cool”.Whether old or new, the American Dream has perpetuated and reinforced celebrity culture, with many of the young generation reporting that fame and fortune were their priorities, as they sought to emulate the success of their famous role models (Florida). The rag to riches stories of iconic recording artists can inevitably glorify and make appealing the struggle that permits achieving one’s dream, with celebrities offering young, aspiring creative people a means of identification for helping them to aspire to meet their dreams (Florida; Samuel). For example, a young Demi Lovato spoke of how she idolised and looked up to singer Beyonce Knowles, describing Knowles as a role model because of the way she carries herself (Tishgart). Similarly, American Idol winner Kelly Clarkson cited Aretha Franklin as her musical inspiration and the reason that she sings from a place deep within (Nilles). It is unsurprising then, that popular media has tended to portray artists working in the creative industries and being paid to follow their passions as “a much-vaunted career dream” (Duffy and Wissinger, 4656). Movies such as A Star Is Born (2018), The Coal Miner’s Daughter (1980), Dreamgirls (2006), Begin Again (2013) and La La Land (2016) exalt the perception that creativity, talent, sacrifice and determination will mean dreams come true (Nicolaou). In concert with the American dream is the drive among creative people pursuing creative success to achieve their dreams because of the perceived autonomy they will gain, the chance of self-actualisation and social rewards, and the opportunity to fulfil intrinsic motivations (Amabile; Auger and Woodman; Cohen). For these workers, the love of creation and the happiness that accompanies new discoveries (Csikszentmihalyi) can offset the tight budgets and timelines, precarious labour (Blair, Grey, and Randle; Hesmondhalgh and Baker), uncertain demand (Caves; Shultz), sacrifice of personal relationships (Eikhof and Haunschild), the demand for high quality products (Gil & Spiller), and the tense relationships with administrators (Bilton) which are known to plague these industries. In some cases, young, up and coming creative people overlook these pitfalls, instead romanticising creative careers as ideal and worthwhile. They willingly take on roles and cede control to big corporations to “realize their passions [and] uncover their personal talent” (Bill, 50). Of course, as Ursell argues in discussing television employees, such idealisation can mean creatives, especially those who are young and unfamiliar with the constraints of the industry, end up immersed in and victims of the “vampiric” industry that exploits workers (816). They are socialised towards believing, in this case, that the record label is a necessary component to obtain fame and fortune and whether willing or unwilling, creative workers become complicit in their own exploitation (Cohen). Loss of Control and No CompensationThe music industry itself has been considered by some to typify the cultural industries (Chambers). Popular music has potency in that it is perceived as speaking a universal language (Burnett), engaging the emotions and thoughts of listeners, and assisting in their identity construction (Burnett; Gardikiotis and Baltzis). Given the place of music within society, it is not surprising that in 2018, the global music industry was worth US$19.1billion (IFPI). The music industry is necessarily underpinned by a commercial agenda. At present, six major recording companies exist and between them, they own between 70-80 per cent of the recordings produced globally (Konsor). They also act as gatekeepers, setting trends by defining what and who is worth following and listening to (Csikszentmihalyi; Jones, Anand, and Alvarez). In essence, to be successful in the music industry is to be affiliated with a record label. This is because the highly competitive nature and cluttered environment makes it harder to gain traction in the market without worthwhile representation (Moiso and Rockman). In the 2012 documentary about Thirty Seconds to Mars, Artifact, front man Jared Leto even questions whether it is possible to have “success without a label”. The recording company, he determines, “deal with the crappy jobs”. In a financially uncertain industry that makes money from subjective or experience-based goods (Caves), having a label affords an artist access to “economic capital for production and promotion” that enables “wider recognition” of creative work (Scott, 239). With the support of a record label, creative entrepreneurs are given the chance to be promoted and distributed in the creative marketplace (Scott; Shultz). To have a record label, then, is to be perceived as legitimate and credible (Shultz).However, the commercial music industry is just that, commercial. Accordingly, the desire to make money can see the intrinsic desires of musicians forfeited in favour of standardised products and a lack of remuneration for artists (Negus). To see this standardisation in practice, one need not look further than those contestants appearing on shows such as American Idol or The Voice. Nowhere is the standardisation of the music industry more evident than in Holmes’s 2004 article on Pop Idol. Pop Idol first aired in Britain from 2001-2003 and paved the way for a slew of similar shows around the world such as Australia’s Popstars Live in 2004 and the global Idol phenomena. According to Holmes, audiences are divested of the illusion of talent and stardom when they witness the obvious manufacturing of musical talent. The contestants receive training, are dressed according to a prescribed image, and the show emphasises those melodramatic moments that are commercially enticing to audiences. Her sentiments suggest these shows emphasise the artifice of the music industry by undermining artistic authenticity in favour of generating celebrities. The standardisation is typified in the post Idol careers of Kelly Clarkson and Adam Lambert. Kelly Clarkson parted with the recording company RCA when her manager and producer Clive Davis told her that her album My December (2007) was “not commercial enough” and that Clarkson, who had written most of the songs, was a “sh*tty writer… who should just shut up and sing” (Nied). Adam Lambert left RCA because they wanted him to make a full length 80s album comprised of covers. Lambert commented that, “while there are lots of great songs from that decade, my heart is simply not in doing a covers album” (Lee). In these instances, winning the show and signing contracts led to both Clarkson and Lambert forfeiting a degree of creative control over their work in favour of formulaic songs that ultimately left both artists unsatisfied. The standardisation and lack of remuneration is notable when signing recording artists to 360° contracts. These 360° contracts have become commonplace in the music industry (Gulchardaz, Bach, and Penin) and see both the material and immaterial labour (such as personal identities) of recording artists become controlled by record labels (Stahl and Meier). These labels determine the aesthetics of the musicians as well as where and how frequently they tour. Furthermore, the labels become owners of any intellectual property generated by an artist during the tenure of the contract (Sanders; Stahl and Meier). For example, in their documentary Show Em What You’re Made Of (2015), the Backstreet Boys lament their affiliation with manager Lou Pearlman. Not only did Pearlman manufacture the group in a way that prevented creative exploration by the members (Sanders), but he withheld profits to the point that the Backstreet Boys had to sue Pearlman in order to gain access to money they deserved. In 2002 the members of the Backstreet Boys had stated that “it wasn’t our destinies that we had to worry about in the past, it was our souls” (Sanders, 541). They were not writing their own music, which came across in the documentary Show Em What You’re Made Of when singer Howie Dorough demanded that if they were to collaborate as a group again in 2013, that everything was to be produced, managed and created by the five group members. Such a demand speaks to creative individuals being tied to their work both personally and emotionally (Bain). The angst encountered by music artists also signals the identity dissonance and conflict felt when they are betraying their true or authentic creative selves (Ashforth and Mael; Ashforth and Humphrey). Performing and abiding by the rules and regulations of others led to frustration because the members felt they were “being passed off as something we aren’t” (Sanders 539). The Backstreet Boys were not the only musicians who were intensely controlled and not adequately compensated by Pearlman. In the documentary The Boy Band Con: The Lou Pearlman Story 2019, Lance Bass of N*Sync and recording artist Aaron Carter admitted that the experience of working with Pearlman became a nightmare when they too, were receiving cheques that were so small that Bass describes them as making his heart sink. For these groups, the dream of making music was undone by contracts that stifled creativity and paid a pittance.In a similar vein, Thirty Seconds to Mars sought to cut ties with their record label when they felt that they were not being adequately compensated for their work. In retaliation EMI issued Mars with a US$30 million lawsuit for breach of contract. The tense renegotiations that followed took a toll on the creative drive of the group. At one point in the documentary Artifact (2012), Leto claims “I can’t sing it right now… You couldn’t pay me all the money in the world to sing this song the way it needs to be sung right now. I’m not ready”. The contract subordination (Phillips; Stahl and Meier) that had led to the need to renegotiate financial terms came at not only a financial cost to the band, but also a physical and emotional one. The negativity impacted the development of the songs for the new album. To make music requires evoking necessary and appropriate emotions in the recording studio (Wood, Duffy, and Smith), so Leto being unable to deliver the song proved problematic. Essentially, the stress of the lawsuit and negotiations damaged the motivation of the band (Amabile; Elsbach and Hargadon; Hallowell) and interfered with their creative approach, which could have produced standardised and poor quality work (Farr and Ford). The dream of making music was almost lost because of the EMI lawsuit. Young creatives often lack bargaining power when entering into contracts with corporations, which can prove disadvantaging when it comes to retaining control over their lives (Phillips; Stahl and Meier). Singer Demi Lovato’s big break came in the 2008 Disney film Camp Rock. As her then manager Phil McIntyre states in the documentary Simply Complicated (2017), Camp Rock was “perceived as the vehicle to becoming a superstar … overnight she became a household name”. However, as “authentic and believable” as Lovato’s edginess appeared, the speed with which her success came took a toll on Lovato. The pressure she experienced having to tour, write songs that were approved by others, star in Disney channel shows and movies, and look a certain way, became too much and to compensate, Lovato engaged in regular drug use to feel free. Accordingly, she developed a hybrid identity to ensure that the squeaky clean image required by the moral clauses of her contract, was not tarnished by her out-of-control lifestyle. The nightmare came from becoming famous at a young age and not being able to handle the expectations that accompanied it, coupled with a stringent contract that exploited her creative talent. Lovato’s is not a unique story. Research has found that musicians are more inclined than those in other workforces to use psychotherapy and psychotropic drugs (Vaag, Bjørngaard, and Bjerkeset) and that fame and money can provide musicians more opportunities to take risks, including drug-use that leads to mortality (Bellis, Hughes, Sharples, Hennell, and Hardcastle). For Lovato, living the dream at a young age ultimately became overwhelming with drugs her only means of escape. AuthenticityThe challenges then for music artists is that the dream of pursuing music can come at the cost of a musician’s authentic self. According to Hughes, “to be authentic is to be in some sense real and true to something ... It is not simply an imitation, but it is sincere, real, true, and original expression of its creator, and is believable or credible representations or example of what it appears to be” (190). For Nick Jonas of the Jonas Brothers, being in the spotlight and abiding by the demands of Disney was “non-stop” and prevented his personal and musical growth (Chasing Happiness). As Kevin Jonas put it, Nick “wanted the Jonas Brothers to be no more”. The extensive promotion that accompanies success and fame, which is designed to drive celebrity culture and financial motivations (Currid-Halkett and Scott; King), can lead to cynical performances and dissatisfaction (Hughes) if the identity work of the creative creates a disjoin between their perceived self and aspirational self (Beech, Gilmore, Cochrane, and Greig). Promoting the band (and having to film a television show and movies he was not invested in all because of contractual obligations) impacted on Nick’s authentic self to the point that the Jonas Brothers made him feel deeply upset and anxious. For Nick, being stifled creatively led to feeling inauthentic, thereby resulting in the demise of the band as his only recourse.In her documentary Gaga: Five Foot Two (2017), Lady Gaga discusses the extent she had to go to maintain a sense of authenticity in response to producer control. As she puts it, “when producers wanted me to be sexy, I always put some absurd spin on it, that made me feel like I was still in control”. Her words reaffirm the perception amongst scholars (Currid-Halkett and Scott; King; Meyers) that in playing the information game, industry leaders will construct an artist’s persona in ways that are most beneficial for, in this case, the record label. That will mean, for example, establishing a coherent life story for musicians that endears them to audiences and engaging recording artists in co-branding opportunities to raise their profile and to legitimise them in the marketplace. Such behaviour can potentially influence the preferences and purchases of audiences and fans, can create favourability, originality and clarity around artists (Loroz and Braig), and can establish competitive advantage that leads to producers being able to charge higher prices for the artists’ work (Hernando and Campo). But what impact does that have on the musician? Lady Gaga could not continue living someone else’s dream. She found herself needing to make changes in order to avoid quitting music altogether. As Gaga told a class of university students at the Emotion Revolution Summit hosted by Yale University:I don’t like being used to make people money. It feels sad when I am overworked and that I have just become a money-making machine and that my passion and creativity take a backseat. That makes me unhappy.According to Eikof and Haunschild, economic necessity can threaten creative motivation. Gaga’s reaction to the commercial demands of the music industry signal an identity conflict because her desire to create, clashed with the need to be commercial, with the outcome imposing “inconsistent demands upon” her (Ashforth and Mael, 29). Therefore, to reduce what could be considered feelings of dissonance and inconsistency (Ashforth and Mael; Ashforth and Humphrey) Gaga started saying “no” to prevent further loss of her identity and sense of authentic self. Taking back control could be seen as a means of reorienting her dream and overcoming what had become dissatisfaction with the commercial processes of the music industry. ConclusionsFor many creatives working in the creative industries – and specifically the music industry – is constructed as a dream come true; the working conditions and expectations experienced by recording artists are far from liberating and instead can become nightmares to which they want to escape. The case studies above, although likely ‘constructed’ retellings of the unfortunate circ*mstances encountered working in the music industry, nevertheless offer an inside account that contradicts the prevailing ideology that pursuing creative passions leads to a dream career (Florida; Samuel). If anything, the case studies explored above involving 30 Seconds to Mars, the Jonas Brothers, Lady Gaga, Kelly Clarkson, Adam Lambert and the Backstreet Boys, acknowledge what many scholars writing in the creative industries have already identified; that exploitation, subordination, identity conflict and loss of control are the unspoken or lesser known consequences of pursuing the creative dream. That said, the conundrum for creatives is that for success in the industry big “creative” businesses, such as recording labels, are still considered necessary in order to break into the market and to have prolonged success. This is simply because their resources far exceed those at the disposal of independent and up-and-coming creative entrepreneurs. Therefore, it can be argued that this friction of need between creative industry business versus artists will be on-going leading to more of these ‘dream to nightmare’ stories. The struggle will continue manifesting in the relationship between business and artist for long as the recording artists fight for greater equality, independence of creativity and respect for their work, image and identities. References@BrunoMars. “I use to dream about this sh*t!! #stilldreamin.” Twitter, 23 Apr. 2018, 00:31. <https://twitter.com/brunomars/status/988319530698059776?lang=en>.@ShawnMendes. “My life is a dream.” Twitter, 21 July 2019, 12:46. <https://twitter.com/shawnmendes/status/1153028603573145601?lang=en>.Adams, James Truslow. The Epic of America. New Brunswick: Transaction Publishers, 2012 [1931].Amabile, Teresa M. “Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do.” California Management Review 40.1 (1997): 39-58.Artifact. Dir. J. Leto. Paradox, 2012.Ashforth, Blake E., and Ronald H. Humphrey. “Emotional Labor in Service Roles: The Influence of Identity.” The Academy of Management Review 18.1 (1993): 88-115.Ashforth, Blake E., and Fred Mael. “Social Identity Theory and the Organization.” Academy of Management Review 14.1 (1989): 20-39.Atkinson, Brian T. “Jon Bon Jovi Talks about Sambora, Songwriting and Living the Dream.” Statesman 8 Apr. 2013. 15 Sep. 2019 <https://www.statesman.com/article/20130408/NEWS/304089715>.Auger, Pascale, and Richard W. Woodman. “Creativity and Intrinsic Motivation: Exploring a Complex Relationship.” The Journal of Applied Behavioral Science 52.3 (2016): 342-366.Backstreet Boys: Show ‘Em What You’re Made Of. Dir. S. Kijak. Pulse Films, 2015.Bain, Alison. “Constructing an Artistic Identity.” Work, Employment and Society 19.1 (2005): 25-46.Beech, Nic, Charlotte Gilmore, Eilidh Cochrane, and Gail Greig. “Identity Work as a Response to Tensions: A Re-Narration in Opera Rehearsals.” Scandinavian Journal of Management 28.1 (2012): 39-47.Bellis, Mark A, Karen Hughes, Olivia Sharples, Tom Hennell, and Katherine A. Hardcastle. “Dying to Be Famous: Retrospective Cohort of Rock and Pop Star Mortality and Its Association with Adverse Childhood Experiences.” BMJ 2.6 (2012): 1-8. Bill, Amanda. “’Blood, Sweat and Shears’: Happiness, Creativity, and Fashion Education.” Fashion Theory 16.1 (2012): 49-66. Bilton, Chris. Management and Creativity: From Creative Industries to Creative Management. Malden: Blackwell, 2007.Blair, Helen, Susan Grey, and Keith Randle. “Working in Film: Employment in a Project Based Industry.” Personnel Review 30.2 (2001): 170-185.Burnett, Robert. The Global Jukebox: The International Music Industry. London: Routledge, 1996.Caves, Richard, E. Creative Industries: Contracts between Art and Commerce. Massachusetts: Harvard University Press, 2001. Chambers, Iain. “Some Critical Tracks.” Popular Music 2 (1982): 19-36.Chasing Happiness. Dir. J. Taylor. Amazon, 2019. Cohen, Nicole, S. “Cultural Work as a Site of Struggle: Freelancers and Exploitation.” TripleC 10.2 (2012): 141-155.Currid-Halkett, Elizabet, and Allen J. Scott. “The Geography of Celebrity and Glamour: Reflections on Economy, Culture, and Desire in the City.” City, Culture and Society 4.1 (2013): 2-11.Duffy, Brooke Erin, and Elizabeth Wissinger. “Mythologies of Creative Work in the Social Media Age: Fun, Free, and ‘Just Being Me’.” International Journal of Communication 11 (2017): 4652-4671.Eikof, Doris Ruth, and Axel Haunschild. “Lifestyle Meets Market: Bohemian Entrepreneurs in Creative Industries.” Creativity and Innovation Management 15.3 (2006): 234-241.Elsbach, Kimberly D. and Andrew B. Hargadon. “Enhancing Creativity through ‘Mindless’ Work: A Framework of Workday Design.” Organization Science 17.4 (2006): 470-483.Farr, James L., and Cameron M. Ford. “Individual Innovation.” Innovation and Creativity at Work: Psychological and Organizational Strategies. Eds. Michael A. West and James L. Farr. London: Wiley, 1990. 63-80.Florida, Richard. “The New American Dream.” The Washington Monthly 35.3 (2003): 26-33Freud, Sigmund. The Interpretation of Dreams. Trans. A.A. Brill. Dover Publications, 2015.Gaga: Five Foot Two. Dir. C. Moukarbel, Netflix, 2017.Gamson, Joshua. Claims to Fame: Celebrity in Contemporary America. Berkeley: University of California Press, 1992.Gardikiotis, Antonis, and Alexandros Baltzis. “’Rock Music for Myself and Justice to the World!’ Musical Identity, Values, and Music Preferences.” Psychology of Music 40.2 (2011): 143-163.Guichardaz, Rémy, Laurent Bach, and Julien Penin. “Music Industry Intermediation in the Digital Era and the Resilience of the Majors’ Oligopoly: The Role of Transactional Capability.” Industry and Innovation 26.7 (2019): 843-869.Hallowell, Edward M. “Overloaded Circuits: Why Smart People Underperform.” Harvard Business Review Jan. 2005. 17 Sep. 2019 <https://addmindfulness.com/wp-content/uploads/2013/08/Hallowell-HBR-Overloaded-Circuits.pdf>.Hesmondhalgh, David, and Sarah Baker. “A Very Complicated Version of Freedom: Conditions and Experiences of Creative Labour in Three Cultural Industries.” Poetics 38 (2010): 4-20.Hernando, Elisa, and Sara Campo. “Does the Artist’s Name Influence the Perceived Value of an Art Work?” International Journal of Arts Management 19.2 (2017): 46-58.Holmes, Su. “’Reality Goes Pop!’ Reality TV, Popular Music, and Narratives of Stardom in Pop Idol.” Television & New Media 5.2 (2004) 147-172.Hughes, Michael. “Country Music as Impression Management: A Meditation on Fabricating Authenticity.” Poetics 28 (2000): 185-205.IFPI. “Global Recorded Music Sales.” 18 Oct. 2019 <https://www.ifpi.org/global-statistics.php>.Jones, Candace, N. Anand, and Josè Luis Alvarez. “Manufactured Authenticity and Creative Voice in Cultural Industries.” Journal of Management Studies 42.5 (2005): 893-899.Jung, Carl Gustav. Dreams. Trans. Richard Francis Carrington Hull. Routledge, 2002.King, Barry. “Stardom, Celebrity, and the Money Form.” The Velvet Light Trap 65.1 (2010): 7-19.Konsor, Kellie J. Essays on the Industrial Organization of the Modern Music Industry. PhD dissertation. Purdue University, 2017. Lee, Christina. “Adam Lambert Parts Ways with RCA, Says ‘My Heart Is Simply Not in Doing a Covers Album.” Idolator 13 July 2013. 15 Sep. 2019 <https://www.idolator.com/7470764/adam-lambert-covers-album-parts-ways-with-rca?chrome=1>.Loroz, Peggy Sue, and Bridgette M. Braig. “Consumer Attachments to Human Brands: The ‘Oprah Effect.’” Connections 32.7 (2015): 751-763.Meyers, Erin. “’Can You Handle My Truth?’: Authenticity and the Celebrity Star Image.” Journal of Popular Culture 42.5 (2009): 890-907. Moisio, Laura, and Maija Rökman. “Musician’s Fans’ and Record Company’s Value Co-Creation in Internet.” Paper presented at The 2011 Naples Forum on Service. University Federico II, Capri, Italy, 14-17 June 2011.Neff, Gina, Elizabeth Wissing, and Sharon Zukin. “Entrepreneurial Labor among Cultural Producers: ‘Cool’ Jobs in ‘Hot’ Industries.” Social Semiotics 15.3 (2005): 307-334.Negus, Keith. “Where the Mystical Meets the Market: Creativity and Commerce in the Production of Popular Music.” The Sociological Review 43.2 (1995): 316-341.Nicolaou, Elena. “Fallen in Love with A Star Is Born? Watch These Movies Next.” Refinery29 17 Oct. 2018. 14 Sep. 2019 <https://www.refinery29.com/en-gb/2018/10/214287/movies-about-hollywood-showbiz#slide-13>.Nied, Michael. “Kelly Clarkson Freed from American Idol Contract.” PPCORN. 15 Sep. 2019 <http://ppcorn.com/us/kelly-clarkson-freed-from-american-idol-contract/>.Nilles, Billy. “How Aretha Franklin Inspired Kelly Clarkson, Jennifer Hudson and More Stars.” ENews 16 Aug. 2018. 19 Sep. 2019 <https://www.eonline.com/news/960776/how-aretha-franklin-inspired-kelly-clarkson-jennifer-hudson-and-more-stars>.Phillips, Ronnie J. Rock and Roll Fantasy? The Reality of Going from Garage Band to Superstardom. Colorado: Springer, 2013. Samuel, Lawrence, R. The American Dream: A Cultural History. New York: Syracuse UP, 2012.Sanders, Maria A. “Singing Machines: Boy Bands and the Struggle for Artistic Legitimacy.” 20 Cardozo Arts & Entertainment Law Journal 3 (2002): 525-588Scott, Michael. “Cultural Entrepreneurs, Cultural Entrepreneurship: Music Producers Mobilising and Converting Bourdieu’s Alternative Capitals.” Poetics 40 (2012): 237-255Shultz, Benjamin. “The Work behind the Scenes: The New Intermediaries of the Indie Crafts Business.” Regional Studies 49.3 (2015): 451-460.Simply Complicated. Dir. H.L. Davis. Philymack Productions, 2017,Stahl, Matt, and Leslie Meier. “The Firm Foundation of Organizational Flexibility: The 360 Contract in the Digitalizing Music Industry.” Canadian Journal of Communication 37.3 (2012): 441-458.The Boy Band Con: The Lou Pearlman Story. Dir. A. Kunkel. 1620 Media, 2019.Thomas, George M. “’Maid’ for Fame: J. Lo Living a Dream.” Chicago Tribune 12 Dec. 2002. 15 Sep. 2019 <https://www.chicagotribune.com/news/ct-xpm-2002-12-12-0212120189-story.html>.Tishgart, Sierra. “Demi Lovato on Launching Secret’s Anti-Bullying Campaign.” TeenVogue 17 Oct. 2012. 19 Sep. 2019 <https://www.teenvogue.com/story/demi-lovato-secret-anti-bullying>.Ursell, Gillian. “Television Production: Issues of Exploitation, Commodification and Subjectivity in UK Television Labour Markets.” Media, Culture & Society 22.6 (2000): 805-825.Vaag, Jonas, Johan Håkon Bjørngaard, and Ottar Bjerkeset. “Use of Psychotherapy and Psychotropic Medication among Norwegian Musicians Compared to the General Workforce.” Psychology of Music 44.6 (2016): 1439-1453. Wood, Nichola, Michelle Duffy, and Susan J. Smith. “The Art of Doing (Geographies of) Music.” Environment and Planning D: Society and Space 25.5 (2007): 867-889.Yale University. “Lady Gaga Emotion Revolution Summit 2015.” YouTube, 12 Nov. 2015. <https://www.youtube.com/watch?v=so2nDTZQmCo>.

24

Connor, Will. "Positively Monstrous!" M/C Journal 24, no.5 (October5, 2021). http://dx.doi.org/10.5204/mcj.2822.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Bones are one of the oldest materials used to create musical instruments. Currently, the world’s oldest known instruments are flutes made out of bones (Turk, Turk, and Otte 11). In fact, bones have been used to create or enhance musical instruments in a variety of settings throughout history and in modern day instrument making. Bone bull roarers, jaw bone percussion, clappers, trumpets, drum shells, lyres, or construction parts, such as frets, plectrums, pipes and pipe fittings, embouchure adjustments, or percussive strikes are just a few of the more common uses of bones in musical instrument construction. One man even made a guitar out of the skeleton of his dead uncle to memorialise the person who influenced his musical tastes and career (Bienstock). Bones can therefore be taken as a somewhat common material for making musical instruments. All of these instruments share a common trait, and not just the obvious one that they are all made out of or incorporate bones. None of these instruments are intended to represent something monstrous. Instead, they represent the ephemeral nature of humanity (Cupchik 33), a celebration of lineage or religious beliefs (Davis), or simply are the materials available or suitable to create a sound-making device (Regan). It is not possible to know the full intentions of a maker, in many cases, but a link to monstrosity and a representation of the ‘horrific’ or ‘freakish’ seems missing for the most. There are instruments, however, that do house this sentiment and some that utilise bones in the construction with the purpose of making this connection between the remains and something beast-like. In this article, I argue that the Bone Guitar Thing (BGT) built and played by raxil4 is one of those instruments. Introducing the 'Thing' Raxil4 is the stage name of sonic artist Andrew Page. He has been playing his Bone Guitar Thing for almost twenty years in a variety of settings (Page, email interview, 25 June 2021). The instrument has undergone slight changes during that time, but primarily it has retained its specific visual, timbral, and underlying associative features. The BGT is complex, more so than it may seem at first. By investigating the materials used, the performance techniques employed, and raxil4’s intentions as a musician, instrument maker, and community member within his circles of activity, the monstrous nature of the BGT comes to light. The resultant series of entanglements exhibits and supports a definition of what is a 'monster' that, like several definitions in monster theory discourse (Levina and Bui 6; Cohen 7; Mittman 51), includes challenging that which may be seen as ‘normal’ and thereby may nurture levels of unease or fear. However, in the case of the BGT, that which is monstrous is simultaneously being taken as something positive alongside its beast-like characteristics, and rather than evolving into something that needs to be repressed or eliminated, the ’monster’ here becomes a hero or champion, colleague, or even a friend. The Bone Guitar Thing is not really a guitar. It is a zither with a piece of driftwood for a base, (currently) five strings, and an electric pick-up (see Fig. 1). The bridge for the instrument is two bones, and the pitch and timbre of the strings is sometimes changed with bones used for Cage-like preparation (Cage 7-8; Bunger). Bones are also used to play the instrument, sometimes like a plectrum, others like a hammered dulcimer, or occasionally, simply pounding the string or the soundboard with great force to make a combination of percussive and string sounds. Glissandos are created by using the plectrum bones as a slide, and Page also uses jaw bones to introduce ratchet sounds, string scraping, and precise pitch bending (with the sharper edged part of the bones) (raxil4, “Livestream”). The instrument is electric, so the bones are enhanced with guitar pedals (typically reverb, distortion, and octave-splitter; Page, email interview, 25 June 2021), but the tonal qualities retain a semblance of the bone usage. Fig. 1: raxil4's Bone Guitar Thing. Photograph: Andrew Page. Page often uses the BGT as part of his sonic arsenal to perform dark ambient music, noisescapes, improv music, or live film soundtracks both in live concerts and recording situations. He plays solo as much as with ensembles, and more often improvises his music or parts, but occasionally works with predetermined organisation or scores of some description (although he admits to typically abandoning predetermined passages or scores during live performances; Page, email interview, 14 July 2021). Currently in London, raxil4 presents concerts in a variety of settings, typically well-suited for his brand of sonic art, such as Ryan Jordan’s long-running concert series Noise=Noise (raxil4 feat. King Sara), experimental music shows at the Barbican (raxil4 + King Sara + P23), and dark ambient showcases promoted and arranged by one of his record labels, Sombre Soniks (Wright). Sounds beyond Words: Monstrous Music One series of performances in which raxil4 used the BGT took the form of an immersive theatre show produced by Dread Falls Theatre called Father Dagon, based on the works of horror author H. P. Lovecraft. The performance incorporated a breaking of the ’fourth wall’ in which the audience wanders freely through the performance space, with actor- and sometimes audience-interactive musical performances of partially improvised, partially composed passages by musicians located throughout the set. Director and writer Victoria Snaith considered the use of live, semi-mobile, experimental music dispersed through the audience (mixed with an overall backing soundtrack) as heightening the intensity of the experience by introducing unfamiliar aspects to the setting. She discusses having made this decision based on Lovecraft’s own approach to story-telling that highlights a sense of unfamiliarity and therefore sense of “fear of the unknown”. The usefulness of creating unfamiliarity in this context can serve to support the parts of the narrative that contains supernatural and monstrous aspects. Given that the elements of the supernatural and horrible monsters in Lovecraftian tales are primarily indescribable (both because Lovecraft would recount beasts and fantastic magical happenings in his works as being such, and because in a practical theatrical situation, these things would be impossible to describe, especially without text or specific props or costumes, which the show purposefully uses sparingly, also as a conscious choice to embrace the unknown). Sounds created on instruments that are unique, or generated through unusual performance techniques would lend themselves to being more difficult to describe, and therefore fitting to support a desire to present something regarded as also difficult to describe, that being supernatural happenings or horrific creatures. (Connor 77) Page’s use of the BGT in these performances added directly to this notion both sonically and visually. The homemade nature of his instrument increased the potential that audience members would be less familiar with the source of his sounds, even if they were watching him perform, and the resultant soundscape he provided introduced harsh timbres, undulating pads, and aggressive punctuation of movement. Page sees the BGT as an instrument “reclaimed from the watery depths” (matching the theme of the show’s narrative), therefore as one fitting into the Lovecraft show “quite nicely” (Page, email interview, 25 June 2021). He likens the sounds created by the BGT as presenting “otherworldly melodies” akin to those played by Erich Zann (a character in another Lovecraft story who conjures a gateway to an alternate dimension full of indescribable creatures and nightmares via performing unusual music on his viola de gamba), which Page also sees as fitting (ibid.). His instrument in this setting as a producer and provider of unfamiliarity is supportive of constructing and maintaining a definition of “monstrous” or “terrifying” (Levina and Bui 6). Fig. 2: raxil4 performing in Dread Falls Theatre's Father Dagon, London 2012. Photograph: Pierre Ketteridge. Finding Community in the 'Freakish' Raxil4 also notes that the Bone Guitar Thing is appropriate for creative input within improv music circles (Page, email interview, 25 June 2021). Generally speaking, contemporary improv music (meaning the broad genre) is improvised performance focussing on sonic exploration over melodic, harmonic, or rhythmic content (even though all will be present in most cases; Toop 132-137). In my experience working with improv musicians since 1981, I find that these performers typically attempt to create sounds that are unusual or unexpected. Players often embrace extended techniques, repurposing non-musical items to be sound-making devices, and employ self-built instruments. Improv musicians seek to break free from the constraints of what may be seen as Western standard musical practices (ibid.), but they simultaneously strive to uphold some parallel aspects of artisanship and virtuosity, perhaps as a means to validate their departure from Classical/mainstream music norms. The instruments and approaches can be seen as factors that separate the experimental artists from the conservatory-based performers, yet still affords them the clout of being hard-working, innovative, expressive, and professional. As the name implies, improv music emphasises improvisation. André Hodier (23-36) in his classic book The Worlds of Jazz likens improvising jazz musicians to an alien race who battle each other on a daily basis (via jazz battles) in order to see who resides at the top of the improvisation chain. Improv musicians (some of whom come from a jazz background) tend to engage in this sort of hierarchical status ranking system using a much more ’polite’ and co-supportive mentality (at least in the scenes in which I have been privileged to participate). Improv musicians can occasionally embrace a friendly attitude that one should surpass the experimental nature of other performers, and may do so by presenting a new sound, technique, or instrument. The BGT can serve this function. It can stand out among other improv musicians’ gear, even if a majority of the instruments are self-built, through its use of bones and its intentional evocation of something horrific. Improvised music is sometimes looked down upon by musical communities who value conservatory training, popular music, or more traditional Western classical approaches to music. Referring to avant-garde jazz in the 60s and 70s, Valerie Wilmer (6) recounts that critics and Classical music enthusiasts perceived experimental and improv music as “‘freakish’ and only worthy of passing interest”. The dynamic is different today, but the overall attitude remains, at least in part. The improv music scene is creatively valid, but in comparison to conservative or more mainstream music, incorporates more experimental practices, therefore sometimes musical form, interactions, and preparation is less obvious to audience members outside the experimental music circles. The Bone Guitar Thing also plays into this construction. It is artistically valid, yet perhaps simultaneously challenging to the less-experienced listener. The BGT in this setting is multifunctional. Page (email interview, 25 June 2021) sees the BGT as a means to cut through or rise above other improv musicians, partly by being more recognisable as a “freakish” instrument at performances where the music is already considered freakish by some outsiders. Additionally, the fact that Page has taken the time to make this instrument, and uses notably practiced techniques to create the sounds he introduces, may position him as an innovative professional, rather than a non-trained imposter. The BGT can (at least for raxil4, but for others as well) become a monster among monsters that allows Page to validate his brand of creativity (Ibid). Musical ’freakishness’ appears in other settings as well. An example of this is a performance in which raxil4 took part where an ensemble provided experimental music for a live tattooing event (raxil4, “Listening”). Here, the congruency with being monstrous or freakish is perhaps more overt. Similar to the soundscape being performed, Fenske (6) points out that tattoos may still be seen as unfit or unexpected for certain classes, genders, or education levels, and may even still be associated with illustrated circus performers of the past. Furthermore, Kinzey (32) suggests that avant-garde and counter-culture communities (such as ones where tattooing and live music converge in a single event) often value uniqueness that serves to “erase boundaries between everyday life and art”. The combined performativity of live music and tattoo inking (both the artistic activity and the art itself) associates raxil4 and the BGT with this non-mainstream circle (to some degree), potentially conjuring an identity of something freakish or monstrous to people with different values. Engaging with Expressive Objects The conception and evolution of the Bone Guitar Thing has its roots in personal experience, art experimentation, and material culture related to Page’s life and the musical communities in which he played and plays. In the past, Page endeavored to make small sculptures to be given as Christmas and birthday gifts from materials he found on the shore of the River Thames, many including bones. Page then began to create new musical instruments with what he had available. Page’s brother is a doctor specialising in gunshot wounds and knife trauma, and his apartment was filled with remnants of his brother’s occupation, including a number of crutches. From these, Page crafted his first instruments in this period: crutch harps that utilised the leftover medical devices to build stringed sound generators. He claims the instruments at first were not overly successful, so he began to experiment with his bone sculptures to create more serviceable instruments. An early attempt was a percussion instrument made from various found bones, which Page deemed the “Xylobone” (see Fig. 4). This instrument and advanced crutch harps (6-string tenor (see Fig. 3.) and 2-string bass) became his first arsenal of sound makers, but Page felt the instruments ultimately failed to meet expectations and opted to rethink his approaches and designs. Fig. 3: One of Page's 6-stringed crutch harps. Photograph: Andrew Page. Fig. 4: The Xylobone - raxil4's bone xylophone percussion instrument. Photograph: Andrew Page. The BGT was intended to be more “playable”, “expressive”, and audible to battle louder co-performers. As mentioned, the driftwood base and bones for the instrument originated from the River Thames. The electronics come from a destroyed guitar that was the result of performing in a previous project in which Page was the singer, where the guitarist “had a habit of smashing his guitars on stage, in a sort of expensive tribute to [grunge guitarist] Kurt Cobain" (Page, email interview, 25 June 2021). The BGT started off as a 6-string zither that used guitar-gauge steel strings, but according to Page, given the harsh performance technique of beating or scraping the strings with bones, he was encouraged to switch to using wound, bass-gauge strings, affording him a lower pitch and greater resistance to energetic performance practices. One tuning peg, however, snapped off quite early in its life (as it was in a thinner, more weathered part of the driftwood), leaving the instrument one string shorter. Page says he likes to think that the instrument decided itself that it would be a “5-stringed beast” (ibid.). Conclusion The Bone Guitar Thing is, in fact, beast-like, at least in the settings, sonic attributes, and mindsets of the player and the communities in which the instrument is played, but it may not be the case that this beast-like nature is equal to being monstrous. Cohen (3-25) in his discussion of seven potential monster theories outlines several different notions of what can be considered “monstrous” and relates the monster in each theoretical situation to those fearing the monstrous construct. Most closely related to the situation in which the BGT is observed is a parallel theory based on the concept of “Us versus Them”, meaning “Us” as those who are dealing with the monster in question, and “Them” as being those on the side of the monster or the monster itself (Cohen 19-20). However, with the BGT, the monster is not unanimous with “them”, but rather with “us”. In all the situations outlined here, the instrument takes on the role of a beast, but not a negative role for Page (email interview, 14 July 2021) or fans of raxil4 (Wright). Instead, the beast is more like part of the team of noise makers actively engaged in the community’s activities of creation, entertainment, identity, and validation of values upheld thereof. Each of the performance settings can be argued to exhibit a sense of welcoming outsiders or praising diversity, rather than ostracising it. The Lovecraft performance and story were constructed on the premise of questioning what is a monster and who determines that definition. The Bone Guitar Thing supports and interacts precisely within this parameter to enhance the artistic commentary presented. Within the improv music setting, the instrument assists Page to achieve uniqueness among that which is already unique and highlights the values of community including a show of innovation, exploration, and personal performance technique development. For the live tattooing, the instrument stands out as a unifying sonic flag, connecting other (perhaps less-monstrous) artists into a stronger group of alternative creatives. Effectively, the BGT is a 'freak among freaks', serving to simultaneously fit in and rise above, all while maintaining a sense of “us” within respective circles. The beast-like nature is not entirely an outward force. Page (email interviews, 25 June 2021 and 14 July 2021) is aware that he has received no formal education in music. He admits he is less familiar with music theory, and more familiar with the science and technology behind the music. Page considers himself to be experimental in his approach to sound creation, which he sees as being more unique due to ignoring the “rulebooks” (ibid.). As a result, he feels (at least a slight) pressure of feeling “unprofessional” or “correct” in the eyes of Western conservatory-trained musicians and composers or those with a similar mentality (Page, email interview, 25 June 2021). The BGT was also, to a degree, built to battle being told what was “right”. For Page, his instrument is akin to a beast that helped him break free of the constraints of Western tonal and virtuosic constraints. “I made my own [instrument] so that nobody could tell me I was playing it the wrong way” (ibid.). His “beast” helped him break down barriers and asserted himself as an innovative musician and creative professional. So, then, the Bone Guitar Thing is a monster; sonically, visually, and physically. It represents a monster, it is called “the beast”, and it takes on the role of a terrifying creature raging through (sometimes, extremely quietly – raxil4; raxil 4 feat. King Sara; raxil4 + King Sara + P23) soundscapes, settings, and performances, rallying the like-minded and routing the unsuspecting or “others”. That is an overdramatic take on the situation, perhaps, but the instrument does uphold a series of values and creative aesthetics that fosters positive relationships between the artist, the community, and the sonic and physical qualities of the zither. Rather than being a device that places a horrific barrier to be overcome in an “us versus them” scenario, the monster takes on an alternate role and becomes a source of empowerment for “outsiders” or marginalised groups or people (Mittman 51). Thus the Bone Guitar Thing allows Page to demolish barriers and amalgamate fellow community members into a larger version of “us” to create a space in which the beast is no longer a monster. References Bienstock, Richard. “Man Builds Guitar Out of His Dead Uncle’s Skeleton.” Guitar World 11 Feb. 2021. Web. 13 June 2021 <https://www.guitarworld.com/news/man-builds-guitar-out-of-his-dead-uncles-skeleton-uses-it-to-play-black-metal>. Bunger, Richard. The Well-Prepared Piano. Colorado Springs: Colorado College Music P, 1973. Cage, John. Empty Words: Writings ’73-’78. Middletown, CT: Wesleyan University P, 1981. Cohen, Jeffrey Jerome. “Monster Culture (Seven Theses).” Monster Theory: Reading Culture. Minneapolis: U of Minnesota P, 1996. 3–25. Connor, Will. “Performing the Sounds of Darkness: An Exploratory Discussion of Musical Instruments and the Gothic Aesthetic.” The Dark Arts Journal: Reimaging the Gothic 2.I2 (Autumn 2016). 26 June 2021 <https://thedarkartsjournal.files.wordpress.com/2017/04/the-dark-arts-journal-2-21.pdf>. Cupchik, Jeffrey. “Buddhism as Performing Art: Visualizing Music in the Tibetan Sacred Ritual Music Liturgies.” Yale Journal of Music & Religion 1.1 (2015): 31–62. Davis, Josh. “Some Bronze Age Britons Turned the Bones of Dead Relatives into Musical Instruments.” Natural History Museum. 1 Sep. 2020. 23 June 2021 <https://www.nhm.ac.uk/discover/news/2020/september/bronze-age-britons-turned-the-bones-of-dead-relatives-into-musical-instruments.html>. Fenske, Mindy. Tattoos in American Visual Culture. New York: Palgrave, 2007. Hodier, André. The Worlds of Jazz. New York: Grove P, 1972. Kinzey, Jake. The Sacred and the Profane: An Investigation of Hipsters. Winchester, U.K.: Zero Books, 2012. Levina, Marina, and Diem-My T. Bui. “Introduction: Toward a Comprehensive Monster Theory in the 21st Century.” Monster Culture in the 21st Century: A Reader. Eds. Marina Levina and Diem-My T. Bui. New Delhi: Bloomsbury. 1–14. Mittman, Asa Simon. “Introduction: The Impact of Monsters and Monster Studies.” The Ashgate Research Companion to Monsters and the Monstrous. Eds. Asa Simon Mittman and Peter J. Dendle. London and New York: Routledge, 2013. 44–60. Raxil4. Listening Circuits: 19/06/21 with Live Tattooing from Catmouse. 21 June 2021. 23 June 2021 <https://www.youtube.com/watch?v=VZgUC5TTOxk&list=LL&index=3>. ———. raxil4 – Livestream for Iklecktik: 21/06/20. 22 June 2020. 23 June 2021 <https://www.youtube.com/watch?v=-zW-Mw2jRDQ&list=LL&index=6>. Raxil4 feat: King Sara. raxil4 feat: King Sara – Sawbones 13 – Live @ Noise=Noise (14/01/13). 26 Jan. 2013. 23 June 2021 <https://www.youtube.com/watch?v=fxFMA77yQ_A&list=LL&index=5>. raxil4 + King Sara + P23. raxil4 + King Sara + P23 – Barbican: 15/08/13. 11 Sep. 2018. 23 June 2021 <https://www.youtube.com/watch?v=N619ooZxx-0&list=LL&index=4>. Page, Andrew. Email interview. 25 June 2021. ———. Email interview. 14 July 2021. Regan, Marty. Video interview. 13 July 2021. Snaith, Victoria. Personal interview. 17 April 2016. Toop, David. Ocean of Sound. London: Serpent’s Tail, 2001. Turk, Matija, Ivan Turk, and Marcel Otte. “The Neanderthal Musical Instrument from Divje Babe I Cave (Slovenia): A Critical Review of the Discussion.” Applied Sciences 10-1226.2 (2020): 1–11. Wilmer, Valerie. As Serious as Your Life. London: Serpent’s Tail, 2018. Wright, Kevin. Email interview. 29 June 2021.

25

Tregoning, William. "'Very Solo'." M/C Journal 7, no.5 (November1, 2004). http://dx.doi.org/10.5204/mcj.2411.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

This article treads a fine line. I want to discuss the way that particular contemporary pop soloists talk about, and are talked about in terms of, authentic identity. And I want to use this to make an argument about the significance of those claims within a broader cultural dialogue about identity; specifically: that they demonstrate the persistent popular desirability of “authentic identity” in the face of its perceived theoretical indefensibility and supposed loss of significance. But I want to do all this without perpetuating the tendency for popular music scholarship to engage “authenticity” as the basis for assessing the relative merits of different musical forms. Rather than adjudicating on competing claims to authenticity, I want to ask: when specifically attached to identity, what does the claim to authenticity do? This paper investigates popular ways of speaking about the identities of three soloists: Britney Spears; Christina Aguilera; and Jennifer Lopez. All three combine aurally undemanding mass-market pop with a public persona organised under a rubric of authenticity. Irrespective of whether the claims made about the authenticity of their identities could be judged illegitimate, the repeated references to authenticity within this context engenders a taken-for-grantedness about its significance with regard to identity. As a way of describing this operation it seems useful to liberally adapt ideas advanced by Meaghan Morris and describe pop celebrities as operating like sites where anecdotes accumulate to establish a specific discursive context for identity. Morris writes that anecdotes are ‘functional’ in that they are: orientated futuristically towards the construction of a precise, local and social discursive context, of which the anecdote then functions as a mise en abyme (Morris 150). This is complex and parts of it require some re-engineering before it can be usefully adapted as a model for discussing celebrity. The “future orientation” operates somewhat differently in this context from how it operates within the kind of writing practice that Morris was seeking to promote. For Morris, the anecdote grounds an academic writing practice by smuggling in a day-to-day way of conceiving of the workings of the world. The “future orientation” is an invitation for a writing practice to engage in the kind of explication that could draw currently marginal or impossible ideas and experiences into a precise discursive context. This is different from the kind of operation that I want to describe. In the stories told about the authenticity of these pop celebrities there is similarly a “future orientation” but here it is one where constant evocation works toward amassing significance around a particular idea. Specifically, I am arguing that constant repetition of “authentic” and its cognates in thinking and speaking of these pop soloists makes that term appear crucial for identity. So this is a situation where very many anecdotes, derived from a common model of the way that identity could be said to be working, construct by virtue of their similarity a particular discursive context for identity. They work to actually form that context rather than simply inviting it. While each alone can serve as that discursive context’s mise en abyme, their role is not restricted to that. Each anecdote is less important in its singularity than it is as part of an accumulation. Spears, Aguilera and Lopez are repeatedly the subjects of anecdotes themed around the idea of authenticity — anecdotes which regularly employ the terms “real” or “realness.” The examples which I am about to give I am using advisedly, being aware of popular music scholarship’s repeated warnings about the dangers of the kind of scholarly analysis that gives too much regard to what musicians sing or say. I am not using these examples in order to seek to challenge or verify the truthfulness of the claims made in lyrics or interviews. My interest is more in examining the kinds of claims that are made. A Rolling Stone profile of Spears reveals that: “Real” is very important to Britney. Her upcoming movie, tentatively titled Not a Girl [released as Crossroads], is, in her estimation, “really real.” Sarandon is one of Britney’s favourite actresses because she “has a realness about her.” And one of her biggest pet peeves, she says after a moment’s thought, is “fake people.” (Eliscu 58) Similarly, Aguilera has observed of the content of her song “I’m OK” (2002) — which seems to address the domestic abuse she suffered in childhood — that ‘everything’s really real’ (quoted in Heath 55). In fact, she introduces her album with the part spoken, part sung “Stripped – Part One” (2002), which begins: Allow me to introduce myself I want you to come a little closer I’d like you to get to know me a little bit better Meet the real me. And Lopez has commented, while discussing her debut album On The 6 (1999): Someone said to me: “it’s so you. It couldn’t be anything but that. It’s natural – you’re not faking anything. This is who you are.” (Jennifer Lopez: Feelin’ So Good 2000) Whether or not each woman speaks or sings these words in earnest — irrespective of whether the words represent what she “really” thinks or feels — there is a persistent and significant reiteration of the idea of the “real” self. Morris observes that ‘anecdotes need not be true stories’ in order to operate but it is necessary that they ‘be functional in a given exchange’ (150). Adopting this idea, it is possible to circumvent the question of the truthfulness of these claims to being “real.” This is useful because it enables a description of how each anecdote need not itself be a true story in order to posit the “real” or the “authentic.” It is precisely this somewhat paradoxical potential that makes the anecdote so versatile a tool for the celebrity to claim “authentic” identity. Lopez, for example, sings in “Jenny From the Block” (2002) that staying real is so effortless for her that ‘it’s like breathing.’ She is simply asserting that she embodies a qualitatively better, more authentic way of being a person. At one level it is a patently ridiculous statement. But at another it is quite an effective mobilisation of “real” as a self-descriptive term, coming as it does in a context where there is no scope to argue the point. Had she written a philosophical paper on how real she was, there would be a clearer basis on which to challenge her claim. But instead she is using a medium — pop music — with obvious links neither to veracity nor “realness.” The supposed “inauthenticity” of the context is no bar on her claim and in fact has the effect of making it difficult to challenge. To claim, as Morris does, that ‘anecdotes need not be true stories’ (150) is, however, somewhat disingenuous. Certainly an anecdote can function allegorically even if its truthfulness is doubtful, but it is precisely a sense of the possibility that “it actually happened” that differentiates an anecdote from overtly fictional kinds of story. It is this possibility that enables anecdotes to function as what Morris describes as ‘allegorical expositions of a model of the way that the world can be said to be working’ (150). The actual person associated with the pop soloist’s story about authenticity enables that story to appear as an allegorical exposition of the real workings of the world. There is, for example, an actual person “Jennifer Lopez” who at least appears to embody “Jenny from the block.” This actual person is the guarantee of the allegory’s potential applicability to other actual people — people who might potentially include ourselves. I have chosen to focus on pop music soloists because they seem specially equipped to engender these kinds of anecdotes that work to allegorise what an identity might be. Their individuation is a constantly present and pressing issue. The appearance of unique identity is felt to be commercially necessary as a means for differentiating between the work of different soloists. Elaborate individuation is employed to guarantee this differentiation, encouraging the prevalence of anecdotes of authentically distinct identity. In addition to this, the lack of the group identity that a band might provide means that there is relatively little apparent mediation between the soloist’s personal identity and their music’s form and content. Lopez has described how: The music is just you. It’s you out there on your own… As a solo artist it’s you – very solo. (Jennifer Lopez: Feelin’ So Good 2000) While her comment is rather circular, that circularity usefully expresses how the ‘music’, the ‘you’ and the ‘artist’ appear indivisible when she is ‘out there’ on her own. The singularity of the source of the voice — it at least appears to come from just one person — adds to the hyper-individuation of the pop star; it makes her appear ‘very solo.’ This means that the songs do not even have to be explicitly about the self in order to appear as symptomatic of singular identity. The anecdotes told about the authentic identities of Spears, Aguilera and Lopez tend to associate authenticity either with their own control over their representation or with the lifelong persistence of childhood characteristics. These aspects are encapsulated in an interview in Esquire magazine, which is worth quoting extensively, in which Lopez describes how: People always ask me, “Have you changed from what you were?” And I’m always like, “No way!” And they find it so hard to believe. And I go, “Look, I’m not saying my life hasn’t changed. But I am still the person I started off as.” Has it affected me? Do things get weird? Yes. But I am still Jennifer. I did grow up poor… And now it’s different. It’s different because I worked hard to get here. And I never take it for granted. I really do realize, like, oh my gosh, I wanted to do this my whole life and now I’m able to do it. It feels amazing, you know what I mean? (Lopez in Sager 60) The implication of this kind of anecdote is that being authentic has made Lopez successful and now, her dreams having come true, she can revel in her success. Authenticity promises enviable kinds of pleasure. Even if this is a myth, it is a powerful and powerfully attractive one. This puts these anecdotes quite clearly at odds with a general tendency within cultural theory, where “authentic” has lost favour as a descriptive term and an alternative set of terms have been developed for describing identity as, variously; mobile, flexible, changeable, or performative. At the risk of dangerously complicating my argument at this late stage, it appears that these anecdotes about authentic identity serve for this academic tendency a function not dissimilar to Morris’s original intention for anecdotes. What I mean by this is that they invite the attempt to develop a discursive context for identity that could incorporate an account of what appears to be a persistent cultural attachment to authenticity. In serving this function, these anecdotes raise a series of questions with which I will conclude: Does the persistent desirability of authentic identity mean that the shift toward avowedly postmodern identities has been less pervasive than has been suggested elsewhere (that stopping to be certain kinds of selves is not happening all that quickly)? Or does it mean that despite the shift toward avowedly postmodern identities, ideals of identity are still imagined in ‘outdated’ terms (that the ways of describing things hasn’t caught up to the way things are)? Or is the maintenance of a mythical ideal of authenticity necessary to make palatable an existence within a changeable, temporary or mobile identity? Footnote What I am avoiding is the unproductive question: is the music “authentic”? Popular music scholarship has been profoundly influenced — haunted, perhaps — by the work of Theodor Adorno, who was profoundly antithetical towards popular music. Adorno’s main bone of contention was that, despite its regular and varied claims to authenticity, popular music was invariably — even inevitably — inauthentic (1976). Due in no small part to Adorno’s influence, the question of the relative authenticity of different musicians or musical forms has operated as a kind of touchstone in writing about popular music (Leppert 346-47). Charles Hamm provides a useful history and an explicit critique of the discourse of authenticity within writing about popular music (1995). The creation of hierarchies of authenticity serve partly, he writes, as a means of differentiating the author’s taste from the relative ignorance in which mass taste is seen to be formed (15). Hamm views this theoretical preoccupation as the result of the persistence of modernist narratives — particularly neo-Marxism — within popular music scholarship (23-27), underpinned by an assumption that ‘capitalist production negates “authentic” expression by certain groups’ (25). Popular music scholarship, he observes, has consequently privileged ‘marginal, oppositional, or so-called authentic genres or repertoires… Commercially viable music, if studied at all, is usually placed in an oppositional context’ (36). References Adorno, Theodor W. Introduction to the Sociology of Music. New York: Seabury Press, 1976. Aguilera, Christina. “Stripped – Part One.” Stripped. New York: RCA, 2002. —. “I’m OK.” Stripped. New York: RCA, 2002. Eliscu, Jenny. “Britney’s Just like a Woman But She Breaks Just like a Little Girl.” Rolling Stone, 13 Sep. 2001: 56. Hamm, Charles. Putting Popular Music in Its Place. Cambridge: Cambridge UP, 1995. Heath, Chris. “Has Anyone Seen Christina?” Rolling Stone, 14 Nov. 2002, 50-5. Leppert, Richard. Essays on Music / Theodor W. Adorno. Berkeley: U of California P, 2002. Lopez, Jennifer. “Jenny from The Block.” This Is Me… Then. New York: Epic, 2002. Lopez, Jennifer. On the 6. New York: Sony, 1999. Morris, Meaghan. “Banality in Cultural Studies.” What is Cultural Studies?: A Reader. Ed. John Storey. London: Arnold, 1997. 147-67. Sager, Mike. “What Does It Feel Like to Be Jennifer Lopez?” Esquire Aug. 2003: 60. Jennifer Lopez: Feelin’ So Good. Videorecording. Dir. Benny Medina. New York: Sony, 2000. Citation reference for this article MLA Style Tregoning, William. "'Very Solo': Anecdotes of Authentic Identity." M/C Journal 7.5 (2004). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0411/04-tregoning.php>. APA Style Tregoning, W. (Nov. 2004) "'Very Solo': Anecdotes of Authentic Identity," M/C Journal, 7(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0411/04-tregoning.php>.

26

Charman, Suw, and Michael Holloway. "Copyright in a Collaborative Age." M/C Journal 9, no.2 (May1, 2006). http://dx.doi.org/10.5204/mcj.2598.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

The Internet has connected people and cultures in a way that, just ten years ago, was unimaginable. Because of the net, materials once scarce are now ubiquitous. Indeed, never before in human history have so many people had so much access to such a wide variety of cultural material, yet far from heralding a new cultural nirvana, we are facing a creative lock-down. Over the last hundred years, copyright term has been extended time and again by a creative industry eager to hold on to the exclusive rights to its most lucrative materials. Previously, these rights guaranteed a steady income because the industry controlled supply and, in many cases, manufactured demand. But now culture has moved from being physical artefacts that can be sold or performances that can be experienced to being collections of 1s and 0s that can be easily copied and exchanged. People are revelling in the opportunity to acquire and experience music, movies, TV, books, photos, essays and other materials that they would otherwise have missed out on; and they picking up the creative ball and running with it, making their own version, remixes, mash-ups and derivative works. More importantly than that, people are producing and sharing their own cultural resources, publishing their own original photos, movies, music, writing. You name it, somewhere someone is making it, just for the love of it. Whilst the creative industries are using copyright law in every way they can to prosecute, shut down, and scare people away from even legitimate uses of cultural materials, the law itself is becoming increasingly inadequate. It can no longer deal with society’s demands and expectations, nor can it cope with modern forms of collaboration facilitated by technologies that the law makers could never have anticipated. Understanding Copyright Copyright is a complex area of law and even a seemingly simple task like determining whether a work is in or out of copyright can be a difficult calculation, as illustrated by flowcharts from Tim Padfield of the National Archives examining the British system, and Bromberg & Sunstein LLP which covers American works. Despite the complexity, understanding copyright is essential in our burgeoning knowledge economies. It is becoming increasingly clear that sharing knowledge, skills and expertise is of great importance not just within companies but also within communities and for individuals. There are many tools available today that allow people to work, synchronously or asynchronously, on creative endeavours via the Web, including: ccMixter, a community music site that helps people find material to remix; YouTube, which hosts movies; and JumpCut:, which allows people to share and remix their movies. These tools are being developed because of the increasing number of cultural movements toward the appropriation and reuse of culture that are encouraging people to get involved. These movements vary in their constituencies and foci, and include the student movement FreeCulture.org, the Free Software Foundation, the UK-based Remix Commons. Even big business has acknowledged the importance of cultural exchange and development, with Apple using the tagline ‘Rip. Mix. Burn.’ for its controversial 2001 advertising campaign. But creators—the writers, musicians, film-makers and remixers—frequently lose themselves in the maze of copyright legislation, a maze complicated by the international aspect of modern collaboration. Understanding of copyright law is at such a low ebb because current legislation is too complex and, in parts, out of step with modern technology and expectations. Creators have neither the time nor the motivation to learn more—they tend to ignore potential issues and continue labouring under any misapprehensions they have acquired along the way. The authors believe that there is an urgent need for review, modernisation and simplification of intellectual property laws. Indeed, in the UK, intellectual property is currently being examined by a Treasury-level review lead by Andrew Gowers. The Gowers Review is, at the time of writing, accepting submissions from interested parties and is due to report in the Autumn of 2006. Internationally, however, the situation is likely to remain difficult, so creators must grasp the nettle, educate themselves about copyright, and ensure that they understand the legal ramifications of collaboration, publication and reuse. What Is Collaboration? Wikipedia, a free online encyclopaedia created and maintained by unpaid volunteers, defines collaboration as “all processes wherein people work together—applying both to the work of individuals as well as larger collectives and societies” (Wikipedia, “Collaboration”). These varied practices are some of our most common and basic tendencies and apply in almost every sphere of human behaviour; working together with others might be described as an instinctive, pragmatic or social urge. We know we are collaborating when we work in teams with colleagues or brainstorm an idea with a friend, but there are many less familiar examples of collaboration, such as taking part in a Mexican wave or standing in a queue. In creative works, the law expects collaborators to obtain permission to reuse work created by others before they embark upon that reuse. Yet this distinction between ‘my’ work and ‘your’ work is entirely a legal and social construct, as opposed to an absolute fact of human nature, and new technologies are blurring the boundaries between what is ‘mine’ and what is ‘yours’ whilst new cultural movements posit a third position, ‘ours’. Yochai Benkler coined the term ‘commons-based peer production’ (Benkler, Coase’s Penguin; The Wealth of Nations) to describe collaborative efforts, such as free and open-source software or projects such as Wikipedia itself, which are based on sharing information. Benkler posits this particular example of collaboration as an alternative model for economic development, in contrast to the ‘firm’ and the ‘market’. Benkler’s notion sits uncomfortably with the individualistic precepts of originality which dominate IP policy, but with examples of commons-based peer production on the increase, it cannot be ignored when considering how new technologies and ways of working interact with existing and future copyright legislation. The Development of Collaboration When we think of collaboration we frequently imagine academics working together on a research paper, or musicians jamming together to write a new song. In academia, researchers working on a project are expected to write papers for publication in journals on a regular basis. The motto ‘publish or die’ is well known to anyone who has worked in academic circle—publishing papers is the lifeblood of the academic career, forming the basis of a researcher’s status within the academic community and providing data and theses for other researchers to test and build upon. In these circ*mstances, copyright is often assigned by the authors to a journal and, because there is no direct commercial outcome for the authors, conflicts regarding copyright tend to be restricted to issues such as reuse and reproduction. Within the creative industries, however, the focus of the collaboration is to derive commercial benefit from the work, so copyright issues, such as division of fees and royalties, plagiarism, and rights for reuse are much more profitable and hence they are more vigorously pursued. All of these issues are commonly discussed, documented and well understood. Less well understood is the interaction between copyright and the types of collaboration that the Internet has facilitated over the last decade. Copyright and Wikis Ten years ago, Ward Cunningham invented the ‘wiki’—a Web page which could be edited in situ by anyone with a browser. A wiki allows multiple users to read and edit the same page and, in many cases, those users are either anonymous or identified only by a nickname. The most famous example of a wiki is Wikipedia, which was started by Jimmy Wales in 2001 and now has over a million articles and over 1.2 million registered users (Wikipedia, “Wikipedia Statistics”). The culture of online wiki collaboration is a gestalt—the whole is greater than the sum of the parts and the collaborators see the overall success of the project as more important than their contribution to it. The majority of wiki software records every single edit to every page, creating a perfect audit trail of who changed which page and when. Because copyright is granted for the expression of an idea, in theory, this comprehensive edit history would allow users to assert copyright over their contributions, but in practice it is not possible to delineate clearly between different people’s contributions and, even if it was possible, it would simply create a thicket of rights which could never be untangled. In most cases, wiki users do not wish to assert copyright and are not interested in financial gain, but when wikis are set up to provide a source of information for reuse, copyright licensing becomes an issue. In the UK, it is not possible to dedicate a piece of work to the public domain, nor can you waive your copyright in a work. When a copyright holder wishes to licence their work, they can only assign that licence to another person or a legal entity such as a company. This is because in the UK, the public domain is formed of the ‘leftovers’ of intellectual property—works for which copyright has expired or those aspects of creative works which do not qualify for protection. It cannot be formally added to, although it certainly can be reduced by, for example, extension of copyright term which removes work from the public domain by re-copyrighting previously unprotected material. So the question becomes, to whom does the content of a wiki belong? At this point traditional copyright doctrines are of little use. The concept of individuals owning their original contribution falls down when contributions become so entangled that it’s impossible to split one person’s work from another. In a corporate context, individuals have often signed an employment contract in which they assign copyright in all their work to their employer, so all material created individually or through collaboration is owned by the company. But in the public sphere, there is no employer, there is no single entity to own the copyright (the group of contributors not being in itself a legal entity), and therefore no single entity to give permission to those who wish to reuse the content. One possible answer would be if all contributors assigned their copyright to an individual, such as the owner of the wiki, who could then grant permission for reuse. But online communities are fluid, with people joining and leaving as the mood takes them, and concepts of ownership are not as straightforward as in the offline world. Instead, authors who wished to achieve the equivalent of assigning rights to the public domain would have to publish a free licence to ‘the world’ granting permission to do any act otherwise restricted by copyright in the work. Drafting such a licence so that it is legally binding is, however, beyond the skills of most and could be done effectively only by an expert in copyright. The majority of creative people, however, do not have the budget to hire a copyright lawyer, and pro bono resources are few and far between. Copyright and Blogs Blogs are a clearer-cut case. Blog posts are usually written by one person, even if the blog that they are contributing to has multiple authors. Copyright therefore resides clearly with the author. Even if the blog has a copyright notice at the bottom—© A.N. Other Entity—unless there has been an explicit or implied agreement to transfer rights from the writer to the blog owner, copyright resides with the originator. Simply putting a copyright notice on a blog does not constitute such an agreement. Equally, copyright in blog comments resides with the commenter, not the site owner. This reflects the state of copyright with personal letters—the copyright in a letter resides with the letter writer, not the recipient, and owning letters does not constitute a right to publish them. Obviously, by clicking the ‘submit’ button, commenters have decided themselves to publish, but it should be remembered that that action does not transfer copyright to the blog owner without specific agreement from the commenter. Copyright and Musical Collaboration Musical collaboration is generally accepted by legal systems, at least in terms of recording (duets, groups and orchestras) and writing (partnerships). The practice of sampling—taking a snippet of a recording for use in a new work—has, however, changed the nature of collaboration, shaking up the recording industry and causing a legal furore. Musicians have been borrowing directly from each other since time immemorial and the student of classical music can point to many examples of composers ‘quoting’ each other’s melodies in their own work. Folk musicians too have been borrowing words and music from each other for centuries. But sampling in its modern form goes back to the musique concrète movement of the 1940s, when musicians used portions of other recordings in their own new compositions. The practice developed through the 50s and 60s, with The Beatles’ “Revolution 9” (from The White Album) drawing heavily from samples of orchestral and other recordings along with speech incorporated live from a radio playing in the studio at the time. Contemporary examples of sampling are too common to pick highlights, but Paul D. Miller, a.k.a. DJ Spooky ‘that Subliminal Kid’, has written an analysis of what he calls ‘Rhythm Science’ which examines the phenomenon. To begin with, sampling was ignored as it was rare and commercially insignificant. But once rap artists started to make significant amounts of money using samples, legal action was taken by originators claiming copyright infringement. Notable cases of illegal sampling were “Pump Up the Volume” by M/A/R/R/S in 1987 and Vanilla Ice’s use of Queen/David Bowie’s “Under Pressure” in the early 90s. Where once artists would use a sample and sort out the legal mess afterwards, such high-profile litigation has forced artists to secure permission for (or ‘clear’) their samples before use, and record companies will now refuse to release any song with uncleared samples. As software and technology progress further, so sampling progresses along with it. Indeed, sampling has now spawned mash-ups, where two or more songs are combined to create a musical hybrid. Instead of using just a portion of a song in a new composition which may be predominantly original, mash-ups often use no original material and rely instead upon mixing together tracks creatively, often juxtaposing musical styles or lyrics in a humorous manner. One of the most illuminating examples of a mash-up is DJ Food Raiding the 20th Century which itself gives a history of sampling and mash-ups using samples from over 160 sources, including other mash-ups. Mash-ups are almost always illegal, and this illegality drives mash-up artists underground. Yet, despite the fact that good mash-ups can spread like wildfire on the Internet, bringing new interest to old and jaded tracks and, potentially, new income to artists whose work had been forgotten, this form of musical expression is aggressively demonised upon by the industry. Given the opportunity, the industry will instead prosecute for infringement. But clearing rights is a complex and expensive procedure well beyond the reach of the average mash-up artist. First, you must identify the owner of the sound recording, a task easier said than done. The name of the rights holder may not be included in the original recording’s packaging, and as rights regularly change hands when an artist’s contract expires or when a record label is sold, any indication as to the rights holder’s identity may be out of date. Online musical databases such as AllMusic can be of some use, but in the case of older or obscure recordings, it may not be possible to locate the rights holder at all. Works where there is no identifiable rights holder are called ‘orphaned works’, and the longer the term of copyright, the more works are orphaned. Once you know who the rights holder is, you can negotiate terms for your proposed usage. Standard fees are extremely high, especially in the US, and typically discourage use. This convoluted legal culture is an anachronism in desperate need of reform: sampling has produced some of the most culturally interesting and financially valuable recordings of the past thirty years, so should be supported rather than marginalised. Unless the legal culture develops an acceptance for these practices, the associated financial and cultural benefits for society will not be realised. The irony is that there is already a successful model for simplifying licensing. If a musician wishes to record a cover version of a song, then royalty terms are set by law and there is no need to seek permission. In this case, the lawmakers have recognised the social and cultural benefit of cover versions and created a workable solution to the permissions problem. There is no logical reason why a similar system could not be put in place for sampling. Alternatives to Traditional Copyright Copyright, in its default structure, is a disabling force. It says that you may not do anything with my work without my permission and forces creators wishing to make a derivative work to contact me in order to obtain that permission in writing. This ‘permissions society’ has become the norm, but it is clear that it is not beneficial to society to hide away so much of our culture behind copyright, far beyond the reach of the individual creator. Fortunately there are fast-growing alternatives which simplify whilst encouraging creativity. Creative Commons is a global movement started by academic lawyers in the US who thought to write a set of more flexible copyright licences for creative works. These licenses enable creators to precisely tailor restrictions imposed on subsequent users of their work, prompting the tag-line ‘some rights reserved’ Creators decide if they will allow redistribution, commercial or non-commercial re-use, or require attribution, and can combine these permissions in whichever way they see fit. They may also choose to authorise others to sample their works. Built upon the foundation of copyright law, Creative Commons licences now apply to some 53 million works world-wide (Doctorow), and operate in over 60 jurisdictions. Their success is testament to the fact that collaboration and sharing is a fundamental part of human nature, and treating cultural output as property to be locked away goes against the grain for many people. Creative Commons are now also helping scientists to share not just the results of their research, but also data and samples so that others can easily replicate experiments and verify or refute results. They have thus created Science Commons in an attempt to free up data and resources from unnecessary private control. Scientists have been sharing their work via personal Web pages and other Websites for many years, and additional tools which allow them to benefit from network effects are to be welcomed. Another example of functioning alternative practices is the Remix Commons, a grassroots network spreading across the UK that facilitates artistic collaboration. Their Website is a forum for exchange of cultural materials, providing a space for creators to both locate and present work for possible remixing. Any artistic practice which can reasonably be rendered online is welcomed in their broad church. The network’s rapid expansion is in part attributable to its developers’ understanding of the need for tangible, practicable examples of a social movement, as embodied by their ‘free culture’ workshops. Collaboration, Copyright and the Future There has never been a better time to collaborate. The Internet is providing us with ways to work together that were unimaginable even just a decade ago, and high broadband penetration means that exchanging large amounts of data is not only feasible, but also getting easier and easier. It is possible now to work with other artists, writers and scientists around the world without ever physically meeting. The idea that the Internet may one day contain the sum of human knowledge is to underestimate its potential. The Internet is not just a repository, it is a mechanism for new discoveries, for expanding our knowledge, and for making links between people that would previously have been impossible. Copyright law has, in general, failed to keep up with the amazing progress shown by technology and human ingenuity. It is time that the lawmakers learnt how to collaborate with the collaborators in order to bring copyright up to date. References Apple. “Rip. Mix. Burn.” Advertisem*nt. 28 April 2006 http://www.theapplecollection.com/Collection/AppleMovies/mov/concert_144a.html>. Benkler, Yochai. Coase’s Penguin. Yale Law School, 1 Dec. 2002. 14 April 2006 http://www.benkler.org/CoasesPenguin.html>. ———. The Wealth of Nations. New Haven: Yape UP, 2006. Bromberg & Sunstein LLP. Flowchart for Determining when US Copyrights in Fixed Works Expire. 14 Apr. 2006 http://www.bromsun.com/practices/copyright-portfolio-development/flowchart.htm>. DJ Food. Raiding the 20th Century. 14 April 2006 http://www.ubu.com/sound/dj_food.html>. Doctorow, Cory. “Yahoo Finds 53 Million Creative Commons Licensed Works Online.” BoingBoing 5 Oct. 2005. 14 April 2006 http://www.boingboing.net/2005/10/05/yahoo_finds_53_milli.html>. Miller, Paul D. Rhythm Science. Cambridge, Mass.: MIT Press, 2004. Padfield, Tim. “Duration of Copyright.” The National Archives. 14 Apr. 2006 http://www.kingston.ac.uk/library/copyright/documents/DurationofCopyright FlowchartbyTimPadfieldofTheNationalArchives_002.pdf>. Wikipedia. “Collaboration.” 14 April 2006 http://en.wikipedia.org/wiki/Collaboration>. ———. “Wikipedia Statistics.” 14 April 2006 http://en.wikipedia.org/wiki/Special:Statistics>. Citation reference for this article MLA Style Charman, Suw, and Michael Holloway. "Copyright in a Collaborative Age." M/C Journal 9.2 (2006). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0605/02-charmanholloway.php>. APA Style Charman, S., and M. Holloway. (May 2006) "Copyright in a Collaborative Age," M/C Journal, 9(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0605/02-charmanholloway.php>.

27

Miller, Andie. "Multiculturalism and Shades of Meaning in the New South Africa." M/C Journal 5, no.3 (July1, 2002). http://dx.doi.org/10.5204/mcj.1963.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

I hate being misunderstood. I guess we all do, but it goes with the territory. I use the word coloured, and he seems offended: 'We Brits don't say 'coloured'. It's regarded as patronising. We say black, if we say anything. And if we do it's for reasons of simple practicality. It doesn't matter. ' Of course, what he seems to be missing, is that the word coloured in South Africa now refers less to skin colour, and more to a distinct cultural group, with it's own language (a dialect of Afrikaans), food (of Malay origin), and music. To say black in this context would be inaccurate, and cause confusion. Danya and Kyla attend the Yeoville Community School, situated in a vibrant and culturally diverse suburb of Johannesburg. On returning from school one day Danya announces: 'We have to do something at school about our culture. What is our culture Daddy?'To which her father replies, 'Go and ask your mother.' 'Well…we're sort of New Age, sort of holistic…', Toni fumbles. A few days later… 'So what did you do in the end?' Soli asks. 'Oh, us and all the other coloured kids sang, Daar Kom die Alabama'1 says Kyla. It would seem that children want to know where they come from. 'I want you to divide yourself up into your different race groups', the facilitator says. We are in a Managing Diversity workshop, and he means the old South African race classification system, but of course he wants to see what we do with it. We end up with a group of Blacks (including three 'Asians'); an African group (including two 'Whites'); a White group (two); and the Human Race (two).'Why didn't you join the white group?' Thloki asks the Human Race.'I don't define myself by my race', I reply.'Ha! Wait till there's a war over resources' he laughs, 'then you'll quickly pick a side!' The postmodernist argument ensues: 'There is no such thing as race…all these arbitrary classifications…it's nothing but a social construct!''Well you never lived as a black person under apartheid. It was very real to me!'The facilitator aims to mediate/translate for the rest of us: 'Well yes, it is just a social construct. But one which had very real consequences for people.' 'Nobody goes into town anymore' a woman says. To which Har Bhajan replies, 'When I was last in town, there were lots of people there.' Of course, what she means is, hardly any white people go into town anymore. (And she's right about that.) But what is that, the way certain people become invisible, depending on who's looking? My friend Karima and I attend an Al Jarreau concert. Fairly expensive tickets, and almost the entire audience is black. I'm not sure why I'm quite so surprised. But this is Sandton, the richest formerly white suburb of Johannesburg. Perhaps working in the NGO sector I've missed how much things are actually changing… I wonder how many people in the audience have been into town lately. With the shift in power, and the -- albeit slow -- levelling of the playing field, now it is possible for white South Africans to be at the receiving end of racial discrimination too… I am visiting my cousin. He is 60, and a musician. But times are tough for him now. His brother was shot dead in his driveway while someone stole his car. And it's hard for him to find work. 'I am too white, now', he says. He is not bitter, just saddened. In his day he had probably the most famous jazz club in Johannesburg. Rumours it was called. 'The best little bootlegger in Bellevue' he called himself. He was known for breaking the law then. His club was racially integrated long before it was allowed. Controversial South African artist, Beezy Bailey, has an alter ego: 'The creation of Joyce was born of the frustration of 'increasingly prevalent affirmative action'. Bailey submitted two artworks for a triennial exhibition. One was with the traditional 'Beezy Bailey' signature (rejected) the other signed 'Joyce Ntobe'! The latter now enjoys an honoured place in the SA National Gallery as part of its permanent collection. When the curator of the SA National Gallery wanted to work on a paper about three black women artists, Joyce Ntobe being one, Bailey let the cat out the bag which caused a huge media 'scandale'.' (Carmel Art) I spent three months in London, and I realised how easy it is to be white there. Or rather, how easy it is to not be white. Of course, it 'doesn't matter' there, because it doesn't matter. It's easy to donate a monthly cheque to Worldvision, and read about the latest chaos in Zimbabwe in the free rag on the tube, and never have to look overwhelming poverty and disease in the face. But when you live on the African continent, you are very aware of being white. At the diversity workshop, I realise how white South Africans seem to get to take the rap here for the actions of white people on the planet. It's not just the effects of apartheid that black South Africans are angry about it seems, it's also the effects of the global economy, that cause the rich to become richer, and the poor to become poorer. Oh sure, that's not just an issue of race, but the poorest on our planet remain 'people of colour', and wealth remains concentrated in the West/North. I realise also that the Black and African groups at the workshop have one thing that they agree on quite strongly - the importance of making the African continent one's focus. Though the two of us in the Human Race group have both read Naomi Klein's No Logo -- and care about the effects on the poor of economic globalisation -- our sense of 'internationalism' is not viewed in a positive light, but seen rather as 'elitist'. * * * 'The thing about the Dutch' says Gary, 'is that they're pragmatic. They're not politically correct -- call the prostitutes prostitutes, not sex workers, but tax them, and give them health care. They have a strong human rights culture.' The Afrikaners are descendents of these transparent, curtainless Dutch. Sometimes I can see it. 'It is not words that make for bigotry, but attitudes', says columnist Ira Pilgrim. 'Some of the most bigoted people I have known always used the 'correct' words.'2 I am not politically correct. There are certain words I'd never use, and couldn't bring myself to, not out of political correctness, but because they're invested with hate. But words like 'whitey', darkie' and 'honky', where I sit, are terms of endearment. I'd never use them on strangers, but amongst friends, they're terms of affection and irony, because we're laughing at ourselves, and each other. 'It's hard to explain to anyone' Gary continues, 'what it's like living in a place where -- from the time you wake up in the morning, till you close your eyes at night -- every breath that you take is politicised.' Gary left the country because he didn't want to be conscripted to fight a war he didn't believe in. He's done well for himself in Europe. But he had to give up his homeland. I catch a 'Zola', the mini-bus taxi named after South Africa's barefoot runner Zola Budd, probably most famous for inadvertently tripping Mary Decker at the 1984 Olympics (Finnegan). Zola was little and fast, like the taxi's that 'zip, zip, zip' -- often to the infuriation of other motorists -- hence the affectionate nickname. They're the peril of the road, but the saviour of the immobile masses, with their unique language and hand signals. I overhear bits of Zulu conversation, including 'Brooke…Ridge…Thorne.' Our soaps, too, are politicised. It would seem that even black South Africans watch The Bold and the Beautiful for light relief. Usually I am the only whitey here, but accepted as just another carless commuter moving from A to B. Despite the safety risks of bad driving, I enjoy it. I did a Zulu course a few years ago. I didn't learn much Zulu -- discovered I don't have the tongue or an ear for African languages -- but I learnt a lot from the course nevertheless. 'Tell us about an experience that you've had, that was a result of cultural misunderstandings' says the facilitator. 'I spent much of my first year at University hungry' says Nhlanhla. 'My white friends would offer me food when I was visiting, but I would refuse, because in our culture, if you ask you don't really want to give. We just hand you a plate.' Nombulelo tells of the time she went on a yoga retreat. She was confused when she started to undress openly in the dormitory, and got disapproving looks from the other women. 'Why?' she wondered, 'we are all women together?' But these were Hindu women, whose sense of modesty was different from the openness of African women. For the whiteys, the major confusion seems to come from the issue of timekeeping. 'African time' is often referred to. Though in London, I did hear talk of 'Caribbean time'. Perhaps the concept of being on time is a particularly Western one (Makhale-Mahlangu). We are visiting friends of friends. There's an unlikely combination at the dinner table. She is tall and dark. I am short and fair. 'So where do you two know each other from?' Cairo asks. 'I'm Andie's sister', Kim replies. She reads the dumbfoundedness in Cairo's face. 'What can I say…my line got a bit deviated!' she laughs. She has my father's sense of humour. So have I. I ask my father, when he first became aware of racial prejudice. 'I was about six years old', he says. 'I threw my ball out of the school grounds, and called to the black man outside: 'Boy, please would you throw my ball back to me?' And the man replied: 'I am not a boy. I am old enough to be your grandfather.'' I am thinking about the time in our lives before we become aware of race… A friend tells me a story about how her six-year-old daughter came home from school and asked, 'Mommy, what's a [racist-term-not-to-be-repeated]?' She'd been called that. The late Lenny Bruce, controversial American comedian and social critic in the sixties, argued that it is 'the word that gives it the power of violence'3, and if we used 'the words' colloquially often enough, and began to invest them with new meanings, they would lose their power to hurt us. I am about to board a bus…'Woza (come) Mama', says the driver. 'Uyaphi?' (Where are you going?) '…green green, I'm going away to where the grass is greener still', come the Reggae sounds from his radio. We are discussing whether we should be focusing on our sameness or our differences. 'Of course we all want the same things…a home, a job, an education for our children', says Karima, but it's our differences that make us interesting.' I agree. Notes 1 Daar Kom die Alabama (Here Comes the Alabama) is a traditional 'Cape Coloured' song, originally sung in tribute to the Alabama, a confederate ship that docked in Cape Town in 1863. On board were Al Jolson-esque (Burlesque) performers, whom the slaves admired, and they imitated their style of performance. This tradition continues still today with the 'Coon Carnival' held on New Years Day and 'Tweede Nuwe Jaar' (Second New Year). It is said that the custom of Tweede Nuwe Jaar originated as a holiday for the slaves, who were too busy attending to their masters' needs on the first. For more information on the Coon Carnival, see http://www.iias.nl/host/ccrss/cp/cp3/cp3-__171___.html. 2 While the author makes some important general points about the drawbacks of political correctness, his reference to South Africa (including the correction) are in fact incorrect. The apartheid government had four major 'population groups' in it's classification system: African (black), Coloured, Asian and White. (The term black was used then only informally.) These were then sub-divided into other categories. See http://www.csvr.org.za/race.htm for further details. 3 The relevant extract from Julian Barry's 1971 play Lenny, can be found at http://www.abc.net.au/rn/talks/8.30/relrpt/stories/s271585.htm. References Barry, Julian. Lenny. Random House, 1971. http://www.freenetpages.co.uk/hp/lennybruce/ Downloaded 14 April 2002. Carmel Art Galleries. Beezy Bailey Curriculum Vitae, at http://www.carmelart.co.za/site/cvbb.htm Downloaded 14 April 2002. Finnegan, Mark. 'The 10 worst mishaps in the history of sport.' Observer Sport Monthly 5 November (2000). http://www.observer.co.uk/osm/story/0,69... Downloaded 14 April 2002. Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. USA: Picador, 2000. http://www.nologo.org/ Downloaded 14 April 2002. Makhale-Mahlangu, Palesa. 'Reflections on Trauma Counselling Methods.' Seminar presented at the Centre for the Study of Violence and Reconciliation, Johannesburg, 31 July 1996. http://www.csvr.org.za/articles/artpales.htm Downloaded 14 April 2002. Martin, Denis-Constant. 'The Famous Invincible Darkies Cape Town's Coon Carnival: Aesthetic Transformation, Collective Representations and Social Meanings', 1998. http://www.iias.nl/host/ccrss/cp/cp3/cp3-__171___.html Downloaded 14 April 2002. Pilgrim, Ira. 'Kikes, nigg*rs, Queers, Scotchmen and Chinamen', Mendocino County Observer, 22 March (1990). http://www.mcn.org/c/irapilgrim/race02.html Downloaded 14 April 2002. Transfer of African Language Knowledge (TALK). http://www.icon.co.za/~sadiverse/about.htm Downloaded 14 April 2002. Andie Miller was born, and spent the first 23 years of her life at the Southern-most tip of the African continent, in Cape Town. She currently works as webmaster for the Centre for the Study of Violence and Reconciliation, and the National Development Agency in Johannesburg, South Africa. Links http://www.observer.co.uk/osm/story/0 http://www.iias.nl/host/ccrss/cp/cp3/cp3-__171___.html http://www.carmelart.co.za/site/cvbb.htm http://www.csvr.org.za/ http://www.abc.net.au/rn/talks/8.30/relrpt/stories/s271585.htm http://www.csvr.org.za/articles/artpales.htm http://www.nologo.org/ http://www.mcn.org/c/irapilgrim/race02.html http://www.freenetpages.co.uk/hp/lennybruce/ http://www.icon.co.za/~sadiverse/about.htm http://www.csvr.org.za/race.htm http://www.nda.org.za/ Citation reference for this article MLA Style Miller, Andie. "Multiculturalism and Shades of Meaning in the New South Africa" M/C: A Journal of Media and Culture 5.3 (2002). [your date of access] < http://www.media-culture.org.au/0207/shadesofmeaning.php>. Chicago Style Miller, Andie, "Multiculturalism and Shades of Meaning in the New South Africa" M/C: A Journal of Media and Culture 5, no. 3 (2002), < http://www.media-culture.org.au/0207/shadesofmeaning.php> ([your date of access]). APA Style Miller, Andie. (2002) Multiculturalism and Shades of Meaning in the New South Africa. M/C: A Journal of Media and Culture 5(3). < http://www.media-culture.org.au/0207/shadesofmeaning.php> ([your date of access]).

28

Rogers, Ian Keith. "Without a True North: Tactical Approaches to Self-Published Fiction." M/C Journal 20, no.6 (December31, 2017). http://dx.doi.org/10.5204/mcj.1320.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

IntroductionOver three days in November 2017, 400 people gathered for a conference at the Sam’s Town Hotel and Gambling Hall in Las Vegas, Nevada. The majority of attendees were fiction authors but the conference program looked like no ordinary writer’s festival; there were no in-conversation interviews with celebrity authors, no panels on the politics of the book industry and no books launched or promoted. Instead, this was a gathering called 20Books2017, a self-publishing conference about the business of fiction ebooks and there was expertise in the room.Among those attending, 50 reportedly earned over $100,000 US per annum, with four said to be earning in excess of $1,000,000 US year. Yet none of these authors are household names. Their work is not adapted to film or television. Their books cannot be found on the shelves of brick-and-mortar bookstores. For the most part, these authors go unrepresented by the publishing industry and literary agencies, and further to which, only a fraction have ever actively pursued traditional publishing. Instead, they write for and sell into a commercial fiction market dominated by a single retailer and publisher: online retailer Amazon.While the online ebook market can be dynamic and lucrative, it can also be chaotic. Unlike the traditional publishing industry—an industry almost stoically adherent to various gatekeeping processes: an influential agent-class, formalized education pathways, geographic demarcations of curatorial power (see Thompson)—the nascent ebook market is unmapped and still somewhat ungoverned. As will be discussed below, even the markets directly engineered by Amazon are subject to rapid change and upheaval. It can be a space with shifting boundaries and thus, for many in the traditional industry both Amazon and self-publishing come to represent a type of encroaching northern dread.In the eyes of the traditional industry, digital self-publishing certainly conforms to the barbarous north of European literary metaphor: Orwell’s ‘real ugliness of industrialism’ (94) governed by the abject lawlessness of David Peace’s Yorkshire noir (Fowler). But for adherents within the day-to-day of self-publishing, this unruly space also provides the frontiers and gold-rushes of American West mythology.What remains uncertain is the future of both the traditional and the self-publishing sectors and the degree to which they will eventually merge, overlap and/or co-exist. So-called ‘hybrid-authors’ (those self-publishing and involved in traditional publication) are becoming increasingly common—especially in genre fiction—but the disruption brought about by self-publishing and ebooks appears far from complete.To the contrary, the Amazon-led ebook iteration of this market is relatively new. While self-publishing and independent publishing have long histories as modes of production, Amazon launched both its Kindle e-reader device and its marketplace Kindle Direct Publishing (KDP) a little over a decade ago. In the years subsequent, the integration of KDP within the Amazon retail environment dramatically altered the digital self-publishing landscape, effectively paving the way for competing platforms (Kobo, Nook, iBooks, GooglePlay) and today’s vibrant—and, at times, crassly commercial—self-published fiction communities.As a result, the self-publishing market has experienced rapid growth: self-publishers now collectively hold the largest share of fiction sales within Amazon’s ebook categories, as much as 35% of the total market (Howey). Contrary to popular belief they do not reside entirely at the bottom of Amazon’s expansive catalogue either: at the time of writing, 11 of Amazon’s Top 50 Bestsellers were self-published and the median estimated monthly revenue generated by these ‘indie’ books was $43,000 USD / month (per author) on the American site alone (KindleSpy).This international publishing market now proffers authors running the gamut of commercial uptake, from millionaire successes like romance writer H.M. Ward and thriller author Mark Dawson, through to the 19% of self-published authors who listed their annual royalty income as $0 per annum (Weinberg). Their overall market share remains small—as little as 1.8% of trade publishing in the US as a whole (McIlroy 4)—but the high end of this lucrative slice is particularly dynamic: science fiction author Michael Anderle (and 20Books2017 keynote) is on-track to become a seven-figure author in his second year of publishing (based on Amazon sales ranking data), thriller author Mark Dawson has sold over 300,000 copies of his self-published Milton series in 3 years (McGregor), and a slew of similar authors have recently attained New York Times and US Today bestseller status.To date, there is not a broad range of scholarship investigating the operational logics of self-published fiction. Timothy Laquintano’s recent Mass Authorship and the Rise of Self-Publishing (2016) is a notable exception, drawing self-publishing into historical debates surrounding intellectual property, the future of the book and digital abundance. The more empirical portions of Mass Authorship—taken from activity between 2011 to 2015—directly informs this research and his chapter on Amazon (Chapter 4) could be read as a more macro companion to my findings below; taken together and compared they illustrate just how fast-moving the market is. Nick Levey’s work on ‘post-press’ literature and its inherent risks (and discourses of cultural capitol) also informs my thesis here.In addition to which, there is scholarship centred on publishing more generally that also touches on self-published writers as a category of practitioner (see Baverstock and Steinitz, Haughland, Thomlinson and Bélanger). Most of this later work focuses almost entirely on the finished product, usually situating self-publishing as directly oppositional to traditional publishing, and thus subordinating it.In this paper, I hope to outline how the self-publishers I’ve observed have enacted various tactical approaches that specifically strive to tame their chaotic marketplace, and to indicate—through one case study (Amazon exclusivity)—a site of production and resistance where they have occasionally succeeded. Their approach is one that values information sharing and an open-source approach to book-selling and writing craft, ideologies drawn more from the tech / start-up world than commercial book industry described by Thompson (10). It is a space deeply informed by the virtual nature of its major platforms and as such, I argue its relation to the world of traditional publishing—and its representation within the traditional book industry—are tenuous, despite the central role of authorship and books.Making the Virtual Self-Publishing SceneWithin the study of popular music, the use of Barry Shank and Will Straw’s ‘scene’ concept has been an essential tool for uncovering and mapping independent/DIY creative practice. The term scene, defined by Straw as cultural space, is primarily interested in how cultural phenomena articulates or announces itself. A step beyond community, scene theorists are less concerned with examining an evolving history of practice (deemed essentialist) than they are concerned with focusing on the “making and remaking of alliances” as the crucial process whereby communal culture is formed, expressed and distributed (370).A scene’s spatial dimension—often categorized as local, translocal or virtual (see Bennett and Peterson)—demands attention be paid to hybridization, as a diversity of actors approach the same terrain from differing vantage points, with distinct motivations. As a research tool, scene can map action as the material existence of ideology. Thus, its particular usefulness is its ability to draw findings from diverse communities of practice.Drawing methodologies and approaches from Bourdieu’s field theory—a particularly resonant lens for examining cultural work—and de Certeau’s philosophies of space and circ*mstantial moves (“failed and successful attempts at redirection within a given terrain,” 375), scene focuses on articulation, the process whereby individual and communal activity becomes an observable or relatable or recordable phenomena.Within my previous work (see Bennett and Rogers, Rogers), I’ve used scene to map a variety of independent music-making practices and can see clear resemblances between independent music-making and the growing assemblage of writers within ebook self-publishing. The democratizing impulses espoused by self-publishers (the removal of gatekeepers as married to visions of a fiction/labour meritocracy) marry up quite neatly with the heady mix of separatism and entrepreneurialism inherent in Australian underground music.Self-publishers are typically older and typically more upfront about profit, but the communal interaction—the trade and gifting of support, resources and information—looks decidedly similar. Instead, the self-publishers appear different in one key regard: their scene-making is virtual in ways that far outstrip empirical examples drawn from popular music. 20Books2017 is only one of two conferences for this community thus far and represents one of the few occasions in which the community has met in any sort of organized way offline. For the most part, and in the day-to-day, self-publishing is a virtual scene.At present, the virtual space of self-published fiction is centralized around two digital platforms. Firstly, there is the online message board, of which two specific online destinations are key: the first is Kboards, a PHP-coded forum “devoted to all things Kindle” (Kboards) but including a huge author sub-board of self-published writers. The archive of this board amounts to almost two million posts spanning back to 2009. The second message board site is a collection of Facebook groups, of which the 10,000-strong membership of 20BooksTo50K is the most dominant; it is the originating home of 20Books2017.The other platform constituting the virtual scene of self-publishing is that of podcasting. While there are a number of high-profile static websites and blogs related to self-publishing (and an emerging community of vloggers), these pale in breadth and interaction when compared to podcasts such as The Creative Penn, The Self-Publishing Podcast, The Sell More Books Show, Rocking Self-Publishing (now defunct but archived) and The Self-Publishing Formula podcast. Statistical information on the distribution of these podcasts is unavailable but the circulation and online discussion of their content and the interrelation between the different shows and their hosts and guests all point to their currency within the scene.In short, if one is to learn about the business and craft production modes of self-publishing, one tends to discover and interact with one of these two platforms. The consensus best practice espoused on these boards and podcasts is the data set in which the remainder of this paper draws findings. I have spent the last two years embedded in these communities but for the purposes of this paper I will be drawing data exclusively from the public-facing Kboards, namely because it is the oldest, most established site, but also because all of the issues and discussion presented within this data have been cross-referenced across the different podcasts and boards. In fact, for a long period Kboards was so central to the scene that itself was often the topic of conversation elsewhere.Sticking in the Algorithm: The Best Practice of Fiction Self-PublishingSelf-publishing is a virtual scene because its “constellation of divergent interests and forces” (Shank, Preface, x) occur almost entirely online. This is not just a case of discussion, collaboration and discovery occurring online—as with the virtual layer of local and translocal music scenes—rather, the self-publishing community produces into the online space, almost exclusively. Its venues and distribution pathways are online and while its production mechanisms (writing) are still physical, there is an almost instantaneous and continuous interface with the online. These writers type and, increasingly dictate, their work into the virtual cloud, have it edited there (via in-text annotation) and from there the work is often designed, formatted, published, sold, marketed, reviewed and discussed online.In addition to which, a significant portion of these writers produce collaborative works, co-writing novels and co-editing them via cooperative apps. Teams of beta-readers (often fans) work on manuscripts pre-launch. Covers, blurbs, log lines, ad copy and novel openings are tested and reconfigured via crowd-sourced opinion. Seen here, the writing of the self-publishing scene is often explicitly commercial. But more to the fact, it never denies its direct co-relation with the mandates of online publishing. It is not traditional writing (it moves beyond authorship) and viewing these writers as emerging or unpublished or indeed, using the existing vernacular of literary writing practices, often fails to capture what it is they do.As the self-publishers write for the online space, Amazon forms a huge part of their thinking and working. The site sits at the heart of the practices under consideration here. Many of the authors drawn into this research are ‘wide’ in their online retail distribution, meaning they have books placed with Amazon’s online retail competitors. Yet the decision to go ‘wide’ or stay exclusive to Amazon — and the volume of discussion around this choice — is illustrative of how dominant the company remains in the scene. In fact, the example of Amazon exclusivity provides a valuable case-study.For self-publishers, Amazon exclusivity brings two stated and tangible benefits. The first relates to revenue diversification within Amazon, with exclusivity delivering an additional revenue stream in the form of Kindle Unlimited royalties. Kindle Unlimited (KU) is a subscription service for ebooks. Consumers pay a flat monthly fee ($13.99 AUD) for unlimited access to over a million Kindle titles. For a 300-page book, a full read-through of a novel under KU pays roughly the same royalty to authors as the sale of a $2.99 ebook, but only to Amazon-exclusive authors. If an exclusive book is particularly well suited to the KU audience, this can present authors with a very serious return.The second benefit of Amazon exclusivity is access to internal site merchandising; namely ‘Free Days’ where the book is given away (and can chart on the various ‘Top 100 Free’ leaderboards) and ‘Countdown Deals’ where a decreasing discount is staggered across a period (thus creating a type of scarcity).These two perks can prove particularly lucrative to individual authors. On Kboards, user Annie Jocoby (also writing as Rachel Sinclair) details her experiences with exclusivity:I have a legal thriller series that is all-in with KU [Kindle Unlimited], and I can honestly say that KU has been fantastic for visibility for that particular series. I put the books into KU in the first part of August, and I watched my rankings rise like crazy after I did that. They've stuck, too. If I weren't in KU, I doubt that they would still be sticking as well as they have. (anniejocoby)This is fairly typical of the positive responses to exclusivity, yet it incorporates a number of the more opaque benefits entangled with going exclusive to Amazon.First, there is ‘visibility.’ In self-publishing terms, ‘visibility’ refers almost exclusively to chart positions within Amazon. The myriad of charts — and how they function — is beyond the scope of this paper but they absolutely indicate — often dictate — the discoverability of a book online. These charts are the ‘front windows’ of Amazon, to use an analogy to brick-and-mortar bookstores. Books that chart well are actively being bought by customers and they are very often those benefiting from Amazon’s powerful recommendation algorithm, something that expands beyond the site into the company’s expansive customer email list. This brings us to the second point Jocoby mentions, the ‘sticking’ within the charts.There is a widely held belief that once a good book (read: free of errors, broadly entertaining, on genre) finds its way into the Amazon recommendation algorithm, it can remain there for long periods of time leading to a building success as sales beget sales, further boosting the book’s chart performance and reviews. There is also the belief among some authors that Kindle Unlimited books are actively favoured by this algorithm. The high-selling Amanda M. Lee noted a direct correlation:Rank is affected when people borrow your book [under KU]. Page reads don't play into it all. (Amanda M. Lee)Within the same thread, USA Today bestseller Annie Bellet elaborated:We tested this a bunch when KU 2.0 hit. A page read does zip for rank. A borrow, even with no pages read, is what prompts the rank change. Borrows are weighted exactly like sales from what we could tell, it doesn't matter if nobody opens the book ever. All borrows now are ghost borrows, of course, since we can't see them anymore, so it might look like pages are coming in and your rank is changing, but what is probably happening is someone borrowed your book around the same time, causing the rank jump. (Annie B)Whether this advantage is built into the algorithm in a (likely) attempt to favour exclusive authors, or by nature of KU books presenting at a lower price point, is unknown but there is anecdotal evidence that once a KU book gains traction, it can ‘stick’ within the charts for longer periods of time compared to non-exclusive titles.At the entrepreneurial end of the fiction self-publishing scene, Amazon is positioned at the very centre. To go wide—to follow vectors through the scene adjacent to Amazon — is to go around the commercial centre and its profits. Yet no one in this community remains unaffected by the strategic position of this site and the market it has either created or captured. Amazon’s institutional practices can be adopted by competitors (Kobo Plus is a version of KU) and the multitude of tactics authors use to promote their work all, in one shape or another, lead back to ‘circ*mstantial moves’ learned from Amazon or services that are aimed at promoting work sold there. Further to which, the sense of instability and risk engendered by such a dominant market player is felt everywhere.Some Closing Ideas on the Ideology of Self-PublishingSelf-publishing fiction remains tactical in the de Certeau sense of the term. It is responsive and ever-shifting, with a touch of communal complicity and what he calls la perruque (‘the wig’), a shorthand for resistance that presents itself as submission (25). The entrepreneurialism of self-published fiction trades off this sense of the tactical.Within the scene, Amazon bestseller charts aren’t as much markers of prestige as systems to be hacked. The choice between ‘wide’ and exclusive is only ever short-term; it is carefully scrutinised and the trade-offs and opportunities are monitored week-to-week and debated constantly online. Over time, the self-publishing scene has become expert at decoding Amazon’s monolithic Terms of Service, ever eager to find both advantage and risk as they attempt to lever the affordances of digital publishing against their own desire for profit and expression.This sense of mischief and slippage forms a big part of what self-publishing is. In contrast to traditional publishing—with its long lead times and physical real estate—self-publishing can’t help but appear fragile, wild and coarse. There is no other comparison possible.To survive in self-publishing is to survive outside the established book industry and to thrive within a new and far more uncertain market/space, one almost entirely without a mapped topology. Unlike the traditional publishing industry—very much a legacy, a “relatively stable” population group (Straw 373)—self-publishing cannot escape its otherness, not in the short term. Both its spatial coordinates and its pathways remain too fast-evolving in comparison to the referent of traditional publishing. In the short-to-medium term, I imagine it will remain at some cultural remove from traditional publishing, be it perceived as a threatening northern force or a speculative west.To see self-publishing in the present, I encourage scholars to step away from traditional publishing industry protocols and frameworks, to strive to see this new arena as the self-published authors themselves understand it (what Muggleton has referred to a “indigenous meaning” 13).Straw and Shank’s scene concept provides one possible conceptual framework for this shift in understanding as scene’s reliance on spatial considerations harbours an often underemphazised asset: it is a theory of orientation. At heart, it draws as much from de Certeau as Bourdieu and as such, the scene presented in this work is never complete or fixed. It is de Certeau’s city “shaped out of fragments of trajectories and alterations of spaces” (93). These scenes—be they musicians or authors—are only ever glimpsed and from a vantage point of close proximity. In short, it is one way out of the essentialisms that currently shroud self-published fiction as a craft, business and community of authors. The cultural space of self-publishing, to return Straw’s scene definition, is one that mirrors its own porous, online infrastructure, its own predominance in virtuality. Its pathways are coded together inside fast-moving media companies and these pathways are increasingly entwined within algorithmic processes of curation that promise meritocratization and disintermediation yet delivery systems that can be learned and manipulated.The agility to publish within these systems is the true skill-set required to self-publish fiction online. It traverses specific platforms and short-term eras. It is the core attribute of success in the scene. Everything else is secondary, including the content of the books produced. It is not the case that these books are of lesser literary quality or that their ever-growing abundance is threatening—this is the counter-argument so often presented by the traditional book industry—but more so that without entrepreneurial agility, the quality of the ebook goes undetermined as it sinks lower and lower into a distribution system that is so open it appears endless.ReferencesAmanda M. Lee. “Re: KU Page Reads and Rank.” Kboards: Writer’s Cafe. 1 Oct. 2007 <https://www.kboards.com/index.php/topic,232945.msg3245005.html#msg3245005>.Annie B [Annie Bellet]. “Re: KU Page Reads and Rank.” Kboards: Writer’s Cafe. 1 Oct. 2007 <https://www.kboards.com/index.php/topic,232945.msg3245068.html#msg3245068>.Anniejocoby [Annie Jocoby]. “Re: Tell Me Why You're WIDE or KU ONLY.” Kboards: Writer’s Cafe. 1 Oct. 2007 <https://www.kboards.com/index.php/topic,242514.msg3558176.html#msg3558176>.Baverstock, Alison, and Jackie Steinitz. “Why Are the Self-Publishers?” Learned Publishing 26 (2013): 211-223.Bennett, Andy, and Richard A. Peterson, eds. Music Scenes: Local, Translocal and Virtual. Vanderbilt University Press, 2004.———, and Ian Rogers. Popular Music Scenes and Cultural Memory. Palgrave Macmillan, 2016.Bourdieu, Pierre. Distinction: A Social Critique of the Judgement of Taste. Routledge, 1984.De Certeau, Michel. The Practice of Everyday Life. University of California Press, 1984.Haugland, Ann. “Opening the Gates: Print On-Demand Publishing as Cultural Production” Publishing Research Quarterly 22.3 (2006): 3-16.Howey, Hugh. “October 2016 Author Earnings Report: A Turning of the Tide.” Author Earnings. 12 Oct. 2016 <http://authorearnings.com/report/october-2016/>.Kboards. About Kboards.com. 2017. 4 Oct. 2017 <https://www.kboards.com/index.php/topic,242026.0.html>.KindleSpy. 2017. Chrome plug-in.Laquintano, Timothy. Mass Authorship and the Rise of Self-Publishing. University of Iowa Press, 2016.Levey, Nick. “Post-Press Literature: Self-Published Authors in the Literary Field.” Post 45. 1 Oct. 2017 <http://post45.research.yale.edu/2016/02/post-press-literature-self-published-authors-in-the-literary-field-3/>.McGregor, Jay. “Amazon Pays $450,000 a Year to This Self-Published Writer.” Forbes. 17 Apr. 2017 <http://www.forbes.com/sites/jaymcgregor/2015/04/17/mark-dawson-made-750000-from-self-published-amazon-books/#bcce23a35e38>.McIlroy, Thad. “Startups within the U.S. Book Publishing Industry.” Publishing Research Quarterly 33 (2017): 1-9.Muggleton, David. Inside Subculture: The Post-Modern Meaning of Style. Berg, 2000.Orwell, George. Selected Essays. Penguin Books, 1960.Fowler, Dawn. ‘‘This Is the North – We Do What We Want’: The Red Riding Trilogy as ‘Yorkshire Noir.” Cops on the Box. University of Glamorgan, 2013.Rogers, Ian. “The Hobbyist Majority and the Mainstream Fringe: The Pathways of Independent Music Making in Brisbane, Australia.” Redefining Mainstream Popular Music, eds. Andy Bennett, Sarah Baker, and Jodie Taylor. Routlegde, 2013. 162-173.Shank, Barry. Dissonant Identities: The Rock’n’Roll Scene in Austin Texas. Wesleyan University Press, 1994.Straw, Will. “Systems of Articulation, Logics of Change: Communities and Scenes in Popular Music.” Cultural Studies 5.3 (1991): 368–88.Thomlinson, Adam, and Pierre C. Bélanger. “Authors’ Views of e-Book Self-Publishing: The Role of Symbolic Capital Risk.” Publishing Research Quarterly 31 (2015): 306-316.Thompson, John B. Merchants of Culture: The Publishing Business in the Twenty-First Century. Penguin, 2012.Weinberg, Dana Beth. “The Self-Publishing Debate: A Social Scientist Separates Fact from Fiction.” Digital Book World. 3 Oct. 2017 <http://www.digitalbookworld.com/2013/self-publishing-debate-part3/>.

29

Meikle, Graham. "Indymedia and The New Net News." M/C Journal 6, no.2 (April1, 2003). http://dx.doi.org/10.5204/mcj.2153.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Scores of farm workers on hunger strike in the US. A campaigner for affordable housing abducted in Cape Town. Tens of thousands of anti-war demonstrators marching in Istanbul. None of those stories made my daily paper — instead, I read them all this morning on the global Indymedia network. Developments in communication technologies have often enabled new approaches to the production, distribution and reception of news. In this article, using Carey’s analysis of the impacts of the telegraph (1989) and Burnett and Marshall’s discussion of “informational news” (2003) as starting points, I want to offer some examples from the brief history of the Indymedia movement to show how the Net is making possible a significant shift in who gets to make the news. The telegraph offers a number of useful perspectives from which to consider the impacts of the Net, and there are some striking parallels between the dot.com boom of the 1990s and the dot.dash boom of the 19th century. Telegraphy, writes James Carey, “permitted for the first time the effective separation of communication from transportation” (203). The telegraph was not only an instrument of business, but “a thing to think with, an agency for the alteration of ideas” (204). And a consideration of the telegraph offers a number of examples of the relationships between technological form and the nature of news. One such example, in Carey’s analysis, was the impact of the telegraph on the language and nature of journalism. “If the same story were to be understood in the same way from Maine to California,” he writes, “language had to be flattened out and standardised” (210). Local colour was bleached out of news reports to make them saleable in a market unconstrained by geography. “The origins of objectivity,” Carey argues, “may be sought, therefore, in the necessity of stretching language in space over the long lines of Western Union” (210). The telegraph didn’t just affect the quality of news — it greatly increased the quantity of it as well, forcing greater attention to be paid to the management of newsrooms. News became a commodity; not only that, just like cattle or wheat, news was now subject to all the vagaries of any other commodity business, from contracts and price gouging to outright theft (211). And in Western Union, the telegraph made possible the prototype of today’s transnational media firms (201). As the telegraph solved problems of communicating across space, it opened up time as a new arena for expansion. In this sense, the gradual emergence of 24-hour broadcasting schedules is traceable to the impact of the telegraph (Carey 228). A key legacy of this impact is the rise to primacy of CNN and its imitators, offering round-the-clock news coverage made possible by satellite transmission. This too changed the nature of news. As McKenzie Wark has pointed out, a 24-hour continuous news service is not ideally compatible with the established narrative strategies of news. Rather than cutting and shaping events to fit familiar narrative forms, CNN instead introduced an emphasis on what Wark calls “the queer concept of ‘live’ news coverage — an instant audiovisual presence on the site of an event” (38). This focus on speed and immediacy, on being the first on the scene, leads to news that is all event and no process. More than this, it leads at times to revealing moments when CNN-style coverage becomes obvious as a component part of the event it purports to cover. In his analysis of the Tiananmen Square crisis of 1989 Wark argues that the media event appeared as “a positive feedback loop” (22). The Beijing students’ perceptions of Western accounts of their demands and motives became caught up in the students’ own accounts of their own motives, their own demands: Western interpretations of what was happening in Beijing, Wark writes, “fed back into the event itself via a global loop encompassing radio, telephone, and fax vectors. They impacted back on the further unfolding of the event itself” (22). Both the telegraph and the satellite contributed to major shifts in the production, distribution and reception of news. And both made possible new types of media institution, from Western Union and Reuters to CNN. This is not to argue that technologies determine the nature of news or of news organisations, but rather that certain developments are made possible by both the adoption and the adaptation of new technologies. Institutional and cultural factors, of course, affect the nature of news, but technology also both enables and constrains. The medium might not be the message — but it does matter. So with such precedents as those above in mind, what might be the key impacts of the Net on the nature of news? In an important analysis of the online news environment, Robert Burnett and P. David Marshall introduce the concept of “informational news,” defined as “the transformation of journalism and news in Web culture where there is a greater involvement of the user and news hierarchies are in flux” (206). News, they argue, has become “a subset of a wider search for information by Web users” (206) and this “has led to a shift in how we recontextualise news around a much larger search for information” (152). In this analysis, audience members are transformed into researchers. These researchers become comfortable with getting their news from a broader range of sources, while at the same time searching for new ways to hierarchise those sources, to establish some as more legitimate than others. Adding to the complexity are Burnett and Marshall’s observations that new media forms offer enhanced flexibility (with, for example, archival access to news databases, including audio and video, available 24 hours a day), and that online news fosters and caters for new global communities of interest 161-7). When these phenomena are taken together, the result for Burnett and Marshall is “a shifted boundary of what constitutes news” (167). But this concept of informational news is largely cast in terms of reception and consumption: the practices of the new informational news researchers are discussed in terms of information retrieval, not production — even newsgroups and Weblogs are considered as additional sources for information retrieval, rather than as new avenues for new kinds of journalists to develop and publish new kinds of news. Burnett and Marshall are, I believe, right in their identification of changes to the nature of news, and their analysis is an important contribution. But what I want to emphasise in this article is that there is also a corresponding ongoing shift in the boundary of what constitutes newsmakers. The Indymedia movement offers clear examples of this, in its spectacular growth and in its promotion of open publishing models. As a forum for non-professional journalists of all stripes, Indymedia’s development is a vivid example of the shifting boundary around who gets to make the news. By now, many readers of M/C will perhaps be familiar with Indymedia to some degree. But it’s worth briefly reviewing both the scope of the movement and the speed with which it’s developed. The first Indymedia Website was established for the Seattle demonstrations against the World Trade Organisation meeting in November 1999. Its key feature was offering news coverage supplied by anyone who wanted to contribute, using free software and ideas from the Australian activists who had created the Active network. As events in Seattle gathered pace, the nascent Indymedia drew a claimed 1.5 million hits; this success led to the site being refocussed around several subsequent protests, before local collectives began to appear and form their own Indymedia centres. Within a year, this original Indymedia site was just one of a new network of more than 30. At the time of writing, a little over three years on from the movement’s inception, there are more than 100 Indymedia centres around the world — there are both Israeli and Palestinian Indymedia; Indymedia is established in Mumbai, Jakarta and Buenos Aires; there are centres in Poland, Colombia and South Africa. By any measure, this is a remarkable achievement for a decentralised project run entirely by volunteers and donations. Like any other complex phenomenon, the story of this development can be told in many different ways, each adding a different dimension. Three are especially relevant here. The first version would centre around the Active software developed by Sydney’s Catalyst tech collective. This was devised to create the Active Sydney site, an online hub for Sydney activists to promote events from direct actions to screenings and seminars. Launched in January 1999, Active Sydney was to become a prototype for Indymedia — part events calendar, part meeting place, part street paper. For June of that year, the Active team revised the system for the J18 global day of action. Using this system, anyone could now upload a report, a video clip, a photo or an audio file, and see it instantly added to the emerging narrative of events. It was as easy as sending email. And it ran on open source code. With Catalyst members collaborating online with organisers in Seattle to establish the first site, this system became the basis for Indymedia. While the Active software is no longer the only platform used for Indymedia sites, it made a huge contribution to the movement’s explosive growth (see Arnison, 2001; Meikle, 2002). Another version of the story would place Indymedia within the long traditions of alternative media. John Downing’s work is important here, and his definition of “politically dissident media that offer radical alternatives to mainstream debate” is useful (240). To tell the Indymedia story from this perspective would be to highlight its independence and self-management, and the autonomy of each local editorial collective in running each Indymedia centre. It would be to emphasise Indymedia as a forum for viewpoints which are not usually expressed within the established media’s consensus about what is and isn’t news. And, perhaps most importantly, to tell the Indymedia story as one in the alternative media tradition would be to focus on the extent to which this movement fosters horizontal connections and open participation, in contrast to the vertical flows of the established broadcast and print media (Downing, 1995). A third version would approach Indymedia as part of what cultural studies academic George McKay terms “DiY Culture.” McKay defines this as “a youth-centred and -directed cluster of interests and practices around green radicalism, direct action politics, new musical sounds and experiences”(2). For this version of the story, a useful analogy would be with punk — not with the music so much as with its DIY access principle (“here’s three chords, now form a band”). DIY was the key to Richard Hell’s much-misunderstood lyric “I belong to the blank generation” — the idea of the blank was that you were supposed to fill it in for yourself, rather than sign up to someone else’s agenda. To consider Indymedia as part of this DIY spirit would be to see it as the expression of a blank generation in this fine original sense — not a vacant generation, but one prepared to offer their own self-definitions and to create their own media networks to do it. More than this, it would also be to place Indymedia within the frameworks of independent production and distribution which were the real impact of punk — independent record labels changed music more than any of their records, while photocopied zines opened up new possibilities for self-expression. Just as the real importance of punk wasn't in the individual songs, the importance of Indymedia isn't in this or that news story posted to this or that site. Instead, it's in its DIY ethos and its commitment to establishing new networks. What these three versions of the Indymedia story share is that each highlights an emphasis on access and participation; each stresses new avenues and methods for new people to create news; each shifts the boundary of who gets to speak. And where these different stories intersect is in the concept of open publishing. This is the Net making possible a shift in the production of news, as well as in its reception. Matthew Arnison of Catalyst, who played a key role in developing the Active software, offers a working definition of open publishing which is worth quoting in full: “Open publishing means that the process of creating news is transparent to the readers. They can contribute a story and see it instantly appear in the pool of stories publicly available. Those stories are filtered as little as possible to help the readers find the stories they want. Readers can see editorial decisions being made by others. They can see how to get involved and help make editorial decisions. If they can think of a better way for the software to help shape editorial decisions, they can copy the software because it is free and change it and start their own site. If they want to redistribute the news, they can, preferably on an open publishing site.” (Arnison, 2001) Open publishing has undoubtedly been a big part of the appeal of Indymedia for its many contributors. In fact, one of Indymedia’s slogans is “everyone is a journalist.” If this is a provocation, who and what is it meant to provoke? Obviously, “everyone” is not a journalist — at least not if journalists are seen as employees of news institutions and news businesses, employees with some kind of training in research methods and narrative construction. But to say that “everyone is a journalist” is not to claim that everyone has such institutional affiliation, or that everyone has such training or expertise. Instead, the tactic here seems to be to inflate something out of all proportion in order to draw attention to the core smaller truth that may otherwise go unnoticed. Specifically in this case, what authorises some to be story-tellers and not others? From this perspective, the slogan reads like a claim for difference, a claim that other kinds of expertise and other kinds of know-how also have valid claims on our attention, and that these too can make valid contributions to the more plural media environment made possible — but not guaranteed — by the Net. It’s a claim that the licence to tell stories should be shared around. But developments to this core element — open publishing — point both to an ongoing challenge for the Indymedia movement, and to a possible future which might enable a further significant shift in the nature of Net news. In March 2002, a proposal was circulated to remove the open publishing newswire from the front page of the main site at http://www.indymedia.org/, replacing this with features sourced from local sites around the world. While this was said to have the objective of promoting those local sites to a broader audience, it should also be seen as acknowledgement that Indymedia was struggling against limits to growth. One issue was the large number of items being posted to sites, which meant that even especially well-researched or significant stories would be replaced quickly on the front page; another issue was the persistent trolls and spam which plagued some Indymedia sites. In April 2002, after a voting process in which 15 Indymedia collectives from Brazil to Barcelona voted unanimously in favour of the reform, the open publishing newswire was taken off the front page. Many local Indymedia sites followed suit. Even the Sydney site, which, perhaps because of the history and involvement of the Catalyst group, promotes open publishing rather more than some other Indymedia sites, adopted a features-based front page in August 2002, stating that “promoting certain issues above others” would make the site “more effective.” These developments might signal the eventual demise of the open publishing component. Indymedia might instead become ‘professionalised,’ with greater reliance on de facto staff reporters and more stringent editing, moving closer to existing alternative media outlets. But the new centrality of its news features might also open Indymedia up to a new level of involvement, because those features are given prominence in the site’s central column and can remain on the front page for some weeks. This offers the potential for what Arnison terms “automated open-editing”. This would involve creating the facility for audience members to contribute to sub-editing stories on an Indymedia site: they might, for instance, check facts or add sources; edit spelling, grammar or formatting; nominate a topic area within which a given story could be archived; or translate the story from one language or style to another (Arnison, 2001). Open publishing is one phenomenon in which we can see the Net enabling changes to the nature of news and newsmakers. If open editing were also to work, then it would need to be as simple to operate as the original open publishing newswire. But if this were possible, then open editing might involve not only more new people in the development of informational news, but involve them in new ways, catering for a broader range of abilities and aptitudes than open publishing alone. Like earlier communication technologies, the Net could facilitate new types of media institution — ones built on an open model, which enable a new, more plural, news environment. Works Cited Arnison, Matthew. “Open Publishing Is the Same as Free Software.” 2001. 21 Feb. 2003 <http://www.cat.org.au/maffew/cat/openpub.php>. Arnison, Matthew. “Open Editing: A Crucial Part of Open Publishing.” 2002. 21 Feb. 2003 <http://www.cat.org.au/maffew/cat/openedit.php>. Burnett, Robert, and P. David Marshall. Web Theory: An Introduction. London & New York: Routledge, 2003. Carey, James. Communication as Culture. New York & London: Routledge, 1989. Downing, John. “Alternative Media and the Boston Tea Party.” Questioning The Media. Eds. John Downing, Ali Mohammadi and Annabelle Sreberny-Mohammadi. Thousand Oaks: Sage, 1995. 238-52. McKay, George. “DiY Culture: Notes towards an Intro.” DiY Culture: Party & Protest in Nineties Britain. Ed. George McKay. London: Verso, 1998. 1-53. Meikle, Graham. Future Active: Media Activism and the Internet. New York & London: Routledge, and Annandale: Pluto Press, 2002. Wark, McKenzie. Virtual Geography: Living with Global Media Events. Bloomington: Indiana UP, 1994. Links http://www.cat.org.au/maffew/cat/openedit.html http://www.cat.org.au/maffew/cat/openpub.html http://www.indymedia.org/ http://www.sydney.active.org.au/ Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Meikle, Graham. "Indymedia and The New Net News" M/C: A Journal of Media and Culture< http://www.media-culture.org.au/0304/02-feature.php>. APA Style Meikle, G. (2003, Apr 23). Indymedia and The New Net News. M/C: A Journal of Media and Culture, 6,< http://www.media-culture.org.au/0304/02-feature.php>

30

Michielse, Maarten. "Musical Chameleons: Fluency and Flexibility in Online Remix Contests." M/C Journal 16, no.4 (August11, 2013). http://dx.doi.org/10.5204/mcj.676.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

While digital remix practices in music have been researched extensively in the last few years (see recently Jansen; Navas; Pinch and Athanasiades; Väkevä), the specific challenges and skills that are central to remixing are still not well understood (Borschke 90). As writers like Demers, Lessig, and Théberge argue, the fact that remixers rework already existing songs rather than building a track from scratch, often means they are perceived as musical thieves or parasites rather than creative artists. Moreover, as writers like Borschke and Rodgers argue, because remixers make use of digital audio workstations to produce and rework their sounds, their practices tend to be seen as highly automated, offering relatively little by way of musical and creative challenges, especially compared to more traditional (electro)acoustic forms of music-making. An underestimation of skill is problematic, however, because, as my own empirical research shows, creative skills and challenges are important to the way digital remixers themselves experience and value their practice. Drawing from virtual ethnographic research within the online remix communities of Indaba Music, this article argues that, not despite but because remixers start from already existing songs and because they rework these songs with the help of digital audio workstations, a particular set of creative abilities becomes foregrounded, namely: ‘fluency’ and ‘flexibility’ (Gouzouasis; Guilford, “Creativity Research”, Intelligence, “Measurement”). Fluency, the way the concept is used here, refers to the ability to respond to, and produce ideas for, a wide variety of musical source materials, quickly and easily. Flexibility refers to the ability to understand, and adapt these approaches to, the ‘musical affordances’ (Gibson; Windsor and De Bézenac) of the original song, that is: the different musical possibilities and constraints the source material provides. For remixers, fluency and flexibility are not only needed in order to be able to participate in these remix contests, they are also central to the way they value and evaluate each other’s work.Researching Online Remix ContestsAs part of a larger research project on online music practices, between 2011 and 2012, I spent eighteen months conducting virtual ethnographic research (Hine) within several remix competitions hosted on online music community Indaba Music. Indaba is not the only online community where creative works can be exchanged and discussed. For this research, however, I have chosen to focus on Indaba because, other than in a remix community like ccMixter for example, competitions are very much central to the Indaba community, thus making it a good place to investigate negotiations of skills and techniques. Also, unlike a community like ACIDplanet which is tied explicitly to Sony’s audio software program ACID Pro, Indaba is not connected to any particular audio workstation, thus providing an insight into a relatively broad variety of remix practices. During my research on Indaba, I monitored discussions between participants, listened to work that had been uploaded, and talked to remixers via personal messaging. In addition to my daily monitoring, I also talked to 21 remixers more extensively through Skype interviews. These interviews were semi-structured, and lasted between 50 minutes and 3.5 hours, sometimes spread over multiple sessions. During these interviews, remixers not only talked about their practices, they also shared work in progress with me by showing their remixes on screen or by directing a webcam to their instruments while they played, recorded, or mixed their material. All the remixers who participated in these interviews granted me permission to quote them and to use the original nicknames or personal names they use on Indaba in this publication. Besides the online observations and interviews, I also participated in three remix competitions myself, in order to gain a better understanding of what it means to be part of a remix community and to see what kind of challenges and abilities are involved. In the online remix contests of Indaba, professional artists invite remixers to rework a song and share and discuss these works within the community. For the purpose of these contests, artists provide separate audio files (so-called ‘stems’) for different musical elements such as voice, drums, bass, or guitar. Remixers can produce their tracks by rearranging these stems, or they can add new audio material, such as beats, chords, and rhythms, as long as this material is not copyrighted. Remixers generally comply with this rule. During the course of a contest, remixers upload their work to the website and discuss and share the results with other remixers. A typical remix contest draws between 200 or 300 participants. These participants are mostly amateur musicians or semi-professionals in the sense that they do not make a living with their creative practices, but rather participate in these contests as a hobby. A remix contest normally lasts for four or five weeks. After that time, the hosting artist chooses a winner and the remixers move on to another contest, hosted by a different artist and featuring a new song, sometimes from a completely different musical genre. It is partly because of this move from contest to contest that fluency and flexibility can be understood as central abilities within these remix practices. Fluency and flexibility are concepts adopted from the work of Joy Paul Guilford (“Creativity Research”, Intelligence, “Measurement”) who developed them in his creativity research from the 1950s onwards. For Guilford, fluency and flexibility are part of divergent-production abilities, those abilities we need in order to be able to deal with open questions or tasks, in which multiple solutions or answers are possible, in a quick and effective way. Within creativity research, divergent-production abilities have mainly been measured and evaluated quantitatively. In music related studies, for example, researchers have scored and assessed so-called fluency and flexibility factors in the music practices of children and adults and compared them to other creative abilities (Webster). For the purpose of this article, however, I do not wish to approach fluency and flexibility quantitatively. Rather, I would like to show that in online remix practices, fluency and flexibility, as creative abilities, become very much foregrounded. Gouzouasis already alludes to this possibility, pointing out that, in digital music practices, fluency might be more important than the ability to read and write traditional music notation. Gouzouasis’ argument, however, does not refer to a specific empirical case. Also, it does not reflect on how digital musicians themselves consider these abilities central to their own practices. Looking at online remix competitions, however, this last aspect becomes clear.FluencyFor Guilford, ‘fluency’ can be understood as the ability to produce a response, or multiple responses, to an open question or task quickly and easily (“Creativity Research”, Intelligence, “Measurement”). It is about making associations, finding different uses or purposes for certain source materials, and combining separate elements into organised phrases and patterns. Based on this definition, it is not difficult to see a link with remix competitions, in which remixers are asked to come up with a musical response to a given song within a limited time frame. Online remix contests are essentially a form of working on demand. It is the artist who invites the audience to remix a song. It is also the artist who decides which song can be remixed and which audio files can be used for that mix. Remixers who participate in these contests are usually not fans of these artists. Often they do not even know the song before they enter a competition. Instead, they travel from contest to contest, taking on many different remix opportunities. For every competition, then, remixers have to first familiarise themselves with the source material, and then try to come up with a creative response that is not only different from the original, but also different from all the other remixes that have already been uploaded. Remixers do not consider this a problem, but embrace it as a challenge. As Moritz Breit, one of the remixers, explained to me: “I like remixing [on Indaba] because it’s a challenge. You get something and have to make something different out of it, and later people will tell you how you did.” Or as hüpersonique put it: “It’s really a challenge. You hear a song and you say: ‘OK, it’s not my taste. But it’s good quality and if I could do something in my genre that would be very interesting’.” If these remixers consider the competitions to be a challenge, it is mainly because these contests provide an exercise of call and response. On Indaba, remixers apply different tempos, timbres, and sounds to a song, they upload and discuss work in progress, and they evaluate and compare the results by commenting on each other’s work. While remixers officially only need to develop one response, in practice they tend to create multiple ideas which they either combine in a single eclectic mix or otherwise include in different tracks which they upload separately. Remixers even have their own techniques in order to stimulate a variety of responses. Some remixers, for example, told me how they expose themselves to a large number of different songs and artists before they start remixing, in order to pick up different ideas and sounds. Others told me how they prefer not to listen to the original song, as it might diminish their ability to move away from it. Instead, they download only one or two of the original stems (usually the vocals) and start improvising around those sounds, without ever having heard the original song as a whole. As Ola Melander, one of the remixers, explained: “I never listen to it. I just load [the vocals] and the drum tracks. [....] I have to do it [in] my own style. [….] I don’t want that the original influences it, I want to make the chords myself, and figure out what it will sound like.” Or as Stretched Mind explained to me: “I listen to the vocal stem, only that, so no synths, no guitars, just pure vocal stems, nothing else. And I figure out what could fit with that.” On Indaba, being able to respond to, and associate around, the original track is considered to be more important than what Guilford calls ‘elaboration’ (“Measurement” 159). For Guilford, elaboration is the ability to turn a rough outline into a detailed and finished whole. It is basically a form of fine tuning. In the case of remixing, this fine tuning is called ‘mastering’ and it is all about getting exactly the right timbre, dynamics, volume, and balance in a track in order to create a ‘perfect’ sounding mix. On Indaba, only a select group of remixers is actually interested in such a professional form of elaboration. As Moritz Breit told me: “It’s not that you have like a huge bunch of perfectly mastered submissions. So nobody is really expecting that from you.” Indeed, in the comment section remixers tend to say less about audio fidelity than about how they like a certain approach. Even when a critical remark is made about the audio quality of a mix, these criticisms are often preceded or followed by encouraging comments which praise the idea behind the track or applaud the way a remixer has brought the song into a new direction. In short, the comments are often directed more towards fluency than towards elaboration, showing that for many of these remixers the idea of a response, any response, is more important than creating a professional or sellable track.Being able to produce a musical response is also more important on Indaba than having specific musical instrument skills. Most remixers work with digital audio workstations, such as Cubase, Logic Pro, and Pro Tools. These software programs make it possible to manipulate and produce sounds in ways that may include musical instruments, but do not necessarily involve them. As Hugill writes, with these programs “a sound source could be a recording, a live sound, an acoustic instrument, a synthesizer, the human body, etc. In fact, any sounding object can be a sound source” (128). As such, remix competitions tend to draw a large variety of different participants, with a wide range of musical backgrounds and instrument skills. Some remixers on Indaba create their remixes by making use of sample libraries and loops. Others, who have the ability, also add sounds with instruments such as drums, guitars, or violins, which they record with microphones or, in the case of electronic or digital instruments, plug directly into their personal computers. Remixers who are confident about their instrument skills improvise around the original tracks in real-time, while less confident players record short segments, which they then alter and correct afterwards with their audio programs. Within the logic of these digital audio workstation practices, these differences are not significant, as all audio input merely functions as a starting point, needing to be adjusted, layered, combined, and recombined afterwards in order to create the final mix. For the contestants themselves these differences are also not so significant, as contestants are still, in their own ways, involved in the challenge of responding to and associating around the original stems, regardless of the specific techniques or instruments used. The fact that remixers are open to different methods and techniques does not mean, however, that every submission is considered to be as valid as any other. Remixers do have strong opinions about what is a good remix and what is not. Looking at the comments contestants give on each other’s work, and the way they talk about their practices during interviews, it becomes clear that remixers find it important that a remix somehow fits the original source material. As hüpersonique explained: “A lot of [remixes] don’t really match the vocals (…) and then it sounds not that good.” From this perspective, remixers not only need to be fluent, they also need to be flexible towards their source material. FlexibilityFor Guilford, flexibility is the readiness to change direction or method (Intelligence, “Measurement”). It is, as Arnold writes, “facilitated by having a great many tricks in your bag, knowing lots of techniques, [and] having broad experience” (129). In music, flexibility can be understood as the ability to switch easily between different sounds, rhythms, and approaches, in order to achieve a desired musical effect. Guilford distinguishes between two forms of flexibility: ‘spontaneous flexibility’, when a subject chooses himself to switch between different approaches, and ‘adaptive flexibility’ when a switch in approach is necessary or preferred to fit a certain task (“Measurement” 158). While both forms of flexibility can be found on Indaba, adaptive flexibility is seen as a particularly important criterion of being a skilled remixer, as it shows that a remixer is able to understand, and react to, the musical affordances of the original track. The idea that music has affordances is not new. As Windsor and De Bézenac argue, building on Gibson’s original theory of affordances, even in the most free expressive jazz improvisations, there are certain cues that make us understand if a solo is “going with” or “going against” the shared context, and it is these cues that guide a musician through an improvisation (111). The same is true for remix practices. As Regelski argues, any form of music rearranging or appropriation “requires considerable understanding of music’s properties – and the different affordances of those properties” (38). Even when remixers only use one of the original stems, such as the vocals, they need to take into account, for example, the tempo of the song, the intensity of the voice, the chord patterns on which the vocals are based, and the mood or feeling the singer is trying to convey. A skilled remixer, then, builds his or her ideas on top of that so that they strengthen and not diminish these properties. On Indaba, ironic or humoristic remixers too are expected to consider at least some of the basic features of the original track, such as its key or its particular form of musical phrasing. Remixes in which these features are purposely ignored are often not appreciated by the community. As Tim Toz, one of the remixers, explained: “There’s only so much you can do, I think, in the context of a melody plus the way the song was originally sung. […] I hear guys trying to bend certain vocal cadences into other kinds of grooves, and it somehow doesn’t work […], it [begins] to sound unnatural.” On Indaba, remixers complement each other when they find the right approach to the original track. They also critique each other when an approach does not fit the original song, when it does not go along with the ‘feel’ of the track, or when it seem to be out of key or sync with the vocals. By discussing each other’s tracks, remixers not only collectively explore the limits and possibilities of a song, they also implicitly discuss their abilities to hear those possibilities and be able to act on them appropriately. What remixers need in order to be able to do this is what Hugill calls, ‘aural awareness’ (15): the ability to understand how sound works, both in a broad and in-depth way. While aural awareness is important for any musician, remixers are especially reliant on it, as their work is centred around the manipulation and extension of already existing sounds (Hugill). In order to be able to move from contest to contest, remixers need to have a broad understanding of how different musical styles work and the kind of possibilities they afford. At the same time they also need to know, at a more granular level, how sounds interact and how small alterations of chords, timbres, or rhythms can change the overall feel of a track. ConclusionRemix competitions draw participants with a wide variety of musical backgrounds who make use of a broad range of instruments and techniques. The reason such a diverse group is able to participate and compete together is not because these practices do not require musical skill, but rather because remix competitions draw on particular kinds of abilities which are not directly linked to specific methods or techniques. While it might not be necessary to produce a flawless track or to be able to play musical material in real-time, remixers do need to be able to respond to a wide variety of source materials, in a quick and effective way. Also, while it might not be necessary for remixers to be able to produce a song from scratch, they do need to be able to understand, and adapt to, the musical affordances different songs provide. In order to be able to move from contest to contest, as true musical chameleons, remixers need a broad and in-depth understanding of how sound works in different musical contexts and how particular musical responses can be achieved. As soon as remixers upload a track, it is mainly these abilities that will be judged, discussed, and evaluated by the community. In this way fluency and flexibility are not only central abilities in order to be able to participate in these remix competitions, they are also important yardsticks by which remixers measure and evaluate both their own work and the achievements of their peers.AcknowledgementsThe author would like to thank Renée van de Vall, Karin Wenz, and Dennis Kersten for their comments on early drafts of this article. Parts of this research have, in an earlier stage, been presented during the IASPM International Conference for the Study of Popular Music in Gijon, Spain 2013. ReferencesArnold, John E. “Education for Innovation.” A Source Book for Creative Thinking. Eds. Sidney Jay Parnes and Harold F. Harding. New York: Charles Scribner’s Sons, 1962.Borschke, Margie. Rethinking the Rhetoric of Remix. Copies and Material Culture in Digital Networks. PhD Thesis U of New South Wales, 2012.Demers, Joanna. Steal This Music. How Intellectual Property Law Affects Musical Creativity. Athens: The U of Georgia P, 2006. Gibson, James J. The Ecological Approach to Visual Perception. London: Lawrence Erlbaum, 1986. Gouzouasis, Peter. “Fluency in General Music and Arts Technologies: Is the Future of Music a Garage Band Mentality?” Action, Criticism, and Theory for Music Education 4. 2 (2005). 26 Aug. 2012 .Guilford, Joy Paul. “Creativity: It’s Measurement and Development.” A Source Book for Creative Thinking. Eds. Sidney Jay Parnes and Harold F. Harding. New York: Charles Scribner’s Sons, 1962. Guilford, Joy Paul. “Creativity Research: Past, Present and Future.” Frontiers of Creativity Research. Beyond the Basics. Ed. Scott G. Isaksen. Buffalo: Bearly Limited, 1987 [1950]. 33–65. Guilford, Joy Paul. The Nature of Human Intelligence. London: McGraw-Hill, 1971. Hine, Christine. Virtual Ethnography. London: Sage, 2000. Hugill, Andrew. The Digital Musician. New York: Routledge, 2008.Jansen, Bas. Where Credit is Due: Cultural Practices of Recorded Music. PhD Thesis U of Amsterdam, 2011. Lessig, Lawrence. Remix. Making Art and Commerce Thrive in the Hybrid Economy. London: Bloomsbury, 2008. Navas, Eduardo. Remix Theory. The Aesthetics of Sampling. New York: Springer Wien, 2012.Pinch, Trevor, and Katherine Athanasiades. “Online Music Sites as Sonic Sociotechnical Communities: Identity, Reputation, and Technology at ACIDplanet.com.” The Oxford Handbook of Sound Studies. Eds. Trevor Pinch and Karin Bijsterveld. Oxford: Oxford UP, 2011. 480–505.Regelski, Thomas A. “Amateuring in Music and its Rivals.” Action, Criticism, and Theory for Music Education 6. 3 (2007): 22–50. Rodgers, Tara. “On the Process and Aesthetics of Sampling in Electronic Music Production.” Organised Sound 8.3 (2003): 313–20. Théberge, Paul. “Technology, Creative Practice and Copyright.” Music and Copyright. Second Edition. Eds. Simon Frith and Lee Marshall. Edinburgh: Edinburgh UP, 2004. 139–56. Väkevä, Lauri. “Garage Band or GarageBand®? Remixing Musical Futures.” British Journal of Music Education 27. 1 (2010): 59–70.Webster, Peter R. “Research on Creative Thinking in Music: The Assessment Literature.” Handbook of Research on Music Teaching and Learning. Ed. Richard Colwell. New York: Shirmer, 1992. 266–80. Windsor, W. Luke, and Christophe de Bézenac. “Music and Affordances.” Musicae Scientiae 16. 1 (2012): 102–20.

31

Loess, Nicholas. "Augmentation and Improvisation." M/C Journal 16, no.6 (November7, 2013). http://dx.doi.org/10.5204/mcj.739.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Preamble: Medium/Format/Marker Medium/Format/Marker (M/F/M) was a visual-aural improvisational performance involving myself, and musicians Joe Sorbara, and Ben Grossman. It was formed through my work as a PhD candidate at the Improvisation, Community, and Social Practice research initiative at the University of Guelph. This performance was conceived as an attempted intervention against the propensity to reify the “new.” It also sought to address the proliferation of the screen and question how the increased presence of screens in everyday life has augmented the way in which an audience is conceived and positioned. This conception is in direct conversation with my thesis, which is a practice-based research project exploring what the experimental combination of intermediality, improvisation, and the cinema might offer towards developing a reflexive approach to "new" media, screen culture, and expanded cinemas. One of the ways I chose to explore this area involved developing an interface that allowed an audio-visual ensemble to improvise with a film's audio-visual projection. I experimented with different VJ programs. These programs often utilize digital filters and effects to alter images through real-time mixing and layering, much like a DJ does with sound. I found a program developed by Chicago-based artist Ontologist called Ontoplayer, which he developed out of his practice as an improvisational video artist. The program works through a dual-channel interface where two separate digital files could be augmented, with their projected tempo capable of being determined by musicians through a MIDI interface. I conceptualized the performance around the possibility of networking myself with two other musicians via this interface. I approached percussionist Joe Sorbara and multi-instrumentalist Ben Grossman with the idea to use Ontoplayer as a means to improvise with Chris Marker's La Jetée (1962, 28 mins). The film itself would be projected simultaneously in four different formats: 16mm celluloid, VHS, Blu-ray, and Standard Definition video (the format the ensemble improvised with) projected onto four separate screens. From left to right, the first screen contained the projected version of La Jetée that we improvised with, next to it was its Blu-ray format, next to that, a degraded VHS copy of the film, and next to that, the 16mm print. The performance materialized through performing a number of improvisatory experiments. A last minute experiment conceived a few hours before the performance involved placing contact microphones overtop of the motor on a Bell & Howell 16mm projector. The projector was tested in the days leading up to the performance and it ran as smoothly as could be expected. It had a nice cacophonous hum that Ben Grossman intended to improvise with using some contact mics attached directly over the projector’s motor, a $5 iPad app, and his hurdy-gurdy. Fifteen minutes before the performance began, the three of us huddled to discuss how long we'd like to go. We had met briefly the day before to discuss the technical setup of the performance but not its execution and length. I hadn't considered duration. Joe broke the silence by asking if we'd be "finding beginnings and endings." I didn't know what that entailed, but nodded. We started. I turned on the projector and it immediately started to cough and chew on the 40 year old 16mm print I found online. My first impulse was to intervene, to try to save it. The film continued and I sat frozen for a moment. Joe started playing and Ben, expecting me to send him the audio track from La Jetée, prompted me to do so. I let the projector go and began. Joe had a digital kick-drum and two contact mics on his drum kit hooked into a MIDI hub, while Ben's hurdy-gurdy had a contact mic inside it, wired into the hub. The hub hooked into my laptop and allowed for an intermedial conversation to emerge between the three of us. While the 16mm, VHS, and Blu-Ray formats proceeded relatively unimpeded alongside each other on their respective screens, the fourth screen was where this conversation took place. I digitally reordered different image sequences from La Jetée. The fact that it’s a film (almost) comprised entirely of still images made this reordering intriguing in that I was able control the speed of progressing from each image to the next. The movement from image to image was structured between Ben and Joe’s improvisations and the kind of effects and filters I had initialized. Ontoplayer has a number of effects and filters that push the base image into more abstract territories (e.g.: geometric shapes, over pixelation) I was uninterested in exploring. I utilized effects that to some degree still kept the representational content of the image intact. The degree to which these effects took hold of the image were determined by whether or not Ben and Joe decided to use the part of their instrument that would trigger them. The decision to linger on an image, colour it differently, or skip ahead in the film’s real-time projection destabilized my sense of where I was in the film. It became an event in the sense that each movement, both visual and aural was happening with an indeterminate duration. La Jetée opens with the narrator proclaiming: “this is the story of a man marked by an image from his childhood.” The story itself is situated around a man in a post-apocalyptic world, haunted by the persistent memory of a woman he saw as a child while standing on the jetty at Orly Airport in Paris. The man was a soldier, now captured, and imprisoned in an underground camp. The prison guards have been conducting experiments on the prisoners, attempting to use the prisoner’s memories as a mechanism to send them backwards and forwards in time. The narrator explains, “with the surface of the planet irradiated … The human race was doomed. Space was off limits. The only link with survival passed through time … The purpose of the experiments was to throw emissaries into time to call the past and future to the aid of the present.” La Jetée is visually structured as a photomontage, with voice-over narration, diegetic and non-diegetic sound existing as component parts to the whole film. I decided to separate these components for the sake of isolating them before the performance as instruments of the film to be improvisationally deployed through the intermedial connection between Ben, Joe, and myself. The resulting projections that emerged from our interface became a kind of improvised "grooving" to La Jetée that restricted the impulse to discriminately place sound beneath and behind the image. I selected images from different points in the film that felt "timely" given the changing dynamic between the three of us. I remember lingering on an image of the woman's face, her hand against her mouth, her hair being blown back by the wind. I looked and listened for the moment when the film would catch and then catch fire. It never came. We let the reel run to the end and continued on improvising until we found an ending. But the sound of that film catching but never breaking, the intention and tension of the film being near death the entire time made everything we did more precious, teetering on the brink of failure. We could never have predicted that, and it gave us something I continue to ponder and be thankful for. Celluloid junkies in the room commented on how precipitous the whole thing was, given how rare it is to encounter the sound of celluloid film travelling through a projector inside a cinematic space. An audiophile mused over how there wasn’t any document, his mind adequately blown by how “funky” the projector sounded. With there being no document of the performance, I'm left with my own memories. In mining the aftermath of this performance, I hope to find an addendum that considers how improvisation might negotiate with augmentation in ways that speak to Walter Benjamin's assertion that the "camera, the film, on the one hand, extends our comprehension of the necessities which rule our lives; on the other hand, it manages to assure us of an immense and unexpected field of action” (Benjamin 236-7).Images to be Determined I got a job working in a photo lab eight years ago, right around the time digital cameras started becoming not only affordable, but technologically-comparable alternatives to film cameras. The photo printer in the lab was setup to scan and digitize celluloid filmstrips to allow for digital “touchups” by the technician. It was also hooked into touchscreen media stations that accepted a variety of memory card formats so that customers could “touchup” their own images. Celluloid film meant that as long as their format was chemical, touching up their images remained the task of the technician. Against the urging of the lab’s manager, I resisted altering other people’s images. It felt like a violation, despite the fact that almost every customer was unaware of this process. They assumed a degree of responsibility for a chemically-exposed image. I still got blamed for a lot of bad photography, but an image chemically under or overexposed was irreparable. Digital cameras changed all of that. I still preferred an evenly exposed celluloid print to a digital, but the allure was the ability for these images to be augmented. Augmentation is synonymous with "enhancement," "prosthesis," "addition," "amplification," "enrichment," "expansion,” and "extension" (to name a few). For the purpose of this essay, I am situating augmentation as an agential act engaging with a static form to purposefully alter its aesthetic and political relation to a reality. To what extent can we say that the digital image is itself, an augmentation? If Instagram is any indication, the digital image's existence is bound by its perpetual augmentation. A digital image is only as good as its capacity to be worked on. The ubiquity of digitally applying lomographic filters to digital images, as a defining step in their distributive chain, is indicative of the discursive impact remediating the old into the new has on digital forms. These digitally-coded filters used to augment “clear” digital images are comprised of exaggerated imperfections that existed to varying degrees, as unforeseen side effects of working with comparatively more unstable celluloid textures. The filtered images themselves are digital distortions of a digital original. The filters augment this original through obscuring one or a number of components. Some filters might exaggerate the green values or sharpen a particular quadrant within the frame that might coincide with the look of a particular film stock from the past. The discourse of “film” and “vintage” photography has become a synonymous component of the digital aesthetic, discursively warming up what is often considered to be a cold, and disembodied medium. Augmentation works to re-establish a congruous relationship between the filmic and the digital, attempting to reconcile the aesthetic distance between granularity and pixelation. This is ironic because this process is encapsulated through digitally encoding and applying these filters for the sake of obscuring clarity. Thus, the object is both hailed as clear and clearly manipulable. Another example a bit closer to the cinema is the development of digital video cameras offering RAW, or minimally compressed file formats for the sole purpose of augmenting the initial recording in post-production workflows in an attempt to minimize degradation in the image. The colour values and dynamic range of these images are muted, or flattened so that the human can control their elevation after the fact. To some degree the initial image, in itself, is an augmentation of its filmic relative. From early experiments with video synthesizers to the present digital coding of film effects, digital images have tantalized video artists and filmmakers with possibility shrouded in instantaneity and malleability. A key problem with this structure remains the unbridled proliferation and expansion of the digital image, set free for the sake of newness. How might improvisation work towards establishing an ethics of augmentation? An ethics of this kind must disrupt the popular notion of the digital image existing beyond analogical constraints. The belief that “if you can imagine it, you can do it” obfuscates the reality that to work with images, whatever their texture, is a negotiation with constraint. Part of M/F/M’s fruition emerged from a conversation I'd had with Canadian Animator Pierre Hébert last summer. Now obvious, but for Hébert, the first obstacle he needed to overcome as an improviser was developing an instrument that he could gig with. Through the act of designing an instrument I immediately became aware of what wasn't possible, and so the work leading up to the performance involved attempting to expand the possibilities of that instrument. How might I conceive of my own treatment of images simultaneously treated by Joe and Ben as a kind of cinematic extended technique we collaboratively bring into being? Constraint necessitates the need for extension, for finding new ways to sound and appear. Constraint is also consistently conceived as shackling progress. In scientific methodologies it is often arbitrarily imposed to steer an experiment into a desired direction. This sort of experimental methodology is in the business of presupposing outcomes, which I feel is often the case with what ultimately becomes the essay of end result in Humanities research. Constraint is an important imposition in improvisation only if the parties involved are willing to find new ways to move in consort with it. The act of improvisation is thus an engagement with the spatio-temporal constraints of performance, politics, memory, texture, and difference. My conception of the cinema is that of an instrument, whose past is what I work with to better understand its future. Critic Gene Youngblood, in his landmark book, Expanded Cinema, theorized a new conception of the cinema as a global planetary phenomenon suffused inside a space of intermedia, where immersive, interactive, and interconnected realms necessitated the need to critically conceptualise the cinema in cosmic terms. At around the time of Youngblood's writing, another practitioner of the cosmic way, improviser and composer Sun Ra was staking a similar claim for music's ability to uplift the species cosmically. Ra's popular line “If we came from nowhere here, why can’t we go somewhere there?” (Heble 125), articulated the problematic racial politics in post-WWII America, that fixed African-American identity into a static domain with little room to move upward. The "somewhere there" to Ra was a non-space, created from "a desire to opt out of the very codes of representation and intelligibility, the very frameworks of interpretation and assumption which have legitimated the workings of dominant culture" (Heble 125). Though Youngblood's and Ra's intellectual and creative impulses formed from differing political circ*mstances, the work and thinking of these two figures remain significant articulations of the need to work from and towards the cosmic. In 2003, Youngblood published a follow-up essay in a reprint of Expanded Cinema entitled Cinema and the Code. In it, he defines cinema as a “phenomenology of the moving image.” Rather than conceiving of it through any of its particular media, Youngblood advocates for a segregated conception of the cinema: Just as we separate music from its instruments. Cinema is the art of organizing a stream of audiovisual events in time. It is an event-stream, like music. There are at least four media through which we can practice cinema – film, video, holography, and structured digital code—just as there are many instruments through which we can practice music. (Youngblood cited in Marchessault and Lord 7) Music and cinema are thus conceived as the exterior consequences of creative and co-creative instrumental experimentation. For Ra and Youngblood, the planetary stakes of this project are infused with the need to manufacture and occupy an imaginative space (if only for a moment) outside of the known. This is not to say that the action itself is transcendental. But rather this outside is the planetary. For the past year I've been making a documentary with Joe Sorbara on the free improv scene in Toronto. Listening to musicians talk about improvisation in expansive terms, as this ethereal and ephemeral experience, that exists on the brink of failure, that is as much an act of memory as renewal, reverberated with my own feelings surrounding the cinema. Improvisation, to philosopher Gary Peters, is the "entwinement of preservation and destruction", that "invites us to make a transition from a closed conception of the past to one that re-thinks it as an endlessly ongoing event or occurrence whereby tradition is re-originated (Benjamin) or re-opened (Heidegger)” (Peters 2). This “entwinement of preservation and destruction” takes me back to my earlier discussion of the ways in which digital photography, in particular lomographically filtered snapshots, is structured through preserving the discursive past of film while destroying its standard. The performance of M/F/M attempted to connect the augmentation of the digital image and the impact this augmentation had on conceptualizing the past through an improvisational approach to intermediality. The issue I have with the determination of images concerns their technological standardization. As long as manufacturers and technicians control this process then the practice of gathering, projecting, and experiencing digital images is predetermined by their commercial obligation. It assures that augmenting the “immense and unexpected field of action” comprising the domain of images is itself a predetermination. References Benjamin, Walter. Illuminations. New York: Schocken Books, 1985. Heble, Ajay. Landing on the Wrong Note. London: Routledge, 2000. Marker, Chris, dir. La Jetée. Argos Films. 1962. Marchessault, Janine, and Susan Lord. Fluid Screens, Expanded Cinema. Toronto: University of Toronto Press, 2007. Peters, Gary. The Philosophy of Improvisation. Chicago: University of Chicago Press, 2009.

32

Kloosterman,RobertC., and Amanda Brandellero. ""All these places have their moments": Exploring the Micro-Geography of Music Scenes: The Indica Gallery and the Chelsea Hotel." M/C Journal 19, no.3 (June22, 2016). http://dx.doi.org/10.5204/mcj.1105.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Hotspots of Cultural InnovationIn the 1960s, a long list of poets, writers, and musicians flocked to the Chelsea Hotel, 222 West 23rd Street, New York (Tippins). Among them Bob Dylan, who moved in at the end of 1964, Leonard Cohen, who wrote Take This Longing dedicated to singer Nico there, and Patti Smith who rented a room there together with Robert Mapplethorpe in 1969 (Smith; Bell; Simmons). They all benefited not just from the low rents, but also from the close, often intimate, presence of other residents who inspired them to explore new creative paths. Around the same time, across the Atlantic, the Indica Bookshop and Gallery, 6 Mason’s Yard, London played a similar role as a meeting place for musicians, artists and hangers-on. It was there, on the evening of 9 November 1966, that John Lennon attended a preview of Yoko Ono's first big solo exhibition, Unfinished Paintings and Objects. Legend has it that the two met as Lennon was climbing up the ladder of Ono’s installation work ‘Ceiling Painting’, and reaching out to a dangling magnifying glass in order to take a closer look at the single word ‘YES’ scribbled on a suspended placard (Campbell). It was not just Lennon’s first meeting with Yoko Ono, but also his first run into conceptual art. After this fateful evening, both Lennon’s private life and his artistry would never be the same again. There is already a rich body of literature on the geography of music production (Scott; Kloosterman; Watson Global Music City; Verboord and Brandellero). In most cases, these studies deal with the city or neighbourhood scales. Micro-geographies of concrete places are rarer, with some notable exceptions that focus on recording studios and on specific venues (cf. Gibson; Watson et al.; Watson Cultural Production; van Klyton). Our approach focuses on concrete places that act more like third spaces – something in between or even combining living and working. Such places enable frequent face-to-face meetings, both planned and serendipitous, which are crucial for the exchange of knowledge. These two spaces represent iconic cultural hotspots where innovative artists, notably (pop) musicians, came together in the 1960s. Because of their many famous visitors and residents, both spaces are well documented in (auto)biographies, monographs on art scenes in London and New York, as well as in newspapers. Below, we will explore how these two spaces played an important role at a time of cultural revolution, by connecting people and scenes to the micro geography of concrete places and by functioning as nodes of knowledge exchange and, hence, as milieus of innovation.Art Worlds, Scenes and Places The romantic view that artists are solitary geniuses was discarded already long ago and replaced by a conceptualization that sees them as part of broader social configurations, or art worlds. According to Howard Becker (34), these art worlds consist “of all the people necessary to the production of the characteristic works” – in other words, not just artists, but also “support personnel” such as sound engineers, editors, critics, and managers. Without this “resource pool” the production of art would be virtually impossible. Art worlds are also about the consumption of art. The concept of scene has been used to articulate the local processes of taste making and reputation building, as they “provide ways of social belonging attuned to the demands of a culture in which individuals increasingly define themselves” (Silver et al. 2295). Individuals who share certain aesthetic preferences come together, both socially and spatially (Currid) and locations such as cafés and nightclubs offer important settings where members of an art world may drink, eat, meet, gossip, and exchange knowledge. The urban fabric provides an important backdrop for these exchanges: as Jane Jacobs (181) observed, “old ideas can sometimes use new buildings. New ideas must come from old buildings.” In order to function as relational spaces, these amenities have to meet two sets of conditions. The first set comprises the locational characteristics, which Durmaz identifies as centrality and proximity. The second set relates to socio-economic characteristics. From an economic perspective, the amenity has to be viable– either independently or through patronage or state subsidies. Becoming a cultural hotspot is not just a matter of good bookkeeping. The atmosphere of an amenity has to be tolerant towards forms of cultural and social experimentation and, arguably, even transgression. In addition, a successful space has to have attractors: persons who fulfil key roles in a particular art world in evaluation, curation, and gatekeeping. To what extent did the Indica Gallery and the Chelsea Hotel meet these two sets of conditions in the 1960s? We turn to this question now.A Hotel and a GalleryThe Indica Gallery and the Chelsea Hotel were both highly central – the former located right in the middle of St. James’s in the central London Borough of Westminster (cf. Kloosterman) and the latter close to Greenwich Village in Manhattan. In the post-war, these locations provided a vacant and fertile ground for artists, who moved in as firms and wealthier residents headed for the green suburbs. As Ramanathan recounts, “For artists, downtown New York, from Chambers Street in Tribeca to the Meatpacking District and Chelsea, was an ideal stomping ground. The neighbourhoods were full of old factories that had emptied out in the postwar years; they had room for art, if not crown molding and prewar charm” (Ramanathan). Similarly in London, “Despite its posh address the area [the area surrounding the Indica Gallery] then had a boho feel. William Burroughs, Brion Gysin and Anthony Blunt all had flats in the same street.” (Perry no pagination). Such central locations were essential to attract the desired attention and interest of key gatekeepers, as Barry Miles – one of Indica’s founding members - states: “In those days a gallery virtually had to be in Mayfair or else critics and buyers would not visit” (Miles 73). In addition, the Indica Gallery’s next-door neighbour was the Scotch of St James club. The then up and coming singer Marianne Faithfull, married to Indica founder John Dunbar, reportedly “needed to be seen” in this “trendy ‘in’ club for the new rock aristocracy” (Miles 73). Undoubtedly, their cultural importance was also linked to the fact that they were both located in well-connected budding global cities with a strong media presence (Krätke).Over and above location, these spaces also met important socio-economic conditions. In the 1960s, the neighbourhood surrounding the Chelsea Hotel was in transition with an abundance of available and affordable space. After moving out of the Chelsea Hotel, Patti Smith and Robert Mapplethorpe (Smith) had no difficulty finding a cheap loft to rent nearby. Rates in the Chelsea Hotel – when they were settled, that is - were incredibly low to current standards. According to Tippins (350), the typical Chelsea Hotel room rate in 1967 was $ 10 per week, which would amount to some $ 67.30 per week in 2013. Again, a more or less similar story can be told for the Indica Gallery. When Barry Miles, Peter Asher and John Dunbar founded the Gallery in September 1965, the premises were empty and the rent was low: "We paid 19 quid a week rent" according to John Dunbar (Perry). These cheap spaces provided fruitful economic conditions for cultural experimentation. Innovative relational spaces require not only accessibility in spatial and financial terms, but also an atmosphere conducive to cultural experimentation. This implies some kind of benevolent, preferably even stimulating, management that is willing and able to create such an atmosphere. At the Chelsea Hotel and Indica Gallery alike, those in charge were certainly not first and foremost focused on profit maximisation. Instead they were very much active members of the art worlds themselves, displaying a “taste for creative work” (Caves) and looking for ways in which their spaces could make a contribution to culture in a wider sense. This holds for Stanley Bard who ran the Chelsea Hotel for decades: “Working besides his father, Stanley {Bard} had gotten to know many of these people. He had attended their performances and exhibitions, read their books, and had been invited to their parties. Young and malleable, he soon came to see the world largely from their point of view” (Tippins 166). Such affinity with the artistic scene meant that Bard was more than accommodating. As Patti Smith recalls (100), “you weren’t immediately kicked out if you got behind on the rent … Mostly everybody owed Bard something”. While others recall a slightly less flexible attitude towards missed rents - “… the residents greatly appreciated a landlord who tolerated everything, except, quite naturally, a deficit” (Tippins 132) – the progressive atmosphere at the Chelsea was acknowledged by many others. For example, “[t]he greatest advantage of life at the Chelsea, [Arthur] Miller had to acknowledge, was that no one gave a damn what anyone else chose to do sexually” (Tippins 155).Similarly at the Indica Gallery, Miles, Asher and Dunbar were not first and foremost interested in making as much money as possible. The trio was itself drawn from various artistic fields: John Dunbar, an art critic for The Scotsman, wanted to set up an experimental gallery with Peter Asher (half of the pop duo Peter & Gordon) and Barry Miles (painter and writer). When asked about Indica's origins, Dunbar said: "There was a reason why we did Indica in the first place: to have fun" (Nevin). Recollections of the Gallery mention “a brew pot for the counterculture movement”, (Ramanathan) or “a haven for the free-wheeling imagination, a land of free expression and cultural collaboration where underground seeds were allowed to take root” (Campbell-Johnston).Part of the attraction of both spaces was the almost assured presence of interesting and famous persons, whom by virtue of their fame and appeal contributed to drawing others in. The roll calls of the Chelsea Hotel (Tippins) and of the Indica Gallery are impressive and partly overlapping: for instance, Allen Ginsberg was a notable visitor of the Indica Gallery and a prominent resident of the Chelsea Hotel, whereas Barry Miles was also a long-term resident of the Chelsea Hotel. The guest books read as a cultural who-is-who of the 1960s, spanning multiple artistic fields: there are not just (pop) musicians, but also writers, poets, actors, film makers, fashion designers, and assorted support personnel. If innovation in culture, as anywhere else, is coming up with new combinations and crossovers, then the cross-fertilisation fostered by the coming together of different art worlds in these spaces was conducive to these new combinations. Moreover, as the especially the biographies of Bob Dylan, Paul McCartney, Leonard Cohen, and Patti Smith testify, these spaces served as repositories of accessible cultural capital and as incubators for new ideas. Both Leonard Cohen and Patti Smith benefited from the presence of Harry Smith who curated the Anthology of American Music at the Chelsea Hotel. As Patti Smith (115) recalls: “We met a lot of intriguing people at the Chelsea but somehow when I close my eyes to think of them, Harry is always the first person I see”. Leonard Cohen was also drawn to Harry Smith: “Along with other assorted Chelsea residents and writers and music celebrities who were passing through, he would sit at Smith’s feet and listen to his labyrinthine monologue” (Simmons 197).Paul McCartney, actively scanning the city for new and different forms of cultural capital (Miles; Kloosterman) could tap into different art worlds through the networks centred on the Indica Gallery. Indeed he was credited with lending more than a helping hand to Indica over the years: “Miles and Dunbar bridged the gap between the avant-garde rebels and the rock stars of the day, principally through their friendship with Paul McCartney, who helped to put up the shop’s bookshelves, drew its flyers and designed its wrapping paper. Later when Indica ran into difficulties, he lent his friends several thousands of pounds to pay their creditors” (Sandbrook 526).Sheltered Spaces Inevitably, the rather lenient attitude towards money among those who managed these cultural breeding spaces led them to serious financial difficulties. The Indica Gallery closed two years after opening its doors. The Chelsea Hotel held out much longer, but the place went into a long period of decline and deterioration culminating in the removal of Stanley Bard as manager and banishment from the building in 2007 (Tippins). Notwithstanding their patchy record as viable business models, their role as cultural hotspots is beyond doubt. It is possibly because they offered a different kind of environment, partly sheltered from more mundane moneymaking considerations, that they could thrive as cultural hotspots (Brandellero and Kloosterman). Their central location, close to other amenities (such as night clubs, venues, cafés), the tolerant atmosphere towards deviant lifestyles (drugs, sex), and the continuous flow of key actors – musicians of course, but also other artists, managers and critics – also fostered cultural innovation. Reflecting on these two spaces nowadays brings a number of questions to the fore. We are witnessing an increasing upward pressure on rents in global cities – notably in London and New York. As cheap spaces become rarer, one may question the impact this will have on the gestation of new ideas (cf. Currid). If the examples of the Indica Gallery and the Chelsea Hotel are anything to go by, their instrumental role as cultural hotspots turned out to be financially unsustainable against the backdrop of a changing urban milieu. The question then is how can cities continue to provide the right set of conditions that allow such spaces to bud and thrive? As the Chelsea Hotel undergoes an alleged $40 million dollar renovation, which will turn it into a boutique hotel (Rich), the jury is still out on whether central urban locations are destined to become - to paraphrase John Lennon’s ‘In my life’, places which ‘had their moments’ – or mere repositories of past cultural achievements.ReferencesAnderson, P. “Watch this Space.” Sydney Morning Herald, 19 Apr. 2014.Becker, H.S. Art Worlds. Berkeley: University of California Press, 1982.Bell, I. Once upon a Time: The Lives of Bob Dylan. Edinburgh/London: Mainstream Publishing, 2012.Brandellero, A.M.C. The Art of Being Different: Exploring Diversity in the Cultural Industries. Dissertation. Amsterdam: University of Amsterdam, 2011.Brandellero, A.M.C., and R.C. Kloosterman. “Keeping the Market at Bay: Exploring the Loci of Innovation in the Cultural Industries.” Creative Industries Journal 3.1 (2010): 61-77.Campbell, J. “Review: A Life in Books: Barry Miles.” The Guardian, 20 Mar. 2010.Campbell-Johnston, R. “They All Wanted to Change the World.” The Times, 22 Nov. 2006Caves, R.E. Creative Industries: Contracts between Art and Commerce. Cambridge, Mass.: Harvard University Press, 2000.Currid, E. The Warhol Economy: How Fashion, Art, and Music Drive New York City. Princeton: Princeton University Press, 2007.Durmaz, S.B. “Analyzing the Quality of Place: Creative Clusters in Soho and Beyoğlu.” Journal of Urban Design 20.1 (2015): 93-124.Gibson, C. “Recording Studios: Relational Spaces of Creativity in the City.” Built Environment 31.3 (2005): 192-207.Hutton, T.A. Cities and the Cultural Economy. London/New York: Routledge, 2016.Jacobs, J. The Death and Life of Great American Cities, New York: Vintage Books, 1961.Jury, L. “Sixties Art Swings Back into London: Exhibition Brings to Life Decade of the 'Original Young British Artists'.” London Evening Standard, 3 Sep. 2013 Kloosterman, R.C. “Come Together: An Introduction to Music and the City.” Built Environment 31.3 (2005): 181-191.Krätke, S. “Global Media Cities in a World-Wide Urban Network.” European Planning Studies 11.6 (2003): 605-628.Miles, B. In the Sixties. London: Pimlico, 2003.Nevin, C. “Happening, Man!” The Independent, 21 Nov. 2006Norman, P. John Lennon: The Life. London: HarperCollins Publishers, 2008.Perry, G. “In This Humble Yard Our Art Boom was Born.” The Times, 11 Oct. 2006Ramanathan, L. “I, Y O K O.” The Washington Post, 10 May 2015.Rich, N. “Where the Walls Still Talk.” Vanity Fair, 8 Oct. 2013. Sandbrook, Dominic. White Heat: A History of Britain in the Swinging Sixties. London: Abacus, 2009. Scott, A.J. “The US Recorded Music Industry: On the Relations between Organization, Location, and Creativity in the Cultural Economy.” Environment and Planning A 31.11 (1999): 1965-1984.Silver, D., T.N. Clark, and C.J.N. Yanez . “Scenes: Social Context in an Age of Contingency.” Social Forces 88.5 (2010): 293-324.Simmons, S. I’m Your Man: The Life of Leonard Cohen. London: Jonathan Cape, 2012.Smith, P. Just Kids. London: Bloomsbury, 2010.Tippins, S. Inside the Dream Palace: The Life and Times of New York’s Legendary Chelsea Hotel. London/New York: Simon & Schuster, 2013.Van Klyton, A.C. “Space and Place in World Music Production.” City, Culture and Society 6.4 (2015): 101-108.Verboord, M., and A.M.C. Brandellero. “The Globalization of Popular Music, 1960-2010: A Multilevel Analysis of Music Flows.” Communication Research 2016. DOI: 10.1177/0093650215623834.Watson, A. “Global Music City: Knowledge and Geographical Proximity in London's Recorded Music Industry.” Area 40.1 (2008): 12-23.Watson, A. Cultural Production in and beyond the Recording Studio. London: Routledge, 2014.Watson, A., M. Hoyler, and C. Mager. “Spaces and Networks of Musical Creativity in the City.” Geography Compass 3.2 (2009): 856–878.

33

Deslandes, Ann. "Three Ethics of Coalition." M/C Journal 13, no.6 (November20, 2010). http://dx.doi.org/10.5204/mcj.311.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

To coalesce politically is to join together whilst retaining singularity. This is the aim of much contemporary social movement activism, marked most consistently under the sign of the global justice movement – the movement ‘for humanity and against neoliberalism’, as a common slogan goes. This movement regularly writes itself as one composed of diversity and a commitment to horizontal power relations. Within this, the discourse of the movement demonstrates a particular consciousness around privilege and oppression (Starr 95-97). The demands, in this regard, on a coalescence that brings together such groups as middle-class university students, landless peasant farmers, indigenous militants and child labourers are strong (Maeckelbergh). What kinds of solidarities are required for such a precipitation across difference and power? What ethical imperatives are produced for those activists who occupy the normatively first world, white, middle-class activist subject position within this?For activism in the Australian context, this question has had particular implications for practices of alliance and resistance around, for example, the Northern Territory Intervention as well as the treatment of refugees, particularly their mandatory detention and deportation. Many activist individuals and groups involved in these social movements can also be found occupying various positions within global justice movement discourse. There were shouts of “no borders, no nations, no deportations” at the 2002 World Trade Organisation protests in Sydney; there are declarations of Indigenous sovereignty at the gates of the Villawood detention centre in 2010. Under these circ*mstances, the question for coalition between singularities is negotiated at the difference between being an incarcerated refugee or a citizen of the incarcerating state; or between a person whose livelihood is administered through their race and class and one who has relative control over their own means of existence.Whilst these differentials are neither static nor binarised opposites, they do manifest in this way, among other ways, at the moment of claiming coalition. Again, then: what are the ethics of coalition that might be produced here for the relatively or differently privileged subject? By way of a response, this article is an address to the ethical scene of activist coalition, drawing on anti-colonial feminism, discourses of precarity, and Derrida’s “fiduciary register” (Acts of Religion). I pose three interpenetrating ethics of coalition for the privileged subject in (the) global justice movement: risk, prayer and gift. I’ll leave it up to you to decide if you are interpellated as this subject, in view of its instability. By the same token, this meditation is not specifically applied to the cases of alliance sketched above; which is not to say it cannot be.RiskAs global justice movement discourse recognises, the contemporary global polis is heavily marked by practices of securitisation and containment. Under such conditions, anticolonial theorist Leela Gandhi suggests that a collective oppositional consciousness may be defined by risk. For Gandhi it is the risk (of pain, sacrifice, humiliation, or exile) taken by the “philoxenic”, or stranger-oriented, subject in transnational activism that defines their politics as one of friendship, after Jacques Derrida (Politics; Gandhi 29–30). Risk takes the subject beyond recognition; it means facing something you might not recognise, something you cannot know. Easily commodified, risk cannot be pre-planned; “philoxenia”, says Gandhi, “is not reducible to a form of masoch*stic moral adventurism or absolutism, to a sort of ethics-as-bungie-jumping-at-any-cost school of thought” (30). Risk, rather, is partial, open-ended; always to come. (Risk here is distinguished, thus, from its actuarial register. The regimes of risk underpinning global securitisation are defined by imminence rather than immanence.)Risk, in this ethical imaginary, is a threat to subjectivity; the catalyst for any coalitional process of deactivating the habits of privilege and hierarchy. This is viscerally articulated by Bernice Johnson Reagon in her speech "Turning the Century: Coalition Politics":I feel as if I’m gonna keel over any minute and die. That is often what it feels like if you’re really doing coalition work. Most of the time you feel threatened to the core and if you don’t, you’re not really doing no coalescing. (Reagon)Reagon (a musician, scholar and activist speaking at a women’s music festival in 1981) highlighted that, as displacement is necessary to coalition, so do we risk displacement every time we seek coalition. Reagon’s speech remains a landmark challenge for allies to stake their subjectivity on social justice. A response is perhaps prefigured by feminist philosopher and activist Simone de Beauvoir, in her reflection on her pro-abortion activism in early 1970s France:I believed that it was up to women like me to take the risk on behalf of those who could not, because we could afford to do it. We had the money and the position and we were not likely to be punished for our actions. I was already a sacred cow to the authorities and no-one would dare arrest me, so don’t give me too much credit for bravery because I was untouchable. Save your sympathy for the ordinary women who really suffered by their admission. (Bair 547)Contemporarily, queer theorist and activist Judith Butler expresses similar coalescent displacement in Precarious Life, her manifesto for a politics of mourning:For if I am confounded by you, then you are already of me, and I am nowhere without you. I cannot muster the “we” except by finding the way in which I am tied to “you”, by trying to translate but finding that my own language must break up and yield if I am to know you. You are what I gain through this disorientation and loss. This is how the human comes into being, again and again, as that which we have yet to know. (49)Indeed: Butler and de Beauvoir, two different feminists equally concerned with coalition, provide two orientations to the risky solidarity forecast by Reagon. Butler’s is a commitment to displacing privilege, in order to bring about political relationship to another. De Beauvoir’s is to use her privilege to protect and advance the rights of those who are oppressed by that privilege. Both recognise a re-distributive, even liberatory, power that is created by giving up privilege, or by recognising it in order to work against it. Both statements might be located in particular timespace: de Beauvoir’s from a feminism beginning to consider the hom*ogeneity in the white middle class heterosexual feminist construct of “woman”, and Butler’s reflecting a thoroughly raced, classed, queered, feminist subject. An anticolonial feminist reworking of this scene might thus see de Beauvoir and Butler as both deploying forms of Chela Sandoval's “tactical subjectivity”, that “capacity to de- and recenter, given the forms of power to be moved” (58-9). In doing this, both may run the risk of fetishising the others they de/refer to: Butler’s as the source of her humanity, de Beauvoir’s in speaking on their behalf (Ahmed 4-5). So in risking their personal empowerment activists still, simultaneously, risk replicating the very dominations to which they are opposed. The risk still, must not ‘stop’ alliance work, as Sandoval’s theory appreciates (62). These themes - of endurance and disorienting imagination - are rife in activist discourse: from the unionist “dare to struggle, dare to win” to the World Social Forum’s “another world is possible”. The ethical precept of risk is unpredictability, uncertainty; the interception of otherness. PrayerIn a world overdetermined by risk it is no surprise that much global justice movement activism is founded on notions of precarity. “Precarious work” is a term in labour politics that refers to widespread workforce casualisation and the decline of certain industrial standards, particularly in the geopolitical west. An example of its political deployment may be found in the performative Italian meme of San Precario, created by Milanese activists in 2000. For a decade now, San Precario has appeared at rallies, in grottoes and on devotional cards as the patron saint of precarious workers in Italy (Johal); enacting an iconic-ironic twist on prayer. Precarity as activist trope has its roots in wage instability but has been extended (particularly since the September 11, 2001 attacks on the World Trade Centre in New York) to refer to the condition of life during neoliberal globalisation.Within this there are those such as Ida Dominijanni who invoke Butler’s “precarious life” for an alliance politics formed from a shared vulnerability and instability. Butler’s notion of precarity here entails an acknowledgement that September 11 generated a “dislocation from First World privilege” (xii) in the Anglosphere.The ethical content of such a risky politics can be gleaned from these examples. On the one hand Butler and Dominijanni demonstrate that to be open to risk is to refuse the obsessive securitisations of neoliberal globalisation. On the other, San Precario highlights the value of security to those who are denied it under those same conditions. In evaluating the many-edged significance of precarity in global justice movement activism, Australian scholar Angela Mitropoulos puts it this way:“Precarious” is as much a description of patterns of worktime as it is the description, experience, hopes and fears of a faltering movement … This raises the risk of movements that become trapped in communitarian dreams of a final end to risk in the supposedly secure embrace of global juridical recognition. Yet, it also makes clear that a different future, by definition, can only be constructed precariously, without firm grounds for doing so, without the measure of a general rule, and with questions that should, often, shake us – particularly what “us” might mean. (Mitropoulos, Precari-Us?)Our precarious lives in partiality require, then, a contemplative sensibility - in order to discern and deploy, to tell the difference between containment and critique, and so on. We need to “take a moment” to balance on precarity’s shaky edge: to mourn the loss of certainty, seek guidance, affirm hope and belief, express the desires of futurity. It is arguably in this way that the Latin precarium became the English word prayer; as its simplest root/route it means “entreaty, petition, request” (Oxford English Dictionary).Prayer implies an address, though not necessarily as supplication to a sovereign. Prayer may instead be a gesture to a time of justice that may arrive despite all odds. Activism is social creativity: it requires the imagination of other worlds. It thus negotiates the transcendant: as other-to-this, other-to-now – simultaneously multiplying conceptions of time. This is a fiduciary mode of being; an openness to otherness that may be distinguished from institutional religion (Derrida, Acts of Religion 51), and that generates a “social divine” (Lacey).Crucially, prayer also tends to belong to the time and space of solitude (the “time out”, the “space outside”). In her thinking on solitude, Angela Mitropoulos suggests of contemporary activists – who are in social movement under hyperconnected capitalism – that “connection is not necessarily relation” (Mitropoulos, What Is to Be Undone?), particularly when said hypernetwork underscores an “injunction to stay connected in order to be a political subject.” Mitropoulos reinforces how “the solitude that can derive from disconnection” need not be “a retreat to the personal … neither individualism or quietism.” Instead, “a politics that disconnects as well as connects remains a form of relation”.To be sure, as Sara Ahmed notes, (more) ethical relations may be formed by a disinvestment that allows one to detect difference and disconnection; “getting closer to others in order to occupy or inhabit the distance between us” (179). In turning away, activists can nuance their responses to the domination they resist: choosing, sometimes, not to reproduce hegemonic sociality. The implication may be that those in social movement who adhere only to the communitarian community critiqued by Mitropoulos will lack the critical expansiveness required of coalition. The ethical precept of prayer may thus question, reaffirm and sustain activism through disconnection from coalition and disinvestment from activism by the privileged subject. Indeed, this may be a particularly just movement when the participation of privileged allies threatens to dominate the resistance of those they ally with.GiftTo think of yourself as being an activist means to think of yourself as being somehow privileged or more advanced than others in your appreciation of the need for social change, in the knowledge of how to achieve it and as leading or being in the forefront of the practical struggle to create this change. (X 160)These remarks from Andrew X, heavily circulated in some activist milieux, suggest that to Give Up Activism is something of an impossible gift for the activist. Indeed, one response to this text is entitled “The Impossibility and Necessity of Anti-Activism” (Kellstadt). For the geopolitically privileged agent to whom X’s text is addressed, Giving Up Activism would mean giving up privilege – which is itself the necessary and impossible catalyst for ethical coalition in the global justice movement (Spivak). On this logic, those who resist the exclusions of identity, community and geopolity may do well to give up activism when that identification is at risk of reproducing the force of these categories. It is one thing to give up activism as a literal casting off of the label and a refusal of activity addressed to patriarch, polis or nation; an interlinked giving up may be in understanding activism as an impossible gift, along lines traced by Jacques Derrida, Georges Bataille and Hélène Cixous. In these specific readings, the gift is reconceptualised as operating outside of the capitalist system of exchange (Cowell). But, under the modern system of ubiquitous global capital, there is something impossible about this gesture. For the privileged subject who “gives up privilege” for the other, she enacts a “giving which is also always a taking”, as Fiona Probyn puts it (42). So, the impossible gift of “giving up activism” – as strategic action or tactical consciousness – is one made with the awareness that the privileged activist in social movement cannot not risk reinscribing domination. Such an understanding in activist discourse would continue to nuánce the question of “What Is to Be Done?” (or indeed, What is to Be Undone, in Mitropoulos’ formulation). The ethical precept of gift is the capacity to give up the privileged investments of activism, and understanding that you cannot.Meta-MovementTo give up activism when it is called for, within an understanding of activism as the impossible gift of the privileged subject, is reflective of the Derridean friendship that shapes Gandhi’s explorations of anticolonial transnational solidarity. This is the friendship that requires turning one’s back, or “‘facing’ back to front” (Wills 9). If horizontal coalitions are to work with and against privilege, and if this means working beyond that limited horizon where activist recognises activist, then “giving up”, “turning one’s back on” activism may be a tactical exercise of power. This “turning one’s back” will also, therefore, be “the turn outwards” implied by prayer: a metaphysical movement that engages the other worlds that are imagined and sought. It is a movement which allows one to risk “giving up activism”, when that is required, in order to give (in)to or over to (the) other(ness). The metaphysical move goes outwards, from “physical” to “meta”: not towards a totalising meta, but as a sense of the other which overwrites present certainties: meta-. I recall Chela Sandoval’s words here: “Without making this metamove any ‘liberation’ or social movement eventually becomes destined to repeat the oppressive authoritarianism from which it is attempting to free itself” (59, my emphasis). It is in the space of such a movement that the ethics of coalition are disclosed.ReferencesAhmed, Sara. Strange Encounters: Embodied Others in Postcoloniality. London: Routledge, 2000.Bair, Dierdre. Simone de Beauvoir: A Biography. New York: Summit Books, 1990.Butler, Judith. Precarious Life: The Powers of Mourning and Violence. London: Verso, 2004.Cowell, Andrew. “The Pleasures and Pains of the Gift." The Question of the Gift: Essays across Disciplines. Ed. Mart Osteen. London: Routledge, 2002.Derrida, Jacques. Acts of Religion. Ed. Gil Anidjar. London: Routledge, 2002.———. Politics of Friendship. Trans. David Wills. London: Verso, 1997.Dominijanni, Ida. "Rethinking Change: Italian Feminism between Crisis and Critique of Politics." Cultural Studies Review 11.2 (2005): 25-35.Gandhi, Leela. Affective Communities: Anticolonial Thought, Fin-de-Siècle Radicalism, and the Politics of Friendship. Durham: Duke University Press, 2006.Gandhi, M.K. “Non-Violent Non-Cooperation.” The Collected Works of Mahatma Gandhi, 82. Delhi: Ministry of Information and Broadcasting, 1995 (1942).Johal, Am. “Precarious Labour: Interview with San Precario Connection Organizer Alessandro Delfanti.” Rabble.ca 11 Sep. 2010. 10 Nov. 2010 ‹http://www.rabble.ca/blogs/bloggers/amjohal/2010/09/precarious-labour-interview-san-precario-connection-organizer-alessan>. Kellstadt, J. “The Necessity and Impossibility of Anti-Activism.” A Critical Discussion on the Role of Activism. n.d. 10 Nov. 2010 ‹http://www.archive.org/details/ACriticalDiscussionOnTheRoleOfActivism>. Lacey, Anita. “Spaces of Justice: The Social Divine of Global Anti-Capital Activists’s Sites of Resistance.” Canadian Review of Sociology and Anthropology 42.4 (2005): 403-420.Maeckelbergh, Marian. The Will of the Many: How the Alterglobalisation Movement Is Changing the Face of Democracy. London: Pluto Press, 2009.Mitropoulos, Angela. “Precari-Us?” Mute 29 (Jan. 2005). 23 Sep. 2010 ‹http://www.metamute.org/en/Precari-us>. Mitropoulos, Angela. “What Is to Be Undone?" archive:s0metim3s, 27 Jan. 2007. 28 Jan. 2005 ‹http://archive.blogsome.com/2007/01/25/activism>. Probyn, Fiona. "Playing Chicken at the Intersection: The White Critic in/of Whiteness." borderlands 3.2 (2004). 10 Nov. 2010 ‹http://www.borderlandsejournal.adelaide.edu.au>. Reagon, Bernice Johnson. “Turning the Century: Coalition Politics.” Home Girls: A Black Feminist Anthology. Ed. Barbara Smith. New York: Kitchen Table Press, 1983 [1981].Sandoval, Chela. Methodology of the Oppressed. Minneaopolis: University of Minnesota Press, 2000. Spivak, Gayatri Chakravorty. “A Note on the New International.” Parallax 3.1 (2001): 12-16.Starr, Amory. Global Revolt: A Guide to the Movements against Globalization. New York: Zed Books, 2005.Wills, David. “Full Dorsal: Derrida’s Politics of Friendship.” Postmodern Culture 15.3 (2005).X, Andrew. “Give up Activism”. Do or Die 9 (2001): 160-166.

34

Cristina Frosini. "The art of composing: between autonomy and heteronomy." TECHNE - Journal of Technology for Architecture and Environment, May25, 2021, 44–50. http://dx.doi.org/10.36253/techne-10978.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

«Music conveys different meanings to everyone, and sometimes, it can even communicate different things at different times to the same person», Daniel Barenboim once said. This is tantamount to saying that music is influenced by the context in which it is played, whilst at the same time influencing the context of those who are listening to it. As such, music exists within a system of relationships. From this, it follows that music can be interpreted as a public art – when it is performed in front of an audience – when it is played by one or more musicians in the presence of a listener or listeners who witness the performance. This premise sparks an initial reflection: music, the most ephemeral of all the arts, excepting the work of composers (the technicians who “create” music), is born, grows, develops and dies in the moment of the performance, in which its entire existential cycle resides. And the proof of its existence can only be found in that moment of contact between the artist and their audience. That is the moment in which music exists. The period of history that we are currently living through – the social context of the pandemic, with theatres and concert halls shuttered – has relegated the existence of music to the medium that plays it. In this specific moment, music exists only if it is “recorded” on a medium – in other words, deprived of the vital force of the act of “live” public performance, which is the very proof of its existence. Although there have always been forms and genres of music that have evolved specifically for private settings (chamber music, for example), it is nonetheless a feature of our time to give even those forms and genres a public dimension; indeed, since the 19th century, chamber music has been performed in public settings – concert halls, auditoriums, theatres. That very same private dimension that defines chamber or home concerts instead takes on a public nature: as such, we find home concerts being played as part of major festivals (think of the “Piano City” model, which has now spread worldwide), bringing the public into private homes, giving the masses a taste of a type of musical creation designed for a reserved, elegant, unique setting; a type of musical creation that requires an attentive ear, but that is no longer the preserve of the few. From this starting point, it becomes clear how music, in its ephemerality, is nonetheless conditioned by the historical and social context of the time in which it is played, and not only the historical context in which it is created. Here again is the theme of creation: it is at this level that the material factors – namely the writing techniques adopted by individual composers to create their music, the music of each specific moment in history, the music of each specific geographical place – become intertwined with the cultural factors. Since the time when music transitioned from the dimension of oral transmission, as it originated, to the dimension of written transmission, the techniques of writing music have undergone a process of constant evolution by which they have ultimately created a structure within a system that has long been recognised – at least to the ear of Western listeners – as the koiné, the only possible musical language: the tonal system. This includes the majority of what is commonly referred to as the “classical” repertoire – the body of work studied in music schools, according to general consensus, despite the fact that it is also very much a feature of the “pop” repertoire, which is somehow perceived as an element that exists in contrast with the former. So much so that the introduction of courses of study dedicated to pop music in conservatories has truly shocked and bewildered some, as if the existence of two concepts of making music – which have always been considered distant from one another – within the same educational system were entirely inconceivable. Art music and pop music: two opposing faces that form a double-sided mirror reflecting the ways in which music is conceived today. And yet, there are forms and genres of what we now consider to be art music – forms and genres that have been incorporated into a “classical” musical repertoire, the preserve of specific audiences in specific venues – that were once the pop of yesteryear. Because pop is not merely the “song” genre (the canzone, the lieder, the chanson, etc.): pop is also – as we have been reminded on many occasions, even recently – opera, for example, not because “pop” is simply short for “popular”, and the word therefore comes with an implied meaning of “common” or “simple”, but because it forms an integral part of the cultural and social fabric, both in Italy and beyond. The same language and the same writing technique can therefore be adapted to two incredibly different ways of making music (art music and pop music); the technique is the same, yet it is used in different ways, some being more complex, others somewhat simpler; what changes is the context in which the music is made – the cultural position that we intend to attribute to the music itself. The idea of giving music a certain cultural position has had a clear influence on public consciousness and tastes: indeed, the very fact that our idea of “art” music is defined by its origins in a repertoire tradition, built up and stratified over time, within which there is actually hidden a “pop” dimension – as defined above, with reference to the example of opera – has resulted in that specific musical model being pigeonholed into a sector, contrasting it with a broader social dimension that recognises as music what we now conceive as commercial music, “pop” music in the pejorative sense of the term, divorced from its nobler roots. The relationship between technical and cultural factors has always marked the history of music, with the various historical periods – each with their own social context – ultimately deciding whether it is the former or the latter that prevail in the relationship between the two. Moreover, the relationship between material factors (compositional and writing technique) and immaterial factors (the cultural context of those who make and listen to music) intersects with the products of another key relationship, namely that between creativity and technique, the unique combination of which gives rise to any given piece of music. Indeed, much as is the case for the relationship between technique and culture, the relationship between creativity and technique also shifts and transforms depending on the historical period. This even holds true within the same “musical type”: just think of the technique/creativity relationship as applied to the classical repertoire and the technique/creativity relationship as applied to art music, be it classical or contemporary. Although we are in the same cultural context – what is, as a gross oversimplification, commonly considered the context to which art or classical music belongs – but the balance of power between the two factors is entirely subverted. This leads us to the conclusion that the relationship between creativity and technique does not necessarily involve an equation. Just think of the music of Wolfgang Amadeus Mozart and, in particular, his instrumental chamber music (which, as previously mentioned, we have made into a public form by inserting it into contexts with a public audience) or his symphonic music. How many times have we heard it defined as simple, melodic, catchy, pleasant? This is the general consensus; it is the social dimension of Mozart’s music that makes it a largely accessible listening experience even to the “untrained ears” of those who do not have a musical background. What lies behind this way of thinking about and considering music – specifically Mozart’s music, in this case – is an enormous misconception: the idea that music that is easy to listen to and enjoy is music written easily, or in other words, that what underpins this ease of listening is technical simplicity. Mozart’s writing absorbs into itself all its technical complexities, which are rendered imperceptible to the listener, as if disguised by the final audible product, and yet present within it: in short, Mozart did not write “simple” music. He was wholly familiar with technique, particularly instrumental technique, and thus demanded the maximum possible performance from each individual instrument in terms of sonority, timbre, colour; he did this in a new way compared to his contemporaries, ultimately producing a catalogue whose longevity and usability over time is destined to last eternally. Let us return to the intersection between our two relationships: technique/culture and technique/creativity. Mozart wrote differently from the other composers of his time: whilst nowadays, we listen to his music without any difficulty, his contemporaries struggled to understand him and his work. In terms of technique vs. creativity, when it comes to Mozart’s output, we could be forgiven for believing that it is the creative dimension that “wins”. And yet, Mozart’s music is anything but simple: it is not the result of a spur-of-the-moment burst of creativity, but rather the result of a creative act that is the culmination of his technical mastery and deeply intimate knowledge of instruments. Staying with the technique/creativity dichotomy for a moment, let us instead consider the effect that The Rite of Spring had on its listeners in Paris on 29 May 1913, but let us also consider how we feel today when we listen to a piece of contemporary art music. The relationship between that very same pair of qualities seems to be subverted: the creative act seems to be transformed into a show of pure technique. So what has changed? First of all, the koiné, as mentioned previously, has changed: from the Short Century onwards, composers started working and continue to work not only in an effort to create new forms of art, but also to create new forms of linguistic expression. This has served to distance art music from the listener (a distancing which has only further driven a wedge between the worlds of “classical” music and “pop” music, as touched upon previously) as a result of feeling betrayed, having lost their ability to understand. It is once again the immaterial factor, as represented by the cultural context, that conditions how the public receives the work of musical art and influences whether that same musical object will exist only in the moment of its creation and first performance or whether it will stand the test of time. Music’s relationship with time – a factor that affects the technique/culture duality, if it is indeed true that the passage of time and historical eras, with all the resultant changes, see the former of the two material and immaterial factors prevail over the latter at times, and vice versa at others, making music a heteronomous art – develops in complex directions. Time is one of the essential components of music, together with pitch, intensity and timbre: time, understood as the duration of each individual sound, within the “musical discourse”, structured into periods and phrases, organised within a system of measurement that recognises in each beat, measure or bar the set of values (notes of a specific duration) encompassed between two vertical lines placed on the stave. Time is thus understood to be one of the fundamental components of musical structure. And amongst the arts, this particular definition of time is only found in music. In much the same vein, the temporal dimension that underpins the concept of performance is unique to music (and the non-plastic arts): indeed, music only exists as public art for as long as it is being performed by a performer. To add a further layer, each performer has their own internal sense of time, their own way of experiencing and conceiving of time, which in turn affects the timing of their performance. This is what makes each performance – even of the same piece – different from the others in terms of both its total duration and the duration of each individual musical gesture made by each individual performer. Then there is the need for music – though the same can be said of architecture as well as any other form of artistic expression – to last over time. A need which, in the case of music, is satisfied on the one hand by merely overcoming the hurdle of the very first performance, following which there is X number of subsequent performances, demonstrating the longevity of a specific piece over time, thanks to performative actions repeated by different performers; on the other, by the identification and use of media which allow for the reproduction of specific performative actions, making them available to listen to ab aeterno, albeit with the loss of the public dimension of the music. Played back, these performances become a source of inspiration and imitation for other performers: a piece of music that stands the test of time due to being performed and played back multiple times will become part of the repertoire. The definition we are referring to here is a collection of sheets, pieces, works that time does not tarnish, but rather cements and preserves, reviving the audience’s need to listen to them again, because the audience recognises themselves in them, feels comforted and satisfied, despite acknowledging that each performance has characteristics that differ from previous ones and that will differ from subsequent ones. This demonstrates how the figure of the performer becomes part of music itself, playing a rather significant role in the redefinition of the creative process: if the piece being played is the same (i.e. written by a specific composer or group of composers), what makes each rendition unique is the co-creative action of the performer or performers. The performer(s)’ being involved in the creation of the work does not always necessarily presume the existence of a systemic or choral logic which establishes links between the creator of the work (i.e. the composer), the performer(s) and the audience. This type of three-way relationship is possible in a context in which the three participants in the system act “simultaneously”, so to speak. In other words, whilst this was possible in Mozart’s day, when the composer himself wrote specific sheets of music earmarked for specific performers – consider, for example, his Clarinet Concerto in A major, K. 622, the last sheet composed by Mozart and allocated to his friend and brother Mason, an extraordinary virtuoso of the instrument, Anton Stadler – it is obviously no longer possible to achieve this today, with the same Concerto entrusted to a performer who not only has no way of hearing Stadler’s original performance, but also has no way of establishing a dialogue or relationship with the composer. Not to mention the public dimension of the performance, with its contemporary rituality, so far removed from that of Mozart’s era. The “circuit” of the systemic logic laid out above therefore “breaks” when the “maker” of the work eventually dies, but this ultimately lends any connection added value as compared with the context of “simultaneous” creation: for the performers, this relationship with the composer is a plus. Being able to co-create a piece by playing it in the presence of the person who composed it not only allows the performer to fully capture the essence of the written music, but also gives the composer an opportunity to determine that when performed, their work does in fact correspond to what they committed to paper. Here, the duality of technique/creativity crops up once again: creativity, which forms the foundation of the act and process of composition, is finally faced with the technical capabilities of the instrument(s), whose repositories are the performers themselves, capable of playing their part in the simultaneous creation by offering the composer guidance in terms of technical and performance-related issues, even though this may impact upon the composer’s creative freedom. Nevertheless, the systemic-choral logic can also be applied in music coloured by other nuances of meaning, in reference to specific musical genres, be it chamber music, symphonic music, choral music, etc. These are all genres which live and die on cooperation between groups of people, interaction between peers – such as the members of a quartet, for example – or complementary interaction between performers of different “ranks” in a hierarchy, where within individual groups (the sections of an orchestra being a prime model), certain specific instrumentalists are given a primary role as compared with others. In all these cases, the co-creative action which links together composer and performer is complemented by the co-creative action that consists of multiple performers coming together to play and, in doing so, collaboratively bring to life a specific musical object. As the result of the composer’s primal act of creation, subsequently co-created by the performer(s), every type of music ultimately “exists” only at the moment when it encounters the audience. This encounter, this meeting, takes the form of a ritual of sorts in performance venues, theatres, concert halls and auditoriums, but it is by no means limited to these places. Music aspires to escape from those environments, as if to invade society. In other words, music is not just a public art: it is also a social art, in that it establishes relationships between artists and audiences, as well as between members of these audiences themselves; the latter phenomenon occurs not only at the moment of shared listening, but also after the fact, at the moment of reflection on what they have heard. That it is a social art, in the sense of being able to bring together different components of society, does not necessarily mean that it is an art that engages with social issues. The subjective dimension of the primordial creative act may very well derive from a wholly pure and extremely personal creative urge, an impulse, a need, entirely divorced from any kind of socio-political involvement. Music is pure art par excellence, especially instrumental music. Hence even today, it is possible to choose to make “music for music’s sake”, according to an agenda that has echoes of Parnassianism: “l’art pour l’art”, as famously proclaimed by Théophile Gautier, has no social, moral, educational or utilitarian purpose - rather, it is an end in itself. On the contemporary music scene, however, it is nonetheless true that an increasing proportion of composers are drawing their creative drive from the world around them. Social engagement has entered the world of “pop” music - it can be found in sheets of contemporary art music. It was in the 1960s that Luigi Nono brought music into workrooms and factories. Indeed, his thoughts on the matter are well known: «For me personally, making music is about having an effect on contemporary life, on the contemporary situation, on the contemporary class struggle [...]». Nowadays, it is no longer a question of the class struggle, nor do we feel a pressing need to bring contemporary music to the masses – after all, that is the purpose of “pop”. Art music interprets the reality around it by placing an emphasis on issues of gender – the theme of equal opportunities being a mainstay of contemporary music – of integration – with contemporary Western music being played on ethnic instruments, instruments from the cultures of people who have immigrated to the West, or even contemporary art music interacting with styles from other musical cultures – of the needs of young people, both performers and composers, to whom specific projects, calls and competitions are dedicated. The musical language of contemporary society, in all its many and varied forms, allows the younger composers in particular to enjoy an expressive and creative freedom that simply has no equal in any other context or at any other time in history. Having dismantled the common koiné, contemporary art music – as a combinatorial art – opens up a world of multifaceted and incredibly diverse possibilities for the synthesis of technique and creativity. This does not mean leaving the composer free to create without a formal education; on the contrary, it means structuring the educational path of a student/composer in a way that allows them to discover how music can come into contact with other languages, mix with other artistic forms, go beyond its own boundaries to absorb and draw upon what contemporary culture and society can offer, in terms of inspiration, to the trained ear of the musician. In order to be a musician nowadays, it is no longer sufficient to simply have a knowledge of the more material factors, the techniques (of both composition and performance) referred to at the start of this text: the performer and the composer are at the heart of an “extended” educational system that offers them professional development that does not become apparent in the mere act of creation or performance, but instead nourishes their relationship with the world of the production, reproduction, distribution and marketing of music. And yet, all this is still not enough to guarantee a future for music. In order to spark a social transformation that would make music a part of people’s lives – and not simply for the pleasure of listening to it, as a soundtrack in the background of other activities, but as a discipline with the power to actually improve people’s lives, which music is, to all intents and purposes, in view of the studies demonstrating that a knowledge of it bolsters the intellectual faculties of the individual – it is necessary for music to grow in step with the individual, in the context of educational courses shared by all students, not just those who intend to enter the world of music professionally. A step in this direction has already been taken – albeit with a top-down approach, at the level of higher musical and university education – with the development of study programmes that establish links between music and the scientific disciplines (for example, the agreement between the Milan Conservatory and the Politecnico di Milano) as well as the humanities (for example, the agreement between the Milan Conservatory and the University of Milan). The future of music lies in its ability to resume its central position in the world of higher education. Indeed, this role had been attributed to it since the Middle Ages: a fundamental aspect of higher education, music took pride of place amongst the liberal arts, a part of the Quadrivium together with arithmetic, geometry and astronomy, and alongside grammar, rhetoric and dialectic in the Trivium. Heteronomy is therefore a consubstantial characteristic of music from and throughout every age, and is now pushing it towards a more free, open and constant dialogue with other disciplines than some other arts manage, especially in its relationship with new technologies, ultimately with a view to creating brand-new professional profiles.

35

Fredericks, Bronwyn, and Pamela CroftWarcon. "Always “Tasty”, Regardless: Art, Chocolate and Indigenous Australians." M/C Journal 17, no.1 (March3, 2014). http://dx.doi.org/10.5204/mcj.751.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Black women are treated as though we are a box of chocolates presented to individual white women for their eating pleasure, so they can decide for themselves and others which pieces are most tasty (hooks 80). Introduction bell hooks equates African-American women with chocolates, which are picked out and selected for someone else’s pleasure. In her writing about white women who have historically dominated the feminist movement, hooks challenges the ways that people conceptualise the “self” and “other”. She uses a feminist lens to question widespread assumptions about the place of Black women in American society. hooks’s work has been applied to the Australian context by Bronwyn Fredericks, to explore the ways that Aboriginal women and men are perceived and “selected” by the broader Australian society. In this paper, we extend previous work about the metaphor of chocolate to discuss the themes underpinning an art exhibition—Hot Chocolate—which was curated by Troy-Anthony Baylis and Frances Wyld. Baylis and Wyld are Aboriginal Australians who are based in Adelaide and whose academic and creative work is centred within South Australia. The exhibition was launched on 14 November 2012 as part of Adelaide’s Visual Arts Program Feast Festival 2012 (CroftWarcon and Fredericks). It was curated in Adelaide’s SASA Gallery (which is associated with the School of Art, Architecture and Design at the University of South Australia). This paper focuses on the development of Hot Chocolate and the work produced by Aboriginal artists contained within it, and it includes a conversation about the work of Pamela CroftWarcon. Moreover, it discusses these works produced by the artists and links them back to the issues of identity and race, and how some Aboriginal people are selected like chocolates over and above others. In this, we are interested in exploring some of the issues around politics, desire, skin, and the fetishisation of race and bodies. The Metaphor of Chocolate This work will focus on how Aboriginal Australians are positioned as “chocolates” and how people of colour are viewed by the wider society, and about whether people have a pliable “soft centre” or a brittle “hard centre.” It uses hooks’s work as a point of reference to the power of the metaphor of chocolate in considering questions about who is “tasty.” In the Australian context, some Aboriginal people are deemed to be more “tasty” than others, in terms of what they say, write, and do (or what they avoid saying, writing, or doing). That is, they are seen as being sweeter chocolates and nicer chocolates than others. We understand that some people find it offensive to align bodies and races of people with chocolate. As Aboriginal women we do not support the use of the term ‘chocolate’ or use it when we are referring to other Aboriginal people. However, we both know of other Aboriginal people who use the metaphor of chocolate to talk about themselves, and it is a metaphor that other people of colour throughout the world similarly might use or find offensive. Historically, chocolate and skin colour have been linked, and some people now see these connections as something that reminds them of a colonial and imperial past (Gill). Some Aboriginal people are chosen ahead of others, perhaps because of their “complementary sweetness,” like an after-dinner mint that will do what the government and decision makers want them to do. They might be the ones who are offered key jobs and positions on government boards, decision-making committees, or advisory groups, or given priority of access to the media outlets (Fredericks). Through these people, the government can say, “Aboriginal people agree with us” or “this Aboriginal person agrees with us.” Aileen Moreton-Robinson is important to draw upon here in terms of her research focused on white possession (2005). Her work explains how, at times, non-Indigenous Anglo-Australians may act in their own interests to further invest in their white possession rather than exercise power and control to make changes. In these situations, they may select Aboriginal people who are more likely to agree with them, ether knowingly or in ignorance. This recycles the colonial power gained through colonisation and maintains the difference between those with privilege and those without. Moreover, Aboriginal people are further objectified and reproduced within this context. The flip side of this is that some Aboriginal people are deemed to be the “hard centres” (who are not pliable about certain issues), the “less tasty” chocolates (who do not quite take the path that others expect), or the “brittle” types that stick in your teeth and make you question whether you made the right choice (who perhaps challenge others and question the status quo). These Aboriginal people may not be offered the same access to power, despite their qualifications and experience, or the depth of their on-the-ground, community support. They may be seen as stirrers, radicals, or trouble makers. These perceptions are relevant to many current issues in Australia, including notions of Aboriginality. Of course, some people do not think about the chocolate they choose. They just take one from the box and see what comes out. Perhaps they get surprised, perhaps they are disappointed, and perhaps their perceptions about chocolates are reinforced by their choice. In 2011, Cadbury was forced to apologise to Naomi Campbell after the supermodel claimed that an advertisem*nt was racist in comparing her to a chocolate bar (Sweney). Cadbury was established in 1824 by John Cadbury in Birmingham, England. It is now a large international corporation, which sells chocolate throughout the world. The advertisem*nt for Cadbury’s Bliss range of Dairy Milk chocolate bars used the strapline, “Move over Naomi, there's a new diva in town” (Moss). Campbell (quoted in Moss) said she was “shocked” by the ad, which was intended as a tongue-in-cheek play on Campbell's reputation for diva-style tantrums and behaviour. “It's upsetting to be described as chocolate, not just for me but for all black women and black people,” she said. “I do not find any humour in this. It is insulting and hurtful” (quoted in Moss). This is in opposition to the Aboriginal artists in the exhibition who, although as individuals might find it insulting and hurtful, are using the chocolate reference to push the boundaries and challenge the audience’s perceptions. We agree that the metaphor of chocolate can take us to the edge of acceptable discussion. But we also believe that being at the edge of acceptability allows us to explore issues that are uncomfortable. We are interested in using the metaphor of chocolate to explore the ways that non-Indigenous people view Aboriginal Australians, and especially, discussions around the politics of identity, desire, skin, and the fetishisation of race and bodies. Developing the Exhibition The Hot Chocolate exhibition connected chocolate (the food) and Hot Chocolate (the band) with chocolate-coloured people. It was developed by Troy-Anthony Baylis and Frances Wyld, who invited nine artists to participate in the exhibition. The invited artists were: Troy-Anthony Baylis, Bianca Beetson, Pamela CroftWarcon, Cary Leibowitz, Yves Netzhammer + Ralph Schraivogel, Nat Paton, Andrew Putter and Dieter Roth (CroftWarcon and Fredericks). The exhibition was built around questions of what hot chocolate is and what it means to individuals. For some people, hot chocolate is a desirable, tasty drink. For others, hot chocolate brings back memories of music from the British pop band popular during the 1970s and early 1980s. For people with “chocolate-coloured skin”, chocolate can be linked to a range of questions about desirability, place, and power. Hot Chocolate, the band, was based in Britain, and was an inter-racial group of British-born musicians and immigrants from Jamaica, the Bahamas, Trinidad and Grenada. The title and ethnic diversity of the group and some of their song lyrics connected with themes for curatorial exploration in the Hot Chocolate exhibition. For example: I believe in miracles. Where you from, you sexy thing? … Where did you come from baby? ... Touch me. Kiss me darling… — You Sexy Thing (1975). It started with a kiss. I didn’t know it would come to this… — It Started With A Kiss (1983). When you can't take anymore, when you feel your life is over, put down your tablets and pick up your pen and I'll put you together again… — I’ll Put You Together Again (1978). All nine artists agreed to use lyrics by Hot Chocolate to chart their journeys in creating artworks for the exhibition. They all started with the lyrics from It Started With A Kiss (1983) to explore ways to be tellers of their own love stories, juxtaposed with the possibility of not being chosen or not being memorable. Their early work explored themes of identity and desirability. As the artists collaborated they made many references to both Hot Chocolate song lyrics and to hooks’s discussion about different “types” of chocolate. For example, Troy-Anthony Baylis’s Emotional Landscape (1997-2010) series of paintings is constructed with multiple “x” marks that represent “a kiss” and function as markers for creating imaginings of Country. The works blow “air kisses” in the face of modernity toward histories of the colonial Australian landscape and art that wielded power and control over Aboriginal subjects. Each of the nine artists linked chocolate with categorisations and constructions of Aboriginality in Australia, and explored the ways in which they, as both Aboriginal peoples and artists, seemed to be “boxed” (packaged) for others to select. For some, the idea that they could be positioned as “hot chocolate”—as highly desirable—was novel and something that they never expected at the beginning of their art careers. Others felt that they would need a miracle to move from their early “box” into something more desirable, or that their art might be “boxed” into a category that would be difficult to escape. These metaphors helped the artists to explore the categories that are applied to them as artists and as Aboriginal people and, particularly, the categories that are applied by non-Indigenous people. The song lyrics provided unifying themes. I’ll Put You Together Again (1978) is used to name the solidarity between creative people who are often described as “other”; the lyrics point the way to find the joy in life and “do some tastin'.” You Sexy Thing (1975) is an anthem for those who have found the tastiness of life and the believing in miracles. In You Sexy Thing, Hot Chocolate ask “Where you from?”, which is a question that many Aboriginal people use to identify each others’ mobs and whom they belong to; this question allows for a place of belonging and identity, and it is addressed right throughout the exhibition’s works. The final section of the exhibition uses the positive Everyone’s A Winner (1978) to describe a place that satisfies. This exhibition is a winner, and “that’s no lie.” Pamela CroftWarcon’s Works In a conversation between this paper’s authors on 25 November 2013, Dr Pamela CroftWarcon reflected on her contributions to the Hot Chocolate exhibition. In this summary of the conversation, CroftWarcon tells the story of her artwork, her concepts and ideas, and her contribution to the exhibition. Dr Pamela CroftWarcon (PC): I am of the Kooma clan, of the Uralarai people, from south-west Queensland. I now live at Keppel Sands, Central Queensland. I have practised as a visual artist since the mid-1980s and have worked as an artist and academic regionally, nationally, and internationally. Bronwyn Fredericks (BF): How did you get involved in the development of Hot Chocolate? PC: I was attending a writing workshop in Brisbane, and I reconnected with you, Bronwyn, and with Francis Wyld. We began to yarn about how our lives had been, both personally and professionally, since the last time we linked up. Francis began to talk about an idea for an exhibition that she and Troy wanted to bring together, which was all about Hot Chocolate. As we talked about the idea for a Hot Chocolate exhibition, I recalled a past discussion about the writing of bell hooks. For me, hooks’s work was like an awakening of the sense and spirit, and I have shared hooks’s work with many others. I love her comment about Black women being “like a box of chocolates”. I can understand what she is saying. Her work speaks to me; I can make sense of it and use it in my arts practice. I thus jumped at the chance to be involved. BF: How do you understand the concepts that frame the exhibition? PC: Many of the conversations I have had with other Aboriginal people over the years have included issues about the politics of living in mixed-race skin. My art, academic papers, and doctoral studies (Croft) have all focused on these issues and their associated politics. I call myself a “fair-skinned Murri”. Many non-Indigenous Australians still associate the colour of skin with authentic Aboriginal identity: you have to be dark skinned to be authentic. I think that humour is often used by Aboriginal people to hide or brush away the trauma that this kind of classification can cause and I wanted to address these issues in the exhibition. Many of the exhibition’s artworks also emphasise the politics of desire and difference, as this is something that we as Indigenous people continually face. BF: How does your work connect with the theme and concepts of the exhibition? PC: My art explores the conceptual themes of identity, place and Country. I have previously created a large body of work that used found boxes, so it was quite natural for me to think about “a box of chocolates”! My idea was to depict bell hooks’s ideas about people of colour and explore ways that we, as Aboriginal people in Australia, might be similar to a box of chocolates with soft centres and hard centres. BF: What mediums do you use in your works for the exhibition? PC: I love working with found boxes. For this work, I chose an antique “Winning Post” chocolate box from Nestlé. I was giving new life to the box of chocolates, just with a different kind of chocolate. The “Winning Post” name also fitted with the Hot Chocolate song, Everyone’s A Winner (1978). I kept the “Winning Post” branding and added “Dark Delicacies” as the text along the side (see Figure 1). Figure 1.Nestle’s “Winning Post” Chocolate Box. Photograph by Pamela CroftWarcon 2012. PC: I bought some chocolate jelly babies, chocolates and a plastic chocolate tray – the kind that are normally inserted into a chocolate box to hold the chocolates, or that you use to mould chocolates. I put chocolates in the bottom of the tray, and put chocolate jelly babies on the top. Then I placed them into casting resin. I had a whole tray of little chocolate people standing up in the tray that fitted into the “Winning Post” box (see Figures 2 and 3). Figure 2. Dark Delicacies by Pamela CroftWarcon, 2012. Photograph by Bronwyn Fredericks 2012. Figure 3. Dark Delicacies by Pamela CroftWarcon, 2012. Photograph by Pamela CroftWarcon 2012. PC: The chocolate jelly babies in the artwork depict Aboriginal people, who are symbolised as “dark delicacies”. The “centres” of the people are unknown and waiting to be picked: maybe they are sweet; maybe they are soft centres; maybe they are hard centres. The people are presented so that others can decide who is “tasty”─maybe politicians or government officers, or maybe “individual white women for their eating pleasure” (hooks) (see Figures 4 and 5). Figure 4. Dark Delicacies by Pamela CroftWarcon, 2012. Photograph by Pamela CroftWarcon 2012. Figure 5. Dark Delicacies by Pamela CroftWarcon, 2012. Photograph by Pamela CroftWarcon 2012. BF: What do you hope the viewers gained from your works in the exhibition? PC: I want viewers to think about the power relationship between Indigenous and non-Indigenous Australians. I want people to listen with their ears, heart, mind, and body, and accept the challenges and changes that Indigenous people identify as being necessary. Icould have put names on the chocolates to symbolise which Aboriginal people tend to be selected ahead of others, but that would have made it too easy, and maybe too provocative. I didn’t want to place the issue with Aboriginal people, because it is mostly non-Indigenous people who do the “picking”, and who hope they get a “soft centre” rather than a “peanut brittle.” I acknowledge that some Aboriginal people also doing the picking, but it is not within the same context. BF: How do you respond to claims that some people might find the work offensive? PC: I believe that we can all tag something as offensive and it seems to be an easy way out. What really matters is to reflect on the concepts behind an artist’s work and consider whether we should make changes to our own ways of thinking and doing. I know some people will think that I have gone too far, but I’m interested in whether it has made them think about the issues. I think that I am often perceived as a “hard-centred chocolate”. Some people see me as “trouble,” “problematic,” and “too hard,” because I question, challenge, and don’t let the dominant white culture just simply ride over me or others. I am actually quite proud of being thought of as a hard-centred chocolate, because I want to make people stop and think. And, where necessary, I want to encourage people to change the ways they react to and construct “self” and “other.” Conclusion The Hot Chocolate exhibition included representations that were desirable and “tasty”: a celebration of declaring the self as “hot chocolate.” Through the connections with the food chocolate and the band Hot Chocolate, the exhibition sought to raise questions about the human experience of art and the artist as a memorable, tasty, and chosen commodity. For the artists, the exhibition enabled the juxtaposition of being a tasty individual chocolate against the concern of being part of a “box” but not being selected from the collection or not being memorable enough. It also sought to challenge people’s thinking about Aboriginal identity, by encouraging visitors to ask questions about how Aboriginal people are represented, how they are chosen to participate in politics and decision making, and whether some Aboriginal people are seen as being more “soft” or more “acceptable” than others. Through the metaphor of chocolate, the Hot Chocolate exhibition provided both a tasty delight and a conceptual challenge. It delivered an eclectic assortment and delivered the message that we are always tasty, regardless of what anyone thinks of us. It links back to the work of bell hooks, who aligned African American women with chocolates, which are picked out and selected for someone else’s pleasure. We know that Aboriginal Australians are sometimes conceptualised and selected in the same way. We have explored this conceptualisation and seek to challenge the imaginations of others around the issues of politics, desire, skin, and fetishisation of race and bodies. References Croft, Pamela. ART Song: The Soul Beneath My Skin. Doctor of Visual Art (Unpublished thesis). Brisbane: Griffith U, 2003. CroftWarcon, Pamela and Bronwyn Fredericks. It Started With a KISS. Hot Chocolate. Exhibition catalogue. Adelaide: SASA Gallery, 24 Oct.-29 Nov. 2012. Fredericks, Bronwyn. “Getting a Job: Aboriginal Women’s Issues and Experiences in the Health Sector.” International Journal of Critical Indigenous Studies 2.1 (2009): 24-35. Gill, Rosalind. Gender and the Media. Malden, MA: Polity, 2007. hooks, bell. Teaching to Transgress Education as the Practice of Freedom. London: Routledge, 1994. Moreton-Robinson, Aileen. “The House That Jack Built: Britishness and White Possession.” ACRAWSA Journal 1, (2005): 21-29. 1 Feb. 2014. ‹http://www.acrawsa.org.au/ejournal/?id=8› Moss, Hilary. “Naomi Campbell: Cadbury Ad “Insulting & Hurtful”. The Huntington Post 31 May (2011). 16 Dec. 2013. ‹http://www.huffingtonpost.com/2011/05/31/naomi-campbell-cadbury-ad_n_868909.html#› Sweney, Mark. “Cadbury Apologises to Naomi Campbell Over ‘Racist’ Ad.” The Guardian 3 Jun. (2011). 16 Dec. 2013. ‹http://www.theguardian.com/media/2011/jun/03/cadbury-naomi-campbell-ad›

36

Williams, Patrick, and Erik Hannerz. "Articulating the "Counter" in Subculture Studies." M/C Journal 17, no.6 (October11, 2014). http://dx.doi.org/10.5204/mcj.912.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Introduction As street protests and clashes between citizens and authorities in places as different as Ferguson, Missouri and Hong Kong in autumn 2014 demonstrate, everyday life in many parts of the world is characterised by conflicting and competing sets of cultural norms, values, and practices. The idea that groups create cultures that stand in contrast to “mainstream” or “dominant culture” is nothing new—sociology’s earliest scholars sought cultural explanations for social “dysfunctions” such as anomie and deviance. Yet our interest in this article is not about the problems that marginalised and non-normative groups face, but rather with the cultures that are created as part of dealing with those problems. Milton Yinger begins his 1982 book, Countercultures: The Promise and Peril of a World Turned Upside Down, by contrasting multiple perspectives on countercultures. Some thinkers have characterised countercultures as not only a mundane feature of social life, but as a necessary one: Countercultures and the many types of intentional communities they commonly create are not social aberrations. For thousands of years there have been attempts to provide alternatives for the existing social order in response to the perennial grounds for dissent: hierarchy and privilege […,] disgust with hedonism and consumerism […, and] a decline in the quality of life. (Yinger, Countercultures 1) Others, however, have discursively delegitimised countercultures by characterising them as something in between naiveté and unschooled arrogance. Speaking specifically about hippies in the 1960s, Bell argued that the so-called counter-culture was a children’s crusade that sought to eliminate the line between fantasy and reality and act out in life its impulses under a banner of liberation. It claimed to mock bourgeois prudishness, when it was only flaunting the closet behavior of its liberal parents. It claimed to be new and daring when it was only repeating in more raucous form […] the youthful japes of a Greenwich Village bohemia of a half century before. It was less a counter-culture than a counterfeit culture. (xxvi-xxvii) If Bell is at all right, then perhaps countercultures may be better understood as subcultures, a term that may not require the idea of opposition (but see Gelder; Williams, Subcultural). To tease this distinction out, we want to consider the value of the counterculture concept for the study of oppositional subcultures. Rather than uncritically assuming what counter means, we take a more analytical view of how “counter,” as similar to other terms such as “resistant” and “oppositional,” has been articulated by social scientists. In doing this, we focus our attention on scholarly works that have dealt explicitly with group cultures “that sharply contradict the dominant norms and values of the society of which that group is a part” (Yinger, Countercultures 3). The Relationship between Counterculture and Subculture Many scholars point to the Chicago School of sociology as developing the first clear articulation of subcultural groups that differed clearly from mainstream society (see for example, Gelder and Thornton; Hannerz, E.; Williams, Youth). Paul G. Cressey, Frederic Thrasher, and later William Foote Whyte each provide exemplary empirical studies of marginal groups that were susceptible to social problems and therefore more likely to develop cultures that were defined as problematic for the mainstream. Robert Merton argued that marginalised groups formed as individuals tried to cope with the strain they experienced by their inability to access the cultural means (such as good education and good jobs) needed to achieve mainstream cultural goals (primarily, material success and social status), but Albert Cohen and others subsequently argued that such groups often reject mainstream culture in favour of a new, alternative culture instead. Within a few years, conceptual distinctions among these alternative cultures were necessary, with counterculture and subculture being disambiguated in American sociology. Yinger originally employed the term contraculture but eventually switched to the more common counterculture. Subculture became most often tied either to the study of religious and ethnic enclaves (Mauss) or to deviance and delinquency (Arnold), while counterculture found its currency in framing the cultures of more explicitly political groups and movements (see for example, Cushman; George and Starr). Perhaps the clearest analytical distinction between the terms suggested that subculture refer to ascribed differences based upon socio-economic status, ethnicity, religion (and so on) in relation to the mainstream, whereas counterculture should refer to groups rooted in an explicit rejection of a dominant culture. This is similar to the distinction that Ken Gelder makes between subcultures based upon marginalisation versus non-normativity. Counterculture became best used wherever the normative system of a group contains, as a primary element, a theme of conflict with the values of the total society, where personality variables are directly involved in the development and maintenance of the group's values, and wherever its norms can be understood only by reference to the relationships of the group to a surrounding dominant culture. (Yinger, Contraculture 629) Even at that time, however, such a neat distinction was problematic. Sociologist Howard S. Becker demonstrated that jazz musicians, for example, experienced a problem shared in many service occupations, namely that their clients did not possess the ability to judge properly the value of the service rendered, yet nevertheless sought to control it. As a consequence, a subculture emerged based on the opposition of “hip” musicians to their “square” employers’ cultural sensibilities. Yet Becker framed their experiences as subcultural rather than countercultural, as deviant rather than political (Becker 79-100). Meanwhile, the political connotations of “counterculture” were solidifying during the 1960s as the term became commonly used to describe aspects of the civil rights movement in the US, hippie culture, and the anti-Vietnam or peace movement. By the end of the 1960s, subculture and counterculture had become analytically distinct terms within sociology. Cultural Studies and the Class-ification of Counterculture The reification of subculture and counterculture as ontologically distinct phenomena was more or less completed in the 1970s through a series of publications on British youth cultures and subcultures (see Hall and Jefferson; Hebdige; Mungham and Pearson). The Centre for Contemporary Cultural Studies (CCCS) in particular expended a great deal of collective mental energy theorising the material base upon which cultures—and in particular spectacular youth subcultures such as mods and punk—exist. As with Marxist analyses of culture more generally, class was considered a key analytic variable. In the definitive theoretical statement on subculture, Clarke, Hall, Jefferson, and Roberts argued that “the most fundamental groups are the social classes, and the major cultural configurations will be […] ‘class cultures’” (13). Subcultures were thus seen as ideological reactions to the material conditions experienced and made meaningful within working class “parent culture.” This is what made youth subcultures sub—a part of the working-class—as well as cultural—the process of expressing their structural position. Given the Marxist orientation, it should go without saying that subcultures, as working-class youth cultures, were seen as naturally in a state of conflict with bourgeois culture. But that approach didn’t account well for counter-currents that emerged from within the middle-class, whose relationship with the means of production was markedly different, and so the concept of counterculture was appropriated to describe a distinctly middle-class phenomenon. The idea that counterculture represented an overtly political response from within the dominant culture itself fitted with work by Theodore Roszak and Frank Musgrove, and later Yinger (Countercultures) and Ulf Hannerz, who each defined counterculture through its political and activist orientations stemming from a crisis within the middle-class. To further differentiate the concepts, the CCCS dismissed the collective aspect of middle-class resistance (see Clarke et al., 58-9, for a list of phenomena they considered exemplary of middle-class counterculture), describing it as more “diffuse, less group-oriented, [and] more individualised” than its working-class counterpart, the latter “clearly articulated [as] ‘near’ or ‘quasi’-gangs” (Clarke et al. 60). And whereas subcultures were centred on leisure-time activities within working-class environments, countercultures were concerned with a blurring of the boundaries between work and leisure. This conceptualisation was problematic at best, not least because it limits counterculture to the middle-class and subculture to the working class. It also gave considerably more agency and consequence to middle-class youths. It seemed that countercultures, with their individualist tendencies, offered individuals and groups choices about what and how to resist, as well as some expectations for social change, while subculturalists, locked within an unfortunate class position, could only resist dominant culture “at the profoundly superficial level of appearances” (Hebdige 17). Beyond the Limits of Class Cultures By 1980 cultural studies scholars had begun disassembling the class-basis of subcultures (see for example, G. Clarke; McRobbie; Griffin). Even though many studies still focused on stylised forms of opposition, subcultural scholarship increasingly emphasised subcultures such as punk as reflecting a more explicitly politicised resistance against the dominant or mainstream culture. Some scholars suggested that “mainstream culture” was used as a contrastive device to exaggerate the distinctiveness of those who self-identity as different (see U. Hannerz; Copes and Williams), while others questioned what subcultures could be seen as existing independently from, or in assumed opposition to (see Blackman; Thornton). In such cases, we can see a move toward reconciling the alleged limits of subculture as a countercultural concept. Instead of seeing subcultures as magical solutions and thus inevitably impotent, more recent research has considered the agency of social actors to overcome social divisions such as race, gender, and class. On the dance floor in particular, youth culture was theorised as breaking free of its class-binding shackles. Along with this break came the rhetorical distancing from CCCS’s definitions of subculture. The attempted development of “post-subculture” studies around the Millennium focused on consumptive behaviours among certain groups of youths and concluded that consumption rather than opposition had become a hallmark of youth culture broadly (see Bennett, Popular; Huq; Muggleton). For these scholars, the rave and club cultures of the 1990s, and others since, represent youth culture as hedonistic and relatively apolitical. “Post-subculture” studies drew in part on Steve Redhead’s postmodern approach to youth culture as found in The Clubcultures Reader and its companion text, From Subcultures to Clubcultures (Redhead). These texts offered a theoretical alternative to the CCCS’s view of oppositional subcultures and recognition that subcultural style could no longer be understood as a representation of ideological strain among working-class youths. Carried forward in volumes by David Muggleton and Rupert Weinzierl,,among others, “post-subcultural” scholarship criticised prior subcultural research for having objectified/reified mainstream/subcultural boundaries and authenticities, echoing Gary Clarke’s remark that the sharp distinction between us and them “rests upon [subculturalists’] consideration of the rest of society as being straight, incorporated in a consensus, and willing to scream undividedly loud in any moral panic” (71). Instead, the mixtures of punk, mod, skinhead and/or hippy styles among club-goers signalled “entirely new ways of understanding how young people perceive the relationship between music taste and visual style…revealing the infinitely malleable and interchangeable nature of the latter as these are appropriated and realised by individuals as aspects of consumer choice” (Bennett, Subcultures 613). Reincorporating the Counter into Subculture Studies The postmodern focus on cultural fluidity, individuality, and consumption highlights to some extent the agency that individuals have to make choices about the cultures in which they participate. To be sure, the postmodern and post-subculture critiques of class-based subculture studies were quite influential in the development of more recent subcultural scholarship, though not necessarily as they were intended. Much of the theoretical rhetoric of post-subculture scholarship (over-)emphasised heterogeneity, contingency, and play, which drew attention away from the collective identities and practices that continue to characterise many subcultures and groups. Fortunately, other scholars over the last decade have been critical of that approach’s failure to deal with perennial concerns related to participation in alternative cultural groups, including consumption (Buckingham), voice (Bae and Ivashkevich), education (Tuck and Yang), and group affiliation (Pilkington), among others. We want to follow this trajectory by explicitly reiterating the continuing significance of the “counter” aspects of subcultures. Two trends in social theory are exemplary in this reiteration. The first trend is a growing interest in re-theorizing resistance to refer to “a contribution to progressive transformations and radical changes in social and cultural structures” (Johansson and Lalander) rather than to a set of styles and practices through which working-class youth impotently rage against the machine. Resistance is qualitatively different from rebellion, which is often framed in terms of unconscious or irrational behaviour (Raby); resistance is first and foremost intentional. Subcultures articulate resistance to mainstream/dominant culture and may be measured across several continua, including passive to active, micro to macro, covert to overt, individual to collective, and local to global (see Williams, Resistance; E. Hannerz). Participants in countercultures see themselves as being more critically aware of what is happening in the world than the average person, believe that they act on that critical awareness in their thoughts, words, and/or deeds, and electively detach themselves from “involuntary or unconscious commitments” (Leary 253) to mainstream culture, refusing to uncritically follow the rules. The concept of resistance thus gives some momentum to attempts to clarify the extent to which members of alternative cultures intentionally break with the mainstream. The links between resistance and counterculture are explicitly dealt with in recent scholarship on music subcultures. Graham St John’s work on electronic dance music culture (EDMC), for example, offers a complex analysis of resistant practices that he conceptualizes as countercultural. Participation in EDMC is seen as more than simple hedonism. Rather, EDMC provides the scripts necessary for individuals to pursue freedom from various forms of perceived oppression in everyday life. At a more macro level, Madigan Fichter’s study of counterculture in Romania similarly frames resistance and political dissent as key variables in the articulation of a counterculture. Some recent attempts at invoking counterculture seem less convincing. Noting that counterculture is a relatively “unpopular term in social scientific research,” Hjelm, Kahn-Harris, and LeVine nevertheless proceed to theorize heavy metal as countercultural by drawing on the culture’s “transgressive” (14) qualities and “antagonistic […] attempts to shock and provoke [as well as] those occasions when metal, by its very presence, is shocking” (15). Other studies have similarly articulated “countercultures” in terms of behaviours that transgress mainstream sensibilities (see for example, Arthur and Sherman; Kolind). It is debatable at best, however, whether hedonism, transgression, or provocation are sufficient qualities for counterculture without concomitant cultural imperatives for both resistance and social change. This leads into a brief comment on a second trend, which is the growing interconnectedness of social theories that attend to subcultures on the one hand and “new” social movements (NSMs) on the other. “Traditional” social movements, such as the civil rights and labour movements, have been typically organised by and for people excluded in some way from full rights to participate in society, for example the rights to political participation or basic economic protection. NSMs, however, often involve people who already enjoy full rights as members of society, but who reject political and economic processes that injure them or others, such as marginalised groups, animals, or the environment. Some movements are contentious in nature, such as the Occupy-movement, and thus quite clearly antagonistic toward mainstream political-economy. NSM theories (see Pichardo), however, also theorize the roles of culture and collective identity in supporting both opposition to dominant processes and strategies for alternative practices. Other NSMs foster lifestyles that, through the minutiae of everyday practice, promote a ground-up reaction to dominant political-economic practices (see Haenfler, Johnson, and Jones). Both contentious and lifestyle movements are relatively diffuse and as such align with traditional conceptualisations of both subculture and counterculture. NSM theory and subcultural theories are thus coming together in a moment where scholars are seeking distinctly cultural understandings of collective lifestyles of resistance and social change. Conclusion Recent attempts to rephrase subcultural theory have combined ideas of the Birmingham and Chicago Schools with more contemporary approaches such as social constructivism and new social movements theory. Together, they recognise a couple of things. First, culture is not the determining structure it was once theorised to be. The shift in understanding subcultural groups as rooted in ascribed characteristics—being naturally different due to class, ethnicity, age, or to location (Park; Cohen; Clarke et al.)—to one in which subcultures are intentional articulations created by people, highlights the agency of individuals and groups to create culture. The break with realist/objectivist notions of culture offers promising opportunities for understanding resistance and opposition more generally. Second, the “counter” continues to be relevant in the study of subcultures. Subcultural participation these days is characterised as much or more by non-normativity than by marginalisation. As such, subcultures represent intentional protests against something outside themselves. Of course, we do not mean to suggest this is always and everywhere the case. Subcultural hom*ogeneity was never really real, and concepts like “the mainstream” and “dominant culture” on the one hand, and “counterculture” and “opposition” on the other, are dialectically constructed. The “sub” in subculture refers both to a subset of meanings within a larger parent or mainstream culture (meanings which are unproblematic within the subculture) and to a set of meanings that explicitly rejects that which they oppose (E. Hannerz). In this regard, “sub” and “counter” can come together in new analyses of opposition, whether in terms of symbols (as cultural) or actions (as social). References Arnold, David O., ed. The Sociology of Subcultures. Berkeley, CA: Glendessary P, 1970. Arthur, Damien, and Claire Sherman. “Status within a Consumption-Oriented Counterculture: An Ethnographic Investigation of the Australian Hip Hop Culture.” Advances in Consumer Research 37 (2010): 386-392. Bae, Michelle S., and Olga Ivanshkevich. “If We Can’t Talk about This, We’ll Talk about Something Else: Shifting Issues to Keep the Counter-Discourse Alive.” Girls, Cultural Productions, and Resistance. Eds. Michelle S. Bae and Olga Ivanshkevich New York: Peter Lang, 2012. 65-80. Becker, Howard S. Outsiders: Studies in the Sociology of Deviance. New York: Free Press, 1963. Bennett, Andy. “Subcultures or Neo-Tribes? Rethinking the Relationship between Youth, Style, and Musical Taste.” Sociology 33.3 (1999): 599-617. ---. Popular Music and Youth Culture: Music, Identity, and Place. New York: Palgrave, 2000. Blackman, Shane J. Youth: Positions and Oppositions—Style, Sexuality, and Schooling. Aldershot, UK: Avebury, 1995. Buckingham, David. “Selling Youth: The Paradoxical Empowerment of the Young Consumer.” Youth Cultures in the Age of Global Media. Eds. David Buckingham, Sara Bragg, and Mary Jane Kehily. Basingstoke, UK: Palgrave Macmillan, 2014. 202-221. Clarke, Gary. “Defending Ski-Jumpers: A Critique of Theories of Youth Subcultures.” On Record: Rock, Pop, and the Written Word. Eds. Simon Frith and Andrew Goodwin. London: Routledge, 1990. 68-80. Clarke, John, Stuart Hall, Tony Jefferson, and Brian Roberts. “Subcultures, Cultures, and Class.” Resistance through Rituals. Eds. Stuart Hall and Tony Jefferson. London: Routledge, 1976. 9-74. Cohen, Albert. Delinquent Boys: The Culture of the Gang. New York: Free Press, 1955. Copes, Heith, and J. Patrick Williams. “Techniques of Affirmation: Deviant Behavior, Moral Commitment, and Subcultural Identity.” Deviant Behavior 28.2 (2007): 247-272. Cressey, Paul G. The Taxi-Dance Hall. New York: Greenwood P, 1932. Cushman, Thomas. Notes From Underground: Rock Music Counterculture in Russia. New York: Albany State U of New York P, 1995. Fichter, Madigan. “Rock ’n’ Roll Nation: Counterculture and Dissent in Romania, 1965–1975.” Nationalities Papers 29.4 (2011): 567-585. Gelder, Ken. Subcultures: Cultural Histories and Social Practice. London: Routledge, 2007. Gelder, Ken and Sarah Thornton, eds. The Subcultures Reader. 2nd ed. London: Routledge, 2005. George, Paul S., and Jerold M. Starr. “Beat Politics: New Left and Hippie Beginnings in the Postwar Counterculture." Cultural Politics: Radical Movements in Modern History. Eds. Jerold M. Starr and Lee A. McClung. New York: Praeger 1985. 189-234. Griffin, Christine. “‘What Time Is Now?’: Researching Youth and Culture beyond the ‘Birmingham School’.” Youth Cultures in the Age of Global Media. Eds. David Buckingham, Sara Bragg, and Mary Jane Kehily. Basingstoke, UK: Palgrave Macmillan, 2012. 21-36. Haenfler, Ross, Brett Johnson, and Ellis Jones. “Lifestyle Movements: Exploring the Intersection of Lifestyle and Social Movements.” Social Movement Studies: Journal of Social, Cultural and Political Protest 11.1 (2012):1-20. Hall, Stuart, and Tony Jefferson, eds. Resistance through Rituals. London: Routledge, 1976. Hannerz, Erik. Performing Punk: Subcultural Authentications and the Positioning of the Mainstream. Ph.D. Thesis, Uppsala: Uppsala U, 2013. Hannerz, Ulf. Cultural Complexity: Studies in the Social Organization of Meaning. New York: Columbia UP, 1992. Hebdige. Dick. Subculture: The Meaning of Style. London: Methuen, 1979. Huq, Rupa. Beyond Subculture. Pop, Youth and Identity in a Postcolonial World. London: Routledge, 2006. Johansson, Thomas, and Philip Lalander. "Doing Resistance: Youth and Changing Theories of Resistance." Journal of Youth Studies 15.8 (2012): 1078-1088. Kolind, Torsten. “Young People, Drinking and Social Class. Mainstream and Counterculture in the Everyday Practice of Danish Adolescents.” Journal of Youth Studies 14.3 (2011): 295-314. Leary, Timothy. Flashbacks. New York: Penguin, 1983. Mauss, Armand L. “Sociological Perspectives on the Mormon Subculture.” Annual Review of Sociology 10 (1984): 437-460. McRobbie, Angela. “Settling Accounts with Subcultures: A Feminist Critique.” Screen Education 34 (1980): 37-49. Merton, Robert. “Social Structure and Anomie.” American Sociological Review 3.5 (1938): 672-682. Muggleton, David. Inside Subculture: The Postmodern Meaning of Style. Oxford: Berg, 2000. Muggleton, David, and Rupert Weinzierl, eds. The Post-Subcultures Reader Oxford: Berg, 2003. Mungham, Geoff, and Geoff Pearson, eds. Working Class Youth Culture. London: Routledge and Kegan Paul, 1976. Musgrove, Frank. Ecstasy and Holiness. Counter Culture and the Open Society. London: Methuen, 1974. Park, Robert E. 1915. “The City: Suggestions for the Investigation of Human Behavior in the City Environment.” American Journal of Sociology, 20.5 (1915): 577-612. Pichardo, Nelson A. “New Social Movements: A Critical Review.” Annual Review of Sociology 23 (1997): 411-430. Pilkington, Hilary. 2014. “‘My Whole Life Is Here:’ Tracing Journeys through Skinhead.” Youth Cultures in the Age of Global Media. Eds. David Buckingham, Sara Bragg, and Mary Jane Kehily. Basingstoke, UK: Palgrave Macmillan, 2014. 71-87. Raby, Rebecca. “What Is Resistance?” Journal of Youth Studies 8.2 (2005): 151-171. Redhead, Steve, ed. The Clubcultures Reader: Readings in Popular Cultural Studies. Oxford: Blackwell, 1997. ---. Subcultures to Clubcultures: An Introduction to Popular Cultural Studies. Oxford: Blackwell, 1997. Roszak, Theodore. The Making of a Counter Culture. Reflections on the Technocratic Society and its Youthful Opposition. New York: Anchor Books, 1969. St John, Graham. Technomad: Global Raving Countercultures. Oakville: Equinox, 2009. Thornton, Sarah. Club Cultures: Music, Media and Subcultural Capital. Cambridge: Polity, 1995 Thrasher, Frederic. The Gang: A Study of 1,313 Gangs in Chicago. Chicago: U of Chicago P, 1927. Tuck, Eve, and K. Wayne Yang, eds. Youth Resistance Research and Theories of Change. New York: Routledge, 2014. Whyte, William Foote. Street Corner Society: The Social Structure of an Italian Slum. Chicago: U of Chicago P, 1943. Williams, J. Patrick. 2007. “Youth Subcultural Studies: Sociological Traditions and Core Concepts.” Sociology Compass 1.2 (2007): 572-593. ---. “The Multidimensionality of Resistance in Youth-Subcultural Studies.” Resistance Studies Magazine 2.1 (2009): 20-33. ---. Subcultural Theory: Traditions and Concepts. Cambridge, UK: Polity P, 2011 Yinger, J. Milton. “Contraculture and Subculture.” American Sociological Review 25.5 (1960): 625-635. ---. Countercultures: The Promise and Peril of a World Turned Upside Down. New York: Free Press, 1982.

37

Fedorova, Ksenia. "Mechanisms of Augmentation in Proprioceptive Media Art." M/C Journal 16, no.6 (November7, 2013). http://dx.doi.org/10.5204/mcj.744.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Introduction In this article, I explore the phenomenon of augmentation by questioning its representational nature and analyzing aesthetic modes of our interrelationship with the environment. How can senses be augmented and how do they serve as mechanisms of enhancing the feeling of presence? Media art practices offer particularly valuable scenarios of activating such mechanisms, as the employment of digital technology allows them to operate on a more subtle level of perception. Given that these practices are continuously evolving, this analysis cannot claim to be a comprehensive one, but rather aims to introduce aspects of the specific relations between augmentation, sense of proprioception, technology, and art. Proprioception is one of the least detectable and trackable human senses because it involves our intuitive sense of positionality, which suggests a subtle equilibrium between a center (our individual bodies) and the periphery (our immediate environments). Yet, as any sense, proprioception implies a communicational chain, a network of signals traveling and exchanging information within the body-mind complex. The technological augmentation of this dynamic process produces an interference in our understanding of the structure and elements, the information sent/received. One way to understand the operations of the senses is to think about them as images that the mind creates for itself. Artistic intervention (usually) builds upon exactly this logic: representation of images generated in mind, supplementing or even supplanting the existing collection of inner images with new, created ones. Yet, in case of proprioception the only means to interfere with and augment these inner images is on bodily level. Hence, the question of communication through images (or representations) should be extended towards a more complex theory of embodied perception. Drawing on phenomenology, cognitive science, and techno-cultural studies, I focus on the potential of biofeedback technologies to challenge and transform our self-perception by conditioning new pathways of apprehension (sometimes by creating mechanisms of direct stimulation of neural activity). I am particularly interested in how the awareness of the self (grounded in the felt relationality of our body parts) is most significantly activated at the moments of disturbance of balance, in situations of perplexity and disorientation. Projects by Marco Donnarumma, Sean Montgomery, and other artists working with biofeedback aesthetically validate and instantiate current research about neuro-plasticity, with technologically mediated sensory augmentation as one catalyst of this process. Augmentation as Representation: Proprioception and Proprioceptive Media Representation has been one of the key ways to comprehend reality. But representation also constitutes a spatial relation of distancing and separation: the spectator encounters an object placed in front of him, external to him. Thus, representation is associated more with an analytical, rather than synthetic, methodology because it implies detachment and division into parts. Both methods involve relation, yet in the case of representation there is a more distinct element of distance between the representing subject and represented object. Representation is always a form of augmentation: it extends our abilities to see the "other", otherwise invisible sides and qualities of the objects of reality. Representation is key to both science and art, yet in case of the latter, what is represented is not a (claimed) "objective" scheme of reality, but rather images of the imaginary, inner reality (even figurative painting always presents a particular optical and psychological perspective, to say nothing about forms of abstract art). There are certain kinds of art (visual arts, music, dance, etc.) that deal with different senses and thus, build their specific representational structures. Proprioception is one of the senses that occupies relatively marginal position in artistic production (which is exactly because of the specificity of its representational nature and because it does not create a sense of an external object. The term "proprioception" comes from Latin propius, or "one's own", "individual", and capio, cepi – "to receive", "to perceive". It implies a sense of one's self felt as a relational unity of parts of the body most vividly discovered in movement and in effort employed in it. The loss of proprioception usually means loss of bodily orientation and a feeling of one's body (Sacks 43-54). On the other hand, in case of additional stimulation and training of this sense (not only via classical cyber-devices, like cyber-helmets, gloves, etc. that set a different optics, but also techniques of different kinds of altered states of mind, e.g. through psychotropics, but also through architecture of virtual space and acoustics) a sense of disorientation that appears at first changes towards some analogue of reactions of enthusiasm, excitement discovery, and emotion of approaching new horizons. What changes is not only perception of external reality, but a sense of one's self: the self is felt as fluid, flexible, with penetrable borders. Proprioception implies initial co-existence of the inner and outer space on the basis of originary difference and individuality/specificity of the occupied position. Yet, because they are related, the "external" and "other" already feels as "one's own", and this is exactly what causes the sense of presence. Among the many possible connections that the body, in its sense of proprioception, is always already ready for, only a certain amount gets activated. The result of proprioception is a special kind of meta-stable internal image. This image may not coincide with the optical, auditory, or haptic image. According to Brian Massumi, proprioception translates the exertions and ease of the body's encounters with objects into a muscular memory of relationality. This is the cumulative memory of skill, habit, posture. At the same time as proprioception folds tactility in, it draws out the subject's reactions to the qualities of the objects it perceives through all five senses, bringing them into the motor realm of externalizable response. (59) This internal image is not mediated by anything, though it depends directly on the relations between the parts. It cannot be grasped because it is by definition fluid and dynamic. The position in one point is replaced here by a position-in-movement (point-in-movement). "Movement is not indexed by position. Rather, the position is born in movement, from the relation of movement towards itself" (Massumi 179). Philosopher of "extended mind" Andy Clark notes that we should distinguish between a real body schema (non-conscious configuration) and a body image (conscious construct) (Clark). It is the former that is important to understand, and yet is the most challenging. Due to its fluidity and self-referentiality, proprioception is not presentable to consciousness (the unstable internal image that it creates resides in consciousness but cannot be grasped and thus re-presented). A feeling/sense, it is not bound by sensible forms that would serve as means of objectification and externalization. As Barbara Montero observes, while the objects of vision and hearing, i.e. the most popular senses involved in the arts, are beyond one's body, sense of proprioception relates directly to the bodily sensation, it does not represent any external objects, but the sensory itself (231). These characteristics of proprioception help to reframe the question of augmentation as mediation: in the case of proprioception, the medium of sensation is the very relational structure of the body itself, irrespective of the "exteroceptive" (tactile) or "interoceptive" (visceral) dimensions of sensibility. The body is understood, then, as the "body without image,” and its proprioceptive effect can then be described as "the sensibility proper to the muscles and ligaments" (Massumi 58). Proprioception in (Media) Art One of the most convincing ways of externalization and (re)presentation of the data of proprioception is through re-production of its structure and its artificial enhancement with the help of technology. This can be achieved in at least two ways: by setting up situations and environments that emphasize self-perspective and awareness of perception, and by presenting measurements of bio-data and inviting into dialogue with them. The first strategy may be connected to disorientation and shifted perspective that are created in immersive virtual environments that make the role of otherwise un-trackable, fluid sense of proprioception actually felt and cognized. These effects are closely related to the nuances of perception of space, for instance, to spatial illusion. Practice of spatial illusion in the arts traces its history as far back as Roman frescos, trompe l’oeil, as well as phantasmagorias, like magic lantern. Geometrically, the system of the 360º image is still the most effective in producing a sense of full immersion—either in spaces from panoramas, Stereopticon, Cinéorama to CAVE (Computer Augmented Virtual Environments), or in devices for an individual spectator’s usage, like a stereoscope, Sensorama and more recent Head Mounted Displays (HMD). All these devices provide a sense of hermetic enclosure and bodily engagement with its scenes (realistic or often fantastical). Their images are frameless and thus immeasurable (lack of the sense of proportion provokes feeling of disorientation), image apparatus and the image itself converge here into an almost inseparable total unity: field of vision is filled, and the medium becomes invisible (Grau 198-202; 248-255). Yet, the constructed image is even more frameless and more peculiarly ‘mental’ in environments created on the basis of objectless or "immaterial" media, like light or sound; or in installations prioritizing haptic sensation and in responsive architectures, i.e. environments that transform physically in reaction to their inhabitants. The examples may include works by Olafur Eliasson that are centered around the issues of conscious perception and employ various optical and other apparata (mirrors, curved surfaces, coloured glass, water systems) to shift the habitual perspective and make one conscious of the subtle changes in the environment depending on one's position in space (there have been instances of spectators in Eliasson's installations falling down after trying to lean against an apparent wall that turned out to be a mere optical construct.). Figure 1: Olafur Eliasson, Take Your Time, 2008. © Olafur Eliasson Studio. In his classic H2OExpo project for Delta Expo in 1997, the Dutch architect Lars Spuybroek experimented with the perception of instability. There is no horizontal surface in the pavilion; floors, composed of interconnected elliptical volumes, transform into walls and walls into ceilings, promoting a sense of fluidity and making people respond by falling, leaning, tilting and "experiencing the vector of one’s own weight, and becoming sensitized to the effects of gravity" (Schwartzman 63). Along the way, specially installed sensors detect the behaviour of the ‘walker’ and send signals to the system to contribute further to the agenda of imbalance and confusion by changing light, image projection, and sound.Figure 2: Lars Spuybroek, H2OExpo, 1994-1997. © NOX/ Lars Spuybroek. Philip Beesley’s Hylozoic Ground (2010) is also a responsive environment filled by a dense organic network of delicate illuminated acrylic tendrils that can extend out to touch the visitor, triggering an uncanny mixture of delight and discomfort. The motif of pulsating movement was inspired by fluctuations in coral reefs and recreated via the system of precise sensors and microprocessors. This reference to an unfamiliar and unpredictable natural environment, which often makes us feel cautious and ultra-attentive, is a reminder of our innate ability of proprioception (a deeply ingrained survival instinct) and its potential for a more nuanced, intimate, emphatic and bodily rooted communication. Figure 3: Philip Beesley, Hylozoic Ground, 2010. © Philip Beesley Architect Inc. Works of this kind stimulate awareness of both the environment and one's own response to it. Inviting participants to actively engage with the space, they evoke reactions of self-reflexivity, i.e. the self becomes the object of its own exploration and (potentially) transformation. Another strategy of revealing the processes of the "body without image" is through representing various kinds of bio-data, bodily affective reactions to certain stimuli. Biosignal monitoring technologies most often employed include EEG (Electroencephalogram), EMG (Electromyogram), GSR (Galvanic Skin Response), ECG (Electrocardiogram), HRV (Heart Rate Variability) and others. Previously available only in medical settings and research labs, many types of sensors (bio and environmental) now become increasingly available (bio-enabled products ranging from cardio watches—an instance of the "quantified self" trend—to brain wave-controlled video games). As the representatives of the DIY makers community put it: "By monitoring some phenomena (biofeedback) you can train yourself to modulate them, possibly improving your emotional state. Biosensing lets you interact more naturally with digital systems, creating cyborg-like extensions of your body that overcome disabilities or provide new abilities. You can also share your bio-signals, if you choose, to participate in new forms of communication" (Montgomery). What is it about these technologies besides understanding more accurately the unconscious and invisible signals? The critical question in relation to biofeedback data is about the adequacy of the transference of the initial signal, about the "new" brought by the medium, as well as the ontological status of the resulting representation. These data are reflections of something real, yet themselves have a different weight, also providing the ground for all sorts of simulative methods and creation of mixed realities. External representations, unlike internal, are often attributed a prosthetic nature that is treated as extensions of existing skills. Besides serving their direct purpose (for instance, maps give detailed picture of a distant location), these extensions provide certain psychological effects, such as disorientation, displacement, a shift in a sense of self and enhancement of the sense of presence. Artistic experiments with bio-data started in the 1960s most famously with employing the method of sonification. Among the pioneers were the composers Alvin Lucier, Richard Teitelbaum, David Rosenblum, Erkki Kurenemi, Pierre Henry, and others. Today's versions of biophysical performance may include not only acoustic, but also visual interpretation, as well as subtle narrative scenarios. An example can be Marco Donnarumma's Hypo Chrysos, a piece that translates visceral strain in sound and moving images. The title refers to the type of a punishing trial in one of the circles of hell in Dante's Divine Comedy: the eternal task of carrying heavy rocks is imitated by the artist-performer, while the audience can feel the bodily tension enhanced by sound and imagery. The state of the inner body is, thus, amplified, or augmented. The sense of proprioception experienced by the performer is translated into media perceivable by others. In this externalized form it can also be shared, i.e. released into a space of inter-subjectivity, where it receives other, collective qualities and is not perceived negatively, in terms of pressure. Figure 4: Marco Donnarumma, Hypo Chrysos, 2011. © Marco Donnarumma. Another example can be an installation Telephone Rewired by the artist-neuroscientist Sean Montgomery. Brainwave signals are measured from each visitor upon the entrance to the installation site. These individual data then become part of the collective archive of the brainwaves of all the participants. In the second room, the viewer is engulfed by pulsing light and sound that mimic endogenous brain waveforms of the previous viewers. As in the experience of Donnarumma's performance, this process encourages tuning in to the inner state of the other and finding resonating states in one's own body. It becomes a tool for self-exploration, self-knowledge, and self-control, as well as for developing skills of collective being, of shared body-mind topologies. Synchronization of mental and bodily states of multiple people serves here a broader and deeper goal of training collaborative and empathic abilities. An immersive experience, it triggers deep embodied neural circuits, reaching towards the most authentic reactions not mediated by conscious procedures and judgment. Figure 5: Sean Montgomery, Telephone Rewired, 2013. © Sean Montgomery. Conclusion The potential of biofeedback as a strategy for art projects is a rich area that artists have only begun to explore. The layer of the imaginary and the fictional (which makes art special and different from, for instance, science) can add a critical dimension to understanding the processes of augmentation and mediation. As the described examples demonstrate, art is an investigative journey that can be engaging, surprising, and awakening towards the more subtle and acute forms of thinking and feeling. This astuteness and percipience are especially needed as media and technologies penetrate and affect our very abilities to apprehend reality. We need new tools to make independent and individual judgment. The sense of proprioception establishes a productive challenge not only for science, but also for the arts, inviting a search for new mechanisms of representing the un-presentable and making shareable and communicable what is, by definition, individual, fluid, and ungraspable. Collaborative cognition emerging from the augmentation of proprioception that is enabled by biofeedback technologies holds distinct promise for exploration of not only subjective, but also inter-subjective states and aesthetic strategies of inducing them. References Beesley, Philip. Hylozoic Ground. 2010. Venice Biennale, Venice. Clark, Andy, and David J. Chalmers. “The Extended Mind.” Analysis 58.1 (1998):7-19. Donnarumma, Marco. Hypo Chrysos: Action Art for Vexed Body and Biophysical Media. 2011. Xth Sense Biosensing Wearable Technology. MADATAC Festival, Madrid. Eliasson, Olafur. Take Your Time, 2008. P.S.1 Contemporary Art Centre; Museum of Modern Art, New York. Grau, Oliver. Virtual Art: From Illusion to Immersion. Cambridge, Mass.: MIT Press, 2003. Massumi, Brian. Parables of the Virtual: Movement, Affect, Sensation. Durham: Duke University Press, 2002. Montero, Barbara. "Proprioception as an Aesthetic Sense." Journal of Aesthetics and Art Criticism 64.2 (2006): 231-242. Montgomery, Sean, and Ira Laefsky. "Biosensing: Track Your Body's Signals and Brain Waves and Use Them to Control Things." Make 26. 1 Oct. 2013 ‹http://www.make-digital.com/make/vol26?pg=104#pg104›. Sacks, Oliver. "The Disembodied Lady". The Man Who Mistook His Wife for a Hat and Other Clinical Tales. Philippines: Summit Books, 1985. Schwartzman, Madeline, See Yourself Sensing. Redefining Human Perception. London: Black Dog Publishing, 2011. Spuybroek, Lars. Waterland. 1994-1997. H2O Expo, Zeeland, NL.

38

Ferreday, Debra. "Adapting Femininities." M/C Journal 10, no.2 (May1, 2007). http://dx.doi.org/10.5204/mcj.2645.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

“I realised some time ago that I am a showgirl. When I perform it is to show the girl, whereas some performers take the approach of caricaturing or ‘burlesquing’ the girl.” (Lola the Vamp) “Perhaps the most surprising idea of contemporary feminism is that women are female impersonators” (Tyler, 1) In recent years, femininity has been the subject of much debate in mainstream culture, as well as in feminist theory. The recent moral panic over “size zero” bodies is only the latest example of the anxieties and tensions generated by a culture in which every part of the female body is subject to endless surveillance and control. The backlash against the women’s movement of the late 20th century has seen the mainstreaming of high femininity on an unprecedented scale. The range of practices now expected of middle-class women, including cosmetic surgery, dieting, fake tanning, manicures, pedicures, and waxing (including pubic waxing) is staggering. Little wonder, then, that femininity has often been imagined as oppressive labour, as work. If women were to attempt to produce the ideal femininities promoted by women’s magazines in the UK, USA and Australia, there would be little time in the day—let alone money—for anything else. The work of femininity hence becomes the work of adapting oneself to a current set of social norms, a work of adaptation and adjustment that must remain invisible. The goal is to look natural while constantly labouring away in private to maintain the façade. Alongside this feminine ideal, a subculture has grown up that also promotes the production of an elaborately feminine identity, but in very different ways. The new burlesque is a subculture that began in club nights in London and New York, has since extended to a network of performers and fans, and has become a highly active community on the Internet as well as in offline cultural spaces. In these spaces, performers and audiences alike reproduce striptease performances, as well as vintage dress and styles. Performers draw on their own knowledge of the history of burlesque to create acts that may invoke late 19th-century vaudeville, the supper clubs of pre-war Germany, or 1950s pinups. However the audience for these performances is as likely to consist of women and gay men as the heterosexual men who comprise the traditional audience for such shows. The striptease star Dita von Teese, with her trademark jet-black hair, pale skin, red lips and tiny 16-inch corseted waist, has become the most visible symbol of the new burlesque community. However, the new burlesque “look” can be seen across a web of media sites: in film, beginning with Moulin Rouge (Baz Luhrmann, 2001), and more recently in The Notorious Bettie Paige (Mary Harron, 2005), as well as in mainstream movies like Mrs Henderson Presents (Stephen Frears, 2005); in novels (such as Louise Welsh’s The Bullet Trick); in popular music, such as the iconography of Kylie Minogue’s Showgirl tour and the stage persona of Alison Goldfrapp; and in high fashion through the work of Vivienne Westwood and Roland Mouret. Since the debut in the late 1990’s of von Teese’s most famous act, in which she dances in a giant martini glass, the new burlesque has arisen in popular culture as a counterpoint to the thin, bronzed, blonde ideal of femininity that has otherwise dominated popular culture in the West. The OED defines burlesque as “a comically exaggerated imitation, especially in a literary or dramatic work; a parody.” In this article, I want to think about the new burlesque in precisely this way: as a parody of feminine identity that, by making visible the work involved in producing feminine identity, precisely resists mainstream notions of feminine beauty. As Lola the Vamp points out in the quotation that opens this article, new burlesque is about “caricaturing or burlesquing the girl”, but also about “showing the girl”, not only in the literal sense of revealing the body at the end of the striptease performance, but in dramatising and making visible an attachment to feminine identity. For members of the new burlesque community, I want to suggest, femininity is experienced as an identity position that is lived as authentic. This makes new burlesque a potentially fruitful site in which to think through the questions of whether femininity can be adapted, and what challenges such adaptations might pose, not only for mainstream culture, but for feminist theory. As I have stated, feminist responses to mainstream femininity have emphasised that femininity is work; that is, that feminine identities do not emerge naturally from certain bodies, but rather have to be made. This is necessary in order to resist the powerful cultural discourses through which gender identities are normalised. This model sees femininity as additive, as something that is superimposed on some mystical “authentic” self which cries out to be liberated from the artificially imposed constraints of high heels, makeup and restrictive clothing. This model of femininity is summed up by Naomi Wolf’s famous statement, in The Beauty Myth, that “femininity is code for femaleness plus whatever society happens to be selling” (Wolf, 177; emphasis added). However, a potential problem with such a view of gender identity is that it tends to reproduce essentialist notions of identity. The focus on femininity as a process through which bodies are adapted to social norms suggests that there is an unmarked self that precedes adaptation. Sabina Sawhney provides a summary and critique of this position: Feminism seems to be relying on the notion that the authentic identity of woman would be revealed once the drag is removed. That is to say, when her various “clothes”—racial, ethnic, hetero/hom*osexual, class textured—are removed, the real, genuine woman would appear whose identity would pose no puzzles. But surely that is a dangerous assumption, for it not only prioritises certain forms of identity formation over others, but also essentialises a sexual or gendered identity as already known in advance. (5) As Sawhney suggests here, to see femininity only in terms of oppressive labour is implicitly essentialist, since it suggests the existence of a primary, authentic “femaleness”. Femininity consists of consumer “stuff” which is superimposed onto unproblematically female bodies. Sawhney is right, here, to compare femininity to drag: however, female and male femininities are read very differently in this account. Drag and cross-dressing are decried as deliberate (male) parodies of “women” (and it is interesting to note that parodies of femininity are inevitably misread as parodies of women, as though the two were the same). However, those women who engage in feminine identity practices are to be pitied, not blamed, or at least not explicitly. Femininity, the compulsion to adapt oneself to incorporate “whatever society is selling”, is articulated in terms of “social pressure”, as a miserable duty over which women have no control. As Samantha Holland argues, the danger is that women become positioned as “mindless consumers, in thrall to the power of media images” (10). Resisting the adaptations demanded by femininity thus becomes a way of resisting mindlessness, particularly through resisting excessive consumption. This anxiety about female excess is echoed in some of the press coverage of the burlesque scene. For example, an article in the British Sunday paper The Observer takes a sceptical position on some performers’ claims that their work is feminist, wondering whether the “fairy dust of irony really strips burlesque of any political dubiousness” (O’Connell, 4), while an article on a feminist Website argues that the movement “can still be interpreted as a form of exploitation of women’s bodies,” (DiNardo, 1), which rather suggests that it is the purpose of feminism to try and interpret all manifestations of femininity in this way: as if the writer is suggesting that feminism itself were a system for curbing feminine excess. This is not to deny that the new burlesque, like more mainstream forms of femininity, involves work. Indeed, a reading of online burlesque communities suggests that it is precisely the labour of femininity that is a source of pleasure. Many books and Websites associated with this movement offer lessons in stage performance; however, these real and virtual classes are not limited to those who wish to perform. In this subculture, much of the pleasure derives from a sense of community between performer and audience, a sense which derives mainly from the adaptation of a specific retro or vintage feminine identity. Miss Indigo Blue’s Academy offers courses in the more theatrical aspects of burlesque, such as stripping techniques, but also in subjects such as “makeup and wig tricks” and “walking in heels” (Miss Indigo Blue’s Academy of Burlesque). Burlesque, like cross-dressing suggests that femininity needs to be learnt: and learning femininity, in this sense, also involves unlearning whatever “one [usually restrictive] size fits all” forms of femininity are currently being sold by the fashion and beauty industries. In contrast to this normative model, the online accounts of burlesque fans and performers reveal an intense pleasure in creating and adapting new feminine identities within a subculture, through a “DIY” approach to femininity. This insistence on doing it yourself is important, since it is through the process of reclaiming vintage styles of clothing, hair and makeup that real adaptation takes place. Whereas mainstream femininity is positioned as empty consumption, and as a source of anxiety, burlesque is aligned with recycling, thrift shopping and the revival of traditional crafts such as knitting and weaving. This is most visible in magazines and Websites such as Bust magazine. This magazine, which launched in the early 1990s, was an early forerunner of the burlesque revival with its use of visual imagery taken from 1950s women’s magazines alongside pinups of the same era. The Website has been selling Bettie Page merchandise for some time alongside its popular Stitch n’ Bitch knitting books, and also hosts discussions on feminism, craft and “kitsch and make-up” (Bust). In the accounts cited above, femininity is clearly not imagined through an imperative to conform to social norms: instead, the practice of recovering and re-creating vintage looks is constructed as a pleasurable leisure activity that brings with it a sense of achievement and of engagement with a wider community. The appeal of burlesque, therefore, is not limited to a fetishistic preference for the trappings of burlesque or retro femininity: it is also defined by what it is not. Online discussions reveal a sense of dissatisfaction with more culturally visible forms of femininity promoted by celebrity culture and women’s magazines. Particular irritants include the low-maintenance look, skinniness, lip gloss, highlighted and layered hair, fake tan and, perhaps unexpectedly, jeans. These are seen as emblematic of precisely stereotypical and hom*ogenising notions of feminine identity, as one post points out: “Dita VT particularly stands out in this day and age where it seems that the mysterious Blondifier and her evil twin, the Creosoter, get to every female celeb at some point.” (Bust Lounge, posted on Oct 17 2006, 3.32 am) Another reason for the appeal of New Burlesque is that it does not privilege slenderness: as another post says “i think i like that the women have natural bodies in some way” (Bust Lounge, posted on Oct 8 2006, 7:34 pm), and it is clear that the labour associated with this form of femininity consists of adorning the body for display in a way that opposes the dominant model of constructing “natural” beauty through invisible forms of labour. Burlesque performers might therefore be seen as feminist theorists, whose construction of a feminine image against normative forms of femininity dramatises precisely those issues of embodiment and identity that concern feminist theory. This open display and celebration of feminine identity practices, for example, makes visible Elizabeth Grosz’s argument, in Volatile Bodies, that all bodies are inscribed with culture, even when they are naked. A good example of this is the British performer Immodesty Blaize, who has been celebrated in the British press for presenting an ideal of beauty that challenges the cultural predominance of size zero bodies: a press cutting on her Website shows her appearance on the cover of the Sunday Times Style magazine for 23 April 2006, under the heading “More Is More: One Girl’s Sexy Journey as a Size 18” (Immodesty Blaize). However, this is not to suggest that her version of femininity is simply concerned with rejecting practices such as diet and exercise: alongside the press images of Immodesty in ornate stage costumes, there is also an account of the rigorous training her act involves. In other words, the practices involved in constructing this version of femininity entail bringing together accounts of multiple identity practices, often in surprising ways that resist conforming to any single ideal of femininity: while both the athletic body and the sexualised size 18 body may both be seen as sites of resistance to the culturally dominant slender body, it is unusual for one performer’s image to draw on both simultaneously as Blaize does. This dramatisation of the work involved in shaping the body can also be seen in the use of corsets by performers like von Teese, whose extremely tiny waist is a key aspect of her image. Although this may be read on one hand as a performance of conformity to feminine ideals of slimness, the public flaunting of the corset (which is after all a garment originally designed to be concealed beneath clothing) again makes visible the practices and technologies through which femininity is constructed. The DIY approach to femininity is central to the imperative to resist incorporation by mainstream culture. Dita von Teese makes this point in a press interview, in which she stresses the impossibility of working with stylists: “the one time I hired a stylist, they picked up a pair of my 1940’s shoes and said, these would look really cute with jeans. I immediately said, you’re out of here” (West, 10). With its constant dramatisation and adaptation of femininity, then, I would argue that burlesque precisely carries out the work which Grosz says is imperative for feminist theory, of problematising the notion of the body as a “blank, passive page” (156). If some feminist readings of femininity have failed to account for the multiplicity and diversity of feminine identity performances, it is perhaps surprising that this is also true of feminist research that has engaged with queer theory, especially theories of drag. As Carol-Ann Tyler notes, feminist critiques of drag performances have tended to read drag performances as a hostile parody of women themselves (60). I would argue that this view of drag as a parody of women is problematic, in that it reproduces an essentialist model in which women and femininity are one and the same. What I want to suggest is that it is possible to read drag in continuum with other performances, such as burlesque, as an often affectionate parody of femininity; one which allows female as well as male performers to think through the complex and often contradictory pleasures and anxieties that are at stake in performing feminine identities. In practice, some accounts of burlesque do see burlesque as a kind of drag performance, but they reveal that anxiety is not alleviated but heightened when the drag performer is biologically female. While drag is performed by male bodies, and hence potentially from a position of power, a female performer is held to be both complicit with patriarchal power, and herself powerless: the performance thus emanates from a doubly powerless position. Because femininity is imagined as a property of “women”, to parody femininity is to parody oneself and is hence open to being read as a performance of self-hatred. At best, the performer is herself held to occupy a position of middle class privilege, and hence to have access to what O’Connell, in the Observer article, calls “the fairy dust of irony” (4). For O’Connell however the performer uses this privilege to celebrate a normative, “politically dubious” form of femininity. In this reading, which positions itself as feminist, any potential for irony is lost, and burlesque is seen as unproblematically reproducing an oppressive model of feminine identities and roles. The Websites I have cited are aware of the potential power of burlesque as parody, but as a parody of femininity which attempts to work with the tensions inherent in feminine identity: its pleasures as well as its constraints and absurdities. Such a thinking-through of femininity is not the sole preserve of the male drag performer. Indeed, my current research on drag is engaged with the work of self-proclaimed female drag queens, also known as “bio queens” or “faux queens”: recently, Ana Matronic of the Scissor Sisters has spoken of her early experiences as a performer in a San Francisco drag show, where there is an annual faux-queen beauty pageant (Barber, 1). I would argue that there is a continuity between these performers and participants in the burlesque scene who may be conflicted about their relationship to “feminism” but are highly aware of the possibilities offered by this sense of parody, which is often articulated through an invocation of queer politics. Queer politics is often explicitly on the agenda in burlesque performance spaces; however the term “queer” is used not only to refer to performances that take place in queer spaces or for a lesbian audience, but to the more general way in which the very idea of women parodying femininity works to queer both feminist and popular notions of femininity that equate it with passivity, with false consciousness. While burlesque does celebrate extreme femininities, it does so in a highly self-aware and parodic manner which works to critique and denaturalise more normalised forms of femininity. It does so partly by engaging with a queer agenda (for example Miss Indigo’s Academy of Burlesque hosts lectures on queer politics and feminism alongside makeup classes and stripping lessons). New Burlesque stage performers use 19th- and 20th-century ideals of femininity to parody contemporary feminine ideals, and this satirical element is carried through in the audience and in the wider community. In burlesque, femininity is reclaimed as an identity precisely through aligning an excessive form of femininity with feminism and queer theory. This model of burlesque as queer parody of femininity draws out the connections as well as the discontinuities between male and female “alternative” femininities, a potentially powerful connectivity that is suggested by Judith Butler’s work and that disrupts the notion that femininity is always imposed on women through consumer culture. It is possible, then, to open up Butler’s writing on drag in order to make explicit this continuity between male and female parodies of femininity. Writing of the need to distinguish between truly subversive parody, and that which is likely to be incorporated, Butler explains: Parody by itself is not subversive, and there must be a way to understand what makes certain kinds of parodic repetitions effectively disruptive, truly troubling, and which repetitions become domesticated and recirculated as instruments of cultural hegemony (Gender Trouble, 177). The problem with this is that femininity, as performed by biologically female subjects, is still positioned as other, as that which presents itself as natural, but is destabilised by more subversive gender performances, such as male drag, that reveal it as performative. The moment of judgment, when we as queer theorists decide which performances are truly subversive and which are not, is divisive: having drawn out the continuity between male and female performances of femininity, it reinstates the dualistic order in which women are positioned as lacking agency. If a practice is ultimately incorporated by consumer culture, this does not necessarily mean that it is not troubling or politically interesting. Such a reductive and pessimistic reading produces “the popular” as a bad object in a way that reproduces precisely the hegemonic discourse it is trying to disrupt. In this model, very few practices, including drag, could be held to be subversive at all. What is missing from Butler’s account is an awareness of the complex and multiple forms of pleasure and desire that characterise women’s attachment to feminine identities. I would argue that she opens up a potentially exhilarating possibility that has significant implications for feminist understandings of feminine identity in that it allows for an understanding of the ways in which female performers actively construct, rework and critique feminine identity, but that this possibility is closed down through the implication that only male drag performances are “truly troubling” (Gender Trouble, 177). By allowing female performers to ”parody the girl”, I am suggesting that burlesque potentially allows for an understanding in which female performances of femininity may, like drag, also be “truly troubling” (Butler, Gender Trouble, 177). Like drag, they require the audience both to reflect on the ways in which femininity is performatively constructed within the constraints of a normative, gendered culture, but also do justice to the extent to which feminine identity may be experienced as a source of pleasure. Striptease, in which feminine identity is constructed precisely through painstakingly creating a look whose layers are then stripped away in a stylised performance of feminine gesture, powerfully dramatises the historic tension between feminism and femininity. Indeed, the labour involved in burlesque performances can be adapted and adopted as feminist theoretical performances that speak back to hegemonic ideals of beauty, to feminism, and to queer theory. References Barber, Lynn. “Life’s a Drag”. The Guardian 26 Nov. 2006, 10. Bust Lounge. 8 Mar. 2007 http://www.bust.com/>. Butler, Judith. Gender Trouble: Feminism and the Subversion of Identity. London and New York: Routledge, 1990. ———. Undoing Gender. London and New York: Routledge, 2004 DiNardo, Kelly. “Burlesque Comeback Tries to Dance with Feminism.” Women’s E-News 2004. 1 Mar. 2007 http://www.womensenews.org/article.cfm/dyn/aid/2099>. Dita von Teese. 8 Mar. 2007 http://www.dita.net>. Grosz, Elizabeth. Volatile Bodies: Towards a New Corporeal Feminism. Bloomington: Indiana UP, 1994. Holland, Samantha. Alternative Femininities. London: Berg, 2004. Immodesty Blaize. 10 Apr. 2007 http://www.immodestyblaize.com/collage2.html>. Lola the Vamp. 8 Mar. 2006 http://www.lolathevamp.net>. Miss Indigo Blue’s Academy of Burlesque. 8 Mar. 2007 http://www.academyofburlesque.com>. O’Connell, Dee. “Tassels Will Be Worn.” The Observer 28 Sep. 2003, 4. Sawhney, Sabina. “Feminism and Hybridity Round Table.” Surfaces 7 (2006): 113. Tyler, Carol Ann. Female Impersonation. London and New York: Routledge, 2003. West, Naomi. “Art of the Teese.” Daily Telegraph online edition 6 Mar. 2006: 10. 1 Mar. 2007 http://www.telegraph.co.uk/fashion/main.jhtml?xml=/fashion/2006/03/06/efdita04.xml>. Wolf, Naomi. The Beauty Myth. London: Chatto and Windus, 1990. Citation reference for this article MLA Style Ferreday, Debra. "Adapting Femininities: The New Burlesque." M/C Journal 10.2 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0705/12-ferreday.php>. APA Style Ferreday, D. (May 2007) "Adapting Femininities: The New Burlesque," M/C Journal, 10(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0705/12-ferreday.php>.

39

Goldman,JonathanE. "Double Exposure." M/C Journal 7, no.5 (November1, 2004). http://dx.doi.org/10.5204/mcj.2414.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

I. Happy Endings Chaplin’s Modern Times features one of the most subtly strange endings in Hollywood history. It concludes with the Tramp (Chaplin) and the Gamin (Paulette Goddard) walking away from the camera, down the road, toward the sunrise. (Figure 1.) They leave behind the city, their hopes for employment, and, it seems, civilization itself. The iconography deployed is clear: it is 1936, millions are unemployed, and to walk penniless into the Great Depression means destitution if not death. Chaplin invokes a familiar trope of 1930s texts, the “marginal men,” for whom “life on the road is not romanticized” and who “do not participate in any culture,” as Warren Susman puts it (171). The Tramp and the Gamin seem destined for this non-existence. For the duration of the film they have tried to live and work within society, but now they are outcasts. This is supposed to be a happy ending, though. Before marching off into poverty, the Tramp whistles a tune and tells the Gamin to “buck up” and smile; the string section swells around them. (Little-known [or discussed] fact: Chaplin later added lyrics to this music, resulting in the song “Smile,” now part of the repertoire of countless torch singers and jazz musicians. Standout recordings include those by Nat King Cole and Elvis Costello.) It seems like a great day to be alive. Why is that? In this narrative of despair, what is there to “buck up” about? The answer lies outside of the narrative. There is another iconography at work here: the rear-view silhouette of the Tramp strolling down the road, foregrounded against a wide vista, complete with bowler hat, baggy pants, and pigeon-toed walk, recalls previous Chaplin films. By invoking similar moments in his oeuvre, Chaplin signals that the Tramp, more than a mere movie character, is the mass-reproduced trademark image of Charlie Chaplin, multimillionaire entertainer and worldwide celebrity. The film doubles Chaplin with the Tramp. This double exposure, figuratively speaking, reconciles the contradictions between the cheerful atmosphere and the grim story. The celebrity’s presence alleviates the suspicion that the protagonists are doomed. Rather than being reduced to one of the “marginal men,” the Tramp is heading for the Hollywood hills, where Chaplin participates in quite a bit of culture, making hit movies for huge audiences. Nice work if you can get it, indeed. Chaplin resolves the plot by supplanting narrative logic with celebrity logic. Chaplin’s celebrity diverges somewhat from the way Hollywood celebrity functions generally. Miriam Hansen provides a popular understanding of celebrity: “The star’s presence in a particular film blurs the boundary between diegesis and discourse, between an address relying on the identification with fictional characters and an activation of the viewer’s familiarity with the star on the basis of production and publicity” (246). That is, celebrity images alter films by enlisting what Hansen terms “intertexts,” which include journalism and studio publicity. According to Hansen, celebrity invites these intertexts to inform and multiply the meaning of the narrative. By contrast, Modern Times disregards the diegesis altogether, switching focus to the celebrity. Meaning is not multiplied. It is replaced. Filmic resolution depends not only on recognizing Chaplin’s image, but also on abandoning plot and leaving the Tramp and the Gamin to their fates. This explicit use of celebrity culminates Chaplin’s reworking of early twentieth-century celebrity, his negotiations with fame that continue to reverberate today. In what follows, I will argue that Chaplin weds visual celebrity with strategies of author-production often attributed to modernist literature, strategies that parallel Michel Foucault’s theory of the “author function.” Like his modernist contemporaries, Chaplin deploys narrative techniques that gesture toward the text’s creator, not as a person who is visible in a so-called real world, but as an idealized consciousness who resides in the film and controls its meaning. While Chaplin’s Hollywood counterparts rely on images to connote individual personalities, Chaplin resists locating his self within a body, instead using the Tramp as a sign, rather than an embodiment, of his celebrity, and turning his filmmaking into an aesthetic space to contain his subjectivity. Creating himself as author, Chaplin reckons with the fact that his image remains on display. Chaplin recuperates the Tramp image, mobilizing it as a signifier of his mass audience. The Tramp’s universal recognizability, Chaplin suggests, authorizes the image to represent an entire historical moment. II. An Author Is Born Chaplin produces himself as an author residing in his texts, rather than a celebrity on display. He injects himself into Modern Times to resolve the narrative (and by extension assuage the social unrest the film portrays). This gesture insists that the presence of the author generates and controls signification. Chaplin thus echoes Foucault’s account of the author function: “The author is . . . the principle of a certain unity of writing – all differences having to be resolved” by reference to the author’s subjectivity (215). By reconciling narrative contradictions through the author, Chaplin proposes himself as the key to his films’ coherence of meaning. Foucault reminds us, however, that such positioning of the author is illusory: “We are used to thinking that the author is so different from all other men, and so transcendent . . . that, as soon as he speaks, meaning begins to proliferate, to proliferate indefinitely. The truth is quite the contrary: the author does not precede the works. The text contains a number of signs referring to the author” (221). In this formulation, authors do not create meaning. Rather, texts exercise formal attributes to produce their authors. So Modern Times, by enlisting Chaplin’s celebrity to provide closure, produces a controlling consciousness, a special class of being who “proliferates” meaning. Chaplin’s films in general contain signs of the author such as displays of cinematic tricks. These strategies, claiming affinity with objects of high culture, inevitably evoke the author. Chaplin’s author is not a physical entity. Authorship, Foucault writes, “does not refer purely and simply to a real individual,” meaning that the author is composed of text, not flesh and blood (216). Chaplin resists imbuing the image of the Tramp with the sort of subjectivity reserved for the author. In this way Chaplin again departs from usual accounts of Hollywood stars. In Chaplin’s time, according to Richard Dyer, “The roles and/or the performance of a star in a film were taken as revealing the personality of the star” (20). (Moreover, Chaplin achieves all that fame without relying on close-ups. Critics typically cite the close-up as the device most instrumental to Hollywood celebrity. Scott J. Juengel writes of the close-up as “a fetishization of the face” that creates “an intense manifestation of subjectivity” [353; also see Dyer, 14-15, and Susman, 282]. The one true close-up I have found in Chaplin’s early films occurs in “A Woman” [1915], when Chaplin goes in drag. It shows Chaplin’s face minus the trademark fake mustache, as if to de-familiarize his recognizability.) Dyer represents the standard view: Hollywood movies propose that stars’ public images directly reflect their private personalities. Chaplin’s celebrity contradicts that model. Chaplin’s initial fame stems from his 1914 performances in Mack Sennett’s Keystone productions, consummate examples of the slapstick genre, in which the Tramp and his trademark regalia first become recognizable trademarks. Far from offering roles that reveal “personality,” slapstick treats both people and things as objects, equally at the mercy of apparently unpredictable physical laws. Within this genre the Tramp remains an object, subject to the chaos of slapstick just like the other bodies on the screen. Chaplin’s celebrity emerges without the suggestion that his image contains a unique subject or stands out among other slapstick objects. The disinclination to treat the image as container of the subject – shared with literary modernism – sets up the Tramp as a sign that connotes Chaplin’s presence elsewhere. Gradually, Chaplin turns his image into an emblem that metonymically refers to the author. When he begins to direct, Chaplin manipulates the generic features of slapstick to reconstruct his image, establishing the Tramp in a central position. For example, in “The Vagabond” (1916), the Tramp becomes embroiled in a barroom brawl and runs toward the saloon’s swinging doors, neatly sidestepping before reaching them. The pursuer’s momentum, naturally, carries him through the doorway. Other characters exist in a slapstick dimension that turns bodies into objects, but not the Tramp. He exploits his liberation from slapstick by exacerbating the other characters’ lack of control. Such moments grant the Tramp a degree of physical control that enhances his value in relation to the other images. The Tramp, bearing the celebrity image and referring to authorial control, becomes a signifier of Chaplin’s combination of authorship and celebrity. Chaplin devises a metonymic relationship between author and image; the Tramp cannot encompass the author, only refer to him. Maintaining his subjectivity separate from the image, Chaplin imagines his films as an aesthetic space where signification is contingent on the author. He attempts to delimit what he, his name and image, signify – in opposition to intertexts that might mobilize meanings drawn from outside the text. Writing of celebrity intertexts, P. David Marshall notes that “the descriptions of the connections between celebrities’ ‘real’ lives and their working lives . . . are what configure the celebrity status” (58). For Chaplin, to situate the subject in a celebrity body would be to allow other influences – uses of his name or image in other texts – to determine the meaning of the celebrity sign. His separation of image and author reveals an anxiety about identifying one specific body or image as location of the subject, about putting the actual subject on display and in circulation. The opening moment of “Shoulder Arms” (1920) illustrates Chaplin’s uneasy alliance of celebrity, author, and image. The title card displays a cartoon sketch of the Tramp in doughboy garb. Alongside, print lettering conveys the film title and the words, “written and produced by” above a blank area. A real hand appears, points to the drawing, and elaborately signs “Charles Chaplin” in the blank space. It then pantomimes shooting a gun at the Tramp. The film announces itself as a product of one author, represented by a giant, disembodied hand. The hand provides an inimitable signature of the author, while the Tramp, disfigured by the uniform but still identifiable, provides an inimitable signature of the celebrity. The relationship between the image and the “writer” is co-dependent but antagonistic; the same hand signs Chaplin’s name and mimes shooting the Tramp. Author-production merges with resistance to the image as representation of the subject. III. The Image Is History “Shoulder Arms” reminds us that despite Chaplin’s conception of himself as an incorporeal author, the Tramp remains present, and not quite accounted for. Here Foucault’s author function finds its limitations, failing to explain author-production that relies on the image even as it situates the author in the text. The Tramp remains visible in Modern Times while the film has made it clear that the author is present to engender significance. To Slavoj Zizek the Tramp is “the remainder” of the text, existing on a separate plane from the diegesis (6). Zizek watches City Lights (1931) and finds that the Tramp, who is continually shifting between classes and characters, acts as “an intercessor, middleman, purveyor.” He is continually mistaken for something he is not, and when the mistake is recognized, “he turns into a disturbing stain one tries to get rid of as quickly as possible” (4). Zizek points out that the Tramp is often positioned outside of social institutions, set slightly apart from the diegesis. Modern Times follows this pattern as well. For example, throughout the film the Tramp continually shifts from one side of the law to the other. He endures two prison sentences, prevents a jailbreak, and becomes a security guard. The film doesn’t quite know what to do with him. Chaplin takes up this remainder and transforms it into an emblem of his mass popularity. The Tramp has always floated somewhat above the narrative; in Modern Times that narrative occurs against a backdrop of historical turmoil. Chaplin, therefore, superimposes the Tramp on to scenes of historical change. The film actually withholds the tramp image during the first section of the movie, as the character is working in a factory and does not appear in his trademark regalia until he emerges from a stay in the “hospital.” His appearance engenders a montage of filmmaking techniques: abrupt cross-cutting between shots at tilted angles, superimpositions, and crowds of people and cars moving rapidly through the city, all set to (Chaplin’s) jarring, brass-wind music. The Tramp passes before a closed factory and accidentally marches at the head of a left-wing demonstration. The sequence combines signs of social upheaval, technological advancement, and Chaplin’s own technical achievements, to indicate that the film has entered “modern times” – all spurred by the appearance of the Tramp in his trademark attire, thus implicating the Tramp in the narration of historical change. By casting his image as a universally identifiable sign of Chaplin’s mass popularity, Chaplin authorizes it to function as a sign of the historical moment. The logic behind Chaplin’s treating the Tramp as an emblem of history is articulated by Walter Benjamin’s concept of the dialectical image. Benjamin explains how culture identifies itself through images, writing that “Every present day is determined by the images that are synchronic with it: each “now” is of a particular recognizability”(462-3). Benjamin proposes that the image, achieving a “particular recognizability,” puts temporality in stasis. This illuminates the dynamic by which Chaplin elevates the mass-reproduced icon to transcendent historical symbol. The Tramp image crystallizes that passing of time into a static unit. Indeed, Chaplin instigates the way the twentieth century, according to Richard Schickel, registers its history. Schickel writes that “In the 1920s, the media, newly abustle, had discovered techniques whereby anyone could be wrested out of whatever context had originally nurtured him and turned into images . . . for no previous era is it possible to make a history out of images . . . for no subsequent era is it possible to avoid doing so. For most of us, now, this is history” (70-1). From Schickel, Benjamin, and Chaplin, a picture of the far-reaching implications of Chaplin’s celebrity emerges. By gesturing beyond the boundary of the text, toward Chaplin’s audience, the Tramp image makes legible that significant portion of the masses unified in recognition of Chaplin’s celebrity, affirming that the celebrity sign depends on its wide circulation to attain significance. As Marshall writes, “The celebrity’s power is derived from the collective configuration of its meaning.” The image’s connotative function requires collaboration with the audience. The collective configuration Chaplin mobilizes is the Tramp’s recognizability as it moves through scenes of historical change, whatever other discourses may attach to it. Chaplin thrusts the image into this role because of its status as remainder, which stems from Chaplin’s rejection of the body as a location of the subject. Chaplin has incorporated the modernist desire to situate subjectivity in the text rather than the body. Paradoxically, this impulse expands the role of visuality, turning the celebrity image into a principal figure by which our culture understands itself. References Benjamin, Walter. The Arcades Project. Trans. Howard Eiland and Kevin McLaughlin. Cambridge: The Belknap Press of Harvard UP, 1999. Chaplin, Charles, dir. City Lights. RBC Films, 1931. –––. Modern Times. Perf. Chaplin and Paulette Goddard, United Artists, 1936. –––. “Shoulder Arms.” First National, 1918. –––. “The Vagabond.” Mutual, 1916. Dyer, Richard. Stars. London: BFI, 1998. Foucault, Michel. Aesthetics, Method, and Epistemology. Ed. James D. Faubion. New York: The New Press, 1998. Hansen, Miriam. Babel and Babylon. Cambridge: Harvard UP, 1991. Marshall, P. David. Celebrity and Power. Minneapolis: U of Minnesota P, 1998. Juengel, Scott J. “Face, Figure and Physiognomics: Mary Shelley’s Frankenstein and the Moving Image.” Novel 33.3 (Summer 2000): 353-67. Schickel. Intimate Strangers. New York: Fromm International Publishing Company, 1986. Susman, Warren I. Culture as History. New York: Pantheon Books, 1973. Zizek, Slavoj. Enjoy Your Symptom! Jacques Lacan in Hollywood and Out. New York: Routledge, 1992. Citation reference for this article MLA Style Goldman, Jonathan. "Double Exposure: Charlie Chaplin as Author and Celebrity." M/C Journal 7.5 (2004). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0411/05-goldman.php>. APA Style Goldman, J. (Nov. 2004) "Double Exposure: Charlie Chaplin as Author and Celebrity," M/C Journal, 7(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0411/05-goldman.php>.

40

Subramanian, Shreerekha Pillai. "Malayalee Diaspora in the Age of Satellite Television." M/C Journal 14, no.2 (May1, 2011). http://dx.doi.org/10.5204/mcj.351.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

This article proposes that the growing popularity of reality television in the southernmost state of India, Kerala – disseminated locally and throughout the Indian diaspora – is not the product of an innocuous nostalgia for a fast-disappearing regional identity but rather a spectacular example of an emergent ideology that displaces cultural memory, collective identity, and secular nationalism with new, globalised forms of public sentiment. Further, it is arguable that this g/local media culture also displaces hard-won secular feminist constructions of gender and the contemporary modern “Indian woman.” Shows like Idea Star Singer (hereafter ISS) (Malayalam [the language spoken in Kerala] television’s most popular reality television series), based closely on American Idol, is broadcast worldwide to dozens of nations including the US, the UK, China, Russia, Sri Lanka, and several nations in the Middle East and the discussion that follows attempts both to account for this g/local phenomenon and to problematise it. ISS concentrates on staging the diversity and talent of Malayalee youth and, in particular, their ability to sing ‘pitch-perfect’, by inviting them to perform the vast catalogue of traditional Malayalam songs. However, inasmuch as it is aimed at both a regional and diasporic audience, ISS also allows for a diversity of singing styles displayed through the inclusion of a variety of other songs: some sung in Tamil, some Hindi, and some even English. This leads us to ask a number of questions: in what ways are performers who subscribe to regional or global models of televisual style rewarded or punished? In what ways are performers who exemplify differences in terms of gender, sexuality, religion, class, or ability punished? Further, it is arguable that this show—packaged as the “must-see” spectacle for the Indian diaspora—re-imagines a traditional past and translates it (under the rubric of “reality” television) into a vulgar commodification of both “classical” and “folk” India: an India excised of radical reform, feminists, activists, and any voices of multiplicity clamouring for change. Indeed, it is my contention that, although such shows claim to promote women’s liberation by encouraging women to realise their talents and ambitions, the commodification of the “stars” as televisual celebrities points rather to an anti-feminist imperial agenda of control and domination. Normalising Art: Presenting the Juridical as Natural Following Foucault, we can, indeed, read ISS as an apparatus of “normalisation.” While ISS purports to be “about” music, celebration, and art—an encouragement of art for art’s sake—it nevertheless advocates the practice of teaching as critiqued by Foucault: “the acquisition and knowledge by the very practice of the pedagogical activity and a reciprocal, hierarchised observation” (176), so that self-surveillance is built into the process. What appears on the screen is, in effect, the presentation of a juridically governed body as natural: the capitalist production of art through intense practice, performance, and corrective measures that valorise discipline and, at the end, produce ‘good’ and ‘bad’ subjects. The Foucauldian isomorphism of punishment with obligation, exercise with repetition, and enactment of the law is magnified in the traditional practice of music, especially Carnatic, or the occasional Hindustani refrain that separates those who come out of years of training in the Gury–Shishya mode (teacher–student mode, primarily Hindu and privileged) from those who do not (Muslims, working-class, and perhaps disabled students). In the context of a reality television show sponsored by Idea Cellular Ltd (a phone company with global outposts), the systems of discipline are strictly in line with the capitalist economy. Since this show depends upon the vast back-catalogue of film songs sung by playback singers from the era of big studio film-making, it may be seen to advocate a mimetic rigidity that ossifies artistic production, rather than offering encouragement to a new generation of artists who might wish to take the songs and make them their own. ISS, indeed, compares and differentiates the participants’ talents through an “opaque” system of evaluations which the show presents as transparent, merit-based and “fair”: as Foucault observes, “the perpetual penalty that traverses all points and supervises every instant in the disciplinary institutions compares, differentiates, hierarchizes, hom*ogenizes, excludes. In short, it normalizes” (183). On ISS, this evaluation process (a panel of judges who are renowned singers and composers, along with a rotating guest star, such as an actor) may be seen as a scopophilic institution where training and knowledge are brought together, transforming “the economy of visibility into the exercise of power” (187). The contestants, largely insignificant as individuals but seen together, at times, upon the stage, dancing and singing and performing practised routines, represent a socius constituting the body politic. The judges, enthroned on prominent and lush seats above the young contestants, the studio audience and, in effect, the show’s televised transnational audience, deliver judgements that “normalise” these artists into submissive subjectivity. In fact, despite the incoherence of the average judgement, audiences are so engrossed in the narrative of “marks” (a clear vestige of the education and civilising mission of the colonial subject under British rule) that, even in the glamorous setting of vibrating music, artificial lights, and corporate capital, Indians can still be found disciplining themselves according to the values of the West. Enacting Keraleeyatham for Malayalee Diaspora Ritty Lukose’s study on youth and gender in Kerala frames identity formations under colonialism, nationalism, and capitalism as she teases out ideas of resistance and agency by addressing the complex mediations of consumption or consumptive practices. Lukose reads “consumer culture as a complex site of female participation and constraint, enjoyment and objectification” (917), and finds the young, westernised female as a particular site of consumer agency. According to this theory, the performers on ISS and the show’s MC, Renjini Haridas, embody this body politic. The young performers all dress in the garb of “authentic identity”, sporting saris, pawaadu-blouse, mundum-neertha, salwaar-kameez, lehenga-choli, skirts, pants, and so on. This sartorial diversity is deeply gendered and discursively rich; the men have one of two options: kurta-mundu or some such variation and the pant–shirt combination. The women, especially Renjini (educated at St Theresa’s College in Kochi and former winner of Ms Kerala beauty contest) evoke the MTV DJs of the mid-1990s and affect a pidgin-Malayalam spliced with English: Renjini’s cool “touching” of the contestants and airy gestures remove her from the regional masses; and yet, for Onam (festival of Kerala), she dresses in the traditional cream and gold sari; for Id (high holy day for Muslims), she dresses in some glittery salwaar-kameez with a wrap on her head; and for Christmas, she wears a long dress. This is clearly meant to show her ability to embody different socio-religious spheres simultaneously. Yet, both she and all the young female contestants speak proudly about their authentic Kerala identity. Ritty Lukose spells this out as “Keraleeyatham.” In the vein of beauty pageants, and the first-world practice of indoctrinating all bodies into one model of beauty, the youngsters engage in exuberant performances yet, once their act is over, revert back to the coy, submissive docility that is the face of the student in the traditional educational apparatus. Both left-wing feminists and BJP activists write their ballads on the surface of women’s bodies; however, in enacting the chethu or, to be more accurate, “ash-push” (colloquialism akin to “hip”) lifestyle advocated by the show (interrupted at least half a dozen times by lengthy sequences of commercials for jewellery, clothing, toilet cleaners, nutritious chocolate bars, hair oil, and home products), the participants in this show become the unwitting sites of a large number of competing ideologies. Lukose observes the remarkable development from the peasant labor-centered Kerala of the 1970s to today’s simulacrum: “Keraleeyatham.” When discussing the beauty contests staged in Kerala in the 1990s, she discovers (through analysis of the dress and Sanskrit-centred questions) that: “Miss Kerala must be a naden pennu [a girl of the native/rural land] in her dress, comportment, and knowledge. Written onto the female bodies of a proliferation of Miss Keralas, the nadu, locality itself, becomes transportable and transposable” (929). Lukose observes that these women have room to enact their passions and artistry only within the metadiegetic space of the “song and dance” spectacle; once they leave it, they return to a modest, Kerala-gendered space in which the young female performers are quiet to the point of inarticulate, stuttering silence (930). However, while Lukose’s term, Keraleeyatham, is useful as a sociological compass, I contend that it has even more complex connotations. Its ethos of “Nair-ism” (Nayar was the dominant caste identity in Kerala), which could have been a site of resistance and identity formation, instead becomes a site of nationalist, regional linguistic supremacy arising out of Hindu imaginary. Second, this ideology could not have been developed in the era of pre-globalised state-run television but now, in the wake of globalisation and satellite television, we see this spectacle of “discipline and punish” enacted on the world stage. Thus, although I do see a possibility for a more positive Keraleeyatham that is organic, inclusive, and radical, for the moment we have a hegemonic, exclusive, and hierarchical statist approach to regional identity that needs to be re-evaluated. Articulating the Authentic via the Simulacrum Welcome to the Malayalee matrix. Jean Baudrillard’s simulacrum is our entry point into visualising the code of reality television. In a state noted for its distinctly left-leaning politics and Communist Party history which underwent radical reversal in the 1990s, the political front in Kerala is still dominated by the LDF (Left Democratic Front), and resistance to the state is an institutionalised and satirised daily event, as marked by the marchers who gather and stop traffic at Palayam in the capital city daily at noon. Issues of poverty and corporate disenfranchisem*nt plague the farming and fishing communities while people suffer transportation tragedies, failures of road development and ferry upkeep on a daily basis. Writers and activists rail against imminent aerial bombing of Maoists insurgent groups, reading in such statist violence repression of the Adivasi (indigenous) peoples scattered across many states of eastern and southern India. Alongside energy and ration supply issues, politics light up the average Keralaite, and yet the most popular “reality” television show reflects none of it. Other than paying faux multicultural tribute to all the festivals that come and go (such as Id, Diwaali, Christmas, and Kerala Piravi [Kerala Day on 1 November]), mainly through Renjini’s dress and chatter, ISS does all it can to remove itself from the turmoil of the everyday. Much in the same way that Bollywood cinema has allowed the masses to escape the oppressions of “the everyday,” reality television promises speculative pleasure produced on the backs of young performers who do not even have to be paid for their labour. Unlike Malayalam cinema’s penchant for hard-hitting politics and narratives of unaccounted for, everyday lives in neo-realist style, today’s reality television—with its excessive sound and light effects, glittering stages and bejewelled participants, repeat zooms, frontal shots, and artificial enhancements—exploits the paradox of hyper-authenticity (Rose and Wood 295). In her useful account of America’s top reality show, American Idol, Katherine Meizel investigates the fascination with the show’s winners and the losers, and the drama of an American “ideal” of diligence and ambition that is seen to be at the heart of the show. She writes, “It is about selling the Dream—regardless of whether it results in success or failure—and about the enactment of ideology that hovers at the edges of any discourse about American morality. It is the potential of great ambition, rather than of great talent, that drives these hopefuls and inspires their fans” (486). In enacting the global via the site of the local (Malayalam and Tamil songs primarily), ISS assumes the mantle of Americanism through the plain-spoken, direct commentaries of the singers who, like their US counterparts, routinely tell us how all of it has changed their lives. In other words, this retrospective meta-narrative becomes more important than the show itself. True to Baudrillard’s theory, ISS blurs the line between actual need and the “need” fabricated by the media and multinational corporations like Idea Cellular and Confident Group (which builds luxury homes, primarily for the new bourgeoisie and nostalgic “returnees” from the diaspora). The “New Kerala” is marked, for the locals, by extravagant (mostly unoccupied) constructions of photogenic homes in garish colours, located in the middle of chaos: the traditional nattumparathu (countryside) wooden homes, and traffic congestion. The homes, promised at the end of these shows, have a “value” based on the hyper-real economy of the show rather than an actual utility value. Yet those who move from the “old” world to the “new” do not always fare well. In local papers, the young artists are often criticised for their new-found haughtiness and disinclination to visit ill relatives in hospital: a veritable sin in a culture that places the nadu and kin above all narratives of progress. In other words, nothing quite adds up: the language and ideologies of the show, espoused most succinctly by its inarticulate host, is a language that obscures its distance from reality. ISS maps onto its audience the emblematic difference between “citizen” and “population”. Through the chaotic, state-sanctioned paralegal devices that allow the slum-dwellers and other property-less people to dwell in the cities, the voices of the labourers (such as the unions) have been silenced. It is a nation ever more geographically divided between the middle-classes which retreat into their gated neighbourhoods, and the shanty-town denizens who are represented by the rising class of religio-fundamentalist leaders. While the poor vote in the Hindu hegemony, the middle classes text in their votes to reality shows like ISS. Partha Chatterjee speaks of the “new segregated and exclusive spaces for the managerial and technocratic elite” (143) which is obsessed by media images, international travel, suburbanisation, and high technology. I wish to add to this list the artificially created community of ISS performers and stars; these are, indeed, the virtual and global extension of Chatterjee’s exclusive, elite communities, decrying the new bourgeois order of Indian urbanity, repackaged as Malayalee, moneyed, and Nayar. Meanwhile, the Hindu Right flexes its muscle under the show’s glittery surface: neither menacing nor fundamentalist, it is now “hip” to be Hindu. Thus while, on the surface, ISS operates according to the cliché, musicinu mathamilla (“music has no religion”), I would contend that it perpetuates a colonising space of Hindu-nationalist hegemony which standardises music appreciation, flattens music performance into an “art” developed solely to serve commercial cinema, and produces a dialectic of Keraleeyatham that erases the multiplicities of its “real.” This ideology, meanwhile, colonises from within. The public performance plays out in the private sphere where the show is consumed; at the same time, the private is inserted into the public with SMS calls that ultimately help seal the juridicality of the show and give the impression of “democracy.” Like the many networks that bring the sentiments of melody and melancholy to our dinner table, I would like to offer you this alternative account of ISS as part of a bid for a more vociferous, and critical, engagement with reality television and its modes of production. Somehow we need to find a way to savour, once again, the non-mimetic aspects of art and to salvage our darkness from the glitter of the “normalising” popular media. References Baudrillard, Jean. The Mirror of Production. Trans. Mark Poster. New York: Telos, 1975. ———. Selected Writings. Ed. Mark Poster. California: Stanford UP, 1988. Chatterjee, Partha. The Politics of the Governed: Reflections on Popular Politics in Most of the World. Delhi: Permanent Black, 2004. Foucault, Michel. Discipline and Punish: The Birth of the Prison. Trans. Alan Sheridan. New York: Vintage, 1995. Lukose, Ritty. “Consuming Globalization: Youth and Gender in Kerala, India.” Journal of Social History 38.4 (Summer 2005): 915-35. Meizel, Katherine. “Making the Dream a Reality (Show): The Celebration of Failure in American Idol.” Popular Music and Society 32.4 (Oct. 2009): 475-88. Rose, Randall L., and Stacy L. Wood. “Paradox and the Consumption of Authenticity through Reality Television.” Journal of Consumer Research 32 (Sep. 2005): 284-96.

41

Ruch, Adam, and Steve Collins. "Zoning Laws: Facebook and Google+." M/C Journal 14, no.5 (October18, 2011). http://dx.doi.org/10.5204/mcj.411.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

As the single most successful social-networking Website to date, Facebook has caused a shift in both practice and perception of online socialisation, and its relationship to the offline world. While not the first online social networking service, Facebook’s user base dwarfs its nearest competitors. Mark Zuckerberg’s creation boasts more than 750 million users (Facebook). The currently ailing MySpace claimed a ceiling of 100 million users in 2006 (Cashmore). Further, the accuracy of this number has been contested due to a high proportion of fake or inactive accounts. Facebook by contrast, claims 50% of its user base logs in at least once a day (Facebook). The popular and mainstream uptake of Facebook has shifted social use of the Internet from various and fragmented niche groups towards a common hub or portal around which much everyday Internet use is centred. The implications are many, but this paper will focus on the progress what Mimi Marinucci terms the “Facebook effect” (70) and the evolution of lists as a filtering mechanism representing one’s social zones within Facebook. This is in part inspired by the launch of Google’s new social networking service Google+ which includes “circles” as a fundamental design feature for sorting contacts. Circles are an acknowledgement of the shortcomings of a single, unified friends list that defines the Facebook experience. These lists and circles are both manifestations of the same essential concept: our social lives are, in fact, divided into various zones not defined by an online/offline dichotomy, by fantasy role-play, deviant sexual practices, or other marginal or minority interests. What the lists and circles demonstrate is that even very common, mainstream people occupy different roles in everyday life, and that to be effective social tools, social networking sites must grant users control over their various identities and over who knows what about them. Even so, the very nature of computer-based social tools lead to problematic definitions of identities and relationships using discreet terms, in contrast to more fluid, performative constructions of an individual and their relations to others. Building the Monolith In 1995, Sherry Turkle wrote that “the Internet has become a significant social laboratory for experimenting with the constructions and reconstructions of self that characterize postmodern life” (180). Turkle describes the various deliberate acts of personnae creation possible online in contrast to earlier constraints placed upon the “cycling through different identities” (179). In the past, Turkle argues, “lifelong involvement with families and communities kept such cycling through under fairly stringent control” (180). In effect, Turkle was documenting the proliferation of identity games early adopters of Internet technologies played through various means. Much of what Turkle focused on were MUDs (Multi-User Dungeons) and MOOs (MUD Object Oriented), explicit play-spaces that encouraged identity-play of various kinds. Her contemporary Howard Rheingold focused on what may be described as the more “true to life” communities of the WELL (Whole Earth ‘Lectronic Link) (1–38). In particular, Rheingold explored a community established around the shared experience of parenting, especially of young children. While that community was not explicitly built on the notion of role-play, the parental identity was an important quality of community members. Unlike contemporary social media networks, these early communities were built on discreet platforms. MUDs, MOOs, Bulletin Board Systems, UseNet Groups and other early Internet communication platforms were generally hosted independently of one another, and even had to be dialled into via modem separately in some cases (such as the WELL). The Internet was a truly disparate entity in 1995. The discreetness of each community supported the cordoning off of individual roles or identities between them. Thus, an individual could quite easily be “Pete” a member of the parental WELL group and “Gorak the Destroyer,” a role-player on a fantasy MUD without the two roles ever being associated with each other. As Turkle points out, even within each MUD ample opportunity existed to play multiple characters (183–192). With only a screen name and associated description to identify an individual within the MUD environment, nothing technical existed to connect one player’s multiple identities, even within the same community. As the Internet has matured, however, the tendency has been shifting towards monolithic hubs, a notion of collecting all of “the Internet” together. From a purely technical and operational perspective, this has led to the emergence of the ISP (Internet service provider). Users can make a connection to one point, and then be connected to everything “on the Net” instead of individually dialling into servers and services one at a time as was the case in the early 1980s with companies such as Prodigy, the Source, CompuServe, and America On-Line (AOL). The early information service providers were largely walled gardens. A CompuServe user could only access information on the CompuServe network. Eventually the Internet became the network of choice and services migrated to it. Standards such as HTTP for Web page delivery and SMTP for email became established and dominate the Internet today. Technically, this has made the Internet much easier to use. The services that have developed on this more rationalised and unified platform have also tended toward monolithic, centralised architectures, despite the Internet’s apparent fundamental lack of a hierarchy. As the Internet replaced the closed networks, the wider Web of HTTP pages, forums, mailing lists and other forms of Internet communication and community thrived. Perhaps they required slightly more technological savvy than the carefully designed experience of walled-garden ISPs such as AOL, but these fora and IRC (Internet Relay Chat) rooms still provided the discreet environments within which to role-play. An individual could hold dozens of login names to as many different communities. These various niches could be simply hobby sites and forums where a user would deploy their identity as model train enthusiast, musician, or pet owner. They could also be explicitly about role-play, continuing the tradition of MUDs and MOOs into the new millennium. Pseudo- and polynymity were still very much part of the Internet experience. Even into the early parts of the so-called Web 2.0 explosion of more interactive Websites which allowed for easier dialog between site owner and viewer, a given identity would be very much tied to a single site, blog or even individual comments. There was no “single sign on” to link my thread from a music forum to the comments I made on a videogame blog to my aquarium photos at an image gallery site. Today, Facebook and Google, among others, seek to change all that. The Facebook Effect Working from a psychological background Turkle explored the multiplicity of online identities as a valuable learning, even therapeutic, experience. She assessed the experiences of individuals who were coming to terms with aspects of their own personalities, from simple shyness to exploring their sexuality. In “You Can’t Front on Facebook,” Mimi Marinucci summarizes an analysis of online behaviour by another psychologist, John Suler (67–70). Suler observed an “online disinhibition effect” characterised by users’ tendency to express themselves more openly online than offline (321). Awareness of this effect was drawn (no pun intended) into popular culture by cartoonist Mike Krahulik’s protagonist John Gabriel. Although Krahulik’s summation is straight to the point, Suler offers a more considered explanation. There are six general reasons for the online disinhibition effect: being anonymous, being invisible, the communications being out of sync, the strange sensation that a virtual interlocutor is all in the mind of the user, the general sense that the online world simply is not real and the minimisation of status and authority (321–325). Of the six, the notion of anonymity is most problematic, as briefly explored above in the case of AOL. The role of pseudonymity has been explored in more detail in Ruch, and will be considered with regard to Facebook and Google+ below. The Facebook effect, Marinucci argues, mitigates all six of these issues. Though Marinucci explains the mitigation of each factor individually, her final conclusion is the most compelling reason: “Facebook often facilitates what is best described as an integration of identities, and this integration of identities in turn functions as something of an inhibiting factor” (73). Ruch identifies this phenomenon as the “aggregation of identities” (219). Similarly, Brady Robards observes that “social network sites such as MySpace and Facebook collapse the entire array of social relationships into just one category, that of ‘Friend’” (20). Unlike earlier community sites, Ruch notes “Facebook rejects both the mythical anonymity of the Internet, but also the actual pseudo- or polynonymous potential of the technologies” (219). Essentially, Facebook works to bring the offline social world online, along with all the conventional baggage that accompanies the individual’s real-world social life. Facebook, and now Google+, present a hard, dichotomous approach to online identity: anonymous and authentic. Their socially networked individual is the “real” one, using a person’s given name, and bringing all (or as many as the sites can capture) their contacts from the offline world into the online one, regardless of context. The Facebook experience is one of “friending” everyone one has any social contact with into one hom*ogeneous group. Not only is Facebook avoiding the multiple online identities that interested Turkle, but it is disregarding any multiplicity of identity anywhere, including any online/offline split. David Kirkpatrick reports Mark Zuckerberg’s rejection of this construction of identity is explained by his belief that “You have one identity … having two identities for yourself is an example of a lack of integrity” (199). Arguably, Zuckerberg’s calls for accountability through identity continue a perennial concern for anonymity online fuelled by “on the Internet no one knows you’re a dog” style moral panics. Over two decades ago Lindsy Van Gelder recounted the now infamous case of “Joan and Alex” (533) and Julian Dibbell recounted “a rape in cyberspace” (11). More recent anxieties concern the hacking escapades of Anonymous and LulzSec. Zuckerberg’s approach has been criticised by Christopher Poole, the founder of 4Chan—a bastion of Internet anonymity. During his keynote presentation at South by SouthWest 2011 Poole argued that Zuckerberg “equates anonymity with a lack of authenticity, almost a cowardice.” Yet in spite of these objections, Facebook has mainstream appeal. From a social constructivist perspective, this approach to identity would be satisfying the (perceived?) need for a mainstream, context-free, general social space online to cater for the hundreds of millions of people who now use the Internet. There is no specific, pre-defined reason to join Facebook in the way there is a particular reason to join a heavy metal music message board. Facebook is catering to the need to bring “real” social life online generally, with “real” in this case meaning “offline and pre-existing.” Very real risks of missing “real life” social events (engagements, new babies, party invitations etc) that were shared primarily via Facebook became salient to large groups of individuals not consciously concerned with some particular facet of identity performance. The commercial imperatives towards monolithic Internet and identity are obvious. Given that both Facebook and Google+ are in the business of facilitating the sale of advertising, their core business value is the demographic information they can sell to various companies for target advertising. Knowing a user’s individual identity and tastes is extremely important to those in the business of selling consumers what they currently want as well as predicting their future desires. The problem with this is the dawning realisation that even for the average person, role-playing is part of everyday life. We simply aren’t the same person in all contexts. None of the roles we play need to be particularly scandalous for this to be true, but we have different comfort zones with people that are fuelled by context. Suler proposes and Marinucci confirms that inhibition may be just as much part of our authentic self as the uninhibited expression experienced in more anonymous circ*mstances. Further, different contexts will inform what we inhibit and what we express. It is not as though there is a simple binary between two different groups and two different personal characteristics to oscillate between. The inhibited personnae one occupies at one’s grandmother’s home is a different inhibited self one plays at a job interview or in a heated discussion with faculty members at a university. One is politeness, the second professionalism, the third scholarly—yet they all restrain the individual in different ways. The Importance of Control over Circles Google+ is Google’s latest foray into the social networking arena. Its previous ventures Orkut and Google Buzz did not fare well, both were variously marred by legal issues concerning privacy, security, SPAM and hate groups. Buzz in particular fell afoul of associating Google accounts with users” real life identities, and (as noted earlier), all the baggage that comes with it. “One user blogged about how Buzz automatically added her abusive ex-boyfriend as a follower and exposed her communications with a current partner to him. Other bloggers commented that repressive governments in countries such as China or Iran could use Buzz to expose dissidents” (Novak). Google+ takes a different approach to its predecessors and its main rival, Facebook. Facebook allows for the organisation of “friends” into lists. Individuals can span more than one list. This is an exercise analogous to what Erving Goffman refers to as “audience segregation” (139). According to the site’s own statistics the average Facebook user has 130 friends, we anticipate it would be time-consuming to organise one’s friends according to real life social contexts. Yet without such organisation, Facebook overlooks the social structures and concomitant behaviours inherent in everyday life. Even broad groups offer little assistance. For example, an academic’s “Work People” list may include the Head of Department as well as numerous other lecturers with whom a workspace is shared. There are things one might share with immediate colleagues that should not be shared with the Head of Department. As Goffman states, “when audience segregation fails and an outsider happens upon a performance that was not meant for him, difficult problems in impression management arise” (139). By hom*ogenising “friends” and social contexts users are either inhibited or run the risk of some future awkward encounters. Google+ utilises “circles” as its method for organising contacts. The graphical user interface is intuitive, facilitated by an easy drag and drop function. Use of “circles” already exists in the vocabulary used to describe our social structures. “List” by contrast reduces the subject matter to simple data. The utility of Facebook’s friends lists is hindered by usability issues—an unintuitive and convoluted process that was added to Facebook well after its launch, perhaps a reaction to privacy concerns rather than a genuine attempt to emulate social organisation. For a cogent breakdown of these technical and design problems see Augusto Sellhorn. Organising friends into lists is a function offered by Facebook, but Google+ takes a different approach: organising friends in circles is a central feature; the whole experience is centred around attempting to mirror the social relations of real life. Google’s promotional video explains the centrality of emulating “real life relationships” (Google). Effectively, Facebook and Google+ have adopted two different systemic approaches to dealing with the same issue. Facebook places the burden of organising a hom*ogeneous mass of “friends” into lists on the user as an afterthought of connecting with another user. In contrast, Google+ builds organisation into the act of connecting. Whilst Google+’s approach is more intuitive and designed to facilitate social networking that more accurately reflects how real life social relationships are structured, it suffers from forcing direct correlation between an account and the account holder. That is, use of Google+ mandates bringing online the offline. Google+ operates a real names policy and on the weekend of 23 July 2011 suspended a number of accounts for violation of Google’s Community Standards. A suspension notice posted by Violet Blue reads: “After reviewing your profile, we determined the name you provided violates our Community Standards.” Open Source technologist Kirrily Robert polled 119 Google+ users about their experiences with the real names policy. The results posted to her on blog reveal that users desire pseudonymity, many for reasons of privacy and/or safety rather than the lack of integrity thought by Zuckerberg. boyd argues that Google’s real names policy is an abuse of power and poses danger to those users employing “nicks” for reasons including being a government employment or the victim of stalking, rape or domestic abuse. A comprehensive list of those at risk has been posted to the Geek Feminism Wiki (ironically, the Wiki utilises “Connect”, Facebook’s attempt at a single sign on solution for the Web that connects users’ movements with their Facebook profile). Facebook has a culture of real names stemming from its early adopters drawn from trusted communities, and this culture became a norm for that service (boyd). But as boyd also points out, “[r]eal names are by no means universal on Facebook.” Google+ demands real names, a demand justified by rhetoric of designing a social networking system that is more like real life. “Real”, in this case, is represented by one’s given name—irrespective of the authenticity of one’s pseudonym or the complications and dangers of using one’s given name. Conclusion There is a multiplicity of issues concerning social networks and identities, privacy and safety. This paper has outlined the challenges involved in moving real life to the online environment and the contests in trying to designate zones of social context. Where some earlier research into the social Internet has had a positive (even utopian) feel, the contemporary Internet is increasingly influenced by powerful and competing corporations. As a result, the experience of the Internet is not necessarily as flexible as Turkle or Rheingold might have envisioned. Rather than conducting identity experimentation or exercising multiple personnae, we are increasingly obligated to perform identity as it is defined by the monolithic service providers such as Facebook and Google+. This is not purely an indictment of Facebook or Google’s corporate drive, though they are obviously implicated, but has as much to do with the new social practice of “being online.” So, while there are myriad benefits to participating in this new social context, as Poole noted, the “cost of failure is really high when you’re contributing as yourself.” Areas for further exploration include the implications of Facebook positioning itself as a general-purpose user authentication tool whereby users can log into a wide array of Websites using their Facebook credentials. If Google were to take a similar action the implications would be even more convoluted, given the range of other services Google offers, from GMail to the Google Checkout payment service. While the monolithic centralisation of these services will have obvious benefits, there will be many more subtle problems which must be addressed. References Blue, Violet. “Google Plus Deleting Accounts en Masse: No Clear Answers.” zdnet.com (2011). 10 Aug. 2011 ‹http://www.zdnet.com/blog/violetblue/google-plus-deleting-accounts-en-masse-no-clear-answers/56›. boyd, danah. “Real Names Policies Are an Abuse of Power.” zephoria.org (2011). 10 Aug. 2011 ‹http://www.zephoria.org/thoughts/archives/2011/08/04/real-names.html›. Cashmore, Pete. “MySpace Hits 100 Million Accounts.” mashable.com (2006). 10 Aug. 2011 ‹http://mashable.com/2006/08/09/myspace-hits-100-million-accounts›. Dibble, Julian. My Tiny Life: Crime and Passion in a Virtual World. New York: Henry Holt & Company, 1998. Facebook. “Fact Sheet.” Facebook (2011). 10 Aug. 2011 ‹http://www.facebook.com/press/info.php?statistic›. Geek Feminism Wiki. “Who Is Harmed by a Real Names Policy?” 2011. 10 Aug. 2011 ‹http://geekfeminism.wikia.com/wiki/Who_is_harmed_by_a_%22Real_Names%22_policy› Goffman, Erving. The Presentation of Self in Everyday Life. London: Penguin, 1959. Google. “The Google+ Project: Explore Circles.” Youtube.com (2011). 10 Aug. 2011 ‹http://www.youtube.com/watch?v=ocPeAdpe_A8›. Kirkpatrick, David. The Facebook Effect. New York: Simon & Schuster, 2010. Marinucci, Mimi. “You Can’t Front on Facebook.” Facebook and Philosophy. Ed. Dylan Wittkower. Chicago & La Salle, Illinois: Open Court, 2010. 65–74. Novak, Peter. “Privacy Commissioner Reviewing Google Buzz.” CBC News: Technology and Science (2010). 10 Aug. 2011 ‹http://www.cbc.ca/news/technology/story/2010/02/16/google-buzz-privacy.html›. Poole, Christopher. Keynote presentation. South by SouthWest. Texas, Austin, 2011. Robards, Brady. “Negotiating Identity and Integrity on Social Network Sites for Educators.” International Journal for Educational Integrity 6.2 (2010): 19–23. Robert, Kirrily. “Preliminary Results of My Survey of Suspended Google Accounts.” 2011. 10 Aug. 2011 ‹http://infotrope.net/2011/07/25/preliminary-results-of-my-survey-of-suspended-google-accounts/›. Rheingold, Howard. The Virtual Community: Homesteading on the Electronic Frontier. New York: Harper Perennial, 1993. Ruch, Adam. “The Decline of Pseudonymity.” Posthumanity. Eds. Adam Ruch and Ewan Kirkland. Oxford: Inter-Disciplinary.net Press, 2010: 211–220. Sellhorn, Augusto. “Facebook Friend Lists Suck When Compared to Google+ Circles.” sellmic.com (2011). 10 Aug. 2011 ‹http://sellmic.com/blog/2011/07/01/facebook-friend-lists-suck-when-compared-to-googleplus-circles›. Suler, John. “The Online Disinhibition Effect.” CyberPsychology and Behavior 7 (2004): 321–326. Turkle, Sherry. Life on the Screen: Identity in the Age of the Internet. New York: Simon & Schuster, 1995. Van Gelder, Lindsy. “The Strange Case of the Electronic Lover.” Computerization and Controversy: Value Conflicts and Social Choices Ed. Rob Kling. New York: Academic Press, 1996: 533–46.

42

Stewart, Jon. "Oh Blessed Holy Caffeine Tree: Coffee in Popular Music." M/C Journal 15, no.2 (May2, 2012). http://dx.doi.org/10.5204/mcj.462.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

Introduction This paper offers a survey of familiar popular music performers and songwriters who reference coffee in their work. It examines three areas of discourse: the psychoactive effects of caffeine, coffee and courtship rituals, and the politics of coffee consumption. I claim that coffee carries a cultural and musicological significance comparable to that of the chemical stimulants and consumer goods more readily associated with popular music. Songs about coffee may not be as potent as those featuring drugs and alcohol (Primack; Schapiro), or as common as those referencing commodities like clothes and cars (Englis; McCracken), but they do feature across a wide range of genres, some of which enjoy archetypal associations with this beverage. m.o.m.m.y. Needs c.o.f.f.e.e.: The Psychoactive Effect of Coffee The act of performing and listening to popular music involves psychological elements comparable to the overwhelming sensory experience of drug taking: altered perceptions, repetitive grooves, improvisation, self-expression, and psychological empathy—such as that between musician and audience (Curry). Most popular music genres are, as a result, culturally and sociologically identified with the consumption of at least one mind-altering substance (Lyttle; Primack; Schapiro). While the analysis of lyrics referring to this theme has hitherto focused on illegal drugs and alcoholic beverages (Cooper), coffee and its psychoactive ingredient caffeine have been almost entirely overlooked (Summer). The most recent study of drugs in popular music, for example, defined substance use as “tobacco, alcohol, marijuana, cocaine and other stimulants, heroin and other opiates, hallucinogens, inhalants, prescription drugs, over-the-counter drugs, and nonspecific substances” (Primack 172), thereby ignoring a chemical stimulant consumed by 90 per cent of adult Americans every day (Lovett). The wide availability of coffee and the comparatively mild effect of caffeine means that its consumption rarely causes harm. One researcher has described it as a ubiquitous and unobtrusive “generalised public activity […] ‘invisible’ to analysts seeking distinctive social events” (Cooper 92). Coffee may provide only a relatively mild “buzz”—but it is now accepted that caffeine is an addictive substance (Juliano) and, due to its universal legality, coffee is also the world’s most extensively traded and enthusiastically consumed psychoactive consumer product (Juliano 1). The musical genre of jazz has a longstanding relationship with marijuana and narcotics (Curry; Singer; Tolson; Winick). Unsurprisingly, given its Round Midnight connotations, jazz standards also celebrate the restorative impact of coffee. Exemplary compositions include Burke/Webster’s insomniac torch song Black Coffee, which provided hits for Sarah Vaughan (1949), Ella Fitzgerald (1953), and Peggy Lee (1960); and Frank Sinatra’s recordings of Hilliard/Dick’s The Coffee Song (1946, 1960), which satirised the coffee surplus in Brazil at a time when this nation enjoyed a near monopoly on production. Sinatra joked that this ubiquitous drink was that country’s only means of liquid refreshment, in a refrain that has since become a headline writer’s phrasal template: “There’s an Awful Lot of Coffee in Vietnam,” “An Awful Lot of Coffee in the Bin,” and “There’s an Awful Lot of Taxes in Brazil.” Ethnographer Aaron Fox has shown how country music gives expression to the lived social experience of blue-collar and agrarian workers (Real 29). Coffee’s role in energising working class America (Cooper) is featured in such recordings as Dolly Parton’s Nine To Five (1980), which describes her morning routine using a memorable “kitchen/cup of ambition” rhyme, and Don't Forget the Coffee Billy Joe (1973) by Tom T. Hall which laments the hardship of unemployment, hunger, cold, and lack of healthcare. Country music’s “tired truck driver” is the most enduring blue-collar trope celebrating coffee’s analeptic powers. Versions include Truck Drivin' Man by Buck Owens (1964), host of the country TV show Hee Haw and pioneer of the Bakersfield sound, and Driving My Life Away from pop-country crossover star Eddie Rabbitt (1980). Both feature characteristically gendered stereotypes of male truck drivers pushing on through the night with the help of a truck stop waitress who has fuelled them with caffeine. Johnny Cash’s A Cup of Coffee (1966), recorded at the nadir of his addiction to pills and alcohol, has an incoherent improvised lyric on this subject; while Jerry Reed even prescribed amphetamines to keep drivers awake in Caffein [sic], Nicotine, Benzedrine (And Wish Me Luck) (1980). Doye O’Dell’s Diesel Smoke, Dangerous Curves (1952) is the archetypal “truck drivin’ country” song and the most exciting track of its type. It subsequently became a hit for the doyen of the subgenre, Red Simpson (1966). An exhausted driver, having spent the night with a woman whose name he cannot now recall, is fighting fatigue and wrestling his hot-rod low-loader around hairpin mountain curves in an attempt to rendezvous with a pretty truck stop waitress. The song’s palpable energy comes from its frenetic guitar picking and the danger implicit in trailing a heavy load downhill while falling asleep at the wheel. Tommy Faile’s Phantom 309, a hit for Red Sovine (1967) that was later covered by Tom Waits (Big Joe and the Phantom 309, 1975), elevates the “tired truck driver” narrative to gothic literary form. Reflecting country music’s moral code of citizenship and its culture of performative storytelling (Fox, Real 23), it tells of a drenched and exhausted young hitchhiker picked up by Big Joe—the driver of a handsome eighteen-wheeler. On arriving at a truck stop, Joe drops the traveller off, giving him money for a restorative coffee. The diner falls silent as the hitchhiker orders up his “cup of mud”. Big Joe, it transpires, is a phantom trucker. After running off the road to avoid a school bus, his distinctive ghost rig now only reappears to rescue stranded travellers. Punk rock, a genre closely associated with recreational amphetamines (McNeil 76, 87), also features a number of caffeine-as-stimulant songs. Californian punk band, Descendents, identified caffeine as their drug of choice in two 1996 releases, Coffee Mug and Kids on Coffee. These songs describe chugging the drink with much the same relish and energy that others might pull at the neck of a beer bottle, and vividly compare the effects of the drug to the intense rush of speed. The host of “New Music News” (a segment of MTV’s 120 Minutes) references this correlation in 1986 while introducing the band’s video—in which they literally bounce off the walls: “You know, while everybody is cracking down on crack, what about that most respectable of toxic substances or stimulants, the good old cup of coffee? That is the preferred high, actually, of California’s own Descendents—it is also the subject of their brand new video” (“New Music News”). Descendents’s Sessions EP (1997) featured an overflowing cup of coffee on the sleeve, while punk’s caffeine-as-amphetamine trope is also promulgated by Hellbender (Caffeinated 1996), Lagwagon (Mr. Coffee 1997), and Regatta 69 (Addicted to Coffee 2005). Coffee in the Morning and Kisses in the Night: Coffee and Courtship Coffee as romantic metaphor in song corroborates the findings of early researchers who examined courtship rituals in popular music. Donald Horton’s 1957 study found that hit songs codified the socially constructed self-image and limited life expectations of young people during the 1950s by depicting conservative, idealised, and traditional relationship scenarios. He summarised these as initial courtship, honeymoon period, uncertainty, and parting (570-4). Eleven years after this landmark analysis, James Carey replicated Horton’s method. His results revealed that pop lyrics had become more realistic and less bound by convention during the 1960s. They incorporated a wider variety of discourse including the temporariness of romantic commitment, the importance of individual autonomy in relationships, more liberal attitudes, and increasingly unconventional courtship behaviours (725). Socially conservative coffee songs include Coffee in the Morning and Kisses in the Night by The Boswell Sisters (1933) in which the protagonist swears fidelity to her partner on condition that this desire is expressed strictly in the appropriate social context of marriage. It encapsulates the restrictions Horton identified on courtship discourse in popular song prior to the arrival of rock and roll. The Henderson/DeSylva/Brown composition You're the Cream in My Coffee, recorded by Annette Hanshaw (1928) and by Nat King Cole (1946), also celebrates the social ideal of monogamous devotion. The persistence of such idealised traditional themes continued into the 1960s. American pop singer Don Cherry had a hit with Then You Can Tell Me Goodbye (1962) that used coffee as a metaphor for undying and everlasting love. Otis Redding’s version of Butler/Thomas/Walker’s Cigarettes and Coffee (1966)—arguably soul music’s exemplary romantic coffee song—carries a similar message as a couple proclaim their devotion in a late night conversation over coffee. Like much of the Stax catalogue, Cigarettes and Coffee, has a distinctly “down home” feel and timbre. The lovers are simply content with each other; they don’t need “cream” or “sugar.” Horton found 1950s blues and R&B lyrics much more sexually explicit than pop songs (567). Dawson (1994) subsequently characterised black popular music as a distinct public sphere, and Squires (2002) argued that it displayed elements of what she defined as “enclave” and “counterpublic” traits. Lawson (2010) has argued that marginalised and/or subversive blues artists offered a form of countercultural resistance against prevailing social norms. Indeed, several blues and R&B coffee songs disregard established courtship ideals and associate the product with non-normative and even transgressive relationship circ*mstances—including infidelity, divorce, and domestic violence. Lightnin’ Hopkins’s Coffee Blues (1950) references child neglect and spousal abuse, while the narrative of Muddy Waters’s scorching Iodine in my Coffee (1952) tells of an attempted poisoning by his Waters’s partner. In 40 Cups of Coffee (1953) Ella Mae Morse is waiting for her husband to return home, fuelling her anger and anxiety with caffeine. This song does eventually comply with traditional courtship ideals: when her lover eventually returns home at five in the morning, he is greeted with a relieved kiss. In Keep That Coffee Hot (1955), Scatman Crothers supplies a counterpoint to Morse’s late-night-abandonment narrative, asking his partner to keep his favourite drink warm during his adulterous absence. Brook Benton’s Another Cup of Coffee (1964) expresses acute feelings of regret and loneliness after a failed relationship. More obliquely, in Coffee Blues (1966) Mississippi John Hurt sings affectionately about his favourite brand, a “lovin’ spoonful” of Maxwell House. In this, he bequeathed the moniker of folk-rock band The Lovin’ Spoonful, whose hits included Do You Believe in Magic (1965) and Summer in the City (1966). However, an alternative reading of Hurt’s lyric suggests that this particular phrase is a metaphorical device proclaiming the author’s sexual potency. Hurt’s “lovin’ spoonful” may actually be a portion of his seminal emission. In the 1950s, Horton identified country as particularly “doleful” (570), and coffee provides a common metaphor for failed romance in a genre dominated by “metanarratives of loss and desire” (Fox, Jukebox 54). Claude Gray’s I'll Have Another Cup of Coffee (Then I’ll Go) (1961) tells of a protagonist delivering child support payments according to his divorce lawyer’s instructions. The couple share late night coffee as their children sleep through the conversation. This song was subsequently recorded by seventeen-year-old Bob Marley (One Cup of Coffee, 1962) under the pseudonym Bobby Martell, a decade prior to his breakthrough as an international reggae star. Marley’s youngest son Damian has also performed the track while, interestingly in the context of this discussion, his older sibling Rohan co-founded Marley Coffee, an organic farm in the Jamaican Blue Mountains. Following Carey’s demonstration of mainstream pop’s increasingly realistic depiction of courtship behaviours during the 1960s, songwriters continued to draw on coffee as a metaphor for failed romance. In Carly Simon’s You’re So Vain (1972), she dreams of clouds in her coffee while contemplating an ostentatious ex-lover. Squeeze’s Black Coffee In Bed (1982) uses a coffee stain metaphor to describe the end of what appears to be yet another dead-end relationship for the protagonist. Sarah Harmer’s Coffee Stain (1998) expands on this device by reworking the familiar “lipstick on your collar” trope, while Sexsmith & Kerr’s duet Raindrops in my Coffee (2005) superimposes teardrops in coffee and raindrops on the pavement with compelling effect. Kate Bush’s Coffee Homeground (1978) provides the most extreme narrative of relationship breakdown: the true story of Cora Henrietta Crippin’s poisoning. Researchers who replicated Horton’s and Carey’s methodology in the late 1970s (Bridges; Denisoff) were surprised to find their results dominated by traditional courtship ideals. The new liberal values unearthed by Carey in the late 1960s simply failed to materialise in subsequent decades. In this context, it is interesting to observe how romantic coffee songs in contemporary soul and jazz continue to disavow the post-1960s trend towards realistic social narratives, adopting instead a conspicuously consumerist outlook accompanied by smooth musical timbres. This phenomenon possibly betrays the influence of contemporary coffee advertising. From the 1980s, television commercials have sought to establish coffee as a desirable high end product, enjoyed by bohemian lovers in a conspicuously up-market environment (Werder). All Saints’s Black Coffee (2000) and Lebrado’s Coffee (2006) identify strongly with the culture industry’s image of coffee as a luxurious beverage whose consumption signifies prominent social status. All Saints’s promotional video is set in a opulent location (although its visuals emphasise the lyric’s romantic disharmony), while Natalie Cole’s Coffee Time (2008) might have been itself written as a commercial. Busting Up a Starbucks: The Politics of Coffee Politics and coffee meet most palpably at the coffee shop. This conjunction has a well-documented history beginning with the establishment of coffee houses in Europe and the birth of the public sphere (Habermas; Love; Pincus). The first popular songs to reference coffee shops include Jaybird Coleman’s Coffee Grinder Blues (1930), which boasts of skills that precede the contemporary notion of a barista by four decades; and Let's Have Another Cup of Coffee (1932) from Irving Berlin’s depression-era musical Face The Music, where the protagonists decide to stay in a restaurant drinking coffee and eating pie until the economy improves. Coffee in a Cardboard Cup (1971) from the Broadway musical 70 Girls 70 is an unambiguous condemnation of consumerism, however, it was written, recorded and produced a generation before Starbucks’ aggressive expansion and rapid dominance of the coffee house market during the 1990s. The growth of this company caused significant criticism and protest against what seemed to be a ruthless hom*ogenising force that sought to overwhelm local competition (Holt; Thomson). In response, Starbucks has sought to be defined as a more responsive and interactive brand that encourages “glocalisation” (de Larios; Thompson). Koller, however, has characterised glocalisation as the manipulative fabrication of an “imagined community”—whose heterogeneity is in fact maintained by the aesthetics and purchasing choices of consumers who make distinctive and conscious anti-brand statements (114). Neat Capitalism is a more useful concept here, one that intercedes between corporate ideology and postmodern cultural logic, where such notions as community relations and customer satisfaction are deliberately and perhaps somewhat cynically conflated with the goal of profit maximisation (Rojek). As the world’s largest chain of coffee houses with over 19,400 stores in March 2012 (Loxcel), Starbucks is an exemplar of this phenomenon. Their apparent commitment to environmental stewardship, community relations, and ethical sourcing is outlined in the company’s annual “Global Responsibility Report” (Vimac). It is also demonstrated in their engagement with charitable and environmental non-governmental organisations such as Fairtrade and Co-operative for Assistance and Relief Everywhere (CARE). By emphasising this, Starbucks are able to interpellate (that is, “call forth”, “summon”, or “hail” in Althusserian terms) those consumers who value environmental protection, social justice and ethical business practices (Rojek 117). Bob Dylan and Sheryl Crow provide interesting case studies of the persuasive cultural influence evoked by Neat Capitalism. Dylan’s 1962 song Talkin’ New York satirised his formative experiences as an impoverished performer in Greenwich Village’s coffee houses. In 1995, however, his decision to distribute the Bob Dylan: Live At The Gaslight 1962 CD exclusively via Starbucks generated significant media controversy. Prominent commentators expressed their disapproval (Wilson Harris) and HMV Canada withdrew Dylan’s product from their shelves (Lynskey). Despite this, the success of this and other projects resulted in the launch of Starbucks’s in-house record company, Hear Music, which released entirely new recordings from major artists such as Ray Charles, Paul McCartney, Joni Mitchell, Carly Simon and Elvis Costello—although the company has recently announced a restructuring of their involvement in this venture (O’Neil). Sheryl Crow disparaged her former life as a waitress in Coffee Shop (1995), a song recorded for her second album. “Yes, I was a waitress. I was a waitress not so long ago; then I won a Grammy” she affirmed in a YouTube clip of a live performance from the same year. More recently, however, Crow has become an avowed self-proclaimed “Starbucks groupie” (Tickle), releasing an Artist’s Choice (2003) compilation album exclusively via Hear Music and performing at the company’s 2010 Annual Shareholders’s Meeting. Songs voicing more unequivocal dissatisfaction with Starbucks’s particular variant of Neat Capitalism include Busting Up a Starbucks (Mike Doughty, 2005), and Starbucks Takes All My Money (KJ-52, 2008). The most successful of these is undoubtedly Ron Sexsmith’s Jazz at the Bookstore (2006). Sexsmith bemoans the irony of intense original blues artists such as Leadbelly being drowned out by the cacophony of coffee grinding machines while customers queue up to purchase expensive coffees whose names they can’t pronounce. In this, he juxtaposes the progressive patina of corporate culture against the circ*mstances of African-American labour conditions in the deep South, the shocking incongruity of which eventually cause the old bluesman to turn in his grave. Fredric Jameson may have good reason to lament the depthless a-historical pastiche of postmodern popular culture, but this is no “nostalgia film”: Sexsmith articulates an artfully framed set of subtle, sensitive, and carefully contextualised observations. Songs about coffee also intersect with politics via lyrics that play on the mid-brown colour of the beverage, by employing it as a metaphor for the sociological meta-narratives of acculturation and assimilation. First popularised in Israel Zangwill’s 1905 stage play, The Melting Pot, this term is more commonly associated with Americanisation rather than miscegenation in the United States—a nuanced distinction that British band Blue Mink failed to grasp with their memorable invocation of “coffee-coloured people” in Melting Pot (1969). Re-titled in the US as People Are Together (Mickey Murray, 1970) the song was considered too extreme for mainstream radio airplay (Thompson). Ike and Tina Turner’s Black Coffee (1972) provided a more accomplished articulation of coffee as a signifier of racial identity; first by associating it with the history of slavery and the post-Civil Rights discourse of African-American autonomy, then by celebrating its role as an energising force for African-American workers seeking economic self-determination. Anyone familiar with the re-casting of black popular music in an industry dominated by Caucasian interests and aesthetics (Cashmore; Garofalo) will be unsurprised to find British super-group Humble Pie’s (1973) version of this song more recognisable. Conclusion Coffee-flavoured popular songs celebrate the stimulant effects of caffeine, provide metaphors for courtship rituals, and offer critiques of Neat Capitalism. Harold Love and Guthrie Ramsey have each argued (from different perspectives) that the cultural micro-narratives of small social groups allow us to identify important “ethnographic truths” (Ramsey 22). Aesthetically satisfying and intellectually stimulating coffee songs are found where these micro-narratives intersect with the ethnographic truths of coffee culture. Examples include the unconventional courtship narratives of blues singers Muddy Waters and Mississippi John Hurt, the ritualised storytelling tradition of country performers Doye O’Dell and Tommy Faile, and historicised accounts of the Civil Rights struggle provided by Ron Sexsmith and Tina Turner. References Argenti, Paul. “Collaborating With Activists: How Starbucks Works With NGOs.” California Management Review 47.1 (2004): 91–116. Althusser, Louis. “Ideology and Ideological State Apparatuses.” Lenin and Philosophy and Other Essays. London: Monthly Review Press, 1971. Bridges, John, and R. Serge Denisoff. “Changing Courtship Patterns in the Popular Song: Horton and Carey revisited.” Popular Music and Society 10.3 (1986): 29–45. Carey, James. “Changing Courtship Patterns in the Popular Song.” The American Journal of Sociology 74.6 (1969): 720–31. Cashmere, Ellis. The Black Culture Industry. London: Routledge, 1997. “Coffee.” Theme Time Radio Hour hosted by Bob Dylan, XM Satellite Radio. 31 May 2006. Cooper, B. Lee, and William L. Schurk. “You’re the Cream in My Coffee: A Discography of Java Jive.” Popular Music and Society 23.2 (1999): 91–100. Crow, Sheryl. “Coffee Shop.” Beacon Theatre, New York City. 17 Mar. 1995. YouTube 1 Feb. 2012 ‹http://www.youtube.com/watch?v=j_-bDAjASQI ›. Curry, Andrew. “Drugs in Jazz and Rock Music.” Clinical Toxicology 1.2 (1968): 235–44. Dawson, Michael C. “A Black Counterpublic?: Economic Earthquakes, Racial Agenda(s) and Black Politics.” Public Culture 7.1 (1994): 195–223. de Larios, Margaret. “Alone, Together: The Social Culture of Music and the Coffee Shop.” URC Student Scholarship Paper 604 (2011). 1 Feb. 2012 ‹http://scholar.oxy.edu/urc_student/604›. Englis, Basil, Michael Solomon and Anna Olofsson. “Consumption Imagery in Music Television: A Bi-Cultural Perspective.” Journal of Advertising 22.4 (1993): 21–33. Fox, Aaron. Real Country: Music and Language in Working-Class Culture. Durham: Duke UP, 2004. Fox, Aaron. “The Jukebox of History: Narratives of Loss and Desire in the Discourse of Country Music.” Popular Music 11.1 (1992): 53–72. Garofalo, Reebee. “Culture Versus Commerce: The Marketing of Black Popular Music.” Public Culture 7.1 (1994): 275–87. Habermas, Jurgen. The Structural Transformation of the Public Sphere: An Inquiry Into a Category of Bourgeois Society. Cambridge: Polity Press, 1989. Hamilton, Andy. Aesthetics and Music. London: Continuum, 2007. Harris, Craig. “Starbucks Opens Hear Music Shop in Bellevue.” Seattle Post Intelligencer 23 Nov. 2006. 1 Feb. 2012 ‹http://www.seattlepi.com/business/article/Starbucks-opens-Hear-Music-shop-in-Bellevue-1220637.php›. Harris, John. “Lay Latte Lay.” The Guardian 1 Jul. 2005. 1 Feb. 2012 ‹http://www.guardian.co.uk/music/2005/jul/01/2?INTCMP=SRCH›. Holt, Douglas. “Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding.” Journal of Consumer Research 29 (2002): 70–90. Horton, Donald. “The Dialogue of Courtship in Popular Songs.” American Journal of Sociology 62.6 (1957): 569–78. Jameson, Fredric. Postmodernism, or the Cultural Logic of Late Capitalism. Durham: Duke UP, 1991. Juliano, Laura, and Roland Griffiths. “A Critical Review of Caffeine Withdrawal: Empirical Validation of Symptoms and Signs, Incidence, Severity, and Associated Features.” Psychopharmacology 176 (2004): 1–29. Koller, Veronika. “‘The World’s Local Bank’: Glocalisation as a Strategy in Corporate Branding Discourse.” Social Semiotics 17.1 (2007): 111–31. Lawson, Rob A. Jim Crow’s Counterculture: The Blues and Black Southerners, 1890-1945 (Making the Modern South). Baton Rouge: Louisiana State UP, 2010. Love, Harold. “How Music Created A Public.” Criticism 46.2 (2004): 257–72. “Loxcel Starbucks Map”. Loxcel.com 1 Mar. 2012 ‹loxcel.com/sbux-faq.hmtl›. Lovett, Richard. “Coffee: The Demon Drink?” New Scientist 2518. 24 Sep. 2005. 1 Apr. 2012 ‹http://www.newscientist.com/article/mg18725181.700›. Lynskey, Dorian. “Stir It Up: Starbucks Has Changed the Music Industry with its Deals with Dylan and Alanis. What’s Next?”. The Guardian 6 Oct. 2005: 18. 1 Feb. 2012 ‹http://www.guardian.co.uk/music/2005/oct/06/popandrock.marketingandpr›. Lyttle, Thomas, and Michael Montagne. “Drugs, Music, and Ideology: A Social Pharmacological Interpretation of the Acid House Movement.” The International Journal of the Addictions 27.10 (1992): 1159–77. McCracken, Grant. “Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods.” Journal of Consumer Research 13.1 (1986): 71–84. McNeil, Legs, and Gillian McCain. Please Kill Me: The Uncensored Oral History of Punk. London: Abacus, 1997. “New Music News” 120 Minutes MTV 28 Sep. 1986. 1 Feb. 2012 ‹http://www.youtube.com/watch?v=TnqjqXztc0o›. O’Neil, Valerie. “Starbucks Refines its Entertainment Strategy.” Starbucks Newsroom 24 Apr. 2008. 1 Feb. 2012 ‹http://news.starbucks.com/article_display.cfm?article_id=48›. Pincus, Steve. “‘Coffee Politicians Does Create’: Coffeehouses and Restoration Political Culture.” The Journal of Modern History 67 (1995): 807–34. Primack, Brian, Madeline Dalton, Mary Carroll, Aaron Agarwal, and Michael Fine. “Content Analysis of Tobacco, Alcohol, and Other Drugs in Popular Music.” Archives of Pediatrics & Adolescent Medicine 162.2 (2008): 169–75. 1 Feb. 2012 ‹http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3004676/›. Ramsey, Guthrie P. Race Music: Black Cultures from Bebop to Hip-Hop. Berkeley: U of California P, 2003. Rojek, Chris. Cultural Studies. Cambridge: Polity P, 2007. Rosenbaum, Jill, and Lorraine Prinsky. “Sex, Violence and Rock ‘N’ Roll: Youths’ Perceptions of Popular Music.” Popular Music and Society 11.2 (1987): 79–89. Shapiro, Harry. Waiting for the Man: The Story of Drugs and Popular Music. London: Quartet Books, 1988. Singer, Merrill, and Greg Mirhej. “High Notes: The Role of Drugs in the Making of Jazz.” Journal of Ethnicity in Substance Abuse 5.4 (2006):1–38. Squires, Catherine R. “Rethinking the Black Public Sphere: An Alternative Vocabulary for Multiple Public Spheres.” Communication Theory 12.4 (2002): 446–68. Thompson, Craig J., and Zeynep Arsel. “The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization.” Journal of Consumer Research 31 (2004.): 631–42. Thompson, Erik. “Secret Stash Records Releases Forgotten Music in Stylish Packages: Meet Founders Cory Wong and Eric Foss.” CityPages 18 Jan. 2012. 1 Feb. 2012 ‹http://www.citypages.com/2012-01-18/music/secret-stash-records-releases-forgotten-music-in-stylish-packages/›.Tickle, Cindy. “Sheryl Crow Performs at Starbucks Annual Shareholders Meeting.” Examiner.com24 Mar. 2010. 1 Feb. 2012 ‹http://www.examiner.com/starbucks-in-national/sheryl-crow-performs-at-starbucks-annual-shareholders-meeting-photos›.Tolson, Gerald H., and Michael J. Cuyjet. “Jazz and Substance Abuse: Road to Creative Genius or Pathway to Premature Death?”. International Journal of Law and Psychiatry 30 (2007): 530–38. Varma, Vivek, and Ben Packard. “Starbucks Global Responsibility Report Goals and Progress 2011”. Starbucks Corporation 1 Apr. 2012 ‹http://assets.starbucks.com/assets/goals-progress-report-2011.pdf›. Werder, Olaf. “Brewing Romance The Romantic Fantasy Theme of the Taster’s Choice ‘Couple’ Advertising Campaign.” Critical Thinking About Sex, Love, And Romance In The Mass Media: Media Literacy Applications. Eds. Mary-Lou Galician and Debra L. Merskin. New Jersey: Taylor & Francis, 2009. 35–48. Wilson, Jeremy “Desolation Row: Dylan Signs With Starbucks.” The Guardian 29 Jun. 2005. 1 Feb. 2012 ‹http://www.guardian.co.uk/world/2005/jun/29/bobdylan.digitalmedia?INTCMP=SRCH›. Winick, Charles. “The Use of Drugs by Jazz Musicians.” Social Problems 7.3 (1959): 240–53.

43

Brackley du Bois, Ailsa. "Repairing the Disjointed Narrative of Ballarat's Theatre Royal." M/C Journal 20, no.5 (October13, 2017). http://dx.doi.org/10.5204/mcj.1296.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

IntroductionBallarat’s Theatre Royal was the first permanent theatre built in inland Australia. Upon opening in 1858, it was acclaimed as having “the handsomest theatrical exterior in the colony” (Star, “Editorial” 7 Dec. 1889) and later acknowledged as “the grandest playhouse in all Australia” (Spielvogel, Papers Vol. 1 160). Born of Gold Rush optimism, the Royal was loved by many, yet the over-arching story of its ill-fated existence has failed to surface, in any coherent fashion, in official history. This article takes some first steps toward retrieving lost knowledge from fragmented archival records, and piecing together the story of why this purpose-built theatre ceased operation within a twenty-year period. A short history of the venue will be provided, to develop context. It will be argued that while a combination of factors, most of which were symptomatic of unfortunate timing, destroyed the longevity of the Royal, the principal problem was one of stigmatisation. This was an era in which the societal pressure to visibly conform to conservative values was intense and competition in the pursuit of profits was fierce.The cultural silence that befell the story of the Royal, after its demise, is explicable in relation to history being written by the victors and a loss of spokespeople since that time. As theatre arts historiographer McConachie (131) highlights, “Theatres, like places for worship and spectator sports, hold memories of the past in addition to providing a practical and cognitive framework for performance events in the present.” When that place, “a bounded area denoted by human agency and memory” (131), is lost in time, so too may be the socio-cultural lessons from the period, if not actively recalled and reconsidered. The purpose of this article is to present the beginning of an investigation into the disjointed narrative of Ballarat’s Theatre Royal. Its ultimate failure demonstrates how dominant community based entertainment became in Ballarat from the 1860s onwards, effectively crushing prospects for mid-range professional theatre. There is value in considering the evolution of the theatre’s lifespan and its possible legacy effects. The connection between historical consciousness and the performing arts culture of by-gone days offers potential to reveal specks of cross-relevance for regional Australian theatrical offerings today.In the BeginningThe proliferation of entertainment venues in Ballarat East during the 1850s was a consequence of the initial discovery of surface alluvial gold and the ongoing success of deep-lead mining activities in the immediate area. This attracted extraordinary numbers of people from all over the world who hoped to strike it rich. Given the tough nature of life on the early gold diggings, most disposable income was spent on evening entertainment. As a result, numerous venues sprang into operation to cater for demand. All were either canvas tents or makeshift wooden structures: vibrant in socio-cultural activity, however humble the presentation values. It is widely agreed (Withers, Bate and Brereton) that noteworthy improvements occurred from 1856 onwards in the artistry of the performers, audience tastes, the quality of theatrical structures and living standards in general. Residents began to make their exit from flood and fire prone Ballarat East, moving to Ballarat West. The Royal was the first substantial entertainment venture to be established in this new, affluent, government surveyed township area. Although the initial idea was to draw in some of the patronage which had flourished in Ballarat East, Brereton (14) believed “There can be no doubt that it was [primarily] intended to attract those with good taste and culture”. This article will contend that how society defined ‘good taste’ turned out to be problematic for the Royal.The tumultuous mid-1850s have attracted extensive academic and popular attention, primarily because they were colourful and politically significant times. The period thereafter has attracted little scholarly interest, unless tied to the history of surviving organisations. Four significant structures designed to incorporate theatrical entertainment were erected and opened in Ballarat from 1858 onwards: The Royal was swiftly followed by the Mechanics Institute 1859, Alfred Hall 1867 and Academy of Music 1874-75. As philosopher Albert Borgmann (41) highlighted, the erection of “magnificent settings in which the public could gather and enjoy itself” was the dominant urban aspiration for cultural consumption in the nineteenth century. Men of influence in Victorian cities believed strongly in progress and grand investments as a conscious demonstration of power, combined with Puritan vales, teetotalism and aggressive self-assertiveness (Briggs 287-88). At the ceremonial laying of the foundation stone for the Royal on 20 January 1858, eminent tragedian, Gustavos Brooke, announced “… may there be raised a superstructure perfect in all its parts, and honourable to the builder.” He proclaimed the memorial bottle to be “a lasting memento of the greatness of Ballarat in erecting such a theatre” and philosophised that “the stage not only refines the manners, but it is the best teacher of morals, for it is the truest and most intelligible picture of life. It stamps the image of virtue on the mind …” (Star, “Laying” 21 Jan. 1858). These initial aspirations seem somewhat ambitious when viewed with the benefit of hindsight. Ballarat’s Theatre Royal opened in December 1858, ironically with Jerrold’s comedy ‘Time Works Wonders’. The large auditorium holding around 1500 people “was crowded to overflowing and was considered altogether brilliant in its newness and beauty” by all in attendance (Star, “Local and General” 30 Dec. 1858). Generous descriptions abound of how splendid it was, in architectural terms, but also in relation to scenery, decorations and all appointments. Underneath the theatre were two shops, four bars, elegant dining rooms, a kitchen and 24 bedrooms. A large saloon was planned to be attached soon-after. The overall cost of the build was estimated at a substantial 10,000 pounds.The First Act: 1858-1864In the early years, the Royal was deemed a success. The pleasure-seeking public of Ballarat came en masse and the glory days seemed like they might continue unabated. By the early 1860s, Ballarat was known as a great theatrical centre for performing arts, its population was famous both nationally and internationally for an appreciation of good acting, and the Royal was considered the home of the best dramatic art in Ballarat (Withers 260). Like other theatres of the 1850s diggings, it had its own resident company of actors, musicians, scenic artists and backstage crew. Numerous acclaimed performers came to visit and these were prosperous and happy times for the Royal’s lively theatrical community. As early as 1859, however, there was evident rivalry between the Royal and the Mechanics Institute, as suggested on numerous occasions in the Ballarat Star. As a multi-purpose venue for education and the betterment of the working classes, the latter venue had the distinct advantage of holding the moral high ground. Over time this competition increased as audiences decreased. As people shifted to family-focussed entertainments, these absorbed their time and attention. The transformation of a transient population into a township of families ultimately suffocated prospects for professional entertainment in Ballarat. Consumer interest turned to the growth of strong amateur societies with the establishment of the Welsh Eisteddfod 1863; Harmonic Society 1864; Bell Ringers’ Club 1866 and Glee and Madrigal Union 1867 (Brereton 38). By 1863, the Royal was reported to have “scanty patronage” and Proprietor Symonds was in financial trouble (Star, “News and Notes” 15 Sep. 1864). It was announced that the theatre would open for the last time on Saturday, 29 October 1864 (Australasian). On that same date, the Royal was purchased by Rowlands & Lewis, the cordial makers. They promptly on-sold it to the Ballarat Temperance League, who soon discovered that there was a contract in place with Bouchier, the previous owner, who still held the hotel next door, stating that “all proprietors … were bound to keep it open as a theatre” (Withers 260-61). Having invested immense energy into the quest to purchase it, the Temperance League backed out of the deal. Prominent Hotelier Walter Craig bought it for less than 3,000 pounds. It is possible that this stymied effort to quell the distribution of liquor in the heart of the city evoked the ire of the Protestant community, who were on a dedicated mission “to attack widespread drunkenness, profligacy, licentiousness and agnosticism,” and forming an interdenominational Bible and Tract Society in 1866 (Bate 176). This caused a segment of the population to consider the Royal a ‘lost cause’ and steer clear of it, advising ‘respectable’ families to do the same, and so the stigma grew. Social solidarity of this type had significant impact in an era in which people openly demonstrated their morality by way of unified public actions.The Second Act: 1865-1868The Royal closed for renovations until May 1865. Of the various alterations made to the interior and its fittings, the most telling was the effort to separate the ladies from the ‘town women’, presumably to reassure ‘respectable’ female patrons. To this end, a ladies’ retiring room was added, in a position convenient to the dress circle. The architectural rejuvenation of the Royal was cited as an illustration of great progress in Sturt Street (Ballarat Star, “News and Notes” 27 May 1865). Soon after, the Royal hosted the Italian Opera Company.However, by 1866 there was speculation that the Royal may be converted into a dry goods store. References to what sort of impression the failing of theatre would convey to the “old folks at home” in relation to “progress in civilisation'' and "social habits" indicated the distress of loyal theatre-goers. Impassioned pleas were written to the press to help preserve the “Temple of Thespus” for the legitimate use for which it was intended (Ballarat Star, “Messenger” and “Letters to the Editor” 30 Aug. 1866). By late 1867, a third venue materialised. The Alfred Hall was built for the reception of Ballarat’s first Royal visitor, the Duke of Edinburgh. On the night prior to the grand day at the Alfred, following a private dinner at Craig’s Hotel, Prince Alfred was led by an escorted torchlight procession to a gala performance at Craig’s very own Theatre Royal. The Prince’s arrival caused a sensation that completely disrupted the show (Spielvogel, Papers Vol. 1 165). While visiting Ballarat, the Prince laid the stone for the new Temperance Hall (Bate 159). This would not have been required had the League secured the Royal for their use three years earlier.Thereafter, the Royal was unable to reach the heights of what Brereton (15) calls the “Golden Age of Ballarat Theatre” from 1855 to 1865. Notably, the Mechanics Institute also experienced financial constraints during the 1860s and these challenges were magnified during the 1870s (Hazelwood 89). The late sixties saw the Royal reduced to the ‘ordinary’ in terms of the calibre of productions (Brereton 15). Having done his best to improve the physical attributes and prestige of the venue, Craig may have realised he was up against a growing stigma and considerable competition. He sold the Royal to R.S. Mitchell for 5,500 pounds in 1868.Another New Owner: 1869-1873For the Saturday performance of Richard III in 1869, under the new Proprietor, it was reported that “From pit to gallery every seat was full” and for many it was standing room only (Ballarat Star, “Theatre Royal” 1 Feb. 1869). Later that year, Othello attracted people with “a critical appreciation of histrionic matters” (Ballarat Star, “News and Notes” 19 July 1869). The situation appeared briefly promising. Unfortunately, larger economic factors were soon at play. During 1869, Ballarat went ‘mad’ with mine share gambling. In 1870 the economic bubble burst, and hundreds of people in Ballarat were financially ruined. Over the next ten years the population fell from 60,000 to less than 40,000 (Spielvogel, Papers Vol. 3 39). The last surviving theatre in Ballarat East, the much-loved Charles Napier, put on its final show in September 1869 (Brereton 15). By 1870 the Royal was referred to as a “second-class theatre” and was said to be such bad repute that “it would be most difficult to draw respectable classes” (Ballarat Star, “News and Notes” 17 Jan. 1870). It seems the remaining theatre patrons from the East swung over to support the Royal, which wasn’t necessarily in the best interests of its reputation. During this same period, family-oriented crowds of “the pleasure-seeking public of Ballarat” were attending events at the newly fashionable Alfred Hall (Ballarat Courier, “Theatre Royal” June 1870). There were occasional high points still to come for the Royal. In 1872, opera drew a crowded house “even to the last night of the season” which according to the press, “gave proof, if proof were wanting, that the people of Ballarat not only appreciate, but are willing to patronise to the full any high-class entertainment” (Ballarat Courier, “Theatre Royal” 26 Aug. 1872). The difficulty, however, lay in the deterioration of the Royal’s reputation. It had developed negative connotations among local temperance and morality movements, along with their extensive family, friendship and business networks. Regarding collective consumption, sociologist John Urry wrote “for those engaged in the collective tourist gaze … congregation is paramount” (140). Applying this socio-cultural principle to the behaviour of Victorian theatre-going audiences of the 1870s, it was compelling for audiences to move with the masses and support popular events at the fresh Alfred Hall rather than the fading Royal. Large crowds jostling for elbow room was perceived as the hallmark of a successful event back then, as is most often the case now.The Third Act: 1874-1878An additional complication faced by the Royal was the long-term effect of the application of straw across the ceiling. Acoustics were initially poor, and straw was intended to rectify the problem. This caused the venue to develop a reputation for being stuffy and led to the further indignity of the Royal suffering an infestation of fleas (Jenkins 22); a misfortune which caused some to label it “The Royal Bug House” (Reid 117). Considering how much food was thrown at the stage in this era, it is not surprising that rotten debris attracted insects. In 1873, the Royal closed for another round of renovations. The interior was redesigned, and the front demolished and rebuilt. This was primarily to create retail store frontage to supplement income (Reid 117). It was reported that the best theatrical frontage in Australasia was lost, and in its place was “a modestly handsome elevation” for which all play-goers of Ballarat should be thankful, as the miracle required of the rebuild was that of “exorcising the foul smells from the old theatre and making it bright and pretty and sweet” (Ballarat Star, “News and Notes” 26 Jan. 1874). The effort at rejuvenation seemed effective for a period. A “large and respectable audience” turned out to see the Fakir of Oolu, master of the weird, mystical, and strange. The magician’s show “was received with cheers from all parts of the house, and is certainly a very attractive novelty” (Ballarat Courier, “Theatre Royal” 29 Mar. 1875). That same day, the Combination Star Company gave a concert at the Mechanics Institute. Indicating the competitive tussle, the press stated: “The attendance, however, doubtless owing to attractions elsewhere, was only moderately large” (Courier, “Concert at the Mechanics’” 29 Mar. 1875). In the early 1870s, there had been calls from sectors of society for a new venue to be built in Ballarat, consistent with its status. The developer and proprietor, Sir William Clarke, intended to offer a “higher class” of entertainment for up to 1700 people, superior to the “broad farces” at the Royal (Freund n.p.) In 1875, the Academy of Music opened, at a cost of twelve thousand pounds, just one block away from the Royal.As the decade of decreasing population wore on, it is intriguing to consider an unprecedented “riotous” incident in 1877. Levity's Original Royal Marionettes opened at the Royal with ‘Beauty and the Beast’ to calamitous response. The Company Managers, Wittington & Lovell made clear that the performance had scarcely commenced when the “storm” arose and they believed “the assault to be premeditated” (Wittington and Lovell in Argus, “The Riot” 6 Apr. 1877). Paid thuggery, with the intent of spooking regular patrons, was the implication. They pointed out that “It is evident that the ringleaders of the riot came into the theatre ready armed with every variety of missiles calculated to get a good hit at the figures and scenery, and thereby create a disturbance.” The mob assaulted the stage with “head-breaking” lemonade bottles, causing costly damage, then chased the frightened puppeteers down Sturt Street (Mount Alexander Mail, “Items of News” 4 Apr. 1877). The following night’s performance, by contrast, was perfectly calm (Ballarat Star, “News and Notes” 7 Apr. 1877). Just three months later, Webb’s Royal Marionette pantomimes appeared at the Mechanics’ Institute. The press wrote “this is not to be confounded, with the exhibition which created something like a riot at the Theatre Royal last Easter” (Ballarat Star, “News and Notes” 5 July 1877).The final performance at the Royal was the American Rockerfellers’ Minstrel Company. The last newspaper references to the Royal were placed in the context of other “treats in store” at The Academy of Music, and forthcoming offerings at the Mechanics Institute (Star, “Advertising” 3 July 1878). The Royal had experienced three re-openings and a series of short-term managements, often ending in loss or even bankruptcy. When it wound up, investors were left to cover the losses, while the owner was forced to find more profitable uses for the building (Freund n.p.). At face value, it seemed that four performing arts venues was one too many for Ballarat audiences to support. By August 1878 the Royal’s two shop fronts were up for lease. Thereafter, the building was given over entirely to retail drapery sales (Withers 260). ReflectionsThe Royal was erected, at enormous expense, in a moment of unbridled optimism, after several popular theatres in Ballarat East had burned to the ground. Ultimately the timing for such a lavish investment was poor. It suffered an inflexible old-fashioned structure, high overheads, ongoing staffing costs, changing demographics, economic crisis, increased competition, decreased population, the growth of local community-based theatre, temperance agitation and the impact of negative rumour and hear-say.The struggles endured by the various owners and managers of, and investors in, the Royal reflected broader changes within the larger community. The tension between the fixed nature of the place and the fluid needs of the public was problematic. Shifting demographics meant the Royal was negatively affected by conservative values, altered tastes and competing entertainment options. Built in the 1850s, it was sound, but structurally rigid, dated and polluted with the bacterial irritations of the times. “Resident professional companies could not compete with those touring from Melbourne” by whom it was considered “… hard to use and did not satisfy the needs of touring companies who required facilities equivalent to those in the metropolitan theatres” (Freund n.p.). Meanwhile, the prevalence of fund-raising concerts, created by charitable groups and member based community organisations, detracted from people’s interest in supporting professional performances. After-all, amateur concerts enabled families to “embrace the values of British middle class morality” (Doggett 295) at a safe distance from grog shops and saloons. Children aged 5-14 constituted only ten percent of the Ballarat population in 1857, but by 1871 settler families had created a population in which school aged children comprised twenty-five of the whole (Bate 146). This had significant ramifications for the type of theatrical entertainments required. By the late sixties, as many as 2000 children would perform at a time, and therefore entrance fees were able to be kept at affordable levels for extended family members. Just one year after the demise of the Royal, a new secular improvement society became active, holding amateur events and expanding over time to become what we now know as the Royal South Street Society. This showed that the appetite for home-grown entertainment was indeed sizeable. It was a function that the Royal was unable to service, despite several ardent attempts. Conclusion The greatest misfortune of the Royal was that it became stigmatised, from the mid 1860s onwards. In an era when people were either attempting to be pure of manners or were considered socially undesirable, it was hard for a cultural venue to survive which occupied the commercial middle ground, as the Royal did. It is also conceivable that the Royal was ‘framed’, by one or two of its competitor venues, or their allies, just one year before its closure. The Theatre Royal’s negative stigma as a venue for rough and intemperate human remnants of early Ballarat East had proven insurmountable. The Royal’s awkward position between high-class entrepreneurial culture and wholesome family-based community values, both of which were considered tasteful, left it out-of-step with the times and vulnerable to the judgement of those with either vested interests or social commitments elsewhere. This had long-term resonance for the subsequent development of entertainment options within Ballarat, placing the pendulum of favour either on elite theatre or accessible community based entertainments. The cultural middle-ground was sparse. The eventual loss of the building, the physical place of so much dramatic energy and emotion, as fondly recalled by Withers (260), inevitably contributed to the Royal fading from intergenerational memory. The telling of the ‘real story’ behind the rise and fall of the Ballarat Theatre Royal requires further exploration. If contemporary cultural industries are genuinely concerned “with the re-presentation of the supposed history and culture of a place”, as Urry believed (154), then untold stories such as that of Ballarat’s Theatre Royal require scholarly attention. This article represents the first attempt to examine its troubled history in a holistic fashion and locate it within a context ripe for cultural analysis.ReferencesBate, Weston. Lucky City: The First Generation at Ballarat 1851–1901. Carlton South: Melbourne UP, 1978.Brereton, Roslyn. Entertainment and Recreation on the Victorian Goldfields in the 1850s. BA (Honours) Thesis. Melbourne: University of Melbourne, 1967.Borgmann, Albert. Crossing the Postmodern Divide. Chicago: University of Chicago Press, 1992. Briggs, Asa. Victorian Cities: Manchester, Leeds, Birmingham, Middlesbrough, Melbourne. London: Penguin, 1968.Doggett, Anne. “And for Harmony Most Ardently We Long”: Musical Life in Ballarat, 1851-187. PhD Thesis. Ballarat: Ballarat University, 2006.Freund, Peter. Her Maj: A History of Her Majesty's Theatre. Ballarat: Currency Press, 2007.Hazelwood, Jennifer. A Public Want and a Public Duty: The Role of the Mechanics Institute in the Cultural, Social and Educational Development of Ballarat from 1851 to 1880. PhD Thesis. Ballarat: University of Ballarat 2007.Jenkins, Lloyd. Another Five Ballarat Cameos. Ballarat: Lloyd Jenkins, 1989.McConachie, Bruce. Engaging Audiences: A Cognitive Approach to Spectating in the Theatre. New York: Palgrave MacMillan, 2008.Reide, John, and John Chisholm. Ballarat Golden City: A Pictorial History. Bacchus Marsh: Joval Publications, 1989.Spielvogel, Nathan. Spielvogel Papers, Volume 1. 4th ed. Bakery Hill: Ballarat Historical Society, 2016.Spielvogel, Nathan. Spielvogel Papers, Volume 3. 4th ed. Bakery Hill: Ballarat Historical Society, 2016.Urry, John. Consuming Places. London: Routledge, 1995.Withers, William. History of Ballarat (1870) and some Ballarat Reminiscences (1895/96). Ballarat: Ballarat Heritage Services, 1999.NewspapersThe Age.The Argus (Melbourne).The Australasian.The Ballarat Courier.The Ballarat Star.Coolgardie Miner.The Malcolm Chronicle and Leonora Advertiser.Mount Alexander Mail.The Star (Ballarat).

44

Lyons, Craig, Alexandra Crosby, and H.Morgan-Harris. "Going on a Field Trip: Critical Geographical Walking Tours and Tactical Media as Urban Praxis in Sydney, Australia." M/C Journal 21, no.4 (October15, 2018). http://dx.doi.org/10.5204/mcj.1446.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

IntroductionThe walking tour is an enduring feature of cities. Fuelled by a desire to learn more about the hidden and unknown spaces of the city, the walking tour has moved beyond its historical role as tourist attraction to play a key role in the transformation of urban space through gentrification. Conversely, the walking tour has a counter-history as part of a critical urban praxis. This article reflects on historical examples, as well as our own experience of conducting Field Trip, a critical geographical walking tour through an industrial precinct in Marrickville, a suburb of Sydney that is set to undergo rapid change as a result of high-rise residential apartment construction (Gibson et al.). This precinct, known as Carrington Road, is located on the unceded land of the Cadigal and Wangal people of the Eora nation who call the area Bulanaming.Drawing on a long history of philosophical walking, many contemporary writers (Solnit; Gros; Bendiner-Viani) have described walking as a practice that can open different ways of thinking, observing and being in the world. Some have focused on the value of walking to the study of place (Hall; Philips; Heddon), and have underscored its relationship to established research methods, such as sensory ethnography (Springgay and Truman). The work of Michel de Certeau pays particular attention to the relationship between walking and the city. In particular, the concepts of tactics and strategy have been applied in a variety of ways across cultural studies, cultural geography, and urban studies (Morris). In line with de Certeau’s thinking, we view walking as an example of a tactic – a routine and often unconscious practice that can become a form of creative resistance.In this sense, walking can be a way to engage in and design the city by opposing its structures, or strategies. For example, walking in a city such as Sydney that is designed for cars requires choosing alternative paths, redirecting flows of people and traffic, and creating custom shortcuts. Choosing pedestrianism in Sydney can certainly feel like a form of resistance, and we make the argument that Field Trip – and walking tours more generally – can be a way of doing this collectively, firstly by moving in opposite directions, and secondly, at incongruent speeds to those for whom the scale and style of strategic urban development is inevitable. How such tactical walking relates to the design of cities, however, is less clear. Walking is a generally described in the literature as an individual act, while the design of cities is, at its best participatory, and always involving multiple stakeholders. This reveals a tension between the practice of walking as a détournement or appropriation of urban space, and its relationship to existing built form. Field Trip, as an example of collective walking, is one such appropriation of urban space – one designed to lead to more democratic decision making around the planning and design of cities. Given the anti-democratic, “post-political” nature of contemporary “consultation” processes, this is a seemingly huge task (Legacy et al.; Ruming). We make the argument that Field Trip – and walking tours more generally – can be a form of collective resistance to top-down urban planning.By using an open-source wiki in combination with the Internet Archive, Field Trip also seeks to collectively document and make public the local knowledge generated by walking at the frontier of gentrification. We discuss these digital choices as oppositional practice, and consider the idea of tactical media (Lovink and Garcia; Raley) in order to connect knowledge sharing with the practice of walking.This article is structured in four parts. Firstly, we provide a historical introduction to the relationship between walking tours and gentrification of global cities. Secondly, we examine the significance of walking tours in Sydney and then specifically within Marrickville. Thirdly, we discuss the Field Trip project as a citizen-led walking tour and, finally, elaborate on its role as tactical media project and offer some conclusions.The Walking Tour and Gentrification From the outset, people have been walking the city in their own ways and creating their own systems of navigation, often in spite of the plans of officialdom. The rapid expansion of cities following the Industrial Revolution led to the emergence of “imaginative geographies”, where mediated representations of different urban conditions became a stand-in for lived experience (Steinbrink 219). The urban walking tour as mediated political tactic was utilised as far back as Victorian England, for reasons including the celebration of public works like the sewer system (Garrett), and the “othering” of the working class through upper- and middle-class “slum tourism” in London’s East End (Steinbrink 220). The influence of the Situationist theory of dérive has been immense upon those interested in walking the city, and we borrow from the dérive a desire to report on the under-reported spaces of the city, and to articulate alternative voices within the city in this project. It should be noted, however, that as Field Trip was developed for general public participation, and was organised with institutional support, some aspects of the dérive – particularly its disregard for formal structure – were unable to be incorporated into the project. Our responsibility to the participants of Field Trip, moreover, required the imposition of structure and timetable upon the walk. However, our individual and collective preparation for Field Trip, as well as our collective understanding of the area to be examined, has been heavily informed by psychogeographic methods that focus on quotidian and informal urban practices (Crosby and Searle; Iveson et al).In post-war American cities, walking tours were utilised in the service of gentrification. Many tours were organised by real estate agents with the express purpose of selling devalorised inner-city real estate to urban “pioneers” for renovation, including in Boston’s South End (Tissot) and Brooklyn’s Park Slope, among others (Lees et al 25). These tours focused on a symbolic revalorisation of “slum neighbourhoods” through a focus on “high culture”, with architectural and design heritage featuring prominently. At the same time, urban socio-economic and cultural issues – poverty, homelessness, income disparity, displacement – were downplayed or overlooked. These tours contributed to a climate in which property speculation and displacement through gentrification practices were normalised. To this day, “ghetto tours” operate in minority neighbourhoods in Brooklyn, serving as a beachhead for gentrification.Elsewhere in the world, walking tours are often voyeuristic, featuring “locals” guiding well-meaning tourists through the neighbourhoods of some of the world’s most impoverished communities. Examples include the long runningKlong Toei Private Tour, through “Bangkok’s oldest and largest slum”, or the now-ceased Jakarta Hidden Tours, which took tourists to the riverbanks of Jakarta to see the city’s poorest before they were displaced by gentrification.More recently, all over the world activists have engaged in walking tours to provide their own perspective on urban change, attempting to direct the gentrifier’s gaze inward. Whilst the most confrontational of these might be the Yuppie Gazing Tour of Vancouver’s historically marginalised Downtown Eastside, other tours have highlighted the deleterious effects of gentrification in Williamsburg, San Francisco, Oakland, and Surabaya, among others. In smaller towns, walking tours have been utilised to highlight the erasure of marginalised scenes and subcultures, including underground creative spaces, migrant enclaves, alternative and queer spaces. Walking Sydney, Walking Marrickville In many cities, there are now both walking tours that intend to scaffold urban renewal, and those that resist gentrification with alternative narratives. There are also some that unwittingly do both simultaneously. Marrickville is a historically working-class and migrant suburb with sizeable populations of Greek and Vietnamese migrants (Graham and Connell), as well as a strong history of manufacturing (Castles et al.), which has been undergoing gentrification for some time, with the arts playing an often contradictory role in its transformation (Gibson and Homan). More recently, as the suburb experiences rampant, financialised property development driven by global flows of capital, property developers have organised their own self-guided walking tours, deployed to facilitate the familiarisation of potential purchasers of dwellings with local amenities and ‘character’ in precincts where redevelopment is set to occur. Mirvac, Marrickville’s most active developer, has designed its own self-guided walking tour Hit the Marrickville Pavement to “explore what’s on offer” and “chat to locals”: just 7km from the CBD, Marrickville is fast becoming one of Sydney’s most iconic suburbs – a melting pot of cuisines, creative arts and characters founded on a rich multicultural heritage.The perfect introduction, this self-guided walking tour explores Marrickville’s historical architecture at a leisurely pace, finishing up at the pub.So, strap on your walking shoes; you're in for a treat.Other walking tours in the area seek to highlight political, ecological, and architectural dimension of Marrickville. For example, Marrickville Maps: Tropical Imaginaries of Abundance provides a series of plant-led walks in the suburb; The Warren Walk is a tour organised by local Australian Labor Party MP Anthony Albanese highlighting “the influence of early settlers such as the Schwebel family on the area’s history” whilst presenting a “political snapshot” of ALP history in the area. The Australian Ugliness, in contrast, was a walking tour organised by Thomas Lee in 2016 that offered an insight into the relationships between the visual amenity of the streetscape, aesthetic judgments of an ambiguous nature, and the discursive and archival potentialities afforded by camera-equipped smartphones and photo-sharing services like Instagram. Figure 1: Thomas Lee points out canals under the street of Marrickville during The Australian Ugliness, 2016.Sydney is a city adept at erasing its past through poorly designed mega-projects like freeways and office towers, and memorialisation of lost landscapes has tended towards the literary (Berry; Mudie). Resistance to redevelopment, however, has often taken the form of spectacular public intervention, in which public knowledge sharing was a key goal. The Green Bans of the 1970s were partially spurred by redevelopment plans for places like the Rocks and Woolloomooloo (Cook; Iveson), while the remaking of Sydney around the 2000 Olympics led to anti-gentrification actions such as SquatSpace and the Tour of Beauty, an “aesthetic activist” tour of sites in the suburbs of Redfern and Waterloo threatened with “revitalisation.” Figure 2: "Tour of Beauty", Redfern-Waterloo 2016. What marks the Tour of Beauty as significant in this context is the participatory nature of knowledge production: participants in the tours were addressed by representatives of the local community – the Aboriginal Housing Company, the local Indigenous Women’s Centre, REDWatch activist group, architects, designers and more. Each speaker presented their perspective on the rapidly gentrifying suburb, demonstrating how urban space is made an remade through processes of contestation. This differentiation is particularly relevant when considering the basis for Sydney-centric walking tours. Mirvac’s self-guided tour focuses on the easy-to-see historical “high culture” of Marrickville, and encourages participants to “chat to locals” at the pub. It is a highly filtered approach that does not consider broader relations of class, race and gender that constitute Marrickville. A more intense exploration of the social fabric of the city – providing a glimpse of the hidden or unknown spaces – uncovers the layers of social, cultural, and economic history that produce urban space, and fosters a deeper engagement with questions of urban socio-spatial justice.Solnit argues that walking can allow us to encounter “new thoughts and possibilities.” To walk, she writes, is to take a “subversive detour… the scenic route through a half-abandoned landscape of ideas and experiences” (13). In this way, tactical activist walking tours aim to make visible what cannot be seen, in a way that considers the polysemic nature of place, and in doing so, they make visible the hidden relations of power that produce the contemporary city. In contrast, developer-led walking tours are singularly focussed, seeking to attract inflows of capital to neighbourhoods undergoing “renewal.” These tours encourage participants to adopt the position of urban voyeur, whilst activist-led walking tours encourage collaboration and participation in urban struggles to protect and preserve the contested spaces of the city. It is in this context that we sought to devise our own walking tour – Field Trip – to encourage active participation in issues of urban renewal.In organising this walking tour, however, we acknowledge our own entanglements within processes of gentrification. As designers, musicians, writers, academics, researchers, venue managers, artists, and activists, in organising Field Trip, we could easily be identified as “creatives”, implicated in Marrickville’s ongoing transformation. All of us have ongoing and deep-rooted connections to various Sydney subcultures – the same subcultures so routinely splashed across developer advertising material. This project was borne out of Frontyard – a community not-just-art space, and has been supported by the local Inner West Council. As such, Field Trip cannot be divorced from the highly contentious processes of redevelopment and gentrification that are always simmering in the background of discussions about Marrickville. We hope, however, that in this project we have started to highlight alternative voices in those redevelopment processes – and that this may contribute towards a “method of equality” for an ongoing democratisation of those processes (Davidson and Iveson).Field Trip: Urban Geographical Enquiry as Activism Given this context, Field Trip was designed as a public knowledge project that would connect local residents, workers, researchers, and decision-makers to share their experiences living and working in various parts of Sydney that are undergoing rapid change. The site of our project – Carrington Road, Marrickville in Sydney’s inner-west – has been earmarked for major redevelopment in coming years and is quickly becoming a flashpoint for the debates that permeate throughout the whole of Sydney: housing affordability, employment accessibility, gentrification and displacement. To date, public engagement and consultation regarding proposed development at Carrington Road has been limited. A major landholder in the area has engaged a consultancy firm to establish a community reference group (CRG) the help guide the project. The CRG arose after public outcry at an original $1.3 billion proposal to build 2,616 units in twenty towers of up to 105m in height (up to thirty-five storeys) in a predominantly low-rise residential suburb. Save Marrickville, a community group created in response to the proposal, has representatives on this reference group, and has endeavoured to make this process public. Ruming (181) has described these forms of consultation as “post-political,” stating thatin a universe of consensual decision-making among diverse interests, spaces for democratic contest and antagonistic politics are downplayed and technocratic policy development is deployed to support market and development outcomes.Given the notable deficit of spaces for democratic contest, Field Trip was devised as a way to reframe the debate outside of State- and developer-led consultation regimes that guide participants towards accepting the supposed inevitability of redevelopment. We invited a number of people affected by the proposed plans to speak during the walking tour at a location of their choosing, to discuss the work they do, the effect that redevelopment would have on their work, and their hopes and plans for the future. The walking tour was advertised publicly and the talks were recorded, edited and released as freely available podcasts. The proposed redevelopment of Carrington Road provided us with a unique opportunity to develop and operate our own walking tour. The linear street created an obvious “circuit” to the tour – up one side of the road, and down the other. We selected speakers based on pre-existing relationships, some formed during prior rounds of research (Gibson et al.). Speakers included a local Aboriginal elder, a representative from the Marrickville Historical Society, two workers (who also gave tours of their workplaces), the Lead Heritage Adviser at Sydney Water, who gave us a tour of the Carrington Road pumping station, and a representative from the Save Marrickville residents’ group. Whilst this provided a number of perspectives on the day, regrettably some groups were unrepresented, most notably the perspective of migrant groups who have a long-standing association with industrial precincts in Marrickville. It is hoped that further community input and collaboration in future iterations of Field Trip will address these issues of representation in community-led walking tours.A number of new understandings became apparent during the walking tour. For instance, the heritage-listed Carrington Road sewage pumping station, which is of “historic and aesthetic significance”, is unable to cope with the proposed level of residential development. According to Philip Bennett, Lead Heritage Adviser at Sydney Water, the best way to maintain this piece of heritage infrastructure is to keep it running. While this issue had been discussed in private meetings between Sydney Water and the developer, there is no formal mechanism to make this expert knowledge public or accessible. Similarly, through the Acknowledgement of Country for Field Trip, undertaken by Donna Ingram, Cultural Representative and a member of the Metropolitan Local Aboriginal Land Council, it became clear that the local Indigenous community had not been consulted in the development proposals for Carrington Road. This information, while not necessary secret, had also not been made public. Finally, the inclusion of knowledgeable local workers whose businesses are located on Carrington Road provided an insight into the “everyday.” They talked of community and collaboration, of site-specificity, the importance of clustering within their niche industries, and their fears for of displacement should redevelopment proceed.Via a community-led, participatory walking tour like Field Trip, threads of knowledge and new information are uncovered. These help create new spatial stories and readings of the landscape, broadening the scope of possibility for democratic participation in cities. Figure 3: Donna Ingram at Field Trip 2018.Tactical Walking, Tactical Media Stories connected to walking provide an opportunity for people to read the landscape differently (Mitchell). One of the goals of Field Trip was to begin a public knowledge exchange about Carrington Road so that spatial stories could be shared, and new readings of urban development could spread beyond the confines of the self-contained tour. Once shared, this knowledge becomes a story, and once remixed into existing stories and integrated into the way we understand the neighbourhood, a collective spatial practice is generated. “Every story is a travel story – a spatial practice”, says de Certeau in “Spatial Stories”. “In reality, they organise walks” (72). As well as taking a tactical approach to walking, we took a tactical approach to the mediation of the knowledge, by recording and broadcasting the voices on the walk and feeding information to a publicly accessible wiki. The term “tactical media” is an extension of de Certeau’s concept of tactics. David Garcia and Geert Lovink applied de Certeau’s concept of tactics to the field of media activism in their manifesto of tactical media, identifying a class of producers who amplify temporary reversals in the flow of power by exploiting the spaces, channels and platforms necessary for their practices. Tactical media has been used since the late nineties to help explain a range of open-source practices that appropriate technological tools for political purposes. While pointing out the many material distinctions between different types of tactical media projects within the arts, Rita Raley describes them as “forms of critical intervention, dissent and resistance” (6). The term has also been adopted by media activists engaged in a range of practices all over the world, including the Tactical Technology Collective. For Field Trip, tactical media is a way of creating representations that help navigate neighbourhoods as well as alternative political processes that shape them. In this sense, tactical representations do not “offer the omniscient point of view we associate with Cartesian cartographic practice” (Raley 2). Rather these representations are politically subjective systems of navigation that make visible hidden information and connect people to the decisions affecting their lives. Conclusion We have shown that the walking tour can be a tourist attraction, a catalyst to the transformation of urban space through gentrification, and an activist intervention into processes of urban renewal that exclude people and alternative ways of being in the city. This article presents practice-led research through the design of Field Trip. By walking collectively, we have focused on tactical ways of opening up participation in the future of neighbourhoods, and more broadly in designing the city. By sharing knowledge publicly, through this article and other means such as an online wiki, we advocate for a city that is open to multimodal readings, makes space for sharing, and is owned by those who live in it. References Armstrong, Helen. “Post-Urban/Suburban Landscapes: Design and Planning the Centre, Edge and In-Between.” After Sprawl: Post Suburban Sydney: E-Proceedings of Post-Suburban Sydney: The City in Transformation Conference, 22-23 November 2005, Riverside Theatres, Parramatta, Sydney. 2006.Bendiner-Viani, Gabrielle. “Walking, Emotion, and Dwelling.” Space and Culture 8.4 (2005): 459-71. Berry, Vanessa. Mirror Sydney. Sydney: Giramondo, 2017.Castles, Stephen, Jock Collins, Katherine Gibson, David Tait, and Caroline Alorsco. “The Global Milkbar and the Local Sweatshop: Ethnic Small Business and the Economic Restructuring of Sydney.” Centre for Multicultural Studies, University of Wollongong, Working Paper 2 (1991).Crosby, Alexandra, and Kirsten Seale. “Counting on Carrington Road: Street Numbers as Metonyms of the Urban.” Visual Communication 17.4 (2018): 1-18. Crosby, Alexandra. “Marrickville Maps: Tropical Imaginaries of Abundance.” Mapping Edges, 2018. 25 Jun. 2018 <http://www.mappingedges.org/news/marrickville-maps-tropical-imaginaries-abundance/>.Cook, Nicole. “Performing Housing Affordability: The Case of Sydney’s Green Bans.” Housing and Home Unbound: Intersections in Economics, Environment and Politics in Australia. Eds. Nicole Cook, Aidan Davidson, and Louise Crabtree. London: Routledge, 2016. 190-203.Davidson, Mark, and Kurt Iveson. “Recovering the Politics of the City: From the ‘Post-Political City’ to a ‘Method of Equality’ for Critical Urban Geography.” Progress in Human Geography 39.5 (2015): 543-59. De Certeau, Michel. “Spatial Stories.” What Is Architecture? Ed. Andrew Ballantyne. London: Routledge, 2002. 72-87.Dobson, Stephen. “Sustaining Place through Community Walking Initiatives.” Journal of Cultural Heritage Management and Sustainable Development 1.2 (2011): 109-21. Garrett, Bradley. “Picturing Urban Subterranea: Embodied Aesthetics of London’s Sewers.” Environment and Planning A: Economy and Space 48.10 (2016): 1948-66. Gibson, Chris, and Shane Homan. “Urban Redevelopment, Live Music, and Public Space: Cultural Performance and the Re-Making of Marrickville.” International Journal of Cultural Policy 10.1 (2004): 67-84. Gibson, Chris, Carl Grodach, Craig Lyons, Alexandra Crosby, and Chris Brennan-Horley. Made in Marrickville: Enterprise and Cluster Dynamics at the Creative Industries-Manufacturing Interface, Carrington Road Precinct. Report DP17010455-2017/2, Australian Research Council Discovery Project: Urban Cultural Policy and the Changing Dynamics of Cultural Production. QUT, University of Wollongong, and Monash University, 2017.Glazman, Evan. “‘Ghetto Tours’ Are the Latest Cringeworthy Gentrification Trend in NYC”. Konbini, n.d. 5 June 2017 <http://www.konbini.com/us/lifestyle/ghetto-tours-latest-cringeworthy-gentrification-trend-nyc/>. Graham, Sonia, and John Connell. “Nurturing Relationships: the Gardens of Greek and Vietnamese Migrants in Marrickville, Sydney.” Australian Geographer 37.3 (2006): 375-93. Gros, Frédéric. A Philosophy of Walking. London: Verso Books, 2014.Hall, Tom. “Footwork: Moving and Knowing in Local Space(s).” Qualitative Research 9.5 (2009): 571-85. Heddon, Dierdre, and Misha Myers. “Stories from the Walking Library.” Cultural Geographies 21.4 (2014): 1-17. Iveson, Kurt. “Building a City for ‘The People’: The Politics of Alliance-Building in the Sydney Green Ban Movement.” Antipode 46.4 (2014): 992-1013. Iveson, Kurt, Craig Lyons, Stephanie Clark, and Sara Weir. “The Informal Australian City.” Australian Geographer (2018): 1-17. Jones, Phil, and James Evans. “Rescue Geography: Place Making, Affect and Regeneration.” Urban Studies 49.11 (2011): 2315-30. Lees, Loretta, Tom Slater, and Elvin Wyly. Gentrification. New York: Routledge, 2008.Legacy, Crystal, Nicole Cook, Dallas Rogers, and Kristian Ruming. “Planning the Post‐Political City: Exploring Public Participation in the Contemporary Australian City.” Geographical Research 56.2 (2018): 176-80. Lovink, Geert, and David Garcia. “The ABC of Tactical Media.” Nettime, 1997. 3 Oct. 2018 <http://www.nettime.org/Lists-Archives/nettime-l-9705/msg00096.html>.Mitchell, Don. “New Axioms for Reading the Landscape: Paying Attention to Political Economy and Social Justice.” Political Economies of Landscape Change. Eds. James L. Wescoat Jr. and Douglas M. Johnson. Dordrecht: Springer, 2008. 29-50.Morris, Brian. “What We Talk about When We Talk about ‘Walking in the City.’” Cultural Studies 18.5 (2004): 675-97. Mudie, Ella. “Unbuilding the City: Writing Demolition.” M/C Journal 20.2 (2017).Phillips, Andrea. “Cultural Geographies in Practice: Walking and Looking.” Cultural Geographies 12.4 (2005): 507-13. Pink, Sarah. “An Urban Tour: The Sensory Sociality of Ethnographic Place-Making.”Ethnography 9.2 (2008): 175-96. Pink, Sarah, Phil Hubbard, Maggie O’Neill, and Alan Radley. “Walking across Disciplines: From Ethnography to Arts Practice.” Visual Studies 25.1 (2010): 1-7. Quiggin, John. “Blogs, Wikis and Creative Innovation.” International Journal of Cultural Studies 9.4 (2006): 481-96. Raley, Rita. Tactical Media. Vol. 28. Minneapolis: U of Minnesota P, 2009.Ruming, Kristian. “Post-Political Planning and Community Opposition: Asserting and Challenging Consensus in Planning Urban Regeneration in Newcastle, New South Wales.” Geographical Research 56.2 (2018): 181-95. Solnit, Rebecca. Wanderlust: A History of Walking. New York: Penguin Books, 2001.Steinbrink, Malte. “‘We Did the Slum!’ – Urban Poverty Tourism in Historical Perspective.” Tourism Geographies 14.2 (2012): 213-34. Tissot, Sylvie. Good Neighbours: Gentrifying Diversity in Boston’s South End. London: Verso, 2015.

45

Poletti, Anna, and Julie Rak. "“We’re All Born Naked and the Rest Is” Mediation: Drag as Automediality." M/C Journal 21, no.2 (April25, 2018). http://dx.doi.org/10.5204/mcj.1387.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

This essay originates out of our shared interest in genres and media forms used for identity practices that do not cohere into a narrative or a fixed representation of who someone is. It takes the current heightened visibility of drag as a mode of performance that explicitly engages with identity as a product materialized—but not completed—by the ongoing process of performance. We consider the new drag, which we define below, as a form of playing with identity that combines bodily practices (comportment and use of voice) and adornment (make-up, clothing, wigs, and accessories) with an array of media (photography, live performance, social media and television). Given the limited space available, we will not be engaging with the propositions made during earlier feminist and queer thinking that drag is not inherently subversive and may reinscribe gender and race norms through their hyperbolic recitation (Butler 230-37; hooks 145-56). While we think there is much to be gained from revisiting these critiques in light of the changes in conceptualisations of gender in queer subcultures, we are not interested in framing drag as subversive or resistant in relation to the norms of masculinity and femininity. Instead, we follow Eve Sedgwick’s interest in reparative practices adopted by queer-identified subjects who must learn to survive in a hostile culture (“Paranoid”) and trace two lines of analysis we identify in drag’s new found visibility that demonstrate the reparative potential of automedia.At time of writing, RuPaul’s Drag Race (RPDR) has truly hit the big time. Pop icon Christina Aguilera was a guest judge for the first episode of its tenth season (Daw “Christina”), and the latest episode of RuPaul’s All-Stars season three spin-off show was the most-watched of any show in its network’s history (Crowley). RuPaul Charles, the producer and star of RPDR, has just been honoured with a star on the Hollywood Walk of Fame, decades after he began his career as a drag performer (Daw “RuPaul”). Drag queens are finally becoming part of American mainstream media and drag as an art form and a cultural practice is on its way to becoming part of discourse about gender and identity around the world, via powerful systems of digital mediation and distribution. RPDR’s success is a good way to think about how drag, a long-standing performance art form, is having a “break out” moment in popular culture. We argue here that RPDR is doing this within an automedia framework.What does automedia mean in the context of drag on television and social media? We understand automedia to be about the mediation of identity when identity is both a product of representation and a process that is continually becoming, expressed in the double meaning of the word “life” as biography and as process (Poletti “Queer Collages” 362; Poletti and Rak 6-7). In this essay we build on our shared interest in developing a critical mode that can respond to forms of automedia that explore “the possibility of identity in the absence of narration” (Rak 172). What might artists who work with predominantly non-narrative forms such as drag performance show us about the ongoing interconnection between technologies and subjectivities as they represent and think through what “life” looks like, on stage and off?Automedia names life as a process and a product that has the potential to queer temporality and normative forms of identification, what Jack Halberstam has called “queer time” (1). We understand Halberstam’s evocation of queer time as suitable for being thought through automedia because of their characterisation of queer as “a form of self-description in the past decade or so … [that] has the potential to open up new life narratives and alternative relations to time and space” (2). Queer time, Halberstam explains, comes from the collapse of the past and shaky relation to futurity gay men experienced during the height of the American AIDs crisis, but they also see queer time, significantly, as exceeding the terms of its arrival. Queer time could be about the “potentiality of a life unscripted by the conventions of family, inheritance, and child rearing” (2). Queer time, then, evokes the possibility of making a life narrative that does not have to follow a straight line or stay “on script,” and does not have to feature conventional milestones or touchstones in its unfolding. If queer time can be thought alongside automedia, within drag performances that are not about straight lives, narrative histories and straight time can come into view.Much has been written about drag as a performance that creates a public, for example, as part of a queer world-building project that shoots unpredictably through spaces beyond performance locations (Berlant and Warner 558). Halberstam’s shift to thinking of queer time as an opening of new life narratives and a different relation to time has similar potential when considering the work of RPDR as automedia, because the shift of drag performance away from clubs, parades and other queer spaces to television and the internet is accompanied by a concern, manifested in the work of RuPaul himself, with drag history and the management of drag memory. We argue that a concern with the relationship between time and identity in RPDR is an attempt to open up, through digital networked media, a queer understanding of time that is in relation to drag of the past, but not always in a linear way. The performances of season nine winner Sasha Velour, and Velour’s own preoccupation with drag history in her performances and art projects, is an indicator of the importance of connecting the twin senses of “life” as process and product found in automedia to performance and narration.The current visibility of drag in popular culture is characterised by a shifting relationship between drag and media: what was once a location-based, temporally specific form of performance which occurred in bars, has been radically changed through the increased contact between the media forms of performance, television and social media. While local drag queens are often the celebrities (or “superstars”) of their local subcultural scene, reality television (in the form of RPDR) and social media (particularly Instagram) have radically increased the visibility of some drag queens, turning them into international celebrities with hundreds of thousands of fans. These queens now speak to audiences far beyond their local communities, and to audiences who may not have any knowledge of the queer subcultures that have nurtured generations of drag performers. Under the auspices of RPDR, drag queens have gained a level of cultural visibility that produces fascinating, and complex, encounters between subcultural identity practices and mainstream media tropes. Amongst her many tasks—being fierce, flawless, hilarious, and able to turn out a consummate lip sync performance—the newly visible drag queen is also a teacher. Enacting RuPaul’s theory of identity from his song title—“We’re all born naked and the rest is drag” (“Born”)—drag queens who in some way embody or make use of RuPaul’s ideas have the potential to advance a queer perspective on identity as a process in keeping with Judith Butler’s influential theory of identity performativity (Butler 7-16). In so doing they can provide fresh insights into the social function of media platforms and their genres in the context of queer lives. They are what we call “new” drag queens, because of their access to technology and digital forms of image distribution. They can refer to classic drag queen performance culture, and they make use of classic drag performance as a genre, but their transnational media presence and access to more recent forms of identification to describe themselves, such as trans, genderqueer or nonbinary, mark their identity presentations and performance presences as a departure from other forms of drag.While there is clearly a lot to be said about drag’s “break out,” in this essay we focus on two elements of the “new media” drag that we think speak directly, and productively, to the larger question of how cultural critics can understand the connection between identity and mediation as mutually emergent phenomena. As a particularly striking practitioner of automediality, the new drag queen draws our attention to the way that drag performance is an automedial practice that creates “queer time” (Halberstam), making use of the changing status of camp as a practice for constructing, and mediating identity. In what follows we examine the statements about drag and the autobiographical statements presented by RuPaul Charles and Sasha Velour (the winner of RPDR Season Nine) to demonstrate automediality as a powerful practice for queer world-making and living.No One Ever Wins Snatch Game: RuPaul and TimeAs we have observed at the opening of this essay, queer time is an oppositional practice, a refusal of those who belong to queer communities to fall into step with straight ideas about history, futurity, reproduction and the heteronormative idea of family, and a way to understand how communities mark occasions, conceptualize the history and traditions of subcultures. Queer time has the potential to rethink daily living and history differently and to tell accounts of lives in a different way, to “open up new life narratives,” as Halberstam says (2). RuPaul Charles’s own life story could be understood as a way to open up new life narratives literally by constructing what a queer life and career could mean in the aftermath of the AIDS epidemic in the United States. His 1995 memoir, Lettin It All Hang Out, details RuPaul’s early career in 1980s Atlanta, Georgia and in New York as an often-difficult search for what would make him a star. RuPaul did not at first conceptualize himself as a drag star, but as a punk musician in Atlanta and then as part of the New York Club Kid community, which developed when New York clubs were in danger of closing because of fear of the AIDS epidemic (Flynn). RuPaul became adept at self-promotion and image-building while he was part of these rebellious punk and dance club subcultures that refused gender and lifestyle norms (Lettin 62-5). It might seem to be an unusual beginning for a drag star, but as RuPaul writes, “I always knew I was going to be star [but] I never thought it was going to be as a drag queen” (Lettin 64). There was no narrative of mainstream success that RuPaul—a gay, gender non-binary African-American man from the American Midwest—could follow.Since he was a drag performer too, RuPaul eventually “had an epiphany. Why couldn’t I [he] become a mainstream pop star in drag? Who said it couldn’t be done?” (Workin’ It 159). And he decided that rather than look for a model of success to follow, he would queer the mainstream model for success. As he observes, “I looked around at my favorite stars and realized that they were drag queens too. In fact every celebrity is a drag queen” (Lettin 129). Proceeding from the idea that all people are in fact drag artists—the source of RuPaul’s aformentioned catch-phrase and song title “We’re all born naked and the rest is drag” (“Born”), RuPaul moved the show business trajectory into queer time, making the “formula” for success the labour required of drag queens to create personae, entertain, promote themselves and make a successful living (and a life) in dangerous work environments—a process presented in his song “Supermodel” and its widely-cited lyric “You better work!” (“Supermodel”). The video for “Supermodel” shows RuPaul in his persona as Supermodel of the World, “working” as a performer and a member of the public in New York to underscore the different kinds of labour that is involved, and that this labour is necessary for anyone to become successful (“Supermodel” video).When RuPaul’s Drag Race began in 2010, RuPaul modelled the challenges in the show on his own career in an instance of automedia, where the non-narrative aspects of drag performance and contest challenges were connected to the performance of RuPaul’s own story. According to one of RuPaul’s friends who produces the show: “The first season, all the challenges were ‘Ru did this, so you did this.’ It was Ru’s philosophy” (Snetiker). As someone who was without models for success, RuPaul intends for RPDR to provide a model for others to follow. The goal of the show is the replication of RuPaul’s own career trajectory: the winners of RPDR are each crowned “America’s Next Drag Superstar,” because they have successfully learned from RuPaul’s own experiences so that they too can develop their careers as drag artists. This pattern has persisted on RPDR, where the contestants are often asked to participate in challenges that reflect RuPaul’s own struggles to become a star as a way to “train” them to develop their careers. Contestants have, like RuPaul himself, starred in low-budget films, played in a punk band, marketed their own perfume, commemorated the work of the New York Club Kids, and even planned the design and marketing of their own memoirs.RPDR contestants are also expected to know popular culture of the past and present, and they are judged on how well they understand their own “herstory” of the drag communities and queer culture. Snatch Game, a popular segment where contestants have to impersonate celebrities on a queer version of the Match Game series, is a double test. To succeed, contestants must understand how to impersonate celebrities past and present within a camp aesthetic. But the segment also tests how well drag queens understand the genre of game show television, a genre that no longer exists on television (except in the form of Wheel of Fortune or Jeopardy), and that many of the RPDR contestants are not old enough to have seen, performing witty taglines and off-the-cuff jokes they hope will land in a very tight time frame. Sasha Velour, the winner of season nine, won praise for her work in the Snatch Game segment in episode six because, acting on advice from RuPaul, she played Marlene Dietrich and not her first choice, queer theorist Judith Butler (RuPaul’s). Sasha Velour was able to make Dietrich, a queer icon known for her film work in the 1920-1940s, humorous in the game show context, showing that she understands queer history, and that she is a skilful impersonator who understands how to navigate a genre that is part of RuPaul’s own life story. The queer time of RuPaul’s narrative is transmitted to a skill set future drag stars need to use: a narrative of a life becomes part of performance. RPDR is, in this sense, automedia in action as queens make their personae “live,” perform part of RuPaul’s “life” story, and get to “live” on the show for another week if they are successful. The point of Snatch Game is how well a queen can perform, how good she is at entertaining and educating audiences, and how well she deals with an archaic genre, that of the television game show. No one ever “wins” Snatch Game because that is not the point of it. But those who win the Snatch Game challenge often go on to win RPDR, because they have demonstrated improvisational skill, comic timing, knowledge of RuPaul’s own life narrative touchstones and entertained the audience.Performative Agency: The Drag Performance as Resource for Queer LivingVelour’s embodied performance in the Snatch Game of the love and knowledge of popular culture associated with camp, and its importance to the art of drag, highlights the multifaceted use of media as a resource for identity practices that characterizes drag as a form of automedia. Crucially, it exemplifies the complex way that media forms are heavily cited and replayed in new combinations in order to say something real about the ways of living of a specific artist or person. Sasha Velour’s impersonation of Dietrich is not one in which Velour’s persona disappears: indeed, she is highly commended by RuPaul, and fans, because her embodiment of Dietrich in the anachronous media environment of the Snatch Game works to further Velour’s unique persona and skill as a drag artist. Velour queers time with her Dietrich in order to demonstrate her unique sensibility and identity. Thus, reality TV, silent film, cabaret, improvisation and visual presentation are brought together in an embodied performance that advances Velour’s specific form of drag and is taken as a strong marker of who Sasha Velour is.But what exactly is Sasha Velour doing when she clarifies her identity by dressing as Marlene Dietrich and improvises the diva’s answers to questions on a game show? This element of drag is clearly connected to the aesthetics of camp that have a long tradition in gay and queer culture. Original theories of camp theorized it as a practice of taste and interpretation (Sontag)—camp described a relationship to the objects of popular culture that was subversive because it celebrated the artificiality of aesthetic forms, and was therefore ironizing. However, this understanding of camp does not adequately describe its role in postmodern culture or how some queer subcultures cultivate the use media forms for identity practices (O’Neill 21). In her re-casting of camp, Eve Kosofsky Sedgwick argues:we need to [think of camp] not in terms of parody or even wit, but with more of an eye of its visceral, operatic power: the startling outcrops of overinvested erudition; the prodigal production of alternative histories; the ‘over’-attachment to fragmentary, marginal, waste, lost, or leftover cultural products; the richness of affective variety; and the irrepressible, cathartic fascination with ventriloquist forms of relation. (Sedgwick The Weather 66)This reframing of camp emphasises affect, attachment and forms of relation as ongoing processes for the making of queer life (a process), rather than as elements of queer identity (a product). For Sedgwick camp is a practice or process that mediates queerness in the context of a hostile mainstream media culture that does not connect queer ways of living with flourishing or positive outcomes (Sedgwick “Paranoid Reading” 28). In O’Neill’s account, camp does not involve attachment to the diva as a fixed identity whose characteristics can be adopted in irony or impersonation in which the individual disappears (16). Rather, it is the diva’s labour—her way of marshalling her talent to produce compelling performances, which come to be the hallmark of her career and identity—that is the site of queer identification. What RuPaul wittily refers to as a drag queen’s “charisma, uniqueness, nerve and talent” (the acronym is important), O’Neill refers to as the diva’s “performative agency”—the primary “power to perform” (16, emphasis in original). This is the positive power of camp as form of automediation for queer world making: media forms provide resources that queer subjects can draw on in assembling a performance of identity as modes of embodiment and ways of being that can be cited (the specific posture of Dietrich, for example, which Velour mimics) and in terms of the affect required to marshal the performance itself.When she was crowned the winner of season nine of RPDR, Sasha Velour emphasised the drag queen’s performative agency itself as a resource for queer identity practices. After being announced the winner, Velour said: “Let’s change sh*t up. Let’s get all inspired by all this beauty, all this beauty, and change the motherf*cking world” (Queentheban). This narrative of the world-changing power of the beauty of drag refers to the visibility of the new drag queens, who through television and social media now have thousands of fans across the world. Yet, this narrative of the collective potential of drag is accompanied by Velour presenting her own autobiographical narrative that posits drag as an automedial practice whose “richness of affective variety” has been central to her coming to terms with the death of her mother from cancer. In interviews and in her magazine about drag (Velour: The Drag Magazine) Velour narrates the evolution of her drag and her identity as a “bald queen” whose signature look includes a clean-shaven head which is often unadorned or revealed in her performances as directly linked to her mother’s baldness brought on by treatment for cancer (WBUR).In an autobiographical photo-essay titled “Gone” published in Velour, Velour poses in a series of eight photographs which are accompanied by handwritten text reflecting on the role of drag in Velour’s grieving for her mother. In the introduction, the viewer is told that the “books and clothes” used in the photos belonged to Velour’s mother, Jane. The penultimate image shows Velour lying on grass in drag without a wig, looking up at the camera and is accompanied by nineteen statements elucidating what drag is, all of which are in keeping with Sedgwick’s reframing of camp practices as reparative strategies for queer lives: “Drag is for danger / Drag is for safety / Drag is for remembering / Drag is for recovering.” Affect, catharsis, and operatic power are narrated and visually rendered in the photo-essay, presenting drag as a highly personal form of automediation for Velour. The twentieth line defining drag appears on the final page, accompanied by a photograph of Velour from behind, her arms thrown back and tensile: “Drag is for dressing up / And this is my mother’s dress.”Taken together, Velour’s generic and highly personal descriptions of drag as a process and product that empowers individual and collective queer lives define drag as a form of automedia in which identity and living are a constant process of creativity and invention “where ideas about the self and what it means to live are tested, played with, rejected, and embraced” (Rak 177).Velour’s public statements and autobiographical works foreground how the power, investment, richness and catharsis encapsulated in drag performance offers an important antidote to the hostility to queer ways of being embodied by an assimilationist gay politics. In a recent interview, Velour commented on the increased visibility of her drag beyond her localised performances in “dive bars” in New York:When Drag Race came on television I feel like the gay community in general was focussed on […] dare I say, a kind of assimilation politics, showing straight people and the world at large that we are just like everyone else and I think drag offered a radical different saying [sic] and reminded people that there’s been this grand tradition of queer people and gay people saying ‘actually we’re fabulously different and this is why.’ (PopBuzz)Velour suggests that in its newly visible forms outside localised queer cultures, drag as a media spectacle offers an important alternative to the pressure for queer people to assimilate to dominant forms of living, those practices, forms of attachment and relation Halberstam associates with straight time.ConclusionThe queer time and performative agency enacted in drag provides a compelling example of non-narrative forms of identity work in which identity is continuously emerging through labour, innovation, and creativity (or—in RuPaul’s formulation—charisma, uniqueness, nerve and talent). This creativity draws on popular culture as a resource and site of history for queer identities, an evocation of queer time. The queer time of drag as a performance genre has an increasing presence in media forms such as television, social media and print media, bringing autobiographical performances and narratives by drag artists into new venues. This multiple remediation of drag recasts queer cultural practices beyond localised subcultural contexts into the broader media cultures in order to amplify and celebrate queerness as a form of difference, and differing, as automediality.ReferencesBerlant, Lauren, and Michael Warner. “Sex in Public.” Critical Inquiry 24.2 (Winter 1998): 547-566.Butler, Judith. Bodies That Matter: On the Discursive Limits of Sex. New York and London: Routledge, 1993.Crowley, Patrick. “‘RuPaul’s Drag Race’ Sets New Franchise Ratings Records.” Billboard. 2 Mar. 2018 <https://www.billboard.com/articles/news/pride/8225839/rupauls-drag-race-sets-franchise-ratings-records>.Daw, Stephen. “Christina Aguilera Will Be First Guest Judge of ‘RuPaul's Drag Race’ Season 10.” Billboard. 1 Mar. 2018 <https://www.billboard.com/articles/news/pride/8223806/christina-aguilera-rupauls-drag-race-season-10>.———. “RuPaul to Receive a Star on the Hollywood Walk of Fame.” Billboard. 1 Mar. 2018 <https://www.billboard.com/articles/news/pride/8223677/rupaul-hollywood-walk-of-fame-star>.Flynn, Sheila. “Where Are New York’s Club Kids of the 80s and 90s Now?” Daily Mail. 4 Sep. 2017 <http://www.dailymail.co.uk/news/article-4851054/Where-New-York-s-Club-Kids-80s-90s-now.html>.Halberstam, J. Jack. “Queer Temporality and Postmodern Geographies.” In a Queer Time and Place. New York: NYU P, 2005. 1-21.hooks, bell. “Is Paris Burning?” Black Looks: Race and Representation. Boston: South End, 1992.O’Neill, Edward. “The M-m-mama of Us All: Divas and the Cultural Logic of Late Ca(m)pitalism.” Camera Obscura 65.22 (2007): 11–37. Poletti, Anna, and Julie Rak, eds. “Introduction: Digital Dialogues.” Identity Technologies: Constructing the Self Online. Madison, WI: U of Wisconsin P, 2014. 1-25.Poletti, Anna. “Periperformative Life Narrative: Queer Collages.” GLQ: A Journal of Lesbian and Gay Studies 22.3 (2016): 359-379.PopBuzz. “Sasha Velour Talks All Stars 3, Riverdale and Life after Winning RuPaul’s Drag Race.” 16 Feb. 2018 <https://youtu.be/xyl5PIRZ_Hw>.Queentheban. “Sasha Velour vs Peppermint | ‘It's Not Right But It's Okay’ & Winner Announcement.” 23 Jun. 2017 <https://youtu.be/8RqTzzcOLq4>.Rak, Julie. “Life Writing versus Automedia: The Sims 3 Game as a Life Lab.” Biography: An Interdisciplinary Quarterly 38.2 (Spring 2015): 155-180.RuPaul. “Born Naked.” Born Naked. RuCo, Inc., 2014.———. Lettin It All Hang Out: An Autobiography. New York: Hyperion Books, 1999.———. “Supermodel (You Better Work).” Supermodel of the World. Tommy Boy, 1993.———. “Supermodel (You Better Work).” Dir. Randy Barbato. MTV, 1993. <https://www.youtube.com/watch?v=Vw9LOrHU8JI>.———. Workin’ It!: RuPaul's Guide to Life, Liberty, and the Pursuit of Style. New York: HarperCollins, 2010.RuPaul’s Drag Race. RuPaul. World of Wonder Productions. Season 9, 2017.Sedgwick, Eve Kosofsky. The Weather in Proust. Durham and London: Duke UP, 2011.———. “Paranoid Reading and Reparative Reading; Or, You’re So Paranoid, You Probably Think This Introduction Is about You.” Novel Gazing: Queer Readings in Fiction. Ed. Eve Kosofsky Sedgwick. Durham: Duke UP, 1997. 1-37.Sontag, Susan. “Notes on ‘Camp’.” Camp: Queer Aesthetics and the Performing Subject: A Reader. Ed. Fabio Cleto. Edinburgh: Edinburgh UP, 1991. 53-65.Snetiker, Mark. “The Oral History of RuPaul.” Entertainment Weekly (2016). <http://rupaul.ew.com/>.WBUR. “Sasha Velour on Why Drag Is a ‘Political and Historical Art Form’.” 24 July 2017. <http://www.wbur.org/hereandnow/2017/07/24/sasha-velour>.Velour, Sasha. “Gone (with Daphne Chan).” sashavelour.com. <http://sashavelour.com/work/#/daphnechan/>.

46

Daniel, Ryan. "Artists and the Rite of Passage North to the Temperate Zone." M/C Journal 20, no.6 (December31, 2017). http://dx.doi.org/10.5204/mcj.1357.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

IntroductionThree broad stages of Australia’s arts and culture sectors may be discerned with reference to the Northern Hemisphere. The first is in Australia’s early years where artists travelled to the metropoles of Europe to learn from acknowledged masters, to view the great works and to become part of a broader cultural scene. The second is where Australian art was promoted internationally, which to some extent began in the 1960s with exhibitions such as the 1961 ‘Survey of recent Australian painting’ at the Whitechapel gallery. The third relates to the strong promotion and push to display and sell Indigenous art, which has been a key area of focus since the 1970s.The Allure of the NorthFor a long time Australasian artists have mostly travelled to Britain (Britain) or Europe (Cooper; Frost; Inkson and Carr), be they writers, painters or musicians for example. Hecq (36) provides a useful overview of the various periods of expatriation from Australia, referring to the first significant phase at the end of the twentieth century when many painters left “to complete their atelier instruction in Paris and London”. Many writers also left for the north during this time, with a number of women travelling overseas on account of “intellectual pressures as well as intellectual isolation”(Hecq 36). Among these, Miles Franklin left Australia in “an open act of rebellion against the repressive environment of her family and colonial culture” (37). There also existed “a belief that ‘there’ is better than ‘here’” (de Groen vii) as well as a “search for the ideal” (viii). World War I led to stronger Anglo-Australian relations hence an increase in expatriation to Europe and Britain as well as longer-term sojourns. These increased further in the wake of World War II. Hecq describes how for many artists, there was significant discontent with Australian provincialism and narrow-mindedness, as well as a desire for wider audiences and international recognition. Further, Hecq describes how Europe became something of a “dreamland”, with numerous artists influenced by their childhood readings about this part of the world and a sense of the imaginary or the “other”. This sense of a dream is described beautifully by McAuliffe (56), who refers to the 1898 painting by A.J. Daplyn as a “melancholic diagram of the nineteenth-century Australian artist’s world, tempering the shimmering allure of those northern lights with the shadowy, somnolent isolation of the south”.Figure 1: The Australian Artist’s Dream of Europe; A.J. Daplyn, 1898 (oil on canvas; courtesy artnet.com)In ‘Some Other Dream’, de Groen presents a series of interviews with expatriate Australian artists and writers as an insight into what drove each to look north and to leave Australia, either temporarily or permanently. Here are a few examples:Janet Alderson: “I desperately wanted to see what was going on” (2)Robert Jacks: “the dream of something else. New York is a dream for lots of people” (21)Bruce Latimer: “I’d always been interested in America, New York in particular” (34)Jeffrey Smart: “Australia seemed to be very dull and isolated, and Italy seemed to be thrilling and modern” (50)Clement Meadmore: “I never had much to do with what was happening in Melbourne: I was never accepted there” (66)Stelarc: “I was interested in traditional Japanese art and the philosophy of Zen” (80)Robert Hughes: “I’d written everything that I’d wanted to write about Australian art and this really dread prospect was looming up of staying in Australia for the rest of one’s life” (128)Max Hutchison: “I quickly realised that Melbourne was a non-art consuming city” (158)John Stringer: “I was not getting the latitude that I wanted at the National Gallery [in Australia] … the prospects of doing other good shows seemed rather slim” (178)As the testimony here suggests, the allure of the north ranges from dissatisfaction with the south to the attraction of various parts of the world in the north.More recently, McAuliffe describes a shift in the impact of the overseas experience for many artists. Describing them as business travellers, he refers to the fact that artists today travel to meet international art dealers and to participate in exhibitions, art fairs and the like. Further, he argues that the risk today lies in “disorientation and distraction rather than provincial timidity” (McAuliffe 56). That is, given the ease and relatively cheap costs of international travel, McAuliffe argues that the challenge is in adapting to constantly changing circ*mstances, rather than what are now arguably dated concepts of cultural cringe or tyranny of distance. Further, given the combination of “cultural nationalism, social cosmopolitanism and information technology”, McAuliffe (58) argues that the need to expatriate is no longer a requirement for success.Australian Art Struggles InternationallyThe struggles for Australian art as a sector to succeed internationally, particularly in Britain, Europe and the US, are well documented (Frost; Robertson). This is largely due to Australia’s limited history of white settlement and established canon of great art works, the fact that power and position remain strong hence the dominance of Europe and North America in the creative arts field (Bourdieu), as well as Australia’s geographical isolation from the major art centres of the world, with Heartney (63) describing the “persistent sense of isolation of the Australian art world”. While Australia has had considerable success internationally in terms of its popular music (e.g. INXS, Kylie Minogue, The Seekers) and high-profile Hollywood actors (e.g. Geoffrey Rush, Hugh Jackman, Nicole Kidman), the visual arts in particular have struggled (O’Sullivan), including the Indigenous visual arts subsector (Stone). One of the constant criticisms in the visual art world is that Australian art is too focussed on place (e.g. the Australian outback) and not global art movements and trends (Robertson). While on the one hand he argues that Australian visual artists have made some inroads and successes in the international market, McAuliffe (63) tempers this with the following observation:Australian artists don’t operate at the white-hot heart of the international art market: there are no astronomical prices and hotly contested bidding wars. International museums acquire Australian art only rarely, and many an international survey exhibition goes by with no Australian representation.The Push to Sell Australian Cultural Product in the NorthWriting in the mid-nineties at the time of the release of the national cultural policy Creative Nation, the then prime minister Paul Keating identified a need for Australia as a nation to become more competitive internationally in terms of cultural exports. This is a theme that continues today. Recent decades have seen several attempts to promote Australian visual art overseas and in particular Indigenous art; this has come with mixed success. However, there have been misconceptions in the past and hence numerous challenges associated with promoting and selling Aboriginal art in international markets (Wright). One of the problems is that a lot of Europeans “have often seen bad examples of Aboriginal Art” (Anonymous 69) and it is typically the art work which travels north, less so the Indigenous artists who create them and who can talk to them and engage with audiences. At the same time, the Indigenous art sector remains a major contributor to the Australian art economy (Australia Council). While there are some examples of successful Australian art managers operating galleries overseas in such places as London and in the US (Anonymous-b), these are limited and many have had to struggle to gain recognition for their artists’ works.Throsby refers to the well-established fact that the international art market predominantly resides in the US and in Europe (including Britain). Further, Throsby (64) argues that breaking into this market “is a daunting task requiring resources, perseverance, a quality product, and a good deal of luck”. Referring specifically to Indigenous Australian art, Throsby (65) reveals how leading European fairs such as those at Basel and Cologne, displaying breath-taking ignorance if not outright stupidity, have vetoed Aboriginal works on the grounds that they are folk art. This saga continues to the present day, and it still remains to be seen whether these fairs will eventually wake up to themselves.It is also presented in an issue of Artlink that the “challenge is to convince European buyers of the value of Australian art, even though the work is comparatively inexpensive” (Anonymous 69). Is the Rite of Passage Relevant in the 21st Century?Some authors challenge the notion that the rite of passage to the northern hemisphere is a requirement for success for an Australian artist (Frost). This challenge is worthy of unpacking in the second decade of the twenty-first century, and particularly so in what is being termed the Asian century (Bice and Sullivan; Wesley). Firstly, Australia is far closer to Asia than it is to Europe and North America. Secondly, the Asian population is expected to continue to experience rapid economic and population growth, for example the rise of the middle class in China, potentially representing new markets for the consumption of creative product. Lee and Lim refer to the rapid economic modernisation and growth in East Asia (Japan to Singapore). Hence, given the struggles that are often experienced by Australian artists and dealers in attempting to break into the art markets of Europe and North America, it may be more constructive to look towards Asia as an alternative north and place for Australian creative product. Fourthly, many Asian countries are investing heavily in their creative industries and creative economy (Kim and Kim; Kong), hence representing an opportune time for Australian creative practitioners to explore new connections and partnerships.In the first half of the twentieth century, Australians felt compelled to travel north to Europe, especially, if they wanted to engage with the great art teachers, galleries and art works. Today, with the impact of technology, engaging with the art world can be achieved much more readily and quickly, through “increasingly transnational forms of cultural production, distribution and consumption” (Rowe et al. 8). This recent wave of technological development has been significant (Guerra and Kagan), in relation to online communication (e.g. skype, email), social media (e.g. Facebook, Twitter) as well as content available on the Web for both informal and formal learning purposes. Artists anywhere in the world can now connect online while also engaging with what is an increasing field of virtual museums and galleries. For example, the Tate Gallery in London has over 70,000 artworks in its online art database which includes significant commentary on each work. While online engagement does not necessarily enable an individual to have the lived experience of a gallery walk-through or to be an audience member at a live performance in an outstanding international venue, online technologies have made it much easier for developing artists to engage from anywhere in the world. This certainly makes the ‘tyranny of distance’ factor relevant to Australia somewhat more manageable.There is also a developing field of research citing the importance of emerging artists displaying enterprising and/or entrepreneurial skills (Bridgstock), in the context of a rapidly changing global arts sector. This broadly refers to the need for artists to have business skills, to be able to seek out and identify opportunities, as well as manage multiple projects and/or various streams of income in what is a very different career type and pathway (Beckman; Bridgstock and Cunningham; Hennekam and Bennett). These opportunity seeking skills and agentic qualities have also been cited as critical in relation to the fact that there is not only a major oversupply of artistic labour globally (Menger), but there is a growing stream of entrants to the global higher education tertiary arts sector that shows no signs of subsiding (Daniel). Concluding RemarksAustralia’s history features a strong relationship with and influences from the north, and in particular from Britain, Europe and North America. This remains the case today, with much of Australian society based on inherited models from Britain, be this in the art world or in such areas as the law and education. As well as a range of cultural and sentimental links with this north, Australia is sometimes considered to be a satellite of European civilisation in the Asia-Pacific region. It is therefore explicable why artists might continue this longstanding relationship with this particular north.In our interesting and complex present of the early twenty-first century, Australia is hampered by the lack of any national cultural policy as well as recent significant cuts to arts funding at the national and state levels (Caust). Nevertheless, there are opportunities to be further explored in relation to the changing patterns of production and consumption of creative content, the impact of new and next technologies, as well as the rise of Asia in the Asian Century. The broad field of the arts and artists is a rich area for ongoing research and inquiry and ultimately, Australia’s links to the north including the concept of the rite of passage deserves ongoing consideration.ReferencesAnonymous a. "Outposts: The Case of the Unofficial Attache." Artlink 18.4 (1998): 69–71.Anonymous b. "Who’s Selling What to Whom: Australian Dealers Taking Australian Art Overseas." Artlink 18. 4 (1998): 66–68.Australia Council for the Arts. Arts Nation: An Overview of Australian Arts. 2015. <http://www.australiacouncil.gov.au/workspace/uploads/files/arts-nation-final-27-feb-54f5f492882da.pdf>.Beckman, Gary D. "'Adventuring' Arts Entrepreneurship Curricula in Higher Education: An Examination of Present Efforts, Obstacles, and Best Practices." The Journal of Arts Management, Law, and Society 37.2 (2007): 87–112.Bice, Sara, and Helen Sullivan. "Abbott Government May Have New Rhetoric, But It’s Still the ‘Asian Century’." The Conversation 2013. <https://theconversation.com/abbott-government-may-have-new-rhetoric-but-its-still-the-asian-century-19769>.Bourdieu, Pierre. Distinction: A Social Critique of the Judgement of Taste. Routledge & Kegan Paul, 1984.Bridgstock, Ruth. "Not a Dirty Word: Arts Entrepreneurship and Higher Education." Arts and Humanities in Higher Education 12.2–3 (2013,): 122–137. doi:10.1177/1474022212465725.———, and Stuart Cunningham. "Creative Labour and Graduate Outcomes: Implications for Higher Education and Cultural Policy." International Journal of Cultural Policy 22.1 (2015): 10–26. doi:10.1080/10286632.2015.1101086.Britain, Ian. Once an Australian: Journeys with Barry Humphries, Clive James, Germaine Greer and Robert Hughes. Oxford: Oxford UP, 1997.Caust, Josephine. "Cultural Wars in an Australian Context: Challenges in Developing a National Cultural Policy." International Journal of Cultural Policy 21.2 (2015): 168–182. doi:10.1080/10286632.2014.890607.Cooper, Roslyn Pesman. "Some Australian Italies." Westerly 39.4 (1994): 95–104.Daniel, Ryan, and Robert Johnstone. "Becoming an Artist: Exploring the Motivations of Undergraduate Students at a Regional Australian University". Studies in Higher Education 42.6 (2017): 1015-1032.De Groen, Geoffrey. Some Other Dream: The Artist the Artworld & the Expatriate. Hale & Iremonger, 1984.Frost, Andrew. "Do Young Australian Artists Really Need to Go Overseas to Mature?" The Guardian, 9 Oct. 2013. <https://www.theguardian.com/culture/australia-culture-blog/2013/oct/09/1https://www.theguardian.com/culture/australia-culture-blog/2013/oct/09/1, July 20, 2016>.Guerra, Paula, and Sacha Kagan, eds. Arts and Creativity: Working on Identity and Difference. Porto: University of Porto, 2016.Heartney, Eleanor. "Identity and Locale: Four Australian Artists." Art in America 97.5 (2009): 63–68.Hecq, Dominique. "'Flying Up for Air: Australian Artists in Exile'." Commonwealth (Dijon) 22.2 (2000): 35–45.Hennekam, Sophie, and Dawn Bennett. "Involuntary Career Transition and Identity within the Artist Population." Personnel Review 45.6 (2016): 1114–1131.Inkson, Kerr, and Stuart C. Carr. "International Talent Flow and Careers: An Australasian Perspective." Australian Journal of Career Development 13.3 (2004): 23–28.Keating, P.J. "Exports from a Creative Nation." Media International Australia 76.1 (1995): 4–6.Kim, Jeong-Gon, and Eunji Kim. "Creative Industries Internationalization Strategies of Selected Countries and Their Policy Implications." KIEP Research Paper. World Economic Update-14–26 (2014). <https://ssrn.com/abstract=2488416>.Kong, Lily. "From Cultural Industries to Creative Industries and Back? Towards Clarifying Theory and Rethinking Policy." Inter-Asia Cultural Studies 15.4 (2014): 593–607.Lee, H., and Lorraine Lim. Cultural Policies in East Asia: Dynamics between the State, Arts and Creative Industries. Springer, 2014.McAuliffe, Chris. "Living the Dream: The Contemporary Australian Artist Abroad." Meanjin 71.3 (2012): 56–61.Menger, Pierre-Michel. "Artistic Labor Markets and Careers." Annual Review of Sociology 25.1 (1999): 541–574.O’Sullivan, Jane. "Why Australian Artists Find It So Hard to Get International Recognition." AFR Magazine, 2016.Robertson, Kate. "Yes, Capon, Australian Artists Have Always Thought about Place." The Conversation, 2014. <https://theconversation.com/yes-capon-australian-artists-have-always-thought-about-place-31690>.Rowe, David, et al. "Transforming Cultures? From Creative Nation to Creative Australia." Media International Australia 158.1 (2016): 6–16. doi:10.1177/1329878X16629544.Stone, Deborah. "Presenters Reject Indigenous Arts." ArtsHub, 2016. <http://www.artshub.com.au/news-article/news/audience-development/deborah-stone/presenters-reject-indigenous-arts-252075?utm_source=ArtsHub+Australia&utm_campaign=7349a419f3-UA-828966-1&utm_medium=email&utm_term=0_2a8ea75e81-7349a419f3-302288158>.Throsby, David. "Get Out There and Sell: The Visual Arts Export Strategy, Past, Present and Future." Artlink 18.4 (1998): 64–65.Wesley, Michael. "In Australia's Third Century after European Settlement, We Must Rethink Our Responses to a New World." The Conversation, 2015. <https://theconversation.com/in-australias-third-century-after-european-settlement-we-must-rethink-our-responses-to-a-new-world-46671>.Wright, Felicity. "Passion, Rich Collectors and the Export Dollar: The Selling of Aboriginal Art Overseas." Artlink 18.4 (1998): 16.

47

Watson, Robert. "E-Press and Oppress." M/C Journal 8, no.2 (June1, 2005). http://dx.doi.org/10.5204/mcj.2345.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Abstract:

From elephants to ABBA fans, silicon to hormone, the following discussion uses a new research method to look at printed text, motion pictures and a teenage rebel icon. If by ‘print’ we mean a mechanically reproduced impression of a cultural symbol in a medium, then printing has been with us since before microdot security prints were painted onto cars, before voice prints, laser prints, network servers, record pressings, motion picture prints, photo prints, colour woodblock prints, before books, textile prints, and footprints. If we accept that higher mammals such as elephants have a learnt culture, then it is possible to extend a definition of printing beyond hom*o sapiens. Poole reports that elephants mechanically trumpet reproductions of human car horns into the air surrounding their society. If nothing else, this cross-species, cross-cultural reproduction, this ‘ability to mimic’ is ‘another sign of their intelligence’. Observation of child development suggests that the first significant meaningful ‘impression’ made on the human mind is that of the face of the child’s nurturer – usually its mother. The baby’s mind forms an ‘impression’, a mental print, a reproducible memory data set, of the nurturer’s face, voice, smell, touch, etc. That face is itself a cultural construct: hair style, makeup, piercings, tattoos, ornaments, nutrition-influenced skin and smell, perfume, temperature and voice. A mentally reproducible pattern of a unique face is formed in the mind, and we use that pattern to distinguish ‘familiar and strange’ in our expanding social orbit. The social relations of patterned memory – of imprinting – determine the extent to which we explore our world (armed with research aids such as text print) or whether we turn to violence or self-harm (Bretherton). While our cultural artifacts (such as vellum maps or networked voice message servers) bravely extend our significant patterns into the social world and the traversed environment, it is useful to remember that such artifacts, including print, are themselves understood by our original pattern-reproduction and impression system – the human mind, developed in childhood. The ‘print’ is brought to mind differently in different discourses. For a reader, a ‘print’ is a book, a memo or a broadsheet, whether it is the Indian Buddhist Sanskrit texts ordered to be printed in 593 AD by the Chinese emperor Sui Wen-ti (Silk Road) or the US Defense Department memo authorizing lower ranks to torture the prisoners taken by the Bush administration (Sanchez, cited in ABC). Other fields see prints differently. For a musician, a ‘print’ may be the sheet music which spread classical and popular music around the world; it may be a ‘record’ (as in a ‘recording’ session), where sound is impressed to wax, vinyl, charged silicon particles, or the alloys (Smith, “Elpida”) of an mp3 file. For the fine artist, a ‘print’ may be any mechanically reproduced two-dimensional (or embossed) impression of a significant image in media from paper to metal, textile to ceramics. ‘Print’ embraces the Japanese Ukiyo-e colour prints of Utamaro, the company logos that wink from credit card holographs, the early photographs of Talbot, and the textured patterns printed into neolithic ceramics. Computer hardware engineers print computational circuits. Homicide detectives investigate both sweaty finger prints and the repeated, mechanical gaits of suspects, which are imprinted into the earthy medium of a crime scene. For film makers, the ‘print’ may refer to a photochemical polyester reproduction of a motion picture artifact (the reel of ‘celluloid’), or a DVD laser disc impression of the same film. Textualist discourse has borrowed the word ‘print’ to mean ‘text’, so ‘print’ may also refer to the text elements within the vision track of a motion picture: the film’s opening titles, or texts photographed inside the motion picture story such as the sword-cut ‘Z’ in Zorro (Niblo). Before the invention of writing, the main mechanically reproduced impression of a cultural symbol in a medium was the humble footprint in the sand. The footprints of tribes – and neighbouring animals – cut tracks in the vegetation and the soil. Printed tracks led towards food, water, shelter, enemies and friends. Having learnt to pattern certain faces into their mental world, children grew older and were educated in the footprints of family and clan, enemies and food. The continuous impression of significant foot traffic in the medium of the earth produced the lines between significant nodes of prewriting and pre-wheeled cultures. These tracks were married to audio tracks, such as the song lines of the Australian Aborigines, or the ballads of tramping culture everywhere. A typical tramping song has the line, ‘There’s a track winding back to an old-fashion shack along the road to Gundagai,’ (O’Hagan), although this colonial-style song was actually written for radio and became an international hit on the airwaves, rather than the tramping trails. The printed tracks impressed by these cultural flows are highly contested and diverse, and their foot prints are woven into our very language. The names for printed tracks have entered our shared memory from the intersection of many cultures: ‘Track’ is a Germanic word entering English usage comparatively late (1470) and now used mainly in audio visual cultural reproduction, as in ‘soundtrack’. ‘Trek’ is a Dutch word for ‘track’ now used mainly by ecotourists and science fiction fans. ‘Learn’ is a Proto-Indo-European word: the verb ‘learn’ originally meant ‘to find a track’ back in the days when ‘learn’ had a noun form which meant ‘the sole of the foot’. ‘Tract’ and ‘trace’ are Latin words entering English print usage before 1374 and now used mainly in religious, and electronic surveillance, cultural reproduction. ‘Trench’ in 1386 was a French path cut through a forest. ‘Sagacity’ in English print in 1548 was originally the ability to track or hunt, in Proto-Indo-European cultures. ‘Career’ (in English before 1534) was the print made by chariots in ancient Rome. ‘Sleuth’ (1200) was a Norse noun for a track. ‘Investigation’ (1436) was Latin for studying a footprint (Harper). The arrival of symbolic writing scratched on caves, hearth stones, and trees (the original meaning of ‘book’ is tree), brought extremely limited text education close to home. Then, with baked clay tablets, incised boards, slate, bamboo, tortoise shell, cast metal, bark cloth, textiles, vellum, and – later – paper, a portability came to text that allowed any culture to venture away from known ‘foot’ paths with a reduction in the risk of becoming lost and perishing. So began the world of maps, memos, bills of sale, philosophic treatises and epic mythologies. Some of this was printed, such as the mechanical reproduction of coins, but the fine handwriting required of long, extended, portable texts could not be printed until the invention of paper in China about 2000 years ago. Compared to lithic architecture and genes, portable text is a fragile medium, and little survives from the millennia of its innovators. The printing of large non-text designs onto bark-paper and textiles began in neolithic times, but Sui Wen-ti’s imperial memo of 593 AD gives us the earliest written date for printed books, although we can assume they had been published for many years previously. The printed book was a combination of Indian philosophic thought, wood carving, ink chemistry and Chinese paper. The earliest surviving fragment of paper-print technology is ‘Mantras of the Dharani Sutra’, a Buddhist scripture written in the Sanskrit language of the Indian subcontinent, unearthed at an early Tang Dynasty site in Xian, China – making the fragment a veteran piece of printing, in the sense that Sanskrit books had been in print for at least a century by the early Tang Dynasty (Chinese Graphic Arts Net). At first, paper books were printed with page-size carved wooden boards. Five hundred years later, Pi Sheng (c.1041) baked individual reusable ceramic characters in a fire and invented the durable moveable type of modern printing (Silk Road 2000). Abandoning carved wooden tablets, the ‘digitizing’ of Chinese moveable type sped up the production of printed texts. In turn, Pi Sheng’s flexible, rapid, sustainable printing process expanded the political-cultural impact of the literati in Asian society. Digitized block text on paper produced a bureaucratic, literate elite so powerful in Asia that Louis XVI of France copied China’s print-based Confucian system of political authority for his own empire, and so began the rise of the examined public university systems, and the civil service systems, of most European states (Watson, Visions). By reason of its durability, its rapid mechanical reproduction, its culturally agreed signs, literate readership, revered authorship, shared ideology, and distributed portability, a ‘print’ can be a powerful cultural network which builds and expands empires. But print also attacks and destroys empires. A case in point is the Spanish conquest of Aztec America: The Aztecs had immense libraries of American literature on bark-cloth scrolls, a technology which predated paper. These libraries were wiped out by the invading Spanish, who carried a different book before them (Ewins). In the industrial age, the printing press and the gun were seen as the weapons of rebellions everywhere. In 1776, American rebels staffed their ‘Homeland Security’ units with paper makers, knowing that defeating the English would be based on printed and written documents (Hahn). Mao Zedong was a book librarian; Mao said political power came out of the barrel of a gun, but Mao himself came out of a library. With the spread of wireless networked servers, political ferment comes out of the barrel of the cell phone and the internet chat room these days. Witness the cell phone displays of a plane hitting a tower that appear immediately after 9/11 in the Middle East, or witness the show trials of a few US and UK lower ranks who published prints of their torturing activities onto the internet: only lower ranks who published prints were arrested or tried. The control of secure servers and satellites is the new press. These days, we live in a global library of burning books – ‘burning’ in the sense that ‘print’ is now a charged silicon medium (Smith, “Intel”) which is usually made readable by connecting the chip to nuclear reactors and petrochemically-fired power stations. World resources burn as we read our screens. Men, women, children burn too, as we watch our infotainment news in comfort while ‘their’ flickering dead faces are printed in our broadcast hearths. The print we watch is not the living; it is the voodoo of the living in the blackout behind the camera, engaging the blood sacrifice of the tormented and the unfortunate. Internet texts are also ‘on fire’ in the third sense of their fragility and instability as a medium: data bases regularly ‘print’ fail-safe copies in an attempt to postpone the inevitable mechanical, chemical and electrical failure that awaits all electronic media in time. Print defines a moral position for everyone. In reporting conflict, in deciding to go to press or censor, any ‘print’ cannot avoid an ethical context, starting with the fact that there is a difference in power between print maker, armed perpetrators, the weak, the peaceful, the publisher, and the viewer. So many human factors attend a text, video or voice ‘print’: its very existence as an aesthetic object, even before publication and reception, speaks of unbalanced, and therefore dynamic, power relationships. For example, Graham Greene departed unscathed from all the highly dangerous battlefields he entered as a novelist: Riot-torn Germany, London Blitz, Belgian Congo, Voodoo Haiti, Vietnam, Panama, Reagan’s Washington, and mafia Europe. His texts are peopled with the injustices of the less fortunate of the twentieth century, while he himself was a member of the fortunate (if not happy) elite, as is anyone today who has the luxury of time to read Greene’s works for pleasure. Ethically a member of London and Paris’ colonizers, Greene’s best writing still electrifies, perhaps partly because he was in the same line of fire as the victims he shared bread with. In fact, Greene hoped daily that he would escape from the dreadful conflicts he fictionalized via a body bag or an urn of ashes (see Sherry). In reading an author’s biography we have one window on the ethical dimensions of authority and print. If a print’s aesthetics are sometimes enduring, its ethical relationships are always mutable. Take the stylized logo of a running athlete: four limbs bent in a rotation of action. This dynamic icon has symbolized ‘good health’ in Hindu and Buddhist culture, from Madras to Tokyo, for thousands of years. The cross of bent limbs was borrowed for the militarized health programs of 1930s Germany, and, because of what was only a brief, recent, isolated yet monstrously horrific segment of its history in print, the bent-limbed swastika is now a vilified symbol in the West. The sign remains ‘impressed’ differently on traditional Eastern culture, and without the taint of Nazism. Dramatic prints are emotionally charged because, in depicting hom*o sapiens in danger, or passionately in love, they elicit a hormonal reaction from the reader, the viewer, or the audience. The type of emotions triggered by a print vary across the whole gamut of human chemistry. A recent study of three genres of motion picture prints shows a marked differences in the hormonal responses of men compared to women when viewing a romance, an actioner, and a documentary (see Schultheiss, Wirth, and Stanton). Society is biochemically diverse in its engagement with printed culture, which raises questions about equality in the arts. Motion picture prints probably comprise around one third of internet traffic, in the form of stolen digitized movie files pirated across the globe via peer-to-peer file transfer networks (p2p), and burnt as DVD laser prints (BBC). There is also a US 40 billion dollar per annum legitimate commerce in DVD laser pressings (Grassl), which would suggest an US 80 billion per annum world total in legitimate laser disc print culture. The actively screen literate, or the ‘sliterati’ as I prefer to call them, research this world of motion picture prints via their peers, their internet information channels, their television programming, and their web forums. Most of this activity occurs outside the ambit of universities and schools. One large site of sliterate (screen literate) practice outside most schooling and official research is the net of online forums at imdb.com (International Movie Data Base). Imdb.com ‘prints’ about 25,000,000 top pages per month to client browsers. Hundreds of sliterati forums are located at imdb, including a forum for the Australian movie, Muriel’s Wedding (Hogan). Ten years after the release of Muriel’s Wedding, young people who are concerned with victimization and bullying still log on to http://us.imdb.com/title/tt0110598/board/> and put their thoughts into print: I still feel so bad for Muriel in the beginning of the movie, when the girls ‘dump’ her, and how much the poor girl cried and cried! Those girls were such biartches…I love how they got their comeuppance! bunniesormaybemidgets’s comment is typical of the current discussion. Muriel’s Wedding was a very popular film in its first cinema edition in Australia and elsewhere. About 30% of the entire over-14 Australian population went to see this photochemical polyester print in the cinemas on its first release. A decade on, the distributors printed a DVD laser disc edition. The story concerns Muriel (played by Toni Collette), the unemployed daughter of a corrupt, ‘police state’ politician. Muriel is bullied by her peers and she withdraws into a fantasy world, deluding herself that a white wedding will rescue her from the torments of her blighted life. Through theft and deceit (the modus operandi of her father) Muriel escapes to the entertainment industry and finds a ‘wicked’ girlfriend mentor. From a rebellious position of stubborn independence, Muriel plays out her fantasy. She gets her white wedding, before seeing both her father and her new married life as hollow shams which have goaded her abandoned mother to suicide. Redefining her life as a ‘game’ and assuming responsibility for her independence, Muriel turns her back on the mainstream, image-conscious, female gang of her oppressed youth. Muriel leaves the story, having rekindled her friendship with her rebel mentor. My methodological approach to viewing the laser disc print was to first make a more accessible, coded record of the entire movie. I was able to code and record the print in real time, using a new metalanguage (Watson, “Eyes”). The advantage of Coding is that ‘thinks’ the same way as film making, it does not sidetrack the analyst into prose. The Code splits the movie print into Vision Action [vision graphic elements, including text] (sound) The Coding splits the vision track into normal action and graphic elements, such as text, so this Coding is an ideal method for extracting all the text elements of a film in real time. After playing the film once, I had four and a half tightly packed pages of the coded story, including all its text elements in square brackets. Being a unique, indexed hard copy, the Coded copy allowed me immediate access to any point of the Muriel’s Wedding saga without having to search the DVD laser print. How are ‘print’ elements used in Muriel’s Wedding? Firstly, a rose-coloured monoprint of Muriel Heslop’s smiling face stares enigmatically from the plastic surface of the DVD picture disc. The print is a still photo captured from her smile as she walked down the aisle of her white wedding. In this print, Toni Collette is the Mona Lisa of Australian culture, except that fans of Muriel’s Wedding know the meaning of that smile is a magical combination of the actor’s art: the smile is both the flush of dreams come true and the frightening self deception that will kill her mother. Inserting and playing the disc, the text-dominant menu appears, and the film commences with the text-dominant opening titles. Text and titles confer a legitimacy on a work, whether it is a trade mark of the laser print owners, or the household names of stars. Text titles confer status relationships on both the presenters of the cultural artifact and the viewer who has entered into a legal license agreement with the owners of the movie. A title makes us comfortable, because the mind always seeks to name the unfamiliar, and a set of text titles does that job for us so that we can navigate the ‘tracks’ and settle into our engagement with the unfamiliar. The apparent ‘truth’ and ‘stability’ of printed text calms our fears and beguiles our uncertainties. Muriel attends the white wedding of a school bully bride, wearing a leopard print dress she has stolen. Muriel’s spotted wild animal print contrasts with the pure white handmade dress of the bride. In Muriel’s leopard textile print, we have the wild, rebellious, impoverished, inappropriate intrusion into the social ritual and fantasy of her high-status tormentor. An off-duty store detective recognizes the printed dress and calls the police. The police are themselves distinguished by their blue-and-white checked prints and other mechanically reproduced impressions of cultural symbols: in steel, brass, embroidery, leather and plastics. Muriel is driven in the police car past the stenciled town sign (‘Welcome To Porpoise Spit’ heads a paragraph of small print). She is delivered to her father, a politician who presides over the policing of his town. In a state where the judiciary, police and executive are hijacked by the same tyrant, Muriel’s father, Bill, pays off the police constables with a carton of legal drugs (beer) and Muriel must face her father’s wrath, which he proceeds to transfer to his detested wife. Like his daughter, the father also wears a spotted brown print costume, but his is a batik print from neighbouring Indonesia (incidentally, in a nation that takes the political status of its batik prints very seriously). Bill demands that Muriel find the receipt for the leopard print dress she claims she has purchased. The legitimate ownership of the object is enmeshed with a printed receipt, the printed evidence of trade. The law (and the paramilitary power behind the law) are legitimized, or contested, by the presence or absence of printed text. Muriel hides in her bedroom, surround by poster prints of the pop group ABBA. Torn-out prints of other people’s weddings adorn her mirror. Her face is embossed with the clown-like primary colours of the marionette as she lifts a bouquet to her chin and stares into the real time ‘print’ of her mirror image. Bill takes the opportunity of a business meeting with Japanese investors to feed his entire family at ‘Charlie Chan’’s restaurant. Muriel’s middle sister sloppily wears her father’s state election tee shirt, printed with the text: ‘Vote 1, Bill Heslop. You can’t stop progress.’ The text sets up two ironic gags that are paid off on the dialogue track: “He lost,’ we are told. ‘Progress’ turns out to be funding the concreting of a beach. Bill berates his daughter Muriel: she has no chance of becoming a printer’s apprentice and she has failed a typing course. Her dysfunction in printed text has been covered up by Bill: he has bribed the typing teacher to issue a printed diploma to his daughter. In the gambling saloon of the club, under the arrays of mechanically repeated cultural symbols lit above the poker machines (‘A’ for ace, ‘Q’ for queen, etc.), Bill’s secret girlfriend Diedre risks giving Muriel a cosmetics job. Another text icon in lights announces the surf nightclub ‘Breakers’. Tania, the newly married queen bitch who has made Muriel’s teenage years a living hell, breaks up with her husband, deciding to cash in his negotiable text documents – his Bali honeymoon tickets – and go on an island holiday with her girlfriends instead. Text documents are the enduring site of agreements between people and also the site of mutations to those agreements. Tania dumps Muriel, who sobs and sobs. Sobs are a mechanical, percussive reproduction impressed on the sound track. Returning home, we discover that Muriel’s older brother has failed a printed test and been rejected for police recruitment. There is a high incidence of print illiteracy in the Heslop family. Mrs Heslop (Jeannie Drynan), for instance, regularly has trouble at the post office. Muriel sees a chance to escape the oppression of her family by tricking her mother into giving her a blank cheque. Here is the confluence of the legitimacy of a bank’s printed negotiable document with the risk and freedom of a blank space for rebel Muriel’s handwriting. Unable to type, her handwriting has the power to steal every cent of her father’s savings. She leaves home and spends the family’s savings at an island resort. On the island, the text print-challenged Muriel dances to a recording (sound print) of ABBA, her hand gestures emphasizing her bewigged face, which is made up in an impression of her pop idol. Her imitation of her goddesses – the ABBA women, her only hope in a real world of people who hate or avoid her – is accompanied by her goddesses’ voices singing: ‘the mystery book on the shelf is always repeating itself.’ Before jpeg and gif image downloads, we had postcard prints and snail mail. Muriel sends a postcard to her family, lying about her ‘success’ in the cosmetics business. The printed missal is clutched by her father Bill (Bill Hunter), who proclaims about his daughter, ‘you can’t type but you really impress me’. Meanwhile, on Hibiscus Island, Muriel lies under a moonlit palm tree with her newly found mentor, ‘bad girl’ Ronda (Rachel Griffiths). In this critical scene, where foolish Muriel opens her heart’s yearnings to a confidante she can finally trust, the director and DP have chosen to shoot a flat, high contrast blue filtered image. The visual result is very much like the semiabstract Japanese Ukiyo-e woodblock prints by Utamaro. This Japanese printing style informed the rise of European modern painting (Monet, Van Gogh, Picasso, etc., were all important collectors and students of Ukiyo-e prints). The above print and text elements in Muriel’s Wedding take us 27 minutes into her story, as recorded on a single page of real-time handwritten Coding. Although not discussed here, the Coding recorded the complete film – a total of 106 minutes of text elements and main graphic elements – as four pages of Code. Referring to this Coding some weeks after it was made, I looked up the final code on page four: taxi [food of the sea] bq. Translation: a shop sign whizzes past in the film’s background, as Muriel and Ronda leave Porpoise Spit in a taxi. Over their heads the text ‘Food Of The Sea’ flashes. We are reminded that Muriel and Ronda are mermaids, fantastic creatures sprung from the brow of author PJ Hogan, and illuminated even today in the pantheon of women’s coming-of-age art works. That the movie is relevant ten years on is evidenced by the current usage of the Muriel’s Wedding online forum, an intersection of wider discussions by sliterate women on imdb.com who, like Muriel, are observers (and in some cases victims) of horrific pressure from ambitious female gangs and bullies. Text is always a minor element in a motion picture (unless it is a subtitled foreign film) and text usually whizzes by subliminally while viewing a film. By Coding the work for [text], all the text nuances made by the film makers come to light. While I have viewed Muriel’s Wedding on many occasions, it has only been in Coding it specifically for text that I have noticed that Muriel is a representative of that vast class of talented youth who are discriminated against by print (as in text) educators who cannot offer her a life-affirming identity in the English classroom. Severely depressed at school, and failing to type or get a printer’s apprenticeship, Muriel finds paid work (and hence, freedom, life, identity, independence) working in her audio visual printed medium of choice: a video store in a new city. Muriel found a sliterate admirer at the video store but she later dumped him for her fantasy man, before leaving him too. One of the points of conjecture on the imdb Muriel’s Wedding site is, did Muriel (in the unwritten future) get back together with admirer Brice Nobes? That we will never know. While a print forms a track that tells us where culture has been, a print cannot be the future, a print is never animate reality. At the end of any trail of prints, one must lift one’s head from the last impression, and negotiate satisfaction in the happening world. References Australian Broadcasting Corporation. “Memo Shows US General Approved Interrogations.” 30 Mar. 2005 http://www.abc.net.au>. British Broadcasting Commission. “Films ‘Fuel Online File-Sharing’.’’ 22 Feb. 2005 http://news.bbc.co.uk/1/hi/technology/3890527.stm>. Bretherton, I. “The Origins of Attachment Theory: John Bowlby and Mary Ainsworth.” 1994. 23 Jan. 2005 http://www.psy.med.br/livros/autores/bowlby/bowlby.pdf>. Bunniesormaybemidgets. Chat Room Comment. “What Did Those Girls Do to Rhonda?” 28 Mar. 2005 http://us.imdb.com/title/tt0110598/board/>. Chinese Graphic Arts Net. Mantras of the Dharani Sutra. 20 Feb. 2005 http://www.cgan.com/english/english/cpg/engcp10.htm>. Ewins, R. Barkcloth and the Origins of Paper. 1991. 20 Feb. 2005 http://www.justpacific.com/pacific/papers/barkcloth~paper.html>. Grassl K.R. The DVD Statistical Report. 14 Mar. 2005 http://www.corbell.com>. Hahn, C. M. The Topic Is Paper. 20 Feb. 2005 http://www.nystamp.org/Topic_is_paper.html>. Harper, D. Online Etymology Dictionary. 14 Mar. 2005 http://www.etymonline.com/>. Mask of Zorro, The. Screenplay by J McCulley. UA, 1920. Muriel’s Wedding. Dir. PJ Hogan. Perf. Toni Collette, Rachel Griffiths, Bill Hunter, and Jeannie Drynan. Village Roadshow, 1994. O’Hagan, Jack. On The Road to Gundagai. 1922. 2 Apr. 2005 http://ingeb.org/songs/roadtogu.html>. Poole, J.H., P.L. Tyack, A.S. Stoeger-Horwath, and S. Watwood. “Animal Behaviour: Elephants Are Capable of Vocal Learning.” Nature 24 Mar. 2005. Sanchez, R. “Interrogation and Counter-Resistance Policy.” 14 Sept. 2003. 30 Mar. 2005 http://www.abc.net.au>. Schultheiss, O.C., M.M. Wirth, and S.J. Stanton. “Effects of Affiliation and Power Motivation Arousal on Salivary Progesterone and Testosterone.” Hormones and Behavior 46 (2005). Sherry, N. The Life of Graham Greene. 3 vols. London: Jonathan Cape 2004, 1994, 1989. Silk Road. Printing. 2000. 20 Feb. 2005 http://www.silk-road.com/artl/printing.shtml>. Smith, T. “Elpida Licenses ‘DVD on a Chip’ Memory Tech.” The Register 20 Feb. 2005 http://www.theregister.co.uk/2005/02>. —. “Intel Boffins Build First Continuous Beam Silicon Laser.” The Register 20 Feb. 2005 http://www.theregister.co.uk/2005/02>. Watson, R. S. “Eyes And Ears: Dramatic Memory Slicing and Salable Media Content.” Innovation and Speculation, ed. Brad Haseman. Brisbane: QUT. [in press] Watson, R. S. Visions. Melbourne: Curriculum Corporation, 1994. Citation reference for this article MLA Style Watson, Robert. "E-Press and Oppress: Audio Visual Print Drama, Identity, Text and Motion Picture Rebellion." M/C Journal 8.2 (2005). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0506/08-watson.php>. APA Style Watson, R. (Jun. 2005) "E-Press and Oppress: Audio Visual Print Drama, Identity, Text and Motion Picture Rebellion," M/C Journal, 8(2). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0506/08-watson.php>.

To the bibliography
Journal articles: 'DIY (Do-It-Yourself) working musicians' – Grafiati (2024)

References

Top Articles
Latest Posts
Article information

Author: Maia Crooks Jr

Last Updated:

Views: 6642

Rating: 4.2 / 5 (43 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Maia Crooks Jr

Birthday: 1997-09-21

Address: 93119 Joseph Street, Peggyfurt, NC 11582

Phone: +2983088926881

Job: Principal Design Liaison

Hobby: Web surfing, Skiing, role-playing games, Sketching, Polo, Sewing, Genealogy

Introduction: My name is Maia Crooks Jr, I am a homely, joyous, shiny, successful, hilarious, thoughtful, joyous person who loves writing and wants to share my knowledge and understanding with you.