Charles Harben on LinkedIn: "Should I use memes in marketing?" I've seen this question about 8… (2024)

What do you guys think of founders and business leaders who say they're going to do things, and then get those things done?Is this a character trait that people look for and appreciate?

Stop asking your customers what they want. They don’t f*cking know what they want. Had I asked people what they wanted when starting my business, they would’ve told me enterprise SaaS and a kanban board. I’m not building an intelligence agency because it’s what I think people want. I’m building it because I’ve seen it’s what people need.

1

Had a great time the other day giving a TEDTalk on the nature of strategic execution. Thanks for everyone who attended!

Struggling to find revenue growth? Have you tried treating your business like a garden?Gardening and business shares crucial similarities, demonstrating a need for balance, sustainability, and effective resource management. In both contexts, growth is a sign of health, but unchecked growth can lead to negative consequences. For plants, this results in harm to themselves and their ecosystem, depleting resources and becoming more susceptible to pests. Similarly, in business, unchecked expansion can result in inefficiencies, financial instability, and a loss of focus. Next time your revenue starts to feel sluggish, examine your areas of recent growth, and look for opportunities to prune and optimize resource usage.

A/B testing is good and cool and nice for some things, but not enough people talk about how you can test yourself to death. the more you test, the more changes you want to make. and the more changes you want to make, the more you disrupt your own memetic value. disrupting memetic value is bad! people like consistency. when you’re always changing the style, tone, format, etc. of your content, you’re forcing people to “reset” their attention-allocation with every new style, tone, format, etc. the less you change, the more people can focus on the point you’re trying to make with a given piece of content. pick a style and stick to it.

Pleased to announce that we at the collective are trialing a "prompt pruning" service. Just as pruning a garden gets rid of offshoots and dead ends to elicit new growth opportunities, pruning AI prompts gets rid of unnecessary details that might cause unexpected and inaccurate results in outputs.If you're using AI to create content, reach out today using the form on the Fade Media Collective website (link in comments) and ask about our Prompt Pruning service.

1

1 Comment