Best Family Life Insurance of June 2024 (2024)

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Talking about your loved one's final hours can be difficult. However, an uncomfortable conversation about the worst case scenario can ease the pain and grief when it arrives. Life insurance for families will ease the logistics of death so you can focus on your family.

Our Top Picks for the Best Life Insurance for Families

• Best for customer service: State Farm Life Insurance
• Best for pregnant individuals: AIG Life Insurance
• Best for child riders: Protective Life
• Best for military families: USAA Life Insurance
• Best for low-income families: Mass Mutual Life Insurance
• Best for affordability: Banner Life Insurance
• Best for whole life policies: Northwestern Mutual Life Insurance
• Best for universal survivorship policies: Prudential Life Insurance

How we rank family life insurance »

Compare Family Life Insurance Companies

The best family life insurance companies offer highly customizable policies so you can tailor your plan to your family's needs. In choosing the best family life insurance, we looked at the policies that would suit the needs of certain family situations like military families and expectant families. We also looked for the best policies for family-specific plans such as survivorship policies.

Here are our picks for the best family life insurance in 2024.

Best in customer service: State Farm

We are kicking off our list with our top pick based on JD Power's customer service rankings:State Farm. State Farm offers family life insurance to protect all members of your immediate family under one policy. The provider is also known for its top-rated customer service and high financial strength ratings. In addition, it continues to create great user experiences.

State Farm sells term, whole, and universal policies at up to $10 million in coverage. To obtain the family insurance bundle, you must purchase State Farm's Select Term or Whole Life plan. You can add a term rider and children's rider to cover the rest of your family.

State Farm's term rider provides additional coverage for you or another person on a select term or whole-life policy. With this rider, premiums remain level for 10 to 30 years, depending on your policy's term length. Additionally, this rider allows you to convert your term policy to a permanent policy if needed. State Farm's child rider provides up to $20,000 in death benefits per child. You'll only need to purchase the rider once to cover all current and future children. Your child qualifies for coverage from 15 days old to 25 years old when you can terminate the rider. Then your child can convert to permanent coverage.

Read our State Farm Life Insurance review here.

Best for pregnant individuals: AIG

If you're pregnant, you may find it challenging, if not impossible, to find insurance past a certain point of your pregnancy. Fortunately, Corebridge Financial, formerly theAmerican International Group (AIG), is friendly to expectant parents. While most providers will postpone your application if you're past the first trimester, AIG Corebridge offers coverage at any stage of your pregnancy, given that you're healthy.

Additionally, the insurance company provides a built-in terminal illness rider for all its policies. So, if you become terminally ill, you won't have to rely on your family to shoulder the hefty medical bills. Instead, you can draw from your death benefit to cover the expenses. AIG Financial also offers a child rider for up to $25,000 coverage per child.

Read our AIG Life Insurance review here.

Best for child riders: Protective

A child rider pays out a death benefit, usually for funeral expenses, if your child passes away. You can often add this rider to your policy regardless of your child's health status. If you're looking for an insurance company that offers the best deal for child riders, then Protective may be your winner.

With Protective Life, you get a maximum of $25,000 in coverage per child for all future and current children. When your child turns 25, they can convert the rider to a permanent policy for five times the rider's face value.

To apply for an individual Protective policy, you must be between the ages of 18 to 64. In addition, if you opt to supplement your policy with a child rider, your child must be no fewer than 15 days old and no older than 18 years old.

Read our Protective Life Insurance review here.

Best for military families: USAA

USAA's insurance policies and financial services were designed with military members, reserve members, veterans, and their families in mind. However, USAA offers its life insurance policies to the general public. Unsurprisingly, rates are highly competitive. However, the value and diversity of plans are limited compared to other companies. The exception to this is for active military members who may not find coverage elsewhere.

If you're between 18 and 35, you may qualify for coverage. If you purchase a term life insurance policy, qualified applicants can renew their coverage until 95. However, like many insurance policies, you may see higher rates, lower death benefits, and renewed waiting periods at each renewal. More importantly, life insurance companies do not guarantee renewal unless you buy an extra rider with participating life insurers. Even then, the rates and coverage amount are not guaranteed.

Your USAA insurance policy includes the Military Severe Injury Benefit rider and Life Event Option rider at no additional cost. The Military Severe Injury Benefit rider qualifies you for up to $25,000 in reimbursem*nt if you are injured while performing military duties. The Life Event Option rider is the equivalent of a guaranteed insurability rider, which many providers charge a fee to include. This rider guarantees up to $100,000 in coverage for qualifying events like getting married or having a child.

One thing to note is many active duty military members, especially if deployed, won't qualify for life insurance with other providers. So, USAA may be the only option for active servicemembers outside of SGLI (a group life policy for those in the military), which you lose after military retirement.

Read our USAA Life Insurance review here.

Best for low-income families: MassMutual

Filling a unique role,MassMutual's LifeBridge program offers $50,000 in free coverage for legal guardians and parents. The policy has no early withdrawal, investment options, etc. Instead, should you pass unexpectedly, the money would go into a trust for your children's education expenses.

Applicants must be in good health between 19 and 42 years old. Both parents and legal guardians are eligible for coverage. Dependents under this plan must be 19 or younger. Household income is also capped at $40,000, but qualifying policyholders must earn at least $10,000 annually.

Read our MassMutual Life Insurance review here.

Best for affordability: Banner

Banner Lifeis our top pick for affordability because it offers the best bang for your buck. The provider has excellent financial health marks and provides a best-in-class no-medical exam option. In addition, applicants between 20 and 75 years old may apply for life insurance with no cap on coverage for up to 40 term years.

Underwriting at Banner Life is lenient to those with disabilities, mental health issues, and high blood pressure. However, if you have severe health complications like HIV and cancer, you may not qualify for coverage. Above all else, Banner aims to provide affordable options for many insureds. If you're looking for HIV-specific policies, companies like Guardian are increasingly progressive, but restrictions will still apply.

Read our Banner Life Insurance review here.

Best for whole life policies: Northwestern Mutual

If you're looking for a comprehensive whole life policy to protect your family, look no further than Northwestern Mutual. The insurance company is recognized for its customer satisfaction and high marks in financial stability.

Northwestern Mutual's Whole Life Plus policy is highly customizable. You can pay more or less on your policy, depending on when you'd like to have your policy funded and stop paying premiums. You can also supplement your whole life insurance plan with a term life policy for more death benefits at a better rate.

Northwestern Mutual doesn't offer a child rider. However, unlike many major insurance providers, your child can qualify for a whole-life policy as the company doesn't have a minimum age requirement. Therefore, your child can start taking advantage of the lucrative cash value component and grow with their policy as they age. Once your child reaches working age, they can explore options for more coverage with Northwestern Mutual or other companies. However, a child policy gives them a headstart.

Read our Northwestern Mutual Life Insurance review here.

Best for universal survivorship policies: Prudential

Prudentialis a reputable company offering an affordable second-to-die or survivorship policy. A survivorship policy covers two people on a single, which is typically more affordable than buying two separate permanent policies.

It applies age and other restrictions to the second insured. However, policy payments can continue as long as the second party is alive. Any early withdrawal options also apply during both insured buyers' lifetimes. The idea is to maximize your benefits over time.

Prudential's joint life insurance comes with a no-lapse guarantee, meaning your policy will remain in force for a set number of years even if your cash value drops to zero as long as you pay your premiums.

You may even get approved for this policy if your partner doesn't qualify for an individual policy. Its universal policies track the S&P 500. So you can gain substantial cash value growth to meet your long-term wealth-building and retirement goals.

Read our Prudential Life Insurance review here.

How to Pick the Best Family Life Insurance

No one wants to think of death when it comes to their family. However, it is vital to prepare for the inevitable, including death, retirement, illness, and more pleasant things like college costs. Therefore, buyers should consider a few factors when shopping for life insurance.

• Budget: The average term life insurance policy is between $40 and $55. You can snag a cheaper rate, but keep in mind inexpensive doesn't equal quality. Additionally, permanent life insurance policies tend to hover on the expensive end of the pricing spectrum. If you're older or have preexisting conditions, expect higher premiums than the industry average.
• Occupation and lifestyle: Do you have a risky hobby like skydiving or a dangerous job like mining? Unfortunately, you may have to shell over more coverage. However, you can get the best rate by shopping for high-quality providers.
• Health: Healthy individuals typically have no issue purchasing a life insurance policy. However, providers consider smokers and applicants with certain preexisting medical conditions higher in the risk class, therefore, more costly to insure. Some health conditions may preclude you from life insurance in general. We look at diverse options to ensure readers have essential resources to make informed decisions.
• Length and coverage amount: Think about your long-term financial plans and how life insurance may help you optimize your goals. If you're looking to maximize your term life insurance policy, some companies will insure you for over 40 years with over $1 million in coverage. Alternatively, for the best prices in the long term and wealth-building opportunities, it's often better to apply for whole-life policies at a younger age.
• Age: Age is a significant factor in underwriting life insurance policies, primarily because age-related conditions constitute a higher risk. Younger policyholders tend to get better rates. If you're a shopper over 60 years old, look into companies serving senior clients at a lower price with benefits to meet your needs, like AARP or Prudential.
• Company trustworthiness: Death is a stressful event for anyone. So you want to work with a reliable company offering good customer service to make the process easier. To evaluate the financial health and a company's track record for quality customer service, we suggest reviewing a company's AM Best and JD Power's customer satisfaction life insurance score to determine a company's trustworthiness.

Why You Should Trust Us: How We Reviewed the Best Family Life Insurance

We choose the best family life insurance based on a company's customer satisfaction points, financial stability ratings, affordability, company offerings, and exclusions.

To compare the quality of a company's customer service, we used JD Power's life insurance customer satisfaction survey. 5,000 participants submitted their experiences with different companies, and this data was compiled into an average score for each company. The industry average is 774 points out of 1,000, meaning companies scoring above deliver better customer service than its competitors.

Financial strength determines a company's ability to pay claims and meet other financial obligations. To evaluate an insurance company's financial health, we sourced data from AM Best, an industry-leading credit rating agency. A company with an A++ to B+ is considered stable and likely to withstand economic downturns. On the other hand, anything lower than a B means a company is unstable or unable to meet its financial obligations.

To compare company offerings, we look at several aspects of a policy, including but not limited to riders, policy flexibility, no medical exam life insurance options, and instant approvals. We also look at agent training. For instance, some life insurance companies train agents to sell term life insurance policies with the idea that it's cheaper or you can convert later. Others provide a full range of life insurance products, and agents can walk customers through every step of the shopping experience with extensive knowledge.

Factors like age, health, and lifestyle will influence your premiums. So the average life insurance premiums will vary based on your risk class. However, we do our best to compare policy rates from the same demographic profile to determine which plans offer the most competitive price.

Read more about how Business Insider rates insurance products here.

Best Family Life Insurance FAQs